Kulula - 18th birthday
Recently Kulula celebrated
areas being decked out in
its 18th birthday, with Au-
green in honour of Kulula,
gust being designated the
and passengers being sur-
airline’s birthday month.
prised with gifts and prizes
Different elements of the
59.
Airline Marketing Monthly | September 2019
Shashank Nigam’s book ‘SOAR’ looks at eight exceptional airline brands, one of which is South African LCC Kulula.
on board.
and car rental vouchers. In tandem with its birthday month promotion, Kulula also ran a competition celebrating the role of its female
celebration included a
However, the centre-piece
employees, featuring indi-
birthday sale, celebrity vid-
of the month was a com-
vidual staff stories. Social
eos congratulating Kulula
petition where fans had to
media fans were encour-
on its birthday (e.g from the
show (by way of images,
aged to share stories about
Titans cricket team, which
video etc) how they had cel-
women who they found
signed a partnership deal
ebrated their 18th birthday.
inspiring, for a chance to
with the airline), airport
Prizes included flight, hotel
win travel vouchers.
