Airline Marketing Monthly - September 2019

Page 62

Singapore Airlines Seattle sounds even better now

Airlines has released a music track filled with ambient sounds recorded on an A350-900. The track, a creative collaboration between SIA and Seattle-based artist Chong the Nomad, is part of an SIA campaign titled “Seattle Sounds Even Better Now”. The instrumental track, titled “Non-Stop”, features a seamless arrangement of A350 aircraft and cabin sounds– the roar of the engine, clink clinks from silverware, the seatbelt click, the ding of the flight attendant button and the welcome from cabin crew. Other sounds, including taps on the tyres of the A350’s nose-wheel or the whirrs and ratchets of cockpit controls, are embedded in the mix as beats and bass. Singapore Airlines has released the track on Spotify, as well as producing a behind the scenes video showing how it was created.

62.

Airline Marketing Monthly | September 2019

To celebrate the launch of its non-stop Singapore / Seattle flights, Singapore


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Articles inside

Virgin Atlantic - Dream Gap Project

1min
page 63

Singapore Airlines - Seattle sounds even better now

1min
page 62

MIA gets ‘more Miami’

1min
page 61

London City Airport - Destination London

1min
page 60

Kulula - 18th birthday

1min
page 59

Jetstar - Win a year in the clouds

1min
page 58

JetBlue - Just Alright doesn’t fly here

1min
page 57

Firefly - We are going green

1min
page 56

Air New Zealand - Skycouch

1min
page 54

Air Asia - Your journey, our passion

1min
page 53

Garuda Safety Video

1min
page 19

Air Italy - Enhanced economy service

2min
pages 24-26

News from SimpliFlying

1min
pages 27-30

Fly Greener with Frontier

1min
page 55

Customer-centric shopping in action

2min
pages 46-48

What kind of images do passengers want to see?

2min
pages 36-38

The importance of rich content in the "attention economy"

2min
pages 32-33

Rugby World Cup Airline round-up

2min
pages 20-23

JAL safety video puts the focus on safety

2min
pages 17-19

SAS goes more blue in rebrand

1min
pages 13-15

Our cover story - Lufthansa

5min
pages 7-12

What's in AMM this month?

2min
pages 4-6
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