Airline Marketing Monthly - September 2019

Page 63

Virgin Atlantic Dream Gap Project

up with Barbie UK to create

cancelling headphones.

five years old, many girls

three special edition dolls.

The cabin crew doll wears

start to develop self-limiting beliefs. Because of their gender, they stop

dolls have been designed

the red Virgin Atlantic Vivienne Westwood uniform.

in the likeness of real Virgin

The pilot and cabin crew

Atlantic uniforms and show

dolls will be on sale on-

ethnic and body diversity,

board and in select stores

This was the thinking

reflecting the body types

later this year.

behind the ‘Dream Gap

available in the Barbie line.

believing that they can do or be anything.

Project’ by Barbie, a glob-

Virgin’s collaboration with

The pilot doll has articulat-

Barbie is part of a wider

ed ankles and flat shoes

initiative at the airline to

and wears a pilot’s uniform,

encourage more females

complete with wings and

in STEM (science, tech-

badge. The engineer doll

nology, engineering and

As part of this initiative,

wears flat safety boots, an

mathematics) and aviation

Virgin Atlantic has teamed

access lanyard and noise

careers.

al initiative that gives girls the encouragement and resources to believe they can be anything.

63.

Virgin Atlantic says that the

Airline Marketing Monthly | September 2019

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Virgin Atlantic - Dream Gap Project

1min
page 63

Singapore Airlines - Seattle sounds even better now

1min
page 62

MIA gets ‘more Miami’

1min
page 61

London City Airport - Destination London

1min
page 60

Kulula - 18th birthday

1min
page 59

Jetstar - Win a year in the clouds

1min
page 58

JetBlue - Just Alright doesn’t fly here

1min
page 57

Firefly - We are going green

1min
page 56

Air New Zealand - Skycouch

1min
page 54

Air Asia - Your journey, our passion

1min
page 53

Garuda Safety Video

1min
page 19

Air Italy - Enhanced economy service

2min
pages 24-26

News from SimpliFlying

1min
pages 27-30

Fly Greener with Frontier

1min
page 55

Customer-centric shopping in action

2min
pages 46-48

What kind of images do passengers want to see?

2min
pages 36-38

The importance of rich content in the "attention economy"

2min
pages 32-33

Rugby World Cup Airline round-up

2min
pages 20-23

JAL safety video puts the focus on safety

2min
pages 17-19

SAS goes more blue in rebrand

1min
pages 13-15

Our cover story - Lufthansa

5min
pages 7-12

What's in AMM this month?

2min
pages 4-6
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