Our cover story Lufthansa
issues in our editorial, and so it seemed appropriate to devote the cover of this issue to a really novel recycling (and marketing) initiative from Lufthansa. By creating the ‘Upcycling collection’, the airline has turned discarded materials from an old A340 into lifestyle products. But we’ve also featured Lufthansa on the cover for a second reason, namely because of a project it’s launched with four major YouTubers to promote the airline’s in-flight shopping range.
To take each of these initiatives in turn: 7.
Airline Marketing Monthly | September 2019
We mentioned our on-going focus on the aviation industry and environmental
