Best trend presentations 2018

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2018

best presentation powerpoints

‘GARAGE’

Spring/Summer 2020/21 Stephanie Ferreira

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NEW: BRINGING BACK THE 80s & 90s

Newspaper Articles “Looking back at the 1990s jungle and garage scene” – The Metro Newspaper (09/04/18)

“80s style with thick curls, wide shoulder pads and a white polo neck jumper” – The Evening Standard (11/04/18)

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‘GARAGE’

More Article Research

EVIDENCE THAT UK GARAGE WILL LIVE ON TILL S/S 2020, AND BEYOND?

BACK TO OLD-SKOOL? RECENT EVENTS? FUTURE FASHION? 24|04|2018

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Fashion Space Gallery Visit PRIMARY RESEARCH (own images)

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‘GARAGE’

Situated right behind Oxford Circus, Fashion Space Gallery is an exciting contemporary exhibition space, presenting changing exhibitions engaging with fashion in its widest sense.

CLOSE-UP

DISPLAY

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Fashion Space Gallery Visit FLAMBOYANT & FLASHY PATTERNS

POPULAR: MOSCHINO

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TONNES OF GROOVY PRINTS

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COMBINING MONOCHROME WITH HIGHLIGHTS

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Fashion Space Gallery Visit “JUNGLE STYLE IS SHARP, CHIC & GHETTO FABULOUS” - DJ JUMPIN JACK FOREST

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Mood Board

CLUB SCENE

The merging of the 90s garage trend with a monochrome colour scheme emphasises the vintage culture but with fewer crazy colours to offer more of a modern and subtle look.

RICH

NEUTRAL

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PRINT

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Colour Palette

MONOCHROME X BRIGHT COLOUR HIGHLIGHTS BRIGHT COLOUR HIGHLIGHTS PANTONE 128c

PANTONE 0131c

goldenrod yellow primrose yellow

The Conran Shop marine blue coffee brown

PANTONE 534c

PANTONE 875c

MONOCHROME

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midnight black

PANTONE 426c

anchor grey

PANTONE 431c

coin grey

PANTONE 538c

One of my sketchbook ideas that stood out

A four tone monochrome enriched with four main highlights shows careful experimentation with saturation that portrays different intensities. It brings out a unique value to it as I added a mix of dark marine blue with a soft coffee brown.

Mary Katrantzou, Selfridges

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2 Colours

Colour Usage 4 Colours

5 Colours

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Fabrics Trims

ZIP EMBELLISHMENTS

BUTTONS

DENIM

COTTON

LINEN EYELETS

RUFFLES WOOL FABRIC

NYLON SPANDEX

CHECK PO&CO METALLIC THREAD

WAISTBAND

CASHMERE

POLYESTER PRINT

MESH

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‘GARAGE’

Silhouettes

FITTED

FLARED

PUFFER

STRETCHY

A-LINE

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PRINTS WILL NEVER GO OUT OF STYLE.

Key Item: PRINTS

“MIX FEELINGS AND PRINTS THIS SPRING” Burney, E. (2018)

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1. Joshua Kane

Influencers

Born: Oxford Based: London Study: 1st Class Honours Degree in Fashion Design at Kingston Uni Brand: Independent British luxury creating beautiful and imaginative tailoring for both genders. His distinctive use of colour, pattern and form using historical inspiration infused with his own personal eccentricity.

2. Chase and Status

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‘GARAGE’

Born: ‘80s Based: London Study: University of Manchester (all) Brand: Garage/Jungle inspired band of artists who have always been into the vibe and “rude boy clothes”

1. Chase & Status

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Garments 1

WAISTCOATS

Joshua Kane Inspired

PRINT ON SIDE OF HEEL

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MESH SKIRT OVER FLARED TROUSERS

RE-CREATED SNEAKER-HEEL

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OFF-SHOULDER PLEATED DRESS

CHUNKY

Garments 2

TIE-UP CROP TEE

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Another one of my sketchbook ideas that stood out

COMFY SLIP-ON SNEAKER

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Garments 3

RUFFLE LINEN/COTTON JUMPER

OVERSIZED POLO SHIRT DRESS

NYLON SPANDEX SWIMSUIT WITH DETAILED STITCHING

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LOGOS ON SOLES

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PLAITED WOVEN SOLE ON ESPADRILLES

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Garments 4 SHOULDER PAD FASHION

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Accessories

GOLD CHAIN

BEAD NECKLACE

HAIR CLAW CLIP

SUMMER HAT

CHOKER

DRAWSTRING BACKPACK

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‘GARAGE’

MOSCHINO GLASSES + BRACELET

90s VINYL LEATER LOOK BELT WITH STUDS

GUCCI HANDBAG

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MICAH MAHINAY’S TWITTER PHOTOS

#GETYOURHOOPSON 17

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Target Market

AGE: 15-30 Years old

(Less reliant on parents as they get older)

LOCATION: Urban area

BUDGET: High street, mostly designer – willing to spend money on good quality LIFESTYLE: UK Garage/Jungle lover, often at the local club, embraces culture through groovy outfits PERSONALITY: Creative, experimental, crazy & overall a trendsetter who keeps an eye out on what's new.

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Muse 1. Rhiannon Barry

AGE: 28 PROFFESION: Stylist and Businesswoman for ‘Wavey Garms’ PERSONAL STYLE: 90’s Garage & Grime Inspired, Experimental and Unique Rhiannon stated “As a collector, I LOVE the excitement of sourcing each garment; they each have their own story...”

(Fashion Space Gallery, 2018).

However, as years have passed and club scenes transformed, she now says that she “used to buy pieces for going out but now it’s for Instagram.” (N, Eden 2017) 24|04|2018

(Zahran, H 2014)

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Muse 2. Micah Mahinay

AGE: 25 PROFFESION: DJ (Noodles) & Businesswoman for ‘Send Noodz’ PERSONAL STYLE: 90’s Garage & Grime Inspired, Modern and Groovy

(Haines, A 2016)

1989 – Worked at Passion Records on Oxford St, selling jungle, hardcore, techno & house.

2008 – Discovered her fathers turntables and began practising how to properly mix and scratch on vinyl records.

Early 2014 - R&B singer “Kehlani” approached her and asked her to be her tour DJ. Micah said: “The sound I created was a hybrid sound of jungle and R&B, which evolved into UK garage.“ (Fashion Space Gallery, 2018)

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(Perez, P 2013)

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Social Media - Interview

IN CONVERSATION WITH RHIANNON ISABEL BARRY: “SOUTH LONDON ATTITUDE, STYLIN’ AND WAVY GARMS” Watson-Rose, T. (2018)

T (childhood friend): How do you think your style has evolved over the years?

R: Back then I wore Moschino – way more than I do now, Huaraches, Leggings, a little crop-top, an Eastpak and Supreme wooly hat *laughs* I don’t really think it’s changed. I just think it’s got more sophisticated...

T: My style has completely changed!

R: Yeah yeah it has *laughs* But my style has literally been developing since I was a teenager. I’ve been wearing Moschino since 13 years old with AirMax 97’s, big gold earrings and white wallabies.

T: And now? Like any noticeable changes?

R: A nice pair of boots *laughs*... Less trainers, I still wear trainers though.

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‘GARAGE’ 1.

2.

3.

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Main References

Eden, N. 2017. Available at: https://thedebrief.co.uk/style/fashion/rhiannon-barryinterview-adidas/ Haines, A. 2016. Available at: https://hypebae.com/2016/4/micah-noodles-mahinayinterview Perez, P. 2013. Available at: http://www.theaureview.com/features/5-acts-fromeverywhere-else-playing-at-cmj-that-you-should-check-out Zahran, H. 2014. Available at: http://hannahzahran.tumblr.com/page/6 ‘Anna’, 2018. Available at: http://cometrend.com/?p=51957 Haines, A. 2016. Available at: https://hypebae.com/2016/4/micah-noodles-mahinayinterview Watson-Rose, T. 2018. Available at: https://watsonrose.co.uk/2018/03/26/inconversation-w-rhiannon-wavey-garms/ Burney, E. 2018. Available at: http://www.vogue.co.uk/gallery/10-trends-to-try-in-2018

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‘GARAGE’ UK Garage is a form of electronic dance music which originated in clubs at Vauxhall, South London around 19941996 and rapidly spread around the capital.

Fun fact: The main difference between UK & US Garage, other than being faster, was the use of heavy sub-bass which had more in common with drum n’ bass or reggae than traditional house or garage.

Stephanie Ferreira

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OREZIME ESSEH S01002579

FSD 404 TREND PREDICTION PACKAGE SPRING/SUMMER 20

H O M E L E S S

H A U T E

2

CONTENT

‘‘

Fashion is a form of ugliness so

03.

overview

04.

moodboard

05.

media articles

06.

colour board

07.

fabric sheet

08.

texture sheet

09.

texture sheet

10.

garment board

trims & details

15.

target market

intolerable that we have to alter it every six

months

’’

11.

-Oscar Wilde

14.

muse

3 OVERVIEW TRASH Homeless Haute, a familiar trend making moves in the fashion industry has drawn inspiration from the nineties. The aesthetics is a combination of grunge fashion with the revival of classic pieces like the ‘oversized everything’ which contributes to the overall shabby look.

This new trend threatens the norm in fashion and has pushed boundaries in terms of what is male and female fashion.

It requires attention to detail. Experimenting with maximalism and layering is an important part of achieving this look.

FASHION

4

MAXIMALISM

AESTHETICS

Homeless Haute takes inspiration from the 90s punk/grunge look that countered the norm culture. The idea of embracing one’s style and playing with several fun pieces is the latest cool trend.

90s INSPIRED: PUNK REBELLION

This new boldness and urge to experiment with wild floral patterns, oversized silhouettes and bold colours is known as MAXIMALISM. This post minimalist trend challenges conventional fashion and has the spring season written all over it.

5

AESTHETICS

THE LO-FI LOOK

LAYERING

Surprisingly homeless people have inspired latest runway shows, with models showcasing recycled outfits, extreme layered clothing and shopping carts. This look seems is very common with the “ignorant fashion� trend lately.

Layering is the new cool this season as brands like Vetements and Balenciaga has everyone wearing the entire closet in one outfit. Not exactly practical to do in the spring but can be substituted with simpler and softer pieces.

HOMELESS HAUTE

6

MOODBOARD

The Moodboard is a combination of images that depict the aesthetic of Homeless Haute. The use of vintage flowers to represent the element of Maximalism.

Also, the 90s graphics symbolizes how the 90s grunge style inspires modern fashion. Other images express the Lo-Fi trend, the shabby look. The idea of dressing-down has now become fashionable.

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THE 90’s INFLUENCE

The Super Sharp exhibition explores the appropriation of italian designer brands in the underground music scenes of Jungle and UK Garage. Recently there has been a revival of interest in the music, style and culture of the time. Even though Jungle and Uk Garage took place before the emergence of the Internet, their history is extensively documented online.

FASHION SPACE GALLERY SUPER SHARP

MEDIA ARTICLES

HOMELESS STREET CULTURE

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MEDIA ARTICLES

THE RISE OF MAXIMALISM

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MEDIA ARTICLES

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SOFT PASTELS The unconventional colour palette is a blend of soft pastels and vibrant hues.

The core colours which are red, yellow and purple can be dulled down by the pastel colours which offer a rather soft vibe. These colours are also complemented by the rich eccentric fabrics.

HIGH INTENSITY COLOURS

COLOUR BOARD

1980’S RAVE YOUTH

The popular 1980’s look continues to influence simple T-shirt designs this season. For a playful option this Summer, placement/centered graphics of rave club flyers to promote nightlife are going to be a major trend. Neon colours and gradients, inverted photos, bizarre texts and graphics are incorporated to give off a lo-fi vibe for the summer.

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PRINT & GRAPHIC SHEET

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PRINT & GRAPHIC SHEET

CONTRAST BLOCKING IN

ATHLETIC WEAR

Still about the 90’s culture, a number of sportswear brands have incorporated colour blocking into their pieces. Mix and matching vibrant hues to reinvent popular old school pieces like oversized jackets and T-shirts. The geometric arrangements of the colours give off an exciting and experimental vibe suitable for the summer.

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CREASED SURFACES

Crushed Bronze Metallic Suede

FABRIC SHEET

Creased Taffeta

Crumbled surfaces have become very prominent on several catwalks this season. Inspired by the Lo-Fi aesthetic, this fabric technique gives edge and dimension to casual looks and creates even more impact with shiny with the use of shiny fabrics. Creased denim, Linen, Cotton and metallic materials are very suitable for this look.

Crushed Metallic

Creased Denim

12 This season shiny and outgoing fabrics are a major trend. Once again we can see how the 90’s elements come to play once again. Holographic and Acetate fabrics are suitable for the summer vibe and aesthetic, it might not be a great choice in regards to the summery weather. Pleather and PVC materials also give opportunity to create maximalist looks, it is also

FINE SHINE

inspired by the 90s nightlife culture.

Holographic PVC

Acetate Pleathe r

FABRIC SHEET

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TRIMS & DETAILS

In the spirit of Maximalism, vintage floral patterns

Washed Denim

making a headway for clothes this season.

Whether a soft flowy dress or a sturdy two-piece suit, this delicate pattern is perfect for the summer.

Mix matching these patterns in a patch work is a an experimental way to rework classic pieces in a modern way. Also Denim never gets old but reworking iit with different shades of denim gives the look a contemporary feel.

Vintage Floral

PATCHWORK

STRAPPED UP

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Strap details such as ties and bows, buckles, industrial straps and intricate yet stylish body armour are in for the season. Used to define the body shape or just worn for an aesthetic, these items are going to be a staple piece for the summer.

They bring the drama into very simple designs.

TRIMS & DETAILS

FLORAL

INVASION

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Crushed Bronze Metallic Suede

Free-flowing Pieces

Chunky Socks

Ugly Shoe and Sock Trend

Placement prints

All-over Prints

PUNK REBELLION

Lo-Fi Prints

This range is very 90s grunge inspired.

A lot patchwork, 90s graphics and chunky sandals are essential pieces for the summer .

Chunky Sandals

Denim Patchwork 90’s Graphics

Crushed Taffeta

ANDROGYNOUS Sharp and Oversize

ENSEBLE

Recently, the idea of the genderless generation has inspired designers to create androgynous clothes.

This range includes loose fitting pieces, the use of the colour yellow and some chunky accessories.

Chunky Shoes

S T R A P P E D-U P

Knots and Bows

Holographic fabric Pleather

Chunky Mules

The use of Plaid in reminiscence of the 90’s

ITEMS TO LOOK OUT FOR

Patchwork and 90s Inspired Graphic Floral Pieces

Androgynous Pieces

Chunky Shoes

JADEN SMITH Jaden Smith’s fashion style has always been popular for its uniqueness and creativity. He is known for combining clothes from luxury brands and streetwear brands to create a modern day grunge aesthetic. His style experiments with mixing patterns and textures and also layering.

Jaden is also well known to delve into the women’s section of the store and has created some of the iconic looks of his generation..

American actor, rapper, singer and songwriter

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MUSE

NEWS ARTICLE

‘‘

The kid makes Louis Vuitton’s women’s collection look like a zillion bucks.

’’

UGLY FASHION & GEN Z

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TARGET DEMOGRAPHY

The ugly fashion trend is noticeably predominant among the younger generation (Gen Z). With these group of customers, individualism is an important element in expressing their authentic self rather than sticking to a trend or dress code.

Finding their identity and being unique is an important quality among these customers.

INDIVIDUALISM The idea of a genderless generation has

CREATIVITY

pushed designers to create more androgynous clothes. More millennials are identifying as LGBTQA than other generations and the fact

FLUIDITY

that non binary people struggle with buying clothes is outdated.

S/S 20 Euphoric Utopia

FSM404 Alexa Bortz

S/S 20 EUPHORIC UTOPIA

INDEX

-

S/S 20 EUPHORIC UTOPIA

macro trend micro trends moodboard colour board textiles garments muse target market

MOODBOARD

focusing on contrasting prints and patterns together, while mixing combinations of both warm & cool pastel tones

S/S 20 EUPHORIC UTOPIA

MACRO TREND This idea of a Utopia and living within a peaceful world that rejects the basic capitalist system is a theme that is currently on the rise. The youth of our generation want to see a world where our current social/political problems cease to exist.

S/S 20 EUPHORIC UTOPIA

MACRO TREND The youth is craving a more liberal, and free spirited outlook and lifestyle. Documentaries, ar t exhibitions, and social media have recently influenced the rise in the modern day d r e a m e r. P e o p l e a r e craving a sense of freedom and detachment from traditional societal values.

S/S 20 EUPHORIC UTOPIA

MICRO TREND

S/S 20 EUPHORIC UTOPIA

Plaid is a must have this season and adds a little bit of edge to every outfit. Picnic blanket small checkered red and pink plaid is especially on trend, in addition to the classic black and white.

MICRO TREND

S/S 20 EUPHORIC UTOPIA

Thick and pin stripes on thin cotton tapestry or with frayed edges is a big trend during spring/summer. Usually in neutral and pale blue tones

MICRO TREND

S/S 20 EUPHORIC UTOPIA

Woven accessories are a major trend this spring/summer. Using thick straw weaving method versus a tight knit stitch creates versatility and adds a bohemian edge.

MICRO TREND

Florals are a must have in every closet for spring/summer. This season focuses on smaller print florals reminiscent of traditional tapestry

S/S 20 EUPHORIC UTOPIA

COLOUR BOARD

Euphoric Utopia focuses on combining a range of warm, cold, and neutral pastel colours to enhance and establish a light and nostalgic mood, reminiscent of the Mediterranean and brighter days.

S/S 20 EUPHORIC UTOPIA

TEXTILES

Fabrics used are all organic, lightweight, extremely breathable.

S/S 20 EUPHORIC UTOPIA

Fauna jumpsuit in the colour scarlet shrub. with golden plaid straps.

GARMENT SHEET

Flora jumpsuit in the colour teal tapestry. matched with golden plaid shirt, straps, pockets.

S/S 20 EUPHORIC UTOPIA

Dreamer two piece set in sky blue pinstripe cotton with patches of deep blu & baby pink plaid

GARMENT SHEET

Aura dress in teal tapestry with cream stitch hemp lining and sleeves

Serenity two piece set with the top in baby pink and golden plaid, and pants in pink dandelion with naartjie stitch hemp

S/S 20 EUPHORIC UTOPIA

GARMENT SHEET

Cosy Bay bikini in a combination of deep blue plaid, scarlet shrub, & turquoise tapestry

Clifton one-piece in baby pink plaid with deep blue plaid straps

Llandudno bikini in turquoise tapestry with grey straps and trimmings

S/S 20 EUPHORIC UTOPIA

Woven sandal in baby blue and baby pink

ACCESORIES

Woven slides in scarlet shrub and royal blue shrub.

S/S 20 EUPHORIC UTOPIA

MUSE

The muse for this collection is model and free spirit, Mimi Elashiry. Her energy, attitude, and aesthetic represent the vibe and liberal youth that Euphoric Utopia represents

S/S 20 EUPHORIC UTOPIA

TARGET MARKET

The target market are young, liberal leaders who pride themselves on their free spirit and are determined to create a perfect world.

The range is dedicated to women specifically between the ages of 18-25.

S/S 20 EUPHORIC UTOPIA

Sick

S/s 2020 FSM 404

Rachael Suiker

“

there are people who choose to express themselves this way because of mental health or other illnesses; it’s a creative outlet for them.

“

- June Crees ‘sick cute’ s/s 2020:fsm 404

Index 04 media articles 05 06 video Colour Board 07 Key Fabrics 08 Trims & Details 09 Moodboard

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10 1 Graphic Prints Glossy 12 Garment Boards 13-15 Accessories 16-17 Muse 18 Target Market 19 Ruffles

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Moodboard

Sick Cute

etherial and girly yet dark and twisted

Media Articles

“Dressing up in yamikawaii style is a way for some to let others know that they are suffering psychologically or in mental anguish of some kind.”

“Yami-kawaii-“yami” meaning sick or alluding to the hospital- is a “sick cute” aesthetic that has been bubbling out of Tokyo’s streets and manifests through accessories such as fake guns, syringes, gas masks, pills, bandages and plasters.” ‘sick cute’ s/s 2020:fsm 404

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video

Source: “a new look is challenging one of Japan’s deepest taboos, depression and mental illness…the style is called yami kawaii.”

‘sick cute’ s/s 2020:fsm 404

Colour Board

A palette made up of cool toned pastels and a rich black lowlight along with dark pewter accents icey blues and purples mix well with a mellow yellow and light rose pigments to create a well balanced palette

‘sick cute’ s/s 2020:fsm 404

Key Fabrics

Light meshes and tulle are paired with heavier cottons and latex to create garments with texture and weight. Along with accent materials like organza and coated PVC to give an intriguing and eye catching look.

Trims & Details Badges, pins and charms give Yami Kawaii pieces an extreme and over the top look as well as make a statement.

Different and abnormal trims give the garments more texture while playing with the fun and dark sides of the Yami Kawaii culture

‘sick cute’ s/s 2020:fsm 404

Big bold ruffles are featured as a huge trend for the S/S 2020 season.

As seen all over garments and used in eye catching ways; being placed on trousers or in layers across the chest ‘sick cute’ s/s 2020:fsm 404

ruffles

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Graphic Prints

Graphics are a big part of the Yami Kawaii culture and perfectly paired with pieces for the Spring and Summer like tees, skirts and even accessories

glossy

Glossy textures bring back a girly element to the garments creating an angelic and fresh look.

Pale glossy colors especially on the face bring in more light and allow for darker and heavier printed garments. ‘sick cute’ s/s 2020:fsm 404

Garment Board

Two dark but flirty garments made up of a combination of layering and ruffles & small silver pendants for a goth but feminine look.

vibrant pastel colors and light cotton materials make this dress airy and expressive, great for the warmer months.

‘sick cute’ s/s 2020:fsm 404

Garment Board Light pastel violets are mixed with futuristic silver faux leather. The combination of sweet and edgy creates a perfect Yami Kawaii look.

A dark look made out of a majority of latex and seafoam green cotton. It has many ruffles which make it visually appealing and various eyeball details that bring in the graphic trend of the season. ‘sick cute’ s/s 2020:fsm 404

Garment Board bringing two trends together; the structured oversized blazer and a funky eye print creating and ‘eye’ catching piece.

Matched with a bodysuit which features latex and lace up leg details

‘sick cute’ s/s 2020:fsm 404

Accessories Bold shoes to match the bold outfits; and a chunkier more weighted look to balance out the proportions. Also, featuring bold prints and colours.

‘sick cute’ s/s 2020:fsm 404

a light dreamy bag pairs perfectly with a dark themed outfit; featuring classic Yami Kawaii details like pins and a syringe charm.

Accessories

bucket hats are the perfect accessory for warm weather and add and edgy and expressive vibe to any outfit especially when made of latex.

coloured chains and pastel details are a great pairing for a Yami Kawaii outfit and bring in even more vibrancy along with a more structured shape to compliment the garments.

‘sick cute’ s/s 2020:fsm 404

Muse: Kuua Oyasumi

-Artist & Influencer -From Japan

-Over 73k followers on Instagram

‘sick cute’ s/s 2020:fsm 404

-Known for her extreme Yami Kawaii style

-girls anywhere from the ages of 15-35 -ones who love to express their inner feelings & want a way to do that with their clothing -any girl willing to experiment with different textures & shapes -possibly living in a big city where there are many different fashion styles

‘sick cute’ s/s 2020:fsm 404

Target Market