Bestwork2

F S D 4 0 3 C A D BEST WORK 2017

What is the project about? What is the mission statement?

FIT is about providing tailored, bespoke sportswear made specifically for each customer in order to guarantee comfort and style.

Mission statement: Our mission is to create a customised experience for everyone and find solutions to help increase efficiency when being active. We will offer all the help and advice you need in order to explore your personal preferences in sportswear.

Moodboard The silk ribbons from the moodboard are used on the handles of the shopping bag although not braided. The colors are used coherently throughout the branding. Icon remains the same but logo has different variations depending on use. The Sweaty Betty lookbook has provided a big source of inspiration for the FIT lookbook, both in terms of photography and use of color.

Scrapbook Part of the inspiration for the project comes from a collection of POS materials. The brand identity of FIT is personal and attentive which the member feedback card embodies, communciating to customers and valuing their opinion.

There was also inspiration drawn for the POS outcomes in terms of layout, a main focus being on strong colors and luxurious materials.

Target customer With FIT placing itself on the higher end of sportswear, the target customer is someone who appreciates quality. Even men who will only wear tailor-made suits shop ready-to-wear items for the gym - we want to change this. Realistically, customers are working proffessionals aged 25 and over, but we welcome any age group. Our brand is not just about finding the right fit but also creating stylish new designs and therefore we appeal to everyone with a love for fashion.

Muse Lydia Elise Millen is the muse of FIT. She is a british youtuber who started out as a personal fashion blogger. She shops from higher end brands and is also very often seen in the gym in her videos - in the start of her career she did collaborations with various different athletic brands. She is a good representation of who the brand reaches out to.

News articles First article is Nike, about their production of specific tights for different activities. It inspired the idea for tailored sportswear according to need. FIT takes it one step further by customizing it according to training habits and design preferences. Second article is about a personal shopping service, connecting to the identity of the brand which is based on personality and functionality. The customer can rely on our tailors to create something unique.

Branding sheet Name: Fit because of the double meaning behind the word - fit in the sense of someone being of good physical health - and fit in the sense of garments being the right shape and size for the wearer (it fits!) Font: Main one is Futura Condensed Medium. The approach is for the brand to be recognisable and the design to speak for itself without too many subtexts or patterns. Icon: Needle because of the tailoring nature, backdrop of measurement tape. Colors: The use of neutral background colors is intentional to bring focus to the strong neon tones. It is a fresh and exciting look for a tailoring brand.

Shopping bag Made out of luxurious black paper, features inverted logo and neon ribbons as handles. The handles are comfortable in your hand and the main colors are characteristic of FIT.

Sewing kit An unexpected piece of POS, given out as an extra treat in goodiebags at the opening event or simply complimentary with each purchase. Features the brand icon as well as a hand-tied ribbon.

Business card Includes all important information, made out of thick paper that is durable which aligns with the quality of the FIT products.

Postcard Features a statement pattern and brand values. Reinforcing the brand as we care about each and every customer. It feels personal.

Poster Information about location of store and includes an offer that will speak to a wider audience.

Lookbook Promoting FIT on the bespoke market as well as the sportswear market. It tells the history of the brand and showcases different design options and opportunities.

Conclusion FIT has an advantage because it has its foot on two different markets and will have a strong chance of gaining customer loyalty. It stands out amongst the other sportswear companies because of the tailoring element and it is also what will separate it from the mainstream market. FIT is also the first brand to ever produce sportsbras in cup sizes. The design cohesion is vital to the marketing campaign and will help promote the brand on its journey to reach different consumers. Whilst the target customer might come naturally from higher end shopping behaviors, FIT does not hesitate on working around various budgets.

/xposed CAD FSM 403 Assessment 3 Alexa Bortz

Index: Project Proposal & Brand Values Moodboard Scrapbook I Scrapbook II Scrapbook III Scrapbook IV Target Market Muse Branding Sheet Article I Article II POS I - Flyers POS II - Stickers POS III - Natural Lip Balm POS IV - Business Cards POS V - Swing Tag POS VI - Booklet Conclusion

Project Proposal & Brand Values • • •

• • • •

Proposal: Concept store created for all women Combines fashion, beauty, arts, and culture Promotes equality and diversity

Values: /xposed is a concept store based upon exposing our value of self love and female empowerment.

It is not only a store, but a fun, comforting, and creative space /xposed believes in uplifting women and celebrating the beauty within diversity. /xposed wants to reinforce the importance of sustainability, meaning all /xposed products sold within the store will be eco-friendly

Moodboard

Scrapbook 1

Scrapbook 2

Scrapbook 3

Scrapbook 4

Target Market • •

The target market is directed towards all women ages 18 and above.

Open-minded, diverse, and creative individuals

Muse Andrea Loupis: •

From Cape Town, South Africa

•

A young and aspiring photographer/ creative

•

Fashionable, beautiful, and artistic

Andrea Loupis is a 20 year old artist currently living in Cape Town, South Africa. Most of her time is spent out in nature, at the beach, or creating. She is fun, youthful, naturally beautiful, and a free spirit. Her bubbly and eclectic energy, in addition to her passion for the beauty of the female form in addition to love for the environment makes her the perfect fit for /xposed.

Branding Sheet

Article I

Adwoa Aboah has really inspired this project. Who she is as a person and the space she has created, is something I would like to bring over to /xposed.

I want it to be a comfortable environment for all women

Article II

This article inspired my project because I would like /xposed to be an environmentally friendly space and only carry organic sonf natural products.

POS I -

Flyers

POS II - Stickers

POS III -

Natural Lip Balm

POS IV - Business Cards

POS V -

Swing Tag

POS VI -

Booklet

POS Final Outcome

Conclusion /xposed is unique in the fact that it is not just a store.

It is a community that combines the perfect balance of fashion, beauty, arts, and culture. A concept store whose marketing strategy will be to promote diversity, sustainability, self love, and appreciation of all that is female. It is a comfortable and creative space that can appeal to a large target market. There is something that everybody can enjoy and benefit from at /xposed. There is not currently anything on the market that combines so many different aspects in one space, which is why /xposed will stand out without a doubt.

Final presentation CAD Anna Hagve FSD403

Index Page 3.

4.

5-8.

9.

10.

11.

12.

13-18.

19.

20.

21-39.

Project proposal Moodboard Scrapbook pages Target customer Muse Branding sheet Newspaper articles Outcome POS materials Conclusion Thank you!

Scrapbook pages

Project Proposal

Our mission statement �Omdana offers transformed and unique high quality garments.

Our mission is to build a family of a unique fashion retail brand that is offering a customer experiences that drive long-term loyalty.

We want to create garments and clothing but cause no unnecessary harm to the environment.�

Branding Sheet

Moodboard

Scrapbook 1

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Caramel look book feels very natural and new

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Strong imagery inside

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Care information with brushes

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Sunspot - Information about the history of the brand

Scrapbook 2

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Telling a story about the brand without any text

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Showing materials and inspiration

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Thicker paper and beautiful pictures

Scrapbook 3

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No logotype

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Stronger color

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A text that gets your attention

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Fill in your personal information on the back of the card

Scrapbook 4

•

Thicker paper

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Big logo

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Foldable

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Different shape

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Details of fabric

Target customer The target is women and men that is highly interested in fashion and designer clothing.

They are looking for the special garments that no-one else has.

All of our garments is unique.

Muse

Emma Elwin & Lisa Corneliusson

Newsletter Articles

Business Card

Swing Ticket

Membership Card

Newsletter

Receipt Holder

Shopping Bag

Conclusion

Final Presentation Assessment 3 Julia Hedin FSD403 Stephen Myers

INDEX

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

INDEX PROJECT PROPOSAL MOODBOARD INSPIRATION MOODBOARD OUTCOME SCRAPBOOK PAGE 1 SCRAPBOOK PAGE 2 SCRAPBOOK PAGE 3 SCRAPBOOK PAGE 4 TARGET CUSTOMER MUSE BRANDING SHEET NEWSPAPER ARTICLES OUTCOM 1: BUSINESS CARD OUTCOM 2: ACCESSORIES HANGER OUTCOME 3: THANK YOU CARD OUTCOME 4: GIFT CARD OUTCOME 5: RECEIPT HOLDER OUTCOME 6: SHOPPING BAG CONCLUSION

1

PROJECT PROPOSAL aDORn is a true Scandinavian accessories brand that believes in simplicity. aDORn combines a timeless yet contemporary design expression, creating accessories for all occasions because of the removable buckles. Scandinavian minimalism together with fine fabrics and materials are all essential elements.

"My design is inspired by the energies of a Scandinavian life, giving aDORn its unique expression - always with beautiful lines and rare details�- Julia Hedin 2

MOODBOARD INSPIRATION

aDORn’s vision is to bring out the inner beauty from the woman who wears the accessories, allowing her to fully express her individual personality and femininity.

She should easily be able to dress up or go for a more casual look with just changing the buckle of the item.

3

MOODBOARD OUTCOME

4

SCRAPBOOK PAGE 1

- Less is more - Simplicity is the key - Mix just a few colours - Focus on the small details

5

SCRAPBOOK PAGE 2

- Focus on one unexpected colour - Green is about nature, safety and eye- catching - Bright colours fits perfectly together with a rather simple colour like white, black or a nature colour

6

SCRAPBOOK PAGE 3

- Gold is better for the “eyecatching” than silver - Quality before Quantity - Timeless designs that look good year after year

7

SCRAPBOOK PAGE 4

- Important with fonts - Simply colours and streamlined shapes - Mixing font makes it interesting and personalised

8

TARGET CUSTOMER The target customers for aDORn is chic girls who wants to make life a little bit easier and less stressful with a easy solution. Girls that travel a lot and do not have space to bring more accessories than necessary. aDORn is for everyone that likes simple and beautiful things. Simplicity and minimalistic is the key words.

You can find the collection on our website but also in carefully chosen stores around Europe.

9

MUSE

- Fashion & travelblogger from Sweden - Sustainable fashion - Scandinavian and minimalistic style

10

BRANDING SHEET

11

NEWSPAPER ARTICLES

- Article about Heist Studios advertisement about tights was banned from the Tube in London - Article about the Netflix series “The Crown” and the jewelry in it

12

BUSINESS CARD

13

ACCESSORIES HANGER

14

THANK YOU CARD

15

GIFT CARD

16

RECEIPT HOLDER

17

SHOPPING BAG

18

CONCLUSION

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