FSDF403 CAD Best CAD presenta2ons Sept-Dec 2016
By Sara Tamman
INDEX: • • • • • • • • • • • • •
• News paper Ar2cle(Style guide) • Target Customer page Title page • Muse Index • Branding sheet My Proposal • About my POS Explaining my brand • POS-swatches Mood board • POS-Back label The meaning of the name • POS-Business cards Scarp book-Business cards • POS-Collar S2ffeners Scarp book- Swing Ticket • POS- Shopping bag Scarp book- Look book • POS-Look book Scarp book-look book and • POS-Garment Bag leaflet • POS-Time out magazine News paper Ar2cle(what • POS- Swing 2cket women should look like) • Conclusion News paper Ar2cle(what you can wear in a bank) • Photo of all my outcomes News paper Ar2cle(Busy men) FSD 403 CAD
Il Completo Completo
Sara Tamman
Proposal
My Brand is for men who are busy at work. They can go home and invite friends and get bespoke suits made for them
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This brand is a bespoke tailoring company that goes to its clients’ homes. This is focusing on the busy every day man that works a lot and does not have 2me to go to shops during normal working hours. They invite friends over and have a drink etc. whilst geYng measured. FSD 403 CAD
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Moodboard
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The measuring tape is used in a lot of my POS to show that this is a bespoke company
I think that the black on white works well together
The red comes from the red Valen2no label FSD 403 CAD Il Completo Completo
These are the things from my research that I will use to inspire me
Sara Tamman
IL Completo Completo - this is Italian. It means “The Complete Suit”
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Sara Tamman
Scrapbook
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Business Cards These are high end cards, I like that there is not a lot going on in them
These are the more high street cards I found. I like the one from sew and it helped me with my theme FSD 403 CAD
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Sara Tamman
Low end vs High end swing 3ckets I like the Sonia one the best. I like that it has only two colours and is simple.
This is more purpose use. It is not so much luxury. FSD 403 CAD
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Look Book This was my favorite thing. D&G have a tailoring shop in Italy, where I found this. This was full of inspira2on for my own project,
from the way the fabric was used to cover the book to the paper layout inside FSD 403 CAD
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Sara Tamman
This was a good idea, I love that you can open it and look inside the wardrobe
Leaet and look book This book was made out of mat paper. I like that the look book opens both ways round
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News Ar2cles
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This is about how important it is for women in the work place to look
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This is about what is and is not acceptable to dress like in a bank
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This is about how busy Mar2n is, with a job and running a home
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A style guide that I saw and got inspira2on from to work with men
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Target Market
Everyone/anyone
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Muse
Every day men
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The range that I have created has a hand made /bespoke feel to it. I have used tape measure in my POS to show the tailoring part of my company as well as some s2tching FSD 403 CAD
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Sara Tamman
POS
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Swatches
I sowed the labels with a zigzag s2ch. I like that it adds more texture to my swatches
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Label The label is not only used for the clothes but for the POS items as well. It is sewn and the tape measures bring out the bespoke that is in the brand.
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Business Card
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Collar Sniers
Our clients can use these and remember the company
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Shopping Bag
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I sewed on the plain bag to create the feel of how suits look when being tailored. The label that I have used through this project adds a new texture.
Il Completo Completo
Sara Tamman
Look Book I covered a square book with fabric and s2tched on it to make it have the feel of tailoring. The label idea is strongly inuenced by my research.
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Garment Bag
The logo is sewn on
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Magazine
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I used the bobom of the roll of fabric to create ribbon. The back of the card is red and s2cks out against the colours of the suit.
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Swing Tag
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Sara Tamman
Conclusion • This business idea has never been implemented before • It matches the need of a large pool of target customers • The POS is unique and fits well with the brand values • This idea could be easily taken to the next stage FSD 403 CAD
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Final POS
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Hannah Culshaw – S01001864 CAD for Fashion Design FSD403
1 - Ar2cle 2 - Proposal + Brand Values 3 - Mood board 4 - Scrap Book 5 - Scrap Book 6 - Scrap Book 7 - Scrap Book 8 - Muse 9 - Branding Sheet 10 - POS 1: Business Card 11 - POS 2: Invita2on 12 - POS 3: Poster 13 - POS 4: Gie Bag 14 - POS 5: Look book 15 - POS 6: Twiber
Model Amber Mar2nez led the way on the UK’s highest catwalk - on the roof of Canary Wharf’s One Canada Square tower with the City and East London behind her. At 800e above ground, Mar2nez, from Cambridge, and other models took part in the fashion shoot to mark the start of Canary Wharf’s Autumn Fashion Event this weekend. The free event will see fashion shows, pop-up stalls and live music in Canada Place and Jubilee Place. Many fashion stores in the area will offer exclusive discounts of up to 25 per cent across the weekend. Crea2ve director Vicki Jackson said: "I’m thrilled to have been part of this hugely ambi2ous and exci2ng fashion project." "Being on the roof of one of London’s iconic buildings - One Canada Square - we worked closely with Canary Wharf’s top retailers to bring together a shoot that looks incredible and really showcases the height of fashion for this autumn season."
Fashion event to mark opening of the garden bridge • Bridge between temple sta2on and the Southbank • Biodiversity • frame and enhance views of the iconic landmarks Branding Idea • Fashion and architecture one
Fashion event to mark opening of the garden bridge VALUES • Blending fashion and architecture - promote either side individually and combine • United Na2ons Environment Program • “Bridging the Gap between architecture and fashion” • Launch the of mixing of disciplines Target Market • The event is targeted towards the fashion media and the architecture industry • People up and coming in the industry • Proceeds from the event will go to UNEP
Nega2ve space is used to balance layout
The minimal looks show great overall design
Bright/Fluro colours are eyecatching
Balance with clever use of nega2ve space
Placement of lebers is important in crea2ng a successful layout
Repe22on of colour
Small details make the overall product successful
The dierent layers create an interes2ng contemporary book
Model / Fashion Marketer From California Living in New York Na2ve American Heritage Environmental enthusiast Passionate about change in the world • Volunteers regularly • Beach cleanups • Teaching Sunday school at her temple • Charity Fashion Shows • • • • •
Proceeds go to
hbps://twiber.com/FashionFl
MOVE AIRLINES DESTINATION FASHION CAD FSD403
CONTENT PROJECT PROPOSAL MOODBOARD SCRAPBOOK 1 SCRAPBOOK 2 SCRAPBOOK 3 SCRAPBOOK 4 TARGET CUSTOMER
BRANDING SHEET OUTCOME 1 OUTCOME 2 OUTCOME 3 OUTCOME 4 OUTCOME 5 OUTCOME 6 CONCLUSION
PROJECT PROPOSAL MOVE AIRLINES
• Brand new fashion airline • Offer on-board loungewear line • Offer packages for a cheaper price during Fashion Week
BRAND VALUES
• Great customer service • Luxury feeling and great value for money • High quality products • Fun experience • Unique in the fashion industry • Attractive visually in a fashion sense
MOODBOARD
TYPOGRAPHY • Clean • Modern • Cool • Artsy • Character • Icon
COLOURS
• The luxury feeling gold colour
• Colour combination of gold and pink
DETAILS • Small details • Colours on the side • Glitter typograhy • Hidden white pattern
• Hidden typograph y • Glossy material
ARTICLE
TARGET CUSTOMER • Fashionistas • Fashion influencers • Fashion bloggers •Fashion icons •Fashion youtubers • Fashion journalists • 20-35 years old
MUSE JANNI DELÈR • Swedish blogger influencer • Known for her high quality taken photographs of her travel journeys • Travels a lot within her job and on her free time • Girlfriend of Jon Olsson who is a professional skier and youtuber
BRANDING SHEET
OUTCOME 1: LOOKBOOK
OUTCOME 2: BUSINESS CARD
OUTCOME 3: EYEMASK
OUTCOME 4: NECK PILLOW
OUTCOME 5: FLIGHT TICKET
OUTCOME 6: APP
CONCLUSION Move Airlines is not only a new concept in the fashion industry but new in the airline industry aswell. By offering Fashion Week packages and on-board loungewear together with a new fashionable design on our products and in-flight, Move Airlines will give a much more enjoyable flight experience to all of our customers.
FINAL OUTCOMES
F.D Awards Golden Shears Pauline Sandor S00901311
Index page • • • • • • • • •
Project Proposal Mood Board Scrapbook Target Customer Muse Branding Sheet POS Conclusion Final Outcome
Project Proposal Create an event merging fashion and movies together. Designers will be give a movie where they have to create a dress inspired by that movie. The event will be a runway show where the dresses are shown and awards will be given out.
Mood Board
Scrapbook page 1 Gold foil inspira2on looking at perfume samples. Gold Silver Copper
Scrapbook page 2
Perfume samples. Looking at gold as well as simplicity and elegance. Look book inspira2on.
Scrapbook page 3
Movie poster from newspaper. Inspira2on for poster and newspaper cover.
Scrapbook page 4
ES Magazine inspira2on for look book and Magazine cover.
Inspira2on for invita2on.
Target Customer • Designers who want to break out in the industry. • Celebri2es from the movies. • Family. • Female 18-40. • Fashion and movie fans.
Muse – Amy Adams
She has just been nominated for a Golden Globe for he movie arrival as well she has been nominated for role in Nocturnal Animals. She is also glamourous and classy which is the vibe of my event.
Branding Sheet Film Dress Awards
Newspaper ar2cles
My muse was on the ďŹ rst ar2cle I had for her role in Nocturnal
POS – Invita2on
POS – VIP pass
POS – Champagne label
POS – Poster
POS – Magazine Cover
POS – Newspaper Cover
POS – Look Book
POS – Nail polish
Conclusion – Why is it Different • It is an event combina2on of both movies and fashion. • It recognizes new and up coming designers as well as promote movies. • It’s a way geYng connec2ons and in the business. • It is a fun enjoyable evening that can be appreciated by everyone.
Photo of All the Outcomes
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Brand presentation CAD FSD 403 Zhaniya Bektay S00807365
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INDEX PAGE • • • • • • • • • • • • • • •
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THE PROJECT PROPOSAL SCRAPBOOK I SCRAPBOOK II SCRAPBOOK III SCRAPBOOK IV TARGET CUSTOMER MUSE BRANDING SHEET OUTCOME I OUTCOME II OUTCOME III OUTCOME IV OUTCOME V OUTCOME VI CONCLUSION
THE PROJECT PROPOSAL A skincare brand based on an idea of beauty vibes that are coming from inside and start with new skincare brand - Cure Pro. Cure Pro is vibrant, fresh, unique skincare brand that is going to have an online platform for people who are interested in new brands, for people who are into technology, who like using different mobile apps, who are not afraid to try something new. Cure Pro presents young generation who understands that beauty starts with skincare, who understands an importance of having a good one. Cure Pro is something unique - it is easily accessible via online platforms. But we understand an importance of promotions so at first we would like to launch the popup shop to raise an awareness of such a young brand.
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SCRAPBOOK I
• • •
Bright colors Simple but smart fonts Interesting packaging
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SCRAPBOOK II • • •
Bright colors Simple but smart fonts Interesting packaging
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SCRAPBOOK III • • •
Bright colors Simple but smart fonts Collages
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SCRAPBOOK IV • • •
Medical theme Simplicity Different figures
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TARGET CUSTOMER
• • • • •
Young Creativ e People who take care of themselves People who are into technology People who are looking for something fresh
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MUSE •
Aimee Song - fashion blogger from Los Angeles. This young woman for sure could be the face and the muse of Cure Pro - she is young, always positive, stylish and creative - she combines everything that Cure Pro is about
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OUTCOME I
•
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Shopping bag for complimentary gifts on pop-up event
OUTCOME I •
Close up of shopping bag
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WHAT IS INSIDE THE BAG? •
Complimentary T-shirt for all guests of pop-up event wrapped into the wrapping paper and secured with Cure Pro sticker
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WHAT IS INSIDE THE BAG? • Complimentary
T-shirt for all guests of pop-up event wrapped into the • Special would receive box with wrapping guests paper and secured with Cure complimentary gift and invitation in advance Pro sticker
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by post
OUTCOME III •
Complimentary T-shirt for all guests of pop-up event
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OUTCOME IV •
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All drinks on the pop-up event would be offered in Cure Pro customized cups
OUTCOME V •
Magazine looking brochure for all guests of popup event and in stores
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OUTCOME VI •
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Flyer promoting pop-up event
OUTCOME VII •
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Flyer promoting pop-up event
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OUTCOMES VI&VII
Flyers promoting pop-up event
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OUTCOME VIII
Envelope invitation to pop-up event
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OUTCOME IX
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Swing tickets for T-shirt
OUTCOME X
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Business card
CONCLUSION •
Cure Pro is a unique skincare brand that would have its place on market. I was trying to combine purity and clarity of skincare image with something interesting and unusual so Cure Pro, as was shown in presentation, was born. If there was more time, I would work more on patterns and graphics and would also develop the website and an app. I would also work more on packaging and flyers in order them to be more complicated, folded somewhere so it would be another unforgettable experience for my potential customers.
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