SHOP REPORT SPRING/SUMMER
2017
..................................... BY
NILSU CUMBUS
&
D. FERNANDA PEDRAO
FSM404 FASHION TRENDS
KNIGHTSBRIDGE
AREA PROFILE
As one of the most luxurious areas of central London, Knightsbridge is the preffered shopping destination for many high profile individuals from all over the world. It is best known for its high class designer shops and is home to Harrods, one of the world’s most famous department store.
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NEW
STORE
IN
KNIGHTSBRIDGE
All eyes are on this newly opened FURLA store. To commemorate their opening back in December of 2016, they have launched an exclusive version of their famous Metropolis bag, featuring a flourescent illustration of the London Bridge. This bag is a perfect depiction of this season’s love for furries and bright bold colours.
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SHOP
REPORT
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ACCESSORIES
Customisable
Bags
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Having the same bag as everyone else just isn’t cutting it in today’s world anymore. Customizable bags are here to solve that problem, giving customers the chance to personalize their bag in a way that best suits their personality.
GUESS
FURLA SHOP
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2017
COLOUR
Spice
Mustard yellows and burnt oranges have been appearing in all the runways. Although there is no science to prove that these shades can lift one’s mood, these eye-catching colours are enjoying popularity for a reason.
Sugar, & everything nice!
IN THE STREETS
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MAX MARA
TOPSHOP
S/S 2017 MAGAZINE SHOP
REPORT
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Denim Heaven
FABRICS
Although denim jeans are a fashion staple all year long, this season’s trend is to buy it all in denim. Ditch the pretty finishes and opt for the frayed edges.
GUESS
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MISS SIXTY SHOP
VOGUE
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DETAILS
Embelished & Embroidered
Gucci’s trend of embelishing and embroidering has taken over the fashion world. This artful trend can be seen on shoes, backpacks, bomber jackets, and pretty much everything that can be imagined.
FURLA
GUCCI
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FURLA
GUESS
FURLA
BURBERRY SHOP
REPORT
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DETAILS
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TREND
Slogan
COMPARISON
According to Victoria Beckham, no one is too old for a Slogan Tee! These garments emblazoned with attention grabbing statments can be used as a sneaky way to express how you really feel.
PINKO
TOPSHOP
Tees
•
- LONGLINE, OVERSIZED FIT
- ROUND NECK SWEATSHIRT
•
- %100 COTTON
- %50 COTTON %50 POLYESTER
•
- £15
- £315
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TREND
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C O M P A R I S O N
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PRINTS
/ PATTERNS
Big, Bright
Florals
ZARA
Floral prints are bigger, brighter and bolder than ever this season. Don’t be afraid to pair them with other statement items or even wearing the same print on everything.
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TOPSHOP
TARA JARMON
TOPSHOP SHOP
S/S 2017 LOOKBOOK
REPORT
S/S
2017
Flamenco
Frills
PINKO ZONE
SILHOUETTES
The passion and emotion of this theatrical Spanish dance is being expressed in the highstreet through many different kinds of big ruffled skirts and dresses. These ruffles and flounces made to enhance the female form are perfect for a season set on celebrating women.
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APRIL 2017
TOPSHOP
GUESS SHOP
REPORT /P S S HS O
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SILHOUETTES
H alf & Half
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Reversible is old news. it’s time to try this new playful mismatched style created from deconstructed garment halves sewn together.
GUESS
GUESS SHOP
REPORT
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2017
SHOES
SILHOUETTES
H alf & Half
FENDI
TOPSHOP ZONE
Just follow Fendi’s advice on this trend to make it a little more dressy and take it into the night.
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SHOES
Peluche Slippers
EKS BOUTQUE - MARBELLA, SPAIN
These furry creatures of comfort are here to stay. For those who want something a little more formal and luxurious, Prada is the go-to choice, with their delicate shaped slippers adorned with ostrich feathers.
TOPSHOP
PRADA HARRODS
PINKO
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SHOP
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2017
Organic
DISPLAYS
Honeycomb designs
Architecture
- Shapes that reflect nature and organic inspired pieces - Cacooning designs that give a sense of being sheltered and protected
MISS SIXTY
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2017
KNIGHTSBRIDGE
STREET
STYLE
Fashion fades
only
style
remains . . .or so the saying goes
Street fashion in Knightsbridge is classy, timeless and seems to be generally unaffected by short term trends.
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KNIGHTSBRIDGE
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STREET
STYLE
SHOP
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2017
HAMPSTEAD
AREA
DESCRIPTION
Hampstead is known for its intellectual, liberal, artistic, musical and literary associations. The area is home to an array of fashion boutiques, chic restaurants and famous pubs. Most fashion
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consumers in the area are women in their 30s.
SHOP
REPORT
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COLOUR
Head-to-toe
How to wear:
Red
The colour that complements all skintones, all body types and all styles. It’s time to take this powerful colour and go monochromatic with it.
CLAUDIE PIERLOT
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BA&SH
JIGSAW SHOP
REPORT
S/S
2017
COLOUR
Pale Pink
This year, the color of spring is pink. Appearing in Gucci and Oscar de la Renta, it is a new fresh look to update your spring wear. Light pink tops can be paired wıth everything from army green to bluest denim.
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JADE REPORT
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2017
SILHOUETTES
SUPER
Sized Coats
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The 1980s silhouettes are back in style; over-sized coats are the essential garments in a wardrobe this spring/summer. With the right coat and the right styling, this trend can work on any body type.
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REPORT
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SILHOUETTES
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SHOP
REPORT
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PRINTS
Gingham
Parade
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The print that spells summer is here as one of this year’s biggest trend of the season. Head-to-toe gigham can be a little intimating; try working this trend into your wardrobe in small doses by choosing small gigham print accessories.
HOBBS
CLAUDIE PIERLOT 2
/ PATTERNS
CLAUDIE PIERLOT
HOBBS
BIMBA Y LOLA SHOP
REPORT
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2017
PRINTS
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/ PATTERNS
SHOP
REPORT
S/S
2017
FABRICS
Lattice
Forget the lace; this season is all about the mesh derrived from the 70s punk scene. For those that are not a fan of punk, this trend has been altered to suit all different tastes and styles. Perfect way to spice up a boring dress.
Mesh
JANE & DADA
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MAJE
WHISTLES SHOP
REPORT
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DETAILS
Pineapple
Motif
Inject some fun a look with this season’s most frivolous trend, the pineapple motif, guaranteed to put a smile on everyone’s faces during spring and summer.
D&G
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DOLCE & GABANNA S/S 2017 LOOKBOOK SHOP
REPORT
S/S
2017
TREND
Wild
COMPARISON
Keep your look fresh faced and let a bohemıan floral print do the talking. The essence of the trend is to mix these free and flowy fabrics.
Flower
- COOL BLUE TONES
- NEUTRAL EARTHY TONES
- LOOSE, FLOWY FIT
- V-NECKLINE, FITTED WAIST
- %54 COTTON
- %100 POYLSTER
- £ 19.95
- £ 119
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ETRO
VOGUE FEBRUARY 2017 SHOP
REPORT
S/S
2017
Fringe
& Tassels
TRIMS Fringe and tassels are fashion chameleons that can blend seamlessly ınto almost any style, from western chic to Great Gatsby glam. Dresses, handbags and scarves have all been graced by these fun decorative elements this season.
WHISTLES
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ZADIG & VOLTAIRE
ZADIG & VOLTAIRE
JIGSAW SHOP
REPORT
S/S
2017
ACCESSORIES
Woven Straw
LOEWE
Bags
MAGAZINE ARTICLE
Handcrafted and ethnically inspired, these bags are perfect to add textural interest to an outfit.
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KURT GEIGER
NICOLE FARHI SHOP
REPORT
S/S
2017
DISPLAYS
Back to Nature
Stores furnished with nature inspired decor and homely elements
OSKA
NICOLE FARHI
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NICOLE FARHI
SWEATY BETTY
SHOP
REPORT
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2017
HAMPSTEAD
STREE T
STYLE
“The hampstead aesthetic is in the very casual, laid-back and relaxed” WHISTLES Store Manager - Loose fitted trousers paired with comofortable flat shoes
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SHOP
REPORT
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2017
HAMPSTEAD
STREE T
STYLE
Matching student couples
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CONCLUSION
Knightsbridge
Luxury brand trends often trickle down to the mass and middle market shops in the highstreet Dressy casual styles are the preffered choice for eveyday wear
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Hampstead
Hampstead is home to many students and retired couples and the Hampstead aesthetic is generally relaxed and laid-back. Thus the trends offered in stores cater to this lifestyle
SHOP
REPORT
S/S
2017