Shop style report final2017

SHOP REPORT SPRING/SUMMER

2017

.....................................

BY

NILSU CUMBUS

&

D. FERNANDA PEDRAO

FSM404 FASHION TRENDS

KNIGHTSBRIDGE

AREA PROFILE

As one of the most luxurious areas of central London, Knightsbridge is the preffered shopping destination for many high profile individuals from all over the world. It is best known for its high class designer shops and is home to Harrods, one of the world’s most famous department store.

ZONE

1

SHOP

REPORT /P S S HS O

20 7O R T R E 1P

S/S

2017

NEW

STORE

IN

KNIGHTSBRIDGE

All eyes are on this newly opened FURLA store. To commemorate their opening back in December of 2016, they have launched an exclusive version of their famous Metropolis bag, featuring a flourescent illustration of the London Bridge. This bag is a perfect depiction of this season’s love for furries and bright bold colours.

KNIGHTSBRIDGE EXCLUSIVE BAG ZONE

1

SHOP

REPORT

S/S

2017

ACCESSORIES

Customisable

Bags

PINKO ZONE

1

Having the same bag as everyone else just isn’t cutting it in today’s world anymore. Customizable bags are here to solve that problem, giving customers the chance to personalize their bag in a way that best suits their personality.

GUESS

FURLA SHOP

REPORT /P S S HS O

20 7O R T R E 1P

S/S

2017

COLOUR

Spice

Mustard yellows and burnt oranges have been appearing in all the runways. Although there is no science to prove that these shades can lift one’s mood, these eye-catching colours are enjoying popularity for a reason.

Sugar, & everything nice!

IN THE STREETS

PINKO ZONE

COS 1

TOPSHOP

MAX MARA

TOPSHOP

S/S 2017 MAGAZINE SHOP

REPORT

S/S

2017

Denim Heaven

FABRICS

Although denim jeans are a fashion staple all year long, this season’s trend is to buy it all in denim. Ditch the pretty finishes and opt for the frayed edges.

GUESS

DIESEL ZONE

DIESEL 1

MISS SIXTY SHOP

VOGUE

MARCH 2017 REPORT /P S S HS O

20 7O R T R E 1P

S/S

2017

DETAILS

Embelished & Embroidered

Gucci’s trend of embelishing and embroidering has taken over the fashion world. This artful trend can be seen on shoes, backpacks, bomber jackets, and pretty much everything that can be imagined.

FURLA

GUCCI

VOGUE FEBRUARY 2017 ZONE

1

FURLA

GUESS

FURLA

BURBERRY SHOP

REPORT

S/S

2017

DETAILS

ZONE

1

SHOP

REPORT /P S S HS O

20 7O R T R E 1P

S/S

2017

TREND

Slogan

COMPARISON

According to Victoria Beckham, no one is too old for a Slogan Tee! These garments emblazoned with attention grabbing statments can be used as a sneaky way to express how you really feel.

PINKO

TOPSHOP

Tees

•

- LONGLINE, OVERSIZED FIT

- ROUND NECK SWEATSHIRT

•

- %100 COTTON

- %50 COTTON %50 POLYESTER

•

- £15

- £315

ZONE

1

SHOP

REPORT

S/S

2017

TREND

ZONE

1

C O M P A R I S O N

SHOP

REPORT /P S S HS O

20 7O R T R E 1P

S/S

2017

PRINTS

/ PATTERNS

Big, Bright

Florals

ZARA

Floral prints are bigger, brighter and bolder than ever this season.

Don’t be afraid to pair them with other statement items or even wearing the same print on everything.

GUESS ZONE

1

TOPSHOP

TARA JARMON

TOPSHOP SHOP

S/S 2017 LOOKBOOK

REPORT

S/S

2017

Flamenco

Frills

PINKO ZONE

SILHOUETTES

The passion and emotion of this theatrical Spanish dance is being expressed in the highstreet through many different kinds of big ruffled skirts and dresses. These ruffles and flounces made to enhance the female form are perfect for a season set on celebrating women.

TOPSHOP 1

VOGUE

APRIL 2017

TOPSHOP

GUESS SHOP

REPORT /P S S HS O

20 7O R T R E 1P

S/S

2017

SILHOUETTES

H alf & Half

STELLA MCCARTNEY S/S 2017 LOOKBOOK ZONE

1

Reversible is old news. it’s time to try this new playful mismatched style created from deconstructed garment halves sewn together.

GUESS

GUESS SHOP

REPORT

S/S

2017

SHOES

SILHOUETTES

H alf & Half

FENDI

TOPSHOP ZONE

Just follow Fendi’s advice on this trend to make it a little more dressy and take it into the night.

1

TOPSHOP SHOP

REPORT /P S S HS O

20 7O R T R E 1P

S/S

2017

SHOES

Peluche Slippers

EKS BOUTQUE - MARBELLA, SPAIN

These furry creatures of comfort are here to stay. For those who want something a little more formal and luxurious, Prada is the go-to choice, with their delicate shaped slippers adorned with ostrich feathers.

TOPSHOP

PRADA HARRODS

PINKO

ZONE

1

TOPSHOP

SHOP

REPORT

S/S

2017

Organic

DISPLAYS

Honeycomb designs

Architecture

- Shapes that reflect nature and organic inspired pieces - Cacooning designs that give a sense of being sheltered and protected

MISS SIXTY

MARNI ZONE

1

SHOP

REPORT /P S S HS O

20 7O R T R E 1P

S/S

2017

KNIGHTSBRIDGE

STREET

STYLE

Fashion fades

only

style

remains . . .or so the saying goes

Street fashion in Knightsbridge is classy, timeless and seems to be generally unaffected by short term trends.

ZONE

1

SHOP

REPORT

S/S

2017

KNIGHTSBRIDGE

ZONE

1

STREET

STYLE

SHOP

REPORT /P S S HS O

20 7O R T R E 1P

S/S

2017

HAMPSTEAD

AREA

DESCRIPTION

Hampstead is known for its intellectual, liberal, artistic, musical and literary associations. The area is home to an array of fashion boutiques, chic restaurants and famous pubs. Most fashion

ZO NN E ZO

E2 2ZONE

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consumers in the area are women in their 30s.

SHOP

REPORT

S/S

2017

COLOUR

Head-to-toe

How to wear:

Red

The colour that complements all skintones, all body types and all styles. It’s time to take this powerful colour and go monochromatic with it.

CLAUDIE PIERLOT

WHISTLES ZZ O NN EE ZO O N E 2 22 Z O N E

2

BA&SH

JIGSAW SHOP

REPORT

S/S

2017

COLOUR

Pale Pink

This year, the color of spring is pink. Appearing in Gucci and Oscar de la Renta, it is a new fresh look to update your spring wear. Light pink tops can be paired wıth everything from army green to bluest denim.

JIGSAW ZO NN E ZO

E2 2ZONE

WHISTLES 2

JIGSAW SHOP

JADE REPORT

S/S

2017

SILHOUETTES

SUPER

Sized Coats

ZZ O NN EE ZO O N E 2 22 Z O N E

2

The 1980s silhouettes are back in style; over-sized coats are the essential garments in a wardrobe this spring/summer. With the right coat and the right styling, this trend can work on any body type.

SHOP

REPORT

S/S

2017

SILHOUETTES

ZO NN E ZO

E2 2ZONE

2

SHOP

REPORT

S/S

2017

PRINTS

Gingham

Parade

ZZ O NN EE ZO O N E 2 22 Z O N E

The print that spells summer is here as one of this year’s biggest trend of the season.

Head-to-toe gigham can be a little intimating; try working this trend into your wardrobe in small doses by choosing small gigham print accessories.

HOBBS

CLAUDIE PIERLOT 2

/ PATTERNS

CLAUDIE PIERLOT

HOBBS

BIMBA Y LOLA SHOP

REPORT

S/S

2017

PRINTS

ZO NN E ZO

E2 2ZONE

2

/ PATTERNS

SHOP

REPORT

S/S

2017

FABRICS

Lattice

Forget the lace; this season is all about the mesh derrived from the 70s punk scene. For those that are not a fan of punk, this trend has been altered to suit all different tastes and styles.

Perfect way to spice up a boring dress.

Mesh

JANE & DADA

JANE & DADA ZZ O NN EE ZO O N E 2 22 Z O N E

2

MAJE

WHISTLES SHOP

REPORT

S/S

2017

DETAILS

Pineapple

Motif

Inject some fun a look with this season’s most frivolous trend, the pineapple motif, guaranteed to put a smile on everyone’s faces during spring and summer.

D&G

KURT GEIGER ZO NN E ZO

E2 2ZONE

2

DOLCE & GABANNA S/S 2017 LOOKBOOK SHOP

REPORT

S/S

2017

TREND

Wild

COMPARISON

Keep your look fresh faced and let a bohemıan floral print do the talking. The essence of the trend is to mix these free and flowy fabrics.

Flower

- COOL BLUE TONES

- NEUTRAL EARTHY TONES

- LOOSE, FLOWY FIT

- V-NECKLINE, FITTED WAIST

- %54 COTTON

- %100 POYLSTER

- £ 19.95

- £ 119

ZZ O NN EE ZO O N E 2 22 Z O N E

2

ETRO

VOGUE FEBRUARY 2017 SHOP

REPORT

S/S

2017

Fringe

& Tassels

TRIMS Fringe and tassels are fashion chameleons that can blend seamlessly ınto almost any style, from western chic to Great Gatsby glam. Dresses, handbags and scarves have all been graced by these fun decorative elements this season.

WHISTLES

MAJE ZO NN E ZO

E2 2ZONE

BA&SH 2

ZADIG & VOLTAIRE

ZADIG & VOLTAIRE

JIGSAW SHOP

REPORT

S/S

2017

ACCESSORIES

Woven Straw

LOEWE

Bags

MAGAZINE ARTICLE

Handcrafted and ethnically inspired, these bags are perfect to add textural interest to an outfit.

BA&SH ZZ O NN EE ZO O N E 2 22 Z O N E

2

KURT GEIGER

NICOLE FARHI SHOP

REPORT

S/S

2017

DISPLAYS

Back to Nature

Stores furnished with nature inspired decor and homely elements

OSKA

NICOLE FARHI

ZO NN E ZO

E2 2ZONE

2

NICOLE FARHI

SWEATY BETTY

SHOP

REPORT

S/S

2017

HAMPSTEAD

STREE T

STYLE

“The hampstead aesthetic is in the very casual, laid-back and relaxed” WHISTLES Store Manager - Loose fitted trousers paired with comofortable flat shoes

ZZ O NN EE ZO O N E 2 22 Z O N E

2

SHOP

REPORT

S/S

2017

HAMPSTEAD

STREE T

STYLE

Matching student couples

ZO NN E ZO

E2 2ZONE

2

SHOP

REPORT

S/S

2017

CONCLUSION

Knightsbridge

Luxury brand trends often trickle down to the mass and middle market shops in the highstreet Dressy casual styles are the preffered choice for eveyday wear

ZO NN E ZO

E2 2

Hampstead

Hampstead is home to many students and retired couples and the Hampstead aesthetic is generally relaxed and laid-back. Thus the trends offered in stores cater to this lifestyle

SHOP

REPORT

S/S

2017