Besttrends

F S M 4 0 4 T R E N D S BEST WORK 2017

“ “

Emptiness, irrespective of who uses it and how, is the pursuit of ultimate freedom. When an object is empty, it is ready to receive any image or use.

”

Art is an expression of an individual’s will to society at large, one whose origin is very much of a personal nature. Design, on the other hand, is basically not self-expression.

Instead it originates in society. The essence of design lies in the process of discovering a problem shared by many people and trying to solve it.”

”

Kenya Hara, Muji’s creative director

moodboard media articles colour board seasonal statements core fabrics textures 01 textures 02 fabric board trims and details

05 06 07 08 09 10 11 12 13

IN

DEX

14 trims and details 15 key item: deconstruction 2.0 16 key item: build your own dress 17 garment board: patchwork indigo 18-20 garment board 21 garment board: highlights on dresses 22 accessories board: highlights on shoes 23 muse 24 target audience 25 influencers

moodboard structures / surfaces / ice / blushes / juxtaposition

media articles

colour board

moonbeam star white bit of blue

petal pink deep dive gibraltar sea citronelle

potting soil blackberry cordial bleached apricot

seasonal statements core colours secondary brights elevated mid-tones Neutrals - 01 cold shades of neutrals are essential for S/S 2020 as they would allow to create a canvas from basic garments and remain sophisticated and clear by themselves Blues - 04 feel the summer breeze and freshness with Gibraltar sea blues while wearing your poplin shirt

02 -Yellow uplifts the palette and adds vitality and summer freshness 03 - Browns and Purples warm brown and purples could be used to highlight the details and add contrast

core fabrics

lightweight fabrics new modes of layering are seen with a mix of Japanese kimono styling and military themes.

updated nautical nautical looks are updated with a pioneering spirit, inspired by early explorers. macramÊ, and stripes appear more faded and worn.

rustic finish minimalism moves away from its clean and pure roots towards simple forms with a rustic finish. heavily laundered finishes seen on a range of lightweight fabrics.

*pictures were taken in Cloth House, Soho

01

door on the Venice Canal

cracked finish

David Brian, Saatchi gallery

Joseph concept store, Marylebone

off-white and neutral colours in combination with “old” finish would create eye-catching and “new” look.

remaking something old as something new is definitely a slogan for S/ S 2020. main texture of the season is being inspired by old cracks that are now reshaped and remade.

textures

02

Issey Miyake, 1990

Rachel Comey, Liberty

Joseph concept store’s display, South Kensington

Piazza della Signoria

pleats please

pleats are having a continuous success every season they appear. moving forward from the school pleated skirt to interesting asymmetric shapes, pleats add light volume to the garment and making it look like a modern ancient sculpture.

fabric board

01 coated matte plastic coated crumpled surface plain quiltings crumpled pleats -

02 intricately woven linen and cotton knits -

03

layered gradients combined textures and fabrics -

trims & details

etsy.com

Marni

deconstructed connections

Patrick Guggenberger

01

Ann Demeulemester

hardware accessories and ropes are not only could be used as a garment decoration but as a connective element same as zip. usage of these trims and details would make garment a must-have for S/S 2020.

trims & details

3.1. Philipp Lim

Monse

zipper revolution

Saint Laurent

zips are becoming an important decorative element. different types of zips are going to be used to make basic garment unique. furthermore, the trend has a potential to expand on mix’n’match garments connected by zips

Vetements X Levi’s

02

The trend for upcycling shows no sign of slowing, with a new wave of designers reworking materials in new and innovative ways. The concept of creating something entirely new from something old drives new piecing that leaves traces of the original form.

Junya Watanabe top

Comme des Garcons skirt

Off-White

key item deconstruction 2.0

key item: build your dress

J. Juunn key fabrics

Monse unzip me! key garment of the season will easily allow you to change the outfit wherever you are, will perfectly suit weather forecast and will help you to create numerous of outfits

patchwork indigo

JW Anderson

Sacai new approach to old techniques: patchwork. different types of denim combined together with some plastic coating would create youthful&fresh look

garment board combination of different textures and styles would turn out as something unusual but remain balanced because of neutral colour.

kimono styled pleated dress mixed with lace up bra underneath that makes an accent on the upper part of the body and remains attractive

combination of poplin puffed sleeve and turtleneck linen top is effective by itself but in addition to that look linen zipped corset would make this outfit a must-have

garment board combination of different textures and styles would turn out as something unusual but remain balanced because of neutral colour.

using of different materials such as linen and denim made in patchwork technique would make the jacket must-have of the season

jeans looking pants made of thin ribbed knit would be very comfortable to wear in every day life

garment board exploration and survival inspire this utilitarian garments direction.luxe and textured materials develop premium items with a sense of function and purpose

the commercial appeal of minimalist styles remains strong, but as consumers reject the mass produced in favour of the small-scale, a rustic quality will be key to ensuring their future apparel

use hybrid designs to put a twist on core items, and add details such as elasticated towlines to create versatile items

highlight on dresses

garment board combination of different textures and styles would turn out as something unusual but remain balanced because of neutral colour.

cut-out details on the shirts combined with soft denim slip dress would create effortless summer look

beautifully shaped pleats on loose dress could be paired with everything to create new outfits and looks

accessories

highlight on shoes

Allegra by Acne

comfortable heel will become a must-have for the SS2020. shoes, that are practical, stylish and inspired by nature.

combination of different textures and styles would turn out as something unusual but remain balanced because of neutral colour.

Celine

muse

Lucy Chadwick director of Gavin Brown’s Enterprise, NYC

Chadwick’s proclivity for tailored, richly textured clothes has made her a style star of sorts. A peek inside her closet reveals a plethora of button-up shirts, vintage Levi’s, and Céline pieces, which she often wears

target audience

power women

educated women aged 21-30. women that are working, possibly in creative industries, aware what is going on in the art world, have distinctive lifestyle, setting their goals and reaching them

influencers Junya Watanabe

Nick Hornby

Allegra by Acne

Acne's Allegra shoe is lightweight and has an elasticated topline so it can be packed into a bag or suitcase easily. It shows how adaptability and versatility can be fused with fashion. deconstructed fashion is returning with the replaced pieces of garment appearing on unexpected places.

Nick Hornby - British London based artist. Hornby’s sculptures emerge from the convergence of a postmodern historical perspective and cutting-edge digital technology.

Using computer software, Hornby combines silhouettes sourced from art history to create three-dimensional works that, as the viewer moves around them, seem to take the shape of different well-known sculptures of the past.

JAPONISM ISABELL SCHMITZ

AUTUMN/WINTER 2019/20

JAPONISM STEPHEN MEYERS

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JAPONISM ISABELL SCHMITZ

AUTUMN/WINTER 2019/20

“Japonism ( french: Japonisme) is a French term coined in the late nineteenth century to describe the craze for Japanese art and design in the West” www.tate.org.uk

STEPHEN MEYERS

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JAPONISM ISABELL SCHMITZ

STEPHEN MEYERS

AUTUMN/WINTER 2019/20

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JAPONISM ISABELL SCHMITZ

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AUTUMN/WINTER 2019/20

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JAPONISM ISABELL SCHMITZ

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AUTUMN/WINTER 2019/20

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JAPONISM ISABELL SCHMITZ

STEPHEN MEYERS

AUTUMN/WINTER 2019/20

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JAPONISM ISABELL SCHMITZ

STEPHEN MEYERS

AUTUMN/WINTER 2019/20

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JAPONISM ISABELL SCHMITZ

STEPHEN MEYERS

AUTUMN/WINTER 2019/20

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JAPONISM ISABELL SCHMITZ

AUTUMN/WINTER 2019/20

AIMEE SONG • Fashion Blogger & Interior Designer • Well known on Social Media • Personal Style: mixing of prints, elegant & casual, bride colours in combination with basic colours

STEPHEN MEYERS

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JAPONISM ISABELL SCHMITZ

AUTUMN/WINTER 2019/20

TARGET MARKET • AGE: 18-28 year old, higher social class • LIFESTYLE: Exploring new countries & cultures, music and dance lover, addicted to Asian Food, always searching for It- Locations, blogging • PERSONALITY: open minded, busy, funny, smart casual • BUDGET: getting inspired by Designer pieces, willing to pay more for special Designer garments, but also buy at Zara STEPHEN MEYERS

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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ

SPRING/SUMMER 2020

BACK TO THE ROOTS IDENTITY CRISIS SPRING/SUMMER 2020

STEPHEN MEYERS

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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ

INDEX

STEPHEN MEYERS

§ § § § § § § § § § § § §

SPRING/SUMMER 2020

Introduction Moodboard Media Articles Colour Board Fabric Board Garment Boards Accessories Shoes Silhouette Key Item Influencers Muse Target Market FSM 404 FASHION TRENDS

BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ

SPRING/SUMMER 2020

MACROTRENDS - TECHNOLOGY & SOCIAL MEDIA “Technology doesn’t just do things for us. It does things to us, changing not just what we do but who we are.”

Sherry Turkle

STEPHEN MEYERS

“SELFIE”

FSM 404 FASHION TRENDS

BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ

SPRING/SUMMER 2020

Brunello Cucinelli

Pinterest Pinterest

Pinterest

Pinterest

OKA

Pinterest STEPHEN MEYERS

Brunello Cucinelli

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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ

Media Articles

STEPHEN MEYERS

Glamour

SPRING/SUMMER 2020

Social Media takes over our life’s

ES Magazine FSM 404 FASHION TRENDS

BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ

SPRING/SUMMER 2020

Hit refresh on crisp cottons in earthy hues for daywear with a real difference

ES Magazine Inspired by the faded blues of early summer days Glamour Magazine STEPHEN MEYERS

FSM 404 FASHION TRENDS

BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ

SPRING/SUMMER 2020

“When daily encounters are increasingly mediated by online technology, how is this affecting our experience of live- ness, presence, and time?”

STEPHEN MEYERS

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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ

SPRING/SUMMER 2020

Campaign recently published about putting social thinking at the heart of marketing strategies

STEPHEN MEYERS

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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ

STEPHEN MEYERS

SPRING/SUMMER 2020

FSM 404 FASHION TRENDS

BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ

STEPHEN MEYERS

SPRING/SUMMER 2020

FSM 404 FASHION TRENDS

BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ

SPRING/SUMMER 2020

The key item is the one shoulder scarf which is combined with a wrap dress

Transparent trousers that shows denim shorts underneath

STEPHEN MEYERS

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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ

SPRING/SUMMER 2020

Patterned blouse with arm details combined with a transparent skirt

The outfit a combination of a lace top with flared linen trousers

STEPHEN MEYERS

Simple transparent slip dress which shows a body suit with seashell details underneath

FSM 404 FASHION TRENDS

BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ

SPRING/SUMMER 2020

Trousers are half transparent and half denim Basic Shirts are combined with a mix of tulle and denim Fabrics are inspired by transparent objects and broken walls

STEPHEN MEYERS

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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ

STEPHEN MEYERS

SPRING/SUMMER 2020

FSM 404 FASHION TRENDS

BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ

STEPHEN MEYERS

SPRING/SUMMER 2020

FSM 404 FASHION TRENDS

BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ

SPRING/SUMMER 2020

SILHOUETTE

Straight & Simple Silhouettes, Focus on Legs

STEPHEN MEYERS

FSM 404 FASHION TRENDS

BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ

STEPHEN MEYERS

SPRING/SUMMER 2020

FSM 404 FASHION TRENDS

BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ

STEPHEN MEYERS

SPRING/SUMMER 2020

FSM 404 FASHION TRENDS

BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ

MUSE- ESSENA O’NEILL

SPRING/SUMMER 2020

-

19- year old Instagram & Youtube Star Lives in Australia Had over 500,000 follower Decided to shut down her social media career last october - “Not real life”

STEPHEN MEYERS

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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ

SPRING/SUMMER 2020

“I've spent majority of my teenage life being addicted to social media, social approval, social status and my physical appearance. Social media, especially how I used it, isn't real. “

“How can we see ourselves and our true

purpose/talents if we are constantly viewing others? “

STEPHEN MEYERS

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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ

SPRING/SUMMER 2020

TARGET MARKET • AGE: 18-28 year old, Higher social class • LIFESTYLE: Travels around the world, explores nature, social media is important part of life, spends most of their time with friends at dinner parties • PERSONALITY: Strong & educated women, self confident, but questions the technology progress • BUDGET: willing to spend more money for good quality

STEPHEN MEYERS

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”But love your enemies, do good to them, and lend to them without expecting to get anything back. Then your reward will be great, and you will be children of the Most High, because he is kind to the ungrateful and wicked. “ (35;Luke 6:35)

SPRING/SUMMER 2020

SPRING/SUMMER 2020

Re vera S/S2020

NIKOL TOLEVA

NIKOL TOLEVA

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FSM 404 TRENDS PROJECT

SPRING/SUMMER 2020

I n d e x

NIKOL TOLEVA

………………………… 3 ………………………… 4-5 ………………………… 6 ………………………… 7 ........................... 8 ………………………… 9 ………………………… 10-15 ……………………….. 16-17 ……………………….. 18 ……………………….. 19 ……………………….. 20 ……………………….. 21 ………………………… 22 ………………………… 23

Re vera

Moodboard Inspiration Articles Colour Board Trims Fabrics Garments Accessories Key pieces Look book Silhouettes Muse Target Market References

Fashion editorials (left to right): Harper's Bazaar Russia; Numero Magazine; W Magazine

In time of uncertainty, turn to faith

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SPRING/SUMMER 2020

MOODBOARD

Re vera NIKOL TOLEVA

• Iconography details • Mix between religion and contemporary fashion • Purifying

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SPRING/SUMMER 2020

D a v i d L aC h e p e l l e

“Sermon”

Inspiration

Jesus is my Homeboy, 2003 “Loaves and Fishes”

“Last Supper”

“Intervention” NIKOL TOLEVA

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SPRING/SUMMER 2020

Inspiration Above (left to right): Dolce & Gabbana; Christopher Kane; Alexander McQueen, Style.com

NIKOL TOLEVA

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A r t i c l e s

SPRING/SUMMER 2020

“And while we know very well a Virgin Mary sweatshirt won’t save us, we keep the faith that wearing one will change us.”

NIKOL TOLEVA

“Hemlines will fall and rise, trends will come and go but these images represent something greater that transcends all of that — timeless images which point to timeless themes. They are part of history but they are also part of our human story and that is why there is this recurring interest.”

FSM 404 TRENDS PROJECT

SPRING/SUMMER 2020 PANTONE 16-3801/ Opal Gray

Re vera COLOUR BOARD

PANTONE 11-0601/ Bright White PANTONE 14-5714/ Lucite Green PANTONE 16-5515/Beryl Green PANTONE 16-4725/ Scuba Blue

PANTONE 19-4045/Midnight Blue

PANTONE 18-0107/ Kale PANTONE 13-0755/ Primrose Yellow

PANTONE 18-1148/ Caramel Cafe PANTONE 18-1-33/ Dachshund PANTONE 14-1315/ Hazelnut

NIKOL TOLEVA

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SPRING/SUMMER 2020

Re vera

T r i m s Embellishment for the collection

NIKOL TOLEVA

FSM 404 TRENDS PROJECT

SPRING/SUMMER 2020

F a b r i c s

Re vera •

Lace, sequins, metallic, beads , silk & wood

NIKOL TOLEVA

FSM 404 TRENDS PROJECT

Fabric dress with a big sequined bow covering the front with a big brooch

Re vera Half fabric, half metallic embellished long dress

SPRING/SUMMER 2020

GARMENTS BOARD COUTURE DRESSES

The “Fish” dress covered in big sequins with metallic sleeves & embellishments around the waist; The big collar is inspired by clergy uniforms

Sequined socks

NIKOL TOLEVA

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SPRING/SUMMER 2020

GARMENTS BOARD

Re vera

RTW Overalls made of three garments: one sleeve shirt, corset and highwasted trousers

Deconstructed blazer, half blue silk , half yellow leather; covered in sequins and pearls

Modernised fanny pack

NIKOL TOLEVA

Half sneaker half sandal embellished shoes FSM 404 TRENDS PROJECT

SPRING/SUMMER 2020

GARMENTS BOARD

Re vera

RTW Metallic crop top

High-wasted long shorts & jacket, made from thread and sequins

Overall of shirt and wooden skirt

NIKOL TOLEVA

FSM 404 TRENDS PROJECT

SPRING/SUMMER 2020

GARMENTS BOARD

Re vera

RTW

Silk coat with iconographic embellishment on the back

Lace dress, silk and pearl embellishment

Circle bag

NIKOL TOLEVA

FSM 404 TRENDS PROJECT

SPRING/SUMMER 2020

GARMENTS BOARD

Re vera Shirt with iconography graphic and floral embellishments

Re by Re vera

Christ’s half face on a shirt with red stones

“HOPE” necklace

Fanny pack made from shiny beads and a brooch in the middle

NIKOL TOLEVA

FSM 404 TRENDS PROJECT

SPRING/SUMMER 2020

GARMENTS BOARD

Re vera

UV by Re vera

Beachwear robe

Half fabric half metallic swimsuit with brooch

Metallic swimsuit

NIKOL TOLEVA

FSM 404 TRENDS PROJECT

SPRING/SUMMER 2020

Re vera NIKOL TOLEVA

ACCESSORIES BOARD SHOES & BAGS Fanny pack and deconstructed shoes are the new “old” trend

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SPRING/SUMMER 2020

ACCESSORIES BOARD

Re vera NIKOL TOLEVA

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SPRING/SUMMER 2020

Re vera NIKOL TOLEVA

KEY PIECES BOARD • “Fish” dress • Embellished fanny pack x 2 • Short/Long blazer • Wooden skirt overall • Trench coat with icon on the back • Crop top with the icon • Mixture of fabrics swimming costume • Sequined socks • Half trainer half sandal shoe • Green lenses sunglasses

FSM 404 TRENDS PROJECT

SPRING/SUMMER 2020

Photoshoot

LOOK BOOK

Re vera NIKOL TOLEVA

Re vera

FSM 404 TRENDS PROJECT

SPRING/SUMMER 2020

Re vera NIKOL TOLEVA

MAIN SILHOUETTES BOARD

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Re vera

M u s e S i t a A b e ll a n • • • • •

• • •

SPRING/SUMMER 2020

Maria Abellan, 23 From Spain Lives between NYC, LA & Milan Model, DJ, Designer, Social Media Influencer Designed collations for the Warsaw label MISBHV 276K Instagram followers Loves to travel, listed to music and discover new places & faces Advertises brand on her social media

“Mixing trends and decades is a defining characteristic of Ms. Abellán’s look. “

NIKOL TOLEVA

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SPRING/SUMMER 2020

T a r g e t M a r k e t

Re vera NIKOL TOLEVA

• Age: 20’s to 40/50’s • Lifestyle: High income, fashion orientated & trend driven • Strong identity • Quirky style sense, ready to experiment • High end/ Luxury market • Shops stocked in: Selfridges, Browns, Labels, DSM, Harvey Nichols • Urban location

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SPRING/SUMMER 2020

R e f e r e n c e s • Nguyen, Nam, Nam Nguyen, and View profile. "3. The Religion Of Balenciaga And Beyond".

Foamandthunder.blogspot.co.uk., 2017. Web. 10 May 2017.

• "Religious Dress - Vogue.It". Vogue.it, 2017. Web. 10 May 2017.

• "Fashion Keeps The Faith". Ft.com.., 2017. Web. 10 May 2017.

• Jones, Victoria. "Jesus Is My Homeboy: A Photograph Series". The Jesus Question. N.p., 2017. Web. 10 May 2017.

• "David Lachapelle - 106 Artworks, Bio & Shows On Artsy". Artsy.net. N.p., 2017. Web. 10 May 2017.

• Safronova, Valeriya. "Meet Sita Abellán, 23, Techno D.J. And Fashion Model". Nytimes.com., 2017. Web. 10 May 2017.

NIKOL TOLEVA

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INSPIRED BY the trump era where women and men explore what it means to be a women in such circumstances while they continue to fight for their beliefs., and bringing light (literally) into the darkness – a brand new definition for Enlightenment

FSM404 Lisa Telle

Empowering A/ W 19/20 Who?

INDEX Mood board Inpiration and articles Colour pallete Fabric and details Garments, shoes, accessories Garments, shoes, accessories MUSE Target market

FSM404 Lisa Telle

Empowering Who? A/ W 19/20

FSM404 Lisa Telle

Inspiration/Articles

Evening Standard

https://www.wired.com/2011/05/high-­‐tech-­‐fashion/

http://www.vogue.co.uk/article/suzynyfw-­‐jeremy-­‐scott-­‐post-­‐trump-­‐rage

FSM404 Lisa Telle

http://www.vogue.com/projects/13528044/american-­‐women-­‐huntington-­‐beach-­‐california-­‐girls-­‐deanna-­‐templeton-­‐pro-­‐skateboarder-­‐ed-­‐ templeton?mbid=social_instagram&utm_campaign=likeshopme&utm_medium=instagram&utm_source=www.instagram.com/p/BRLrgMSg5Z W/&utm_content=www.instagram.com/p/BRLrgMSg5ZW/

Empowering Who? A/ W 19/20

FSM404 Lisa Telle

cotton & silk

FSM404 Lisa Telle

FSM404 Lisa Telle

FSM404 Lisa Telle

n e o n l I g h ts

MUSE

Yara Shahidi

16 year old actress from Black-Ish who is an activist and is wise beyond her years

”I don’t want them to live in the extra fear of ‘will my hijab be pulled off’ or ‘will people taunt me’ or ‘will people say I need to go back to where I came from.’ Even seeing the videos of kids chanting ‘build a wall,’ it’s shocking. Addressing that head-­‐on, and I am involved in various organizations that are taking different stands because I realize the problems we are facing now directly affect me and my community in one way or another. ”

FSM404 Lisa Telle

Empowering Who? A/ W 19/20

AGE: 16-50 LIFESTYLE: an activist with an opinion,

curious, hard working, strong and independent, involved

BUDGET: between high street and luxury

TARGET MARKET FSM404 Lisa Telle

Empowering Who? A/ W 19/20

SUI GENERIS SPRING / SUMMER 2020

By D. Fernanda Pedrao

FSM404 Fashion Trends

INDEX

INFLUENCERS MOODBOARD R E S E A R CH

& NEWS ARTICLES

COLOUR

PALLETTE

CO L O U R

USAGE

FABRIC & TRIMS KEY

PIECES

#1

KEY

PIECES

#2

KEY

PIECES

#2

GARMENT SHEET #1 GARMENT SHEET #2 GARMENT SHEET #3 GARMENT SHEET #4 MUSE & TARGET MARKET M AI N

REFERENCES

SUI GENERIS

S/S 2020

FINDING

BEAUTY IN

THE IMPERFECT....

SUI GENERIS

S/S 2020

INFLUENCERS

The Newcraftsmen

A Home For All - Pop Up

“Snogging” Lips Trend

Hokusai Exhibition

By Walid

Joseph SUI GENERIS

S/S 2020

MEDIA

ARTICLES

SUI GENERIS

S/S 2020

MEDIA

ARTICLES

SUI GENERIS

S/S 2020

SOCIAL MEDIA NEWS This has been the popular look of the last couple of years...

Perfect is BORING and

OVERRATED.

SUI GENERIS

S/S 2020

SOCIAL MEDIA NEWS Orginating from the London Fashion Week 2017 Catwalk, ‘“Snogging Lips” has been trending on Istagram.

“Most People Will Hate This Look” video posted by beauty guruwent viral on Youtube. She applied her makeup using her fingertips and created a look considered to be messy by social media standards.

SUI GENERIS

S/S 2020

THE NEW CRAFTSMEN - They sell unique contemporary objects that are rooted in craftsmanship and narrative - Finding a new appreciation for handcrafts “Our ambition is to meet the growing appetite for contemporary craft and design, and in doing so transform the market place for craft internationally.�

SUI GENERIS

S/S 2020

A HOME FOR ALL

- POP UP

“Boro is the term for patchwork in Japan, back in the day in rural japan, those that could not afford to buy new clothes, they ripped up bits of old garments, redyed it in indigo and patched it together to create new garments. Everything is precious and nothing is be thrown away� Lola Lely, artisan behind the pop up

SUI GENERIS

S/S 2020

PANTONE 289 PANTONE 2322 PANTONE 7566

DARKS

COLOUR PALETTE

PANTONE 152 PANTONE 2001 PANTONE 7402 PANTONE 559 PANTONE 5445 SUI GENERIS

H I G H L I GH T S

PANTONE 2021

S/S 2020

COLOUR USAGE

4 COLOURS

5 COLOURS

3 COLOURS

SUI GENERIS

S/S 2020

TRIMS

FABRICS

Linen

Cotton

Cotton

Woven Flax

Woven Straw

Woven Straw

Stained Fabric

Worn out Leather

Burnt Fabric

PatchworkRecycled Fabrics

Faux Suade

Ripped cloth

Fringed Edges

Raw Edges Tribal Pattern

Woven Embelishments

Tassels/Layered Tassels

SUI GENERIS

S/S 2020

SILHOUETTES

Loose fitting Assymetric Cropped trousers Half & Half

SUI GENERIS

S/S 2020

KEY

PIECES

Asymmetric/ Half & Half

Reversible is old news. it’s time to try this new playful mismatched style created from deconstructed garment halves sewn together.

SUI GENERIS

S/S 2020

KEY

PIECES

SUI GENERIS

S/S 2020

KEY

PIECES

Inspired by the Japanese Obi Belt

SUI GENERIS

S/S 2020

GARMENT

SHEET

#1 Ripped cloth deatiling

Mesh drape

Oversized earring

Tassel detail

Woven basket bag Obi belt

Dress over leggings Obi belt Japanese Boro patchworks Ripped cloth deatiling Comfort shoes

SUI GENERIS

S/S 2020

GARMENT

SHEET

#2 Antique jewellery

Unfinished edges

Japanese Boro patchworks Fan/bag

SUI GENERIS

S/S 2020

GARMENT

SHEET

#3

Fringe/ Raw Edge Woven bag Half & Half

SUI GENERIS

S/S 2020

GARMENT

SHEET

#4

Rough/Unfinished edges

Oversized, asymetric earrings

Drawstring hole design

SUI GENERIS

S/S 2020

ACCESSORIES

SUI GENERIS

S/S 2020

MUSE & TARGET

MARKET

WINNIE HARLOW Winnie is a 22-year-old fashion model whose unique look challenges perceptions of beauty in an industry obsessed with a kind of ‘perfection’ and a mainstream notion of what is beautiful or edgy .

Winnie Harlow represents the entire concept of finding beauty in imperfection

Generation Y & Z Luxury Market For those that have an appreciation for the handmade

SUI GENERIS

S/S 2020

MAIN REFERENCES The Newcraftsmen A Home For All - Pop Up Hokusai Future Exhbition Joseph

By Walid Nicole Farhi Max Mara Magazine S/S 2017 Youtuber “Pixiwoo” Vogue January 2017 Issue Vogue February 2017 Issue Vogue March 2017 Issue Harrods Magazine January 2017 Issue Harrods Magazine February 2017 Issue Harrods Magazine April 2017 Issue The Daily Mail The Evening Standard

SUI GENERIS

S/S 2020