F S M 4 0 4 T R E N D S BEST WORK 2017
“ “
Emptiness, irrespective of who uses it and how, is the pursuit of ultimate freedom. When an object is empty, it is ready to receive any image or use.
”
Art is an expression of an individual’s will to society at large, one whose origin is very much of a personal nature. Design, on the other hand, is basically not self-expression. Instead it originates in society. The essence of design lies in the process of discovering a problem shared by many people and trying to solve it.”
”
Kenya Hara, Muji’s creative director
moodboard media articles colour board seasonal statements core fabrics textures 01 textures 02 fabric board trims and details
05 06 07 08 09 10 11 12 13
IN
DEX
14 trims and details 15 key item: deconstruction 2.0 16 key item: build your own dress 17 garment board: patchwork indigo 18-20 garment board 21 garment board: highlights on dresses 22 accessories board: highlights on shoes 23 muse 24 target audience 25 influencers
moodboard structures / surfaces / ice / blushes / juxtaposition
media articles
colour board
moonbeam star white bit of blue
petal pink deep dive gibraltar sea citronelle
potting soil blackberry cordial bleached apricot
seasonal statements core colours secondary brights elevated mid-tones Neutrals - 01 cold shades of neutrals are essential for S/S 2020 as they would allow to create a canvas from basic garments and remain sophisticated and clear by themselves Blues - 04 feel the summer breeze and freshness with Gibraltar sea blues while wearing your poplin shirt
02 -Yellow uplifts the palette and adds vitality and summer freshness 03 - Browns and Purples warm brown and purples could be used to highlight the details and add contrast
core fabrics
lightweight fabrics new modes of layering are seen with a mix of Japanese kimono styling and military themes.
updated nautical nautical looks are updated with a pioneering spirit, inspired by early explorers. macramÊ, and stripes appear more faded and worn.
rustic finish minimalism moves away from its clean and pure roots towards simple forms with a rustic finish. heavily laundered finishes seen on a range of lightweight fabrics.
*pictures were taken in Cloth House, Soho
01
door on the Venice Canal
cracked finish
David Brian, Saatchi gallery
Joseph concept store, Marylebone
off-white and neutral colours in combination with “old” finish would create eye-catching and “new” look.
remaking something old as something new is definitely a slogan for S/ S 2020. main texture of the season is being inspired by old cracks that are now reshaped and remade.
textures
02
Issey Miyake, 1990
Rachel Comey, Liberty
Joseph concept store’s display, South Kensington
Piazza della Signoria
pleats please
pleats are having a continuous success every season they appear. moving forward from the school pleated skirt to interesting asymmetric shapes, pleats add light volume to the garment and making it look like a modern ancient sculpture.
fabric board
01 coated matte plastic coated crumpled surface plain quiltings crumpled pleats -
02 intricately woven linen and cotton knits -
03
layered gradients combined textures and fabrics -
trims & details
etsy.com
Marni
deconstructed connections
Patrick Guggenberger
01
Ann Demeulemester
hardware accessories and ropes are not only could be used as a garment decoration but as a connective element same as zip. usage of these trims and details would make garment a must-have for S/S 2020.
trims & details
3.1. Philipp Lim
Monse
zipper revolution
Saint Laurent
zips are becoming an important decorative element. different types of zips are going to be used to make basic garment unique. furthermore, the trend has a potential to expand on mix’n’match garments connected by zips
Vetements X Levi’s
02
The trend for upcycling shows no sign of slowing, with a new wave of designers reworking materials in new and innovative ways. The concept of creating something entirely new from something old drives new piecing that leaves traces of the original form.
Junya Watanabe top
Comme des Garcons skirt
Off-White
key item deconstruction 2.0
key item: build your dress
J. Juunn key fabrics
Monse unzip me! key garment of the season will easily allow you to change the outfit wherever you are, will perfectly suit weather forecast and will help you to create numerous of outfits
patchwork indigo
JW Anderson
Sacai new approach to old techniques: patchwork. different types of denim combined together with some plastic coating would create youthful&fresh look
garment board combination of different textures and styles would turn out as something unusual but remain balanced because of neutral colour.
kimono styled pleated dress mixed with lace up bra underneath that makes an accent on the upper part of the body and remains attractive
combination of poplin puffed sleeve and turtleneck linen top is effective by itself but in addition to that look linen zipped corset would make this outfit a must-have
garment board combination of different textures and styles would turn out as something unusual but remain balanced because of neutral colour.
using of different materials such as linen and denim made in patchwork technique would make the jacket must-have of the season
jeans looking pants made of thin ribbed knit would be very comfortable to wear in every day life
garment board exploration and survival inspire this utilitarian garments direction.luxe and textured materials develop premium items with a sense of function and purpose
the commercial appeal of minimalist styles remains strong, but as consumers reject the mass produced in favour of the small-scale, a rustic quality will be key to ensuring their future apparel
use hybrid designs to put a twist on core items, and add details such as elasticated towlines to create versatile items
highlight on dresses
garment board combination of different textures and styles would turn out as something unusual but remain balanced because of neutral colour.
cut-out details on the shirts combined with soft denim slip dress would create effortless summer look
beautifully shaped pleats on loose dress could be paired with everything to create new outfits and looks
accessories
highlight on shoes
Allegra by Acne
comfortable heel will become a must-have for the SS2020. shoes, that are practical, stylish and inspired by nature.
combination of different textures and styles would turn out as something unusual but remain balanced because of neutral colour.
Celine
muse
Lucy Chadwick director of Gavin Brown’s Enterprise, NYC
Chadwick’s proclivity for tailored, richly textured clothes has made her a style star of sorts. A peek inside her closet reveals a plethora of button-up shirts, vintage Levi’s, and Céline pieces, which she often wears
target audience
power women
educated women aged 21-30. women that are working, possibly in creative industries, aware what is going on in the art world, have distinctive lifestyle, setting their goals and reaching them
influencers Junya Watanabe
Nick Hornby
Allegra by Acne
Acne's Allegra shoe is lightweight and has an elasticated topline so it can be packed into a bag or suitcase easily. It shows how adaptability and versatility can be fused with fashion. deconstructed fashion is returning with the replaced pieces of garment appearing on unexpected places.
Nick Hornby - British London based artist. Hornby’s sculptures emerge from the convergence of a postmodern historical perspective and cutting-edge digital technology. Using computer software, Hornby combines silhouettes sourced from art history to create three-dimensional works that, as the viewer moves around them, seem to take the shape of different well-known sculptures of the past.
JAPONISM ISABELL SCHMITZ
AUTUMN/WINTER 2019/20
JAPONISM STEPHEN MEYERS
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“Japonism ( french: Japonisme) is a French term coined in the late nineteenth century to describe the craze for Japanese art and design in the West” www.tate.org.uk
STEPHEN MEYERS
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JAPONISM ISABELL SCHMITZ
AUTUMN/WINTER 2019/20
AIMEE SONG • Fashion Blogger & Interior Designer • Well known on Social Media • Personal Style: mixing of prints, elegant & casual, bride colours in combination with basic colours
STEPHEN MEYERS
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JAPONISM ISABELL SCHMITZ
AUTUMN/WINTER 2019/20
TARGET MARKET • AGE: 18-28 year old, higher social class • LIFESTYLE: Exploring new countries & cultures, music and dance lover, addicted to Asian Food, always searching for It- Locations, blogging • PERSONALITY: open minded, busy, funny, smart casual • BUDGET: getting inspired by Designer pieces, willing to pay more for special Designer garments, but also buy at Zara STEPHEN MEYERS
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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ
SPRING/SUMMER 2020
BACK TO THE ROOTS IDENTITY CRISIS SPRING/SUMMER 2020
STEPHEN MEYERS
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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ
INDEX
STEPHEN MEYERS
§ § § § § § § § § § § § §
SPRING/SUMMER 2020
Introduction Moodboard Media Articles Colour Board Fabric Board Garment Boards Accessories Shoes Silhouette Key Item Influencers Muse Target Market FSM 404 FASHION TRENDS
BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ
SPRING/SUMMER 2020
MACROTRENDS - TECHNOLOGY & SOCIAL MEDIA “Technology doesn’t just do things for us. It does things to us, changing not just what we do but who we are.” Sherry Turkle
STEPHEN MEYERS
“SELFIE”
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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ
SPRING/SUMMER 2020
Brunello Cucinelli
Pinterest Pinterest
OKA
Pinterest STEPHEN MEYERS
Brunello Cucinelli
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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ
Media Articles
STEPHEN MEYERS
Glamour
SPRING/SUMMER 2020
Social Media takes over our life’s
ES Magazine FSM 404 FASHION TRENDS
BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ
SPRING/SUMMER 2020
Hit refresh on crisp cottons in earthy hues for daywear with a real difference
ES Magazine Inspired by the faded blues of early summer days Glamour Magazine STEPHEN MEYERS
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SPRING/SUMMER 2020
“When daily encounters are increasingly mediated by online technology, how is this affecting our experience of live- ness, presence, and time?”
STEPHEN MEYERS
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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ
SPRING/SUMMER 2020
Campaign recently published about putting social thinking at the heart of marketing strategies
STEPHEN MEYERS
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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ
STEPHEN MEYERS
SPRING/SUMMER 2020
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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ
STEPHEN MEYERS
SPRING/SUMMER 2020
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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ
SPRING/SUMMER 2020
The key item is the one shoulder scarf which is combined with a wrap dress
Transparent trousers that shows denim shorts underneath
STEPHEN MEYERS
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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ
SPRING/SUMMER 2020
Patterned blouse with arm details combined with a transparent skirt
The outfit a combination of a lace top with flared linen trousers
STEPHEN MEYERS
Simple transparent slip dress which shows a body suit with seashell details underneath
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SPRING/SUMMER 2020
Trousers are half transparent and half denim Basic Shirts are combined with a mix of tulle and denim Fabrics are inspired by transparent objects and broken walls
STEPHEN MEYERS
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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ
STEPHEN MEYERS
SPRING/SUMMER 2020
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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ
STEPHEN MEYERS
SPRING/SUMMER 2020
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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ
SPRING/SUMMER 2020
SILHOUETTE
Straight & Simple Silhouettes, Focus on Legs
STEPHEN MEYERS
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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ
STEPHEN MEYERS
SPRING/SUMMER 2020
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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ
STEPHEN MEYERS
SPRING/SUMMER 2020
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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ
MUSE- ESSENA O’NEILL
SPRING/SUMMER 2020
-
19- year old Instagram & Youtube Star Lives in Australia Had over 500,000 follower Decided to shut down her social media career last october - “Not real life”
STEPHEN MEYERS
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SPRING/SUMMER 2020
“I've spent majority of my teenage life being addicted to social media, social approval, social status and my physical appearance. Social media, especially how I used it, isn't real. “
“How can we see ourselves and our true
purpose/talents if we are constantly viewing others? “
STEPHEN MEYERS
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BACK TO THE R OOTS: IDENTITY CRISIS ISABELL S CHMITZ
SPRING/SUMMER 2020
TARGET MARKET • AGE: 18-28 year old, Higher social class • LIFESTYLE: Travels around the world, explores nature, social media is important part of life, spends most of their time with friends at dinner parties • PERSONALITY: Strong & educated women, self confident, but questions the technology progress • BUDGET: willing to spend more money for good quality
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”But love your enemies, do good to them, and lend to them without expecting to get anything back. Then your reward will be great, and you will be children of the Most High, because he is kind to the ungrateful and wicked. “ (35;Luke 6:35)
SPRING/SUMMER 2020
SPRING/SUMMER 2020
Re vera S/S2020
NIKOL TOLEVA
NIKOL TOLEVA
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I n d e x
NIKOL TOLEVA
………………………… 3 ………………………… 4-5 ………………………… 6 ………………………… 7 ........................... 8 ………………………… 9 ………………………… 10-15 ……………………….. 16-17 ……………………….. 18 ……………………….. 19 ……………………….. 20 ……………………….. 21 ………………………… 22 ………………………… 23
Re vera
Moodboard Inspiration Articles Colour Board Trims Fabrics Garments Accessories Key pieces Look book Silhouettes Muse Target Market References
Fashion editorials (left to right): Harper's Bazaar Russia; Numero Magazine; W Magazine
In time of uncertainty, turn to faith
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MOODBOARD
Re vera NIKOL TOLEVA
• Iconography details • Mix between religion and contemporary fashion • Purifying
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D a v i d L aC h e p e l l e
“Sermon”
Inspiration
Jesus is my Homeboy, 2003 “Loaves and Fishes”
“Last Supper”
“Intervention” NIKOL TOLEVA
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SPRING/SUMMER 2020
Inspiration Above (left to right): Dolce & Gabbana; Christopher Kane; Alexander McQueen, Style.com
NIKOL TOLEVA
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A r t i c l e s
SPRING/SUMMER 2020
“And while we know very well a Virgin Mary sweatshirt won’t save us, we keep the faith that wearing one will change us.”
NIKOL TOLEVA
“Hemlines will fall and rise, trends will come and go but these images represent something greater that transcends all of that — timeless images which point to timeless themes. They are part of history but they are also part of our human story and that is why there is this recurring interest.” FSM 404 TRENDS PROJECT
SPRING/SUMMER 2020 PANTONE 16-3801/ Opal Gray
Re vera COLOUR BOARD
PANTONE 11-0601/ Bright White PANTONE 14-5714/ Lucite Green PANTONE 16-5515/Beryl Green PANTONE 16-4725/ Scuba Blue
PANTONE 19-4045/Midnight Blue
PANTONE 18-0107/ Kale PANTONE 13-0755/ Primrose Yellow
PANTONE 18-1148/ Caramel Cafe PANTONE 18-1-33/ Dachshund PANTONE 14-1315/ Hazelnut
NIKOL TOLEVA
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Re vera
T r i m s Embellishment for the collection
NIKOL TOLEVA
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SPRING/SUMMER 2020
F a b r i c s
Re vera •
Lace, sequins, metallic, beads , silk & wood
NIKOL TOLEVA
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Fabric dress with a big sequined bow covering the front with a big brooch
Re vera Half fabric, half metallic embellished long dress
SPRING/SUMMER 2020
GARMENTS BOARD COUTURE DRESSES
The “Fish” dress covered in big sequins with metallic sleeves & embellishments around the waist; The big collar is inspired by clergy uniforms
Sequined socks
NIKOL TOLEVA
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GARMENTS BOARD
Re vera
RTW Overalls made of three garments: one sleeve shirt, corset and highwasted trousers
Deconstructed blazer, half blue silk , half yellow leather; covered in sequins and pearls
Modernised fanny pack
NIKOL TOLEVA
Half sneaker half sandal embellished shoes FSM 404 TRENDS PROJECT
SPRING/SUMMER 2020
GARMENTS BOARD
Re vera
RTW Metallic crop top
High-wasted long shorts & jacket, made from thread and sequins
Overall of shirt and wooden skirt
NIKOL TOLEVA
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SPRING/SUMMER 2020
GARMENTS BOARD
Re vera
RTW
Silk coat with iconographic embellishment on the back
Lace dress, silk and pearl embellishment
Circle bag
NIKOL TOLEVA
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SPRING/SUMMER 2020
GARMENTS BOARD
Re vera Shirt with iconography graphic and floral embellishments
Re by Re vera
Christ’s half face on a shirt with red stones
“HOPE” necklace
Fanny pack made from shiny beads and a brooch in the middle
NIKOL TOLEVA
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SPRING/SUMMER 2020
GARMENTS BOARD
Re vera
UV by Re vera
Beachwear robe
Half fabric half metallic swimsuit with brooch
Metallic swimsuit
NIKOL TOLEVA
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SPRING/SUMMER 2020
Re vera NIKOL TOLEVA
ACCESSORIES BOARD SHOES & BAGS Fanny pack and deconstructed shoes are the new “old” trend
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SPRING/SUMMER 2020
ACCESSORIES BOARD
Re vera NIKOL TOLEVA
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SPRING/SUMMER 2020
Re vera NIKOL TOLEVA
KEY PIECES BOARD • “Fish” dress • Embellished fanny pack x 2 • Short/Long blazer • Wooden skirt overall • Trench coat with icon on the back • Crop top with the icon • Mixture of fabrics swimming costume • Sequined socks • Half trainer half sandal shoe • Green lenses sunglasses
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SPRING/SUMMER 2020
Photoshoot
LOOK BOOK
Re vera NIKOL TOLEVA
Re vera
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SPRING/SUMMER 2020
Re vera NIKOL TOLEVA
MAIN SILHOUETTES BOARD
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Re vera
M u s e S i t a A b e ll a n • • • • •
• • •
SPRING/SUMMER 2020
Maria Abellan, 23 From Spain Lives between NYC, LA & Milan Model, DJ, Designer, Social Media Influencer Designed collations for the Warsaw label MISBHV 276K Instagram followers Loves to travel, listed to music and discover new places & faces Advertises brand on her social media
“Mixing trends and decades is a defining characteristic of Ms. Abellán’s look. “
NIKOL TOLEVA
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T a r g e t M a r k e t
Re vera NIKOL TOLEVA
• Age: 20’s to 40/50’s • Lifestyle: High income, fashion orientated & trend driven • Strong identity • Quirky style sense, ready to experiment • High end/ Luxury market • Shops stocked in: Selfridges, Browns, Labels, DSM, Harvey Nichols • Urban location
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R e f e r e n c e s • Nguyen, Nam, Nam Nguyen, and View profile. "3. The Religion Of Balenciaga And Beyond". Foamandthunder.blogspot.co.uk., 2017. Web. 10 May 2017. • "Religious Dress - Vogue.It". Vogue.it, 2017. Web. 10 May 2017. • "Fashion Keeps The Faith". Ft.com.., 2017. Web. 10 May 2017. • Jones, Victoria. "Jesus Is My Homeboy: A Photograph Series". The Jesus Question. N.p., 2017. Web. 10 May 2017. • "David Lachapelle - 106 Artworks, Bio & Shows On Artsy". Artsy.net. N.p., 2017. Web. 10 May 2017. • Safronova, Valeriya. "Meet Sita Abellán, 23, Techno D.J. And Fashion Model". Nytimes.com., 2017. Web. 10 May 2017.
NIKOL TOLEVA
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INSPIRED BY the trump era where women and men explore what it means to be a women in such circumstances while they continue to fight for their beliefs., and bringing light (literally) into the darkness – a brand new definition for Enlightenment
FSM404 Lisa Telle
Empowering A/ W 19/20 Who?
INDEX Mood board Inpiration and articles Colour pallete Fabric and details Garments, shoes, accessories Garments, shoes, accessories MUSE Target market
FSM404 Lisa Telle
Empowering Who? A/ W 19/20
FSM404 Lisa Telle
Inspiration/Articles
Evening Standard
https://www.wired.com/2011/05/high-‐tech-‐fashion/
http://www.vogue.co.uk/article/suzynyfw-‐jeremy-‐scott-‐post-‐trump-‐rage
FSM404 Lisa Telle
http://www.vogue.com/projects/13528044/american-‐women-‐huntington-‐beach-‐california-‐girls-‐deanna-‐templeton-‐pro-‐skateboarder-‐ed-‐ templeton?mbid=social_instagram&utm_campaign=likeshopme&utm_medium=instagram&utm_source=www.instagram.com/p/BRLrgMSg5Z W/&utm_content=www.instagram.com/p/BRLrgMSg5ZW/
Empowering Who? A/ W 19/20
FSM404 Lisa Telle
cotton & silk
FSM404 Lisa Telle
FSM404 Lisa Telle
FSM404 Lisa Telle
n e o n l I g h ts
MUSE
Yara Shahidi
16 year old actress from Black-Ish who is an activist and is wise beyond her years
”I don’t want them to live in the extra fear of ‘will my hijab be pulled off’ or ‘will people taunt me’ or ‘will people say I need to go back to where I came from.’ Even seeing the videos of kids chanting ‘build a wall,’ it’s shocking. Addressing that head-‐on, and I am involved in various organizations that are taking different stands because I realize the problems we are facing now directly affect me and my community in one way or another. ”
FSM404 Lisa Telle
Empowering Who? A/ W 19/20
AGE: 16-50 LIFESTYLE: an activist with an opinion,
curious, hard working, strong and independent, involved
BUDGET: between high street and luxury
TARGET MARKET FSM404 Lisa Telle
Empowering Who? A/ W 19/20
SUI GENERIS SPRING / SUMMER 2020 By D. Fernanda Pedrao
FSM404 Fashion Trends
INDEX
INFLUENCERS MOODBOARD R E S E A R CH
& NEWS ARTICLES
COLOUR
PALLETTE
CO L O U R
USAGE
FABRIC & TRIMS KEY
PIECES
#1
KEY
PIECES
#2
KEY
PIECES
#2
GARMENT SHEET #1 GARMENT SHEET #2 GARMENT SHEET #3 GARMENT SHEET #4 MUSE & TARGET MARKET M AI N
REFERENCES
SUI GENERIS
S/S 2020
FINDING
BEAUTY IN
THE IMPERFECT....
SUI GENERIS
S/S 2020
INFLUENCERS
The Newcraftsmen
A Home For All - Pop Up
“Snogging” Lips Trend
Hokusai Exhibition
By Walid
Joseph SUI GENERIS
S/S 2020
MEDIA
ARTICLES
SUI GENERIS
S/S 2020
MEDIA
ARTICLES
SUI GENERIS
S/S 2020
SOCIAL MEDIA NEWS This has been the popular look of the last couple of years...
Perfect is BORING and
OVERRATED.
SUI GENERIS
S/S 2020
SOCIAL MEDIA NEWS Orginating from the London Fashion Week 2017 Catwalk, ‘“Snogging Lips” has been trending on Istagram.
“Most People Will Hate This Look” video posted by beauty guruwent viral on Youtube. She applied her makeup using her fingertips and created a look considered to be messy by social media standards.
SUI GENERIS
S/S 2020
THE NEW CRAFTSMEN - They sell unique contemporary objects that are rooted in craftsmanship and narrative - Finding a new appreciation for handcrafts “Our ambition is to meet the growing appetite for contemporary craft and design, and in doing so transform the market place for craft internationally.�
SUI GENERIS
S/S 2020
A HOME FOR ALL
- POP UP
“Boro is the term for patchwork in Japan, back in the day in rural japan, those that could not afford to buy new clothes, they ripped up bits of old garments, redyed it in indigo and patched it together to create new garments. Everything is precious and nothing is be thrown away� Lola Lely, artisan behind the pop up
SUI GENERIS
S/S 2020
PANTONE 289 PANTONE 2322 PANTONE 7566
DARKS
COLOUR PALETTE
PANTONE 152 PANTONE 2001 PANTONE 7402 PANTONE 559 PANTONE 5445 SUI GENERIS
H I G H L I GH T S
PANTONE 2021
S/S 2020
COLOUR USAGE
4 COLOURS
5 COLOURS
3 COLOURS
SUI GENERIS
S/S 2020
TRIMS
FABRICS
Linen
Cotton
Cotton
Woven Flax
Woven Straw
Woven Straw
Stained Fabric
Worn out Leather
Burnt Fabric
PatchworkRecycled Fabrics
Faux Suade
Ripped cloth
Fringed Edges
Raw Edges Tribal Pattern
Woven Embelishments
Tassels/Layered Tassels
SUI GENERIS
S/S 2020
SILHOUETTES
Loose fitting Assymetric Cropped trousers Half & Half
SUI GENERIS
S/S 2020
KEY
PIECES
Asymmetric/ Half & Half
Reversible is old news. it’s time to try this new playful mismatched style created from deconstructed garment halves sewn together.
SUI GENERIS
S/S 2020
KEY
PIECES
SUI GENERIS
S/S 2020
KEY
PIECES
Inspired by the Japanese Obi Belt
SUI GENERIS
S/S 2020
GARMENT
SHEET
#1 Ripped cloth deatiling
Mesh drape
Oversized earring
Tassel detail
Woven basket bag Obi belt
Dress over leggings Obi belt Japanese Boro patchworks Ripped cloth deatiling Comfort shoes
SUI GENERIS
S/S 2020
GARMENT
SHEET
#2 Antique jewellery
Unfinished edges
Japanese Boro patchworks Fan/bag
SUI GENERIS
S/S 2020
GARMENT
SHEET
#3
Fringe/ Raw Edge Woven bag Half & Half
SUI GENERIS
S/S 2020
GARMENT
SHEET
#4
Rough/Unfinished edges
Oversized, asymetric earrings
Drawstring hole design
SUI GENERIS
S/S 2020
ACCESSORIES
SUI GENERIS
S/S 2020
MUSE & TARGET
MARKET
WINNIE HARLOW Winnie is a 22-year-old fashion model whose unique look challenges perceptions of beauty in an industry obsessed with a kind of ‘perfection’ and a mainstream notion of what is beautiful or edgy . Winnie Harlow represents the entire concept of finding beauty in imperfection
Generation Y & Z Luxury Market For those that have an appreciation for the handmade
SUI GENERIS
S/S 2020
MAIN REFERENCES The Newcraftsmen A Home For All - Pop Up Hokusai Future Exhbition Joseph By Walid Nicole Farhi Max Mara Magazine S/S 2017 Youtuber “Pixiwoo” Vogue January 2017 Issue Vogue February 2017 Issue Vogue March 2017 Issue Harrods Magazine January 2017 Issue Harrods Magazine February 2017 Issue Harrods Magazine April 2017 Issue The Daily Mail The Evening Standard
SUI GENERIS
S/S 2020