VIOLETA NISENBLAT & ANASTASIYA ZOZULYA
FASHION TRENDS: SHOP REPORT
WEST
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SELFRIDGES
▸ The West End part of London has a very sophisticated and luxurious feel to it. Starting with the real estate business and finishing in department stores. Selfridges is the heart of this area. It assembles everything : luxury, convenience, trendy brands and last but not least the “it” places.
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COLOUR
Oscar De La Renta; Antonio Berardi
â–¸ Celebratory red: inspired by the traditional color palette of the Chinese New Year. This color is a game changer in the upcoming Spring/Summer 2016 season.
Gucci
Yuliya Magdych
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COLOUR
Self-Portrait
â–¸ Navy blue is the new black this season. A perfect alternative to transition from season to season, whether it is summer or autumn.
Opening Ceremony
Yuliya Magdych
Louis Vuitton
Yuliya Magdych
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FABRICS
â–¸ Festival-inspired metallics: replacing the floral prints with a more of a statement look, which can easily transition from a day to a night look.
Louis Vuitton
Gucci
Loewe
Maison Margiela
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FABRICS
Stella McCartney
▸ Transparency: sheer fabrics are a huge trend this season revolving the body image and accentuating the skin. Embracing the sexuality and exposing the organic human shape.
Michael Kors
Self-Portrait
Chloé
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PRINTS/PATTERNS
Gucci
▸ Floral prints: Inspired by the blooming spring trees and multiple collected fabrics from different travels around the globe. Those two have had a strong impact on designer’s vision.
Marni
Dries Van Noten
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PRINTS/PATTERNS
Tommy Hilfiger
â–¸ The stripe is a key print this season. The variety of shapes and forms has appeared in the majority of the designer collections.
Paul Smith
Dior
Stella McCartney
Salvatore Ferragamo
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DETAILS
Oscar De La Renta
▸ Floral embellishments: to make a look more contemporary, the designers’ choice was to create the 3D details, where the pattern itself takes the inspiration from the nostalgic suburban interior design.
Emilia Wickstead
Giambattista Vali
Giambattista Vali
Oscar De La Renta
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SILHOUETTES
Alaïa
▸ The known waist-accentuated silhouette has a new edge - gaining the attention with the cutouts and layering.
Alexander McQueen
Rick Owens
Preen
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SILHOUETTES
▸ The volume at the bottom of the dress/skirt adds a relaxed feeling. It’s a simpler aesthetic with an easy modern look. At the same time it is providing a clean and feminine outline.
Loewe
Dries Van Noten
Stella McCartney
Prada
EAST
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WHITECHAPEL
â–¸ East London is known to be the edgier part of the city. Whitechapel in particular, has multiple very unique and niche places, attracting customers from all over the world.
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COLOUR
â–¸ Nudes: Although the street art is extremely expressive and bright, nude shades overweight once you walk in to a store. A large palette of different shades of skin tones are the main focus.
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COLOUR
â–¸ Muted/burnt colors: Down to Earth. Worn out feel in clothing and muted earthy tones really represent the area.
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FABRICS
â–¸ Denim: The trend has never left the spotlight. Every season we are observing different interpretations and a large variety of designs. However this time, it became the main focus in Whitechapel.
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FABRICS
▸ Cotton: As well as denim, cotton has never really left the party. The new wave of “organic lifestyle” change has influenced this fabric to become the key material for the basics, layering and even outwear.
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PRINTS/PATTERNS
â–¸ Some things just never change. The stripe is also a key print this season in East London. Its variety of shapes and forms has appeared in multiple different stores.
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ACCESSORIES
â–¸ Accessories complete the look with a touch of color, interesting shape and unusual materials.
Shop Report Spring/Summer 2016 East vs. West London
Bricklane Selfridges EAST vs.WEST
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Harriet Greenway and Lisa Nielsen FSM404 Fashion Trends
East London
in
Box Park
“ we do our own thing, we dare to challenge fast fashion” -Shop assistant box park EAST vs.WEST
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Shop Report S/S 2016
East
Colour Classical bases
âœŚ
highlights and splashes of colour
Essential colours that represent the spirt of the East End are a combination of classics with splashes of wild colour. Which combine to create the ultimate eclectic fashion seen in the East end. Normal and paranormal.
EAST vs.WEST
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Shop Report S/S 2016
East
Graphic/Prints
MarB
Coloured Camo
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Tropical themes
Hand painted fabric
From camo to painted prints appear a recurring theme throughout the east end. The camo print stemming from the military army trend that comes in an out fashion throughout time. The painted print represents an artisanal inspiration in put into the clothing, a perhaps more valuable piece. Shop Report S/S 2016
East
Details
Lace art symbols
Embroidered messages
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Shop Report S/S 2016
East
Displays Industrial minimalism
Ted Baker
couture.com
Quirky playful graphics
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Now Another Shop Report S/S 2016
East
Street St yle
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Individuals feel the freedom in their expression of fashion. Fashion in the east end represents a un biased and refreshing look at trends, that do not conform to�main stream� fashion. Eclectic mixes and juxtapositions of fabrics allows for a breath of fresh air and authenticity. Shop Report S/S 2016
East
New Concepts
“A h
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ole
lot t
a fu
n”
Junkyard Golf Club Shop Report S/S 2016
West London
EAST vs.WEST
“Shopping in the West End is limitless. With the mid-range glamour of Regent Street, chic-funky Carnaby Street, and noisy, thronging Oxford Street.” – Sophie Campbell, Travel Writer
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Shop Report S/S 2016
West
Colour
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Is Pink the new Black?
L i b e r t y’s Selfridges Shop Report S/S 2016
West
Graphic/Prints
• Logos
• Branding
• Recognisable
• Luxurious
K e n z o – L i b e r t y’s
Tory Burch–Selfridges
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Shop Report S/S 2016
West
Street St yle
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Shop Report S/S 2016
West
Details The Second Skin-Embroidery
Selfridges Body Studio
Alexander McQueen
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Shop Report S/S 2016
West
Details Lace
Ruffles
Studs and Zips
Similar to the synch at the waist of a corset
Reflecting 18th century undergarments
The studs and zips symbolize modern day temptation of underwear
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Shop Report S/S 2016
West
New Products
“Department stores need to be more than shopping malls. This is pretty much a Selfridges-owned experience, and a celebration of our bodies.� -Anne Pitcher, Selfridges Managing Director
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Shop Report S/S 2016
West
New Products Erotica
Underwear as Outwear
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Shop Report S/S 2016
West
New Concepts V&A’s history of underwear exhibition
The 21st century has seen the purpose of underwear stretch beyond it’s original purpose
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Shop Report S/S 2016
West
New Stores
Ralph Lauren-Regent Street
✦ Home of many established brands. ✦ No up and coming stores will be able to survive in this market place
Uniqlo-Oxford Street EAST vs.WEST
Michael Kors-Regent Street
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Shop Report S/S 2016
West
New Launches
Ivy Park–TOPSHOP
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Shop Report S/S 2016
CONCLUSION
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Shop Report S/S 2016