Shopreports2016

VIOLETA NISENBLAT & ANASTASIYA ZOZULYA

FASHION TRENDS: SHOP REPORT

WEST

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SELFRIDGES

▸ The West End part of London has a very sophisticated and luxurious feel to it. Starting with the real estate business and finishing in department stores. Selfridges is the heart of this area. It assembles everything : luxury, convenience, trendy brands and last but not least the “it” places.

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COLOUR

Oscar De La Renta; Antonio Berardi

â–¸ Celebratory red: inspired by the traditional color palette of the Chinese New Year. This color is a game changer in the upcoming Spring/Summer 2016 season.

Gucci

Yuliya Magdych

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COLOUR

Self-Portrait

â–¸ Navy blue is the new black this season. A perfect alternative to transition from season to season, whether it is summer or autumn.

Opening Ceremony

Yuliya Magdych

Louis Vuitton

Yuliya Magdych

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FABRICS

â–¸ Festival-inspired metallics: replacing the floral prints with a more of a statement look, which can easily transition from a day to a night look.

Louis Vuitton

Gucci

Loewe

Maison Margiela

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FABRICS

Stella McCartney

▸ Transparency: sheer fabrics are a huge trend this season revolving the body image and accentuating the skin. Embracing the sexuality and exposing the organic human shape.

Michael Kors

Self-Portrait

Chloé

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PRINTS/PATTERNS

Gucci

▸ Floral prints: Inspired by the blooming spring trees and multiple collected fabrics from different travels around the globe. Those two have had a strong impact on designer’s vision.

Marni

Dries Van Noten

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PRINTS/PATTERNS

Tommy Hilfiger

â–¸ The stripe is a key print this season. The variety of shapes and forms has appeared in the majority of the designer collections.

Paul Smith

Dior

Stella McCartney

Salvatore Ferragamo

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DETAILS

Oscar De La Renta

▸ Floral embellishments: to make a look more contemporary, the designers’ choice was to create the 3D details, where the pattern itself takes the inspiration from the nostalgic suburban interior design.

Emilia Wickstead

Giambattista Vali

Giambattista Vali

Oscar De La Renta

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SILHOUETTES

Alaïa

▸ The known waist-accentuated silhouette has a new edge - gaining the attention with the cutouts and layering.

Alexander McQueen

Rick Owens

Preen

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SILHOUETTES

▸ The volume at the bottom of the dress/skirt adds a relaxed feeling. It’s a simpler aesthetic with an easy modern look. At the same time it is providing a clean and feminine outline.

Loewe

Dries Van Noten

Stella McCartney

Prada

EAST

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WHITECHAPEL

â–¸ East London is known to be the edgier part of the city.

Whitechapel in particular, has multiple very unique and niche places, attracting customers from all over the world.

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COLOUR

â–¸ Nudes: Although the street art is extremely expressive and bright, nude shades overweight once you walk in to a store. A large palette of different shades of skin tones are the main focus.

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COLOUR

â–¸ Muted/burnt colors: Down to Earth. Worn out feel in clothing and muted earthy tones really represent the area.

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FABRICS

â–¸ Denim: The trend has never left the spotlight. Every season we are observing different interpretations and a large variety of designs.

However this time, it became the main focus in Whitechapel.

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FABRICS

▸ Cotton: As well as denim, cotton has never really left the party. The new wave of “organic lifestyle” change has influenced this fabric to become the key material for the basics, layering and even outwear.

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PRINTS/PATTERNS

â–¸ Some things just never change. The stripe is also a key print this season in East London. Its variety of shapes and forms has appeared in multiple different stores.

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ACCESSORIES

â–¸ Accessories complete the look with a touch of color, interesting shape and unusual materials.

Shop Report Spring/Summer 2016 East vs. West London

Bricklane Selfridges EAST vs.WEST

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Harriet Greenway and Lisa Nielsen FSM404 Fashion Trends

East London

in

Box Park

“ we do our own thing, we dare to challenge fast fashion” -Shop assistant box park EAST vs.WEST

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Shop Report S/S 2016

East

Colour Classical bases

âœŚ

highlights and splashes of colour

Essential colours that represent the spirt of the East End are a combination of classics with splashes of wild colour. Which combine to create the ultimate eclectic fashion seen in the East end.

Normal and paranormal.

EAST vs.WEST

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Shop Report S/S 2016

East

Graphic/Prints

MarB

Coloured Camo

EAST vs.WEST

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Tropical themes

Hand painted fabric

From camo to painted prints appear a recurring theme throughout the east end. The camo print stemming from the military army trend that comes in an out fashion throughout time. The painted print represents an artisanal inspiration in put into the clothing, a perhaps more valuable piece.

Shop Report S/S 2016

East

Details

Lace art symbols

Embroidered messages

EAST vs.WEST

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Shop Report S/S 2016

East

Displays Industrial minimalism

Ted Baker

couture.com

Quirky playful graphics

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Now Another Shop Report S/S 2016

East

Street St yle

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Individuals feel the freedom in their expression of fashion. Fashion in the east end represents a un biased and refreshing look at trends, that do not conform to�main stream� fashion. Eclectic mixes and juxtapositions of fabrics allows for a breath of fresh air and authenticity.

Shop Report S/S 2016

East

New Concepts

“A h

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ole

lot t

a fu

n”

Junkyard Golf Club Shop Report S/S 2016

West London

EAST vs.WEST

“Shopping in the West End is limitless. With the mid-range glamour of Regent Street, chic-funky Carnaby Street, and noisy, thronging Oxford Street.”

– Sophie Campbell, Travel Writer

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Shop Report S/S 2016

West

Colour

EAST vs.WEST

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Is Pink the new Black?

L i b e r t y’s Selfridges Shop Report S/S 2016

West

Graphic/Prints

• Logos

• Branding

• Recognisable

• Luxurious

K e n z o – L i b e r t y’s

Tory Burch–Selfridges

EAST vs.WEST

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Shop Report S/S 2016

West

Street St yle

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Shop Report S/S 2016

West

Details The Second Skin-Embroidery

Selfridges Body Studio

Alexander McQueen

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Shop Report S/S 2016

West

Details Lace

Ruffles

Studs and Zips

Similar to the synch at the waist of a corset

Reflecting 18th century undergarments

The studs and zips symbolize modern day temptation of underwear

EAST vs.WEST

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Shop Report S/S 2016

West

New Products

“Department stores need to be more than shopping malls. This is pretty much a Selfridges-owned experience, and a celebration of our bodies.�

-Anne Pitcher, Selfridges Managing Director

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Shop Report S/S 2016

West

New Products Erotica

Underwear as Outwear

EAST vs.WEST

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Shop Report S/S 2016

West

New Concepts V&A’s history of underwear exhibition

The 21st century has seen the purpose of underwear stretch beyond it’s original purpose

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Shop Report S/S 2016

West

New Stores

Ralph Lauren-Regent Street

✦ Home of many established brands. ✦ No up and coming stores will be able to survive in this market place

Uniqlo-Oxford Street EAST vs.WEST

Michael Kors-Regent Street

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Shop Report S/S 2016

West

New Launches

Ivy Park–TOPSHOP

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Shop Report S/S 2016

CONCLUSION

EAST vs.WEST

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Shop Report S/S 2016