FSD 403 CAD best work 2018

CAD 403 Beatriz Cejudo Rubio

FSD403

Contents 1. What is the Project proposal 2. Mission Statement 3. Moodboard Photo 4. Scrapbook pages 5. Target Customer page 6. Muse 7. Branding sheet 8. Newspaper articles BEATRIZ CEJUDO RUBIO

9. Swing tag 10. Business card 11. GIF 12. Shopping packaging 13. Postcard 14. Fashion Magazine cover 15. Instagram 16. Conclusion 17. All POS

1. PROJECT PROPOSAL

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What is it? •

OXYGN is a streetwear and sports brand that allows the customer to be an active member of society by helping reduce pollution. Each piece of clothing is fitted with a Zero impact fabric that absorbs up to two cars of pollution. The chosen demographic is gen z- a generation that cares more about the environment than any other generation.

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The logo is simplistic and clean to further emphasise this idea of cleaning the environment.

In addition to this, the green back drop reflects the fact that it is a green company.

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2. MISSION STATEMENT

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Mission Statement •

“We’re a company that create clothing that not only makes you feel and look great but also makes the environment feel great.”

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The simplistic colours of black grey and green emphasise and reflect the aims of the company and are bold and contrasting with would catch the consumers eye.

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Materials: For all POS the materials used will all be recycled

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3. MOODBOARD

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Contents

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5.1 TARGET CUSTOMER

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Generation Z, the generation between Millennials and Gen Alpha. They were born between 1995 and 2003.

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Gen Z differs greatly from previous generations due to the advanced levels of technology they were born in to.

Gen Z’s never had to use CDs or home phones, they had an iPhone for that.

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Due to this early access to smartphones, Gen Z has become a generation connected with the world, fostering a great sense of community and inclusiveness.

These teens are not only more tech savvy, but also more connected, compassionate, and political than any generation before (Segran, 2016).

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5.2 NEWSPAPER ARTICLES

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6. MUSE

Brand ambassador: Zendaya Age: 20 Occupation: Actress

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7. NEWSPAPER ARTICLES

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8. BRANDING SHEET

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9.1 OUTCOME 1- SWING TAG

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9.2 OUTCOME 1- SWING TAG

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10. OUTCOME 2- BUSINESS CARDS

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11. OUTCOME 3- GIF

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https://imgflip.com/gif/2op5vc BEATRIZ CEJUDO RUBIO

12. OUTCOME 4- SHOPPING PACKAGING

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13. OUTCOME 5- POSTCARDS

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14. OUTCOME 6- LOOKBOOK

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15. OUTCOME 7- Instagram

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OXYGN Sustainable streetwear

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16. CONCLUSION

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Conclusion •

OXYGN would stand out in the market place as it is a brand that not only cares about sustainability and the environment, but also encourages recycling through streetwear.

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Similar competitors would include Offwhite, Supreme, and Adidas.

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17. ALL POS

•

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OXYGEN is necessary to live and so is OXYGN

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MIRAGGIO M Iria Domínguez Fernández-Ges FINAL PRESENTATION FSD403-CAD Assignment 3

WHAT IS MIRAGGIO? • A sustainable luxurious sunglasses brand with a focus on nature and the mediterranean.

M I R A G G I O

VALUES: 1.

2.

3.

4.

5.

6.

Sustainability Desing Good quality Equality Uniqueness.

Innovation.

M MIRAGGIOàILLUSION

It’s not an illusion, its MIRAGGIO

MOODBOARD: COLOURS:

PICTURES:

LOGOS:

M MIRAGGIO

MATERIALS Ultra Soft paper

Wood Plastic

M I R A G G I O

Satin paper

Wool

Paper

O

DEMOGRAPHICS: EUROPE: The brand appeals to the European aesthetic.

Its mission and Brand values appeal to a European mindset.

M I R A G G I O

The future mission of the brand is to export that European aesthetic and values to a global audience.

INTENDED CUSTOMER: • Someone looking for a sustainable option, but without loosing sense of luxury and exclusivity, that tries to find that “vacation feeling” wearing the Mediterranean sunglasses.

M I R A G G I O

Paula Penna: Italian woman living in France. She likes to wear unique pieces, thinking about sustainability but without loosing desing.

She is 32 years old and works as a pyschologist. She is married to a lawyer.

Usually, for vacation she enjoys going to Menorca, in the Balearic Islands

MORE SPECIFIC… From 16-45 year old customers. Mainly woman.

Itziar Aguilera NEWS:

M I R A G G I O

MAIN LOGO

BRAND SHEET:

COLOURS

FONTS

BLUE C:1231321 M: 1231321 Y:43541231

GREEN C:1231321 M: 1231321 Y:43541231

MIRAGGIO

ORANGE C:1231321 M: 1231321 Y:43541231

SALMON C:1231321 M: 1231321 Y:43541231

BRAND ICON

ABCDEF GHIJKL MNOPQ RSTVW XYZ Nixie One

ABCDE FGHIJK LMNOP QRSTV WXYZ

Avenir

BRAND PRINT

M BRAND SLOGAN

IT’S NOT AN ILLUSION. IT’S MIRAGGIO

SECOND LOGO

M THIRD LOGO

O

1ยบ P.O.S BAG M I R A G G I O

Four possibilities depending on the product.

FRONT OF THE BAGS (Starting with pink and ending with blue).

Satin finish.

M I R A G G I O

Four possibilities depending on the product.

FRONT OF THE BAGS (Starting with blue ending with pink).

Satin finish.

M I R A G G I O

Four possibilities depending on the product.

BACK OF THE BAGS (From blue to pink).

Satin finish.

M I R A G G I O

Four possibilities depending on the product.

SIDE OF THE BAGS (From blue to pink).

Satin ending.

M I R A G G I O

2ยบ P.O.S WOOD BOX M I R A G G I O

Wood packaging for the sunglasses. Logo displayed in white so it is less rustic.

M I R A G G I O

Wood packaging for the sunglasses. Logo displayed in white so it is less rustic.

M I R A G G I O

3ยบ P.O.S PAMPLHET M I R A G G I O

Back of the pamphlet has a picture of a model with sunglasses and the main logo of the brand.

Front of the phamphet talks about an invitation for an event in the store. It has the colours of the brand and all the logos displayed.

Satin finish.

M I R A G G I O

4ยบ P.O.S

TICKET PACKAGING M I R A G G I O

Ticket and guarantee packaging. It includes all the colours of the brand with a blue sticket (main color) with the secondary logo on it.

M I R A G G I O

5ยบ P.O.S

SWING TAG M I R A G G I O

Swing tags with the same pictures as the bags.

In the back they have pictures displayed.

In the front, plane color with the two logos.

M I R A G G I O

Back (Blue and Green) swing tags.

Front (Orange and Pink) swing tags.

M I R A G G I O

6ยบ P.O.S

BUSINESS CARD

Business cards displayed in all the colors of the brand.

In the front it has the secondary logo, behind the first logo and the third logo with main information about the brand and contact.

Soft and texture finish.

M I R A G G I O

7ยบ P.O.S

M I R A G G I O

STORE FROM OUTSIDE

Entrance of the store with the different images close to the glasses giving a sense of Mediterranean.

All logos displayed.

M I R A G G I O

ALL P.O.S. OUTCOMES M I R A G G I O

M I R A G G I O

COMPETITORS: SOLO

Medicine Werx M I R A G G I O

Tens

WR Yuma

Johnny Fly Co

Peep M I R A G G I O

CONCLUSION:

M I R A G G I O

• Sunglasses are becoming something very important to protect our eyes.

• Having a personality, such as the “Mediterranean Vibe” starts making a difference from all the other brands.

• Responding to the social trends, it wants to be sustainable in everything it produces.

• Having a specific design and quality.

• Creation of different POS that have a lot or relation between each other helps the customer understand the brand better.

M

M

CAD - Assessment 3

Final Presentation FSD 403

Kate Allen

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Kate Allen

Index Page Title Page…………………………………………….…2

Project proposal………………………………….……4

Mood Board……………………………………………5

Scrap Book………………………………………..…6-10

Target Customer…………………………………..….11

Muse…………………………………………………..12

Branding sheet………………………………………..13

Article…………………………………………………..14

Outcomes……………………………………………15-21

Conclusion…………………………………………….22

Outcomes styled………………………………………23

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Kate Allen

Project Proposal This brand is an organic pyjama brand where you can add your personalised aroma to your set of pyjamas for a better nights sleep.

You can also personalise your set of pyjamas with your initials or Mission Statement:

name. Pyjama sets available for “To enhance our customers sleep at night and allow him and her, besties and families. them to wake up feeling energised and fresh. Our chemical free pyjamas infused with many different aromas allows us to do this.”

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Kate Allen

Mood Board

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Kate Allen

Target customer Since the pyjama line is luxurious and all organic, prices will be slightly higher for sleepwear than usual, this will cause the target audience to naturally be those who are willing to spend more on sleepwear.

However, everyone is welcome to buy this sleepwear line. It is ideal for couples, friends and families, since the brand is known for having PJ sets.

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Kate Allen

Muse Founder of NEOM brand

Mother of two

Nicola Elliot

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Branding Sheet

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Kate Allen

Article

- Aromatherapy - Reduces fatigue - Decrease cortisol levels - Reduce anxiety - Perks up memory and attention - Soothing - Calm and relax the mind

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Kate Allen

Outcomes ((((((((((((((((( ( ( ( ((((((

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Outcome 1

Box

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Outcome 2

Bag

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Outcome 3

Swing ticket

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Outcome 4

Info Booklet

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Outcome 5

Business cards

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Outcome 6

Sticker

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Conclusion

Why its different?

AfterHour is dierent to any brand, because there is a unique way of adding a fragrance of your choice to your PJ set. The fragrance is manufactured within the pyjamas to help give of a light scent that enhances your sleep. These pyjamas will make you feel energised and fresh, ready for the day when you wake up.

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Outcomes styled

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Kate Allen

CAD FSD 403

ELIN NORDLING, S17000051

eye-con

INDEX

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PROPOSAL MISSION STATEMENT MOODBOARD SCRAPBOOK TARGET CUSTOMER INSPIRATION/ MUSE LOGO “ICON DESIGN” FINAL OUTCOME • PACKAGING • BUSINESS CARD • LOOKBOOK • POSTER • FLYER • NSTAGRAM CONCLUSSION

PROPOSAL

Eye-con is an eyewear brand specialising on sunglasses and where the inspiration for the brand and its design comes from fashion icons such as Audrey Hepburn and Karl Lagerfeld, Bianca Jagger and many more. Eye-con is in the higher price range hence their focus in on producing as high quality as possible, to make the sunglasses last for decades and get an exclusive appearance. It’s created to target the people that prefers quality before quantity and that enjoy a timeless and classic design that can be worn to everything, through decades without getting out of style.

MISSION STATEMENT

Eye-con’s mission is to create high quality sunglasses with a timeless and elegant design, that makes the person wearing them feel confident and stylish thought decades.

MOODBOARD

TARGET CUSTOMER Gender: Female Age: 20- 35 Economic status: Upper Middle class Demographic: NYC, Paris, London, Milano Characteristics: Ambitious, outgoing, determined and self-conscious.

Lifestyle: Focusing a lot on her career. Enjoy traveling, shopping, eating at restaurants and spending time with family and friends. A perfect Saturday would begin with a long brunches with family or friends, then continue with some shopping and end the day with dinner and drinks at a nice restaurant or members club.

Style: Dress elegant and classy but manage to mix this with a more edgy style to make herself look like she’s very important.

Since Eye-con produce sunglasses that are in a higher price range but encourage a really high quality. The typical Eyecon customer prefer having fewer pair but that are classics and goes with everything. The brand is directed to the customers that prefers quality before quantity and are willing to pay for it.

INSPIRATION/ MUSE

Inspiration for the brand comes from the timeless fashion icons.

LOGO

eye-con The brand name “eye-con” came up when combining the word “icon” with “eyewear”.

“ICON DESIGN”

I decided to create designs that looked like a “painted” version of the icon itself. The idea came from one of the exercises we did in CAD class.

I decided to use this icon design on both my packaging and on some of the other promotion products.

Every pair of sunglasses are inspired by one icon and my idea was that this icon should be represented in a “painted” version on the front, for customers to also know what model of sunglasses they are buying.

FINAL OUTCOME

PACKAGING The packaging are made of thick black paper, it has a picture with the design of the icon that are the inspiration, for just that pair of glasses. The packaging also have the logo, a short brand description and eyecon’s website printed on it.

BUSINESS CARD Includes all the necessary information as logo, short description of the brand, design of the icon, owners name, address, e-mail, website, telephone number

All the information are written on the front and the back is just blank. It’s made out of thick black paper and have a shiny finish.

LOOKBOOK

This lookbook includes photos that are inspiration for the brands and represent it’s imagine.

POSTER Simple design, includes a large picture with the icon design, the brand logo and a short brand description.

In the corner the contact information such as store location, email, website and phone number are given.

FLYER

eye-con

!

G N I N E P O D N A GR M

15 - 10 A R E B M E C E D , SATURDAY

135 SLOANE ST, CHELSEA, LONDON, SW1X 9AX

WWW.EYE-CON.COM

An invitation for the grand opening of Eye-con’s first store.

This flyer includes information about the event, like place, date and time It also includes their website if the audience wants to read more about the brand.

eye-con

INSTAGRAM Instagram is one of Eye-con’s digital marketing platforms. Their instagram includes photos that are inspirational for the brand and that represent the brands imagine.

CONCLUSSION

Eye-con could have its place on the market today and stand strong among their competitors. The companies advantage is that they focus on producing pieces that are timeless and are in high quality. So that the customers can invest in a few pair of sunglasses that will last them a lifetime and never go out of style, instead of having to buy new cheaper once every now and then. Eye-con wants the customers to think quality before quantity.