Fash312 Cad for Fashion Marketing Student Work
Hush-Hushhh‌ The most exclusive Company
Shadows…
exclusive Private
Identity?
Hush-Hushhh…. Secret….
INSPIRATION idea
Shhh….
? secrecy
Haute Couture
Unknown
Where my inspiration brought me…
NO PRIVACY
PAPARAZZI
Public Display! PUBLIC
INDISCREET
MOOD BOARD Secrecy & Exclusivity in a brand-new company
BRANDING
Official LOGO
Branding
Alternative LOGO
white
Colour Palette
black
The Customer doesn’t want to have what everybody else has! Exclusive Products only to be Exclusive, Unique
INVITE Envelope containing Confidential Invitation Letter
CUSTOMER ID
Customer Personal ID Front and Back ID must be presented at the main entrance of every event organised by the company, it is a electronic ID that must be swiped and finds the customer in the company database. In addition the person will have to prove his identity with his fingerprints, and facial recognition.
SWING TAG
Tag Front and Back
Tag Opening /inside
PACKAGING
Front/Back
Packaging card bag The bag closes by itself with his weight when you hold it. Side bag
LOOK BOOK Cover
A5 size Look Book Contain few information about the company and advertising where products are hidden.
A few pages inside the Look Book
MAGAZINE
Side view ďƒ
Magazine Cover
THE OUTCOMES‌ Launch Party Invitation Website Business Card Gift Experience Lookbook Swing Tag Promotional Products Packaging
Chameleon
Dye-namic Color.
Swing Tags
Receipt Envelope
Packaging
Look Book
Any Questions?
CAD for Fashion Marketing FASH 312 Sabrina Huang Stephen Myers
My Branding Sheet‌
My six outcomes‌
My six outcomes‌
My six outcomes‌
My six outcomes‌
My six outcomes‌
My six outcomes‌
Natural Mechanism Exhibition
FASH 312 CAD for Fashion Marketing 3rd Quarter
By Ashley Gramajo
Moodboard
Branding Color
Logo
Font
Front of Flyer
Back of Flyer
Bookmark Front
Back
Conclusion
Launch of supplemented sight goggles for snowboarding Kyle Cooley CAD For Fashion Marketing FASH 312 September 13, 2012
66
Project Glass concept
Augmented reality interfaces
Layar mobile app
67
Branding
68
Outcomes
69
Outcome 2 - Booklet
70
Packaging Outcomes
71
Outcome 3 – Package Wrap
72
Outcome 4 – Primary Packaging
73
Outcome 5 - Interior Package
74
• Made from same material as primary box • Could be used as a promotional tool after initial launch • •
QR Codes Codes for unique content/promotions
Outcome 7 - Swingtag
75
•NEW SCENT LAUNCH FOR MEN!
•Company: 76
•Created by: Alexandra Boller
The Mood Board
77
The Box The Special Box opens widely. It consists of the Perfume and of a short explanation of who a RetroDandy and a ModernDandy is. It is a good way to attract costumers. Additional Moustache! on stick to gain publicity and attention. 78
Tester Testers to Smell. Quirky way to grab a customers attention. One side blank: fun Other side logo: shows the brand name.
79
Perfume Bottle
80
Fragrance Packaging
81
Tester Flap ModernDandy & RetroDandy Testers Like every Perfume testers were made.
Fun logo on the bottle. Explanation of which is which. RetroDandy = White ModernDandy= Grey 82
Stickers & Envelope
83
Box & Loyalty Card
84
All Outcomes in One
85
Magazine GET THE INSIDE FROM THE EXPERTS. MADE BY LOCALS
By Zaira Xitlalitl Aguilar Santoyo
86
Mood board
87
Target Customer
88
89
Website
90
Business Card
91
Water Bottle
92
Launch Party Invitation
93
Swing Tag
94
Magazine Cover
95
Final Outcomes
96