CATEGORY STR ATEGY
EXPANSION & STRATEGY
for 2020 T
‘Our business is growing very rapidly and as a result we are able to offer a vast array of opportunities to future recruits. It’s an incredibly exciting time to join the company.’ - James Buckley -
he big goal this year
the hard work - there are many more of these to
is to open 20 offices
come, so let’s get the ball rolling!
here in the UK by the end of 2020. We are
Finally, some words of advice from James Buckley,
mirroring this expan-
company director of Mantra Marketing…
sion strategy over in Russia, and our aim is
My advice for the teams out there is simply this:
to eventually be work-
make sure you get a good start to the year. Get the
ing with a global net-
ball rolling, make sure your strategies are water-
work of 40 offices by the end of the year.
tight, and that you start as you mean to go on.
At the end of 2019 we spent a lot of time planning
The big focus for the next 3 months is recruitment,
and strategising to ensure that we could hit the
recruitment, recruitment. That’s our Mantra! If we
ground running for this milestone year. We are ex-
are going to open 8 more offices this year then
tremely excited for this phase of expansion; howev-
we need people! We can’t do anything without the
er, in order to make it happen, not only do we need
right people to expand the company, so we’re in a
people, but we need to ensure that each individual
really exciting phase at the moment where we’re
is being coached to their optimum potential.
looking to bring in lots of new faces, fresh energy
TRENDS 2019
and emerging talent that will go on to lead teams
009
SO! We are packing each quarter with meetings,
of their own. If you think that could be you, then
coaching sessions and workshops. We are setting
get in touch! We’d love to meet you. Our methods
quarterly targets as usual and ensuring that we are
of recruitment are changing and we are pushing
educating not just the new recruits, but the entire
our socials in order to connect with the best people
team. We are continuing to host Owner’s Meetings
out there. We are looking forward to connecting
and keeping up regular in-person contact with our
with people from all sorts of backgrounds and de-
offices around the country to ensure that each
mographics over this year. It’s an exciting time and
Team are hitting their personal targets. Then, of
there is an opportunity for rapid progression if you
course, we have our away days and ‘congratulatory
put your mind to it.
experiences’ to keep up the team spirit and reward
