Women's Biz Magazine
IT’S NOT ABOUT THE PROBABLES,
IT’S ABOUT THE PEOPLE By Deb Drummond
A
s an internationally renowned Ultrapreneur, Network Marketing Professional, Private Coach, and Motivational Speaker, I am a champion of women in business. With my diverse skill set as a #1 author, podcaster, and mastermind leader, I have made a significant impact in the fields of health and wellness anti-aging, direct sales, and author empowerment. As an authority in my field, I love to share my expertise in health and wellness anti-aging, having helped over 30,000 individuals achieve incredible health results. My passion for transforming lives in this field is truly remarkable. Moreover, I have been recognised as the #1 acquisition leader in Direct Sales companies, for an impressive five years in a row, across 10 countries. And here is why. How you act online and offline needs to match. Prior to managing your business online, people will want to know that who you are in-person, matches your messaging. Be clear about what you want, and I am a true believer that knowing your avatar is essential. I am my avatar, and although we are not everyone – that’s okay too.
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When I discovered my people, my entire business fell into place. It’s not about probability, it’s about the people. I hang-out where my people hang-out. If my people are on Facebook, that’s where I am headed, fast. If only 1% of my people are on TikTok, then I am going there last. Do a deep dive and discover your elements such as tone, language and relatable language. One of my favourites is to replace the term ‘follow-up’ with ‘profit calling’ to close sales! Between 86%-87% of people stop going to the same person after the third call. Perhaps, an interaction leads to a purchase, and the third call is all about digging into self-esteem, because there is a fear that “am I bothering them?” Money doesn’t start until the fifth call, until they know you and then, they can take up to twelve calls. When you get to understand sales, when you meet someone, be it short or long term, there is mutual respect because you understand the pipeline process. If you go the distance with a sales process, your clients know that you’ll go the distance with them in a sales cycle.
Being prepared for business is understanding your stakes. If you’re heading into a highstakes meeting, we need to be ultra prepared. I do the work behind the scenes, and I rarely say “no”, and lean to the “yes”, because I need to examine the strength of a successful opportunity. We need to be proactive in business, as we would be in health. If you’re preventative in your health, be preventative in your wealth. Earn as you learn and brand yourself whilst you’re learning your business, because waiting between an idea and releasing, is holding back the potential of your brand, which is a constant process. I will leave you with this. When I was pregnant with my daughter, my husband slept, but I couldn’t. I used every dime I had to buy a late-night shopping product, which was a motivational speaker package. It changed my life, because I knew that this was my calling. And when I didn’t have the money prior to my success, I ate rice to get good advice. Meaning, I would exchange my services with others to receive their knowledge, because I was craving an entrepreneurial life. Then, I just knew “ I had made it!”
