John Lewis Marketing Audit Review

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Finances 2019: A struggle to pay yearly bonus for first time in decades, there is caution with staff bonuses because of plans to save for later difficult times. However John Lewis Partnership remains optimistic and the staff are aware of the circumstance. 2018 £298m profit (-21.9%) John Lewis issues warning on profits and staff bonus. No profit in the first six months of the year Sir Elton John was hired for £5 million to record Your Song at Pinewood Studios for John Lewis ad campaign

2017: There was a 22% drop in profit due to political uncertainty, and an inflation of british economy. There was an Increase e commerce in Amazon

2015 John Lewis Partnership now becomes the UK's best performing mutual, after snagging the top spot from The Co-operative Group.


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