John Lewis Marketing Audit Review

Page 4

timeline 1928 John Lewis dies, Spedan in charge

1960 John Lewis Flagship in Oxford street is finally rebuilt after the Blizt

1864 Opened in 1864, Oxford Street as a silk drapery store

1905, "Peter Jones" previous name in Sloane Square is took over by eldest son Spedan who experiments with employee ownership and improves staff conditions. Is successful.

Robin and Lucienne Day

1920, John Lewis workers go on strke for better pay, co ownership with Spedan.

1933, first store "Jessop & son" launched outside of London in Nottingham Launched own brand Jonelle in 1937 changed to "John Lewis" in 2001

1963 Spedan Lewis dies designer couple Day take over as design consultant and rebrand John Lewis and logo


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