NOW THAT’S A GOOD IDEA…
OUT THE BOX SHOPAPPY
SHOPAPPY: YOUR LOCAL COMMUNITY ONLINE SHOPAPPY IS PROPOSED AS AN EFFECTIVE WAY FOR LOCAL INDEPENDENT RETAILERS OF ALL KINDS TO FIGHT BACK AGAINST THE ONLINE GIANTS BY CREATING TOWN-BASED VIRTUAL MARKETPLACES.
JACKIE MULLIGAN, FOUNDER.
WHAT’S THE BIG IDEA? A town-based virtual marketplaces platform that allows shoppers to shop local. It allows local independent retailers of all kinds to sell to those shoppers via an online social enterprise platform called ShopAppy, backed by the might of Visa and Natwest. Set up by Jackie Mulligan in 2016, the solution has thrived under lockdown as it helps smaller retailers fight back against the might of online retail giants like Amazon.
HOW DOES IT WORK? ShopAppy member retailers list their range on the website and shoppers can buy products from any member stores, all from the same website. Stores then pick the orders and customers can collect their entire order from a single store, even if the order included products from several stores. Or they can have the order delivered to their homes.
AND LOCAL IS WHERE IT’S AT THESE DAYS? WATCH THE VIDEO
30 I SLRMAG.CO.UK / ISSUE 39 / WEDNESDAY 20TH JANUARY 2021
Indeed. Analysis of spending habits by the Centre for Retail Research suggests smaller neighbourhood shopping areas
