BRAND FOCUS
KENSITAS CLUB ROSS HENNESSY, SALES VICE PRESIDENT AT JTI UK
JOIN THE CLUB SINCE ITS RELAUNCH AT A LOWER PRICE POINT, THE KENSITAS CLUB BRAND HAS GONE FROM STRENGTH TO STRENGTH AND IS NOW JTI’S TOP SELLING CIGARETTE BRAND IN SCOTLAND. THE WEEK IN RETAIL CAUGHT UP WITH SALES VICE PRESIDENT ROSS HENNESSY TO GET THE LOWDOWN.
HOW IS THE KENSITAS CLUB BRAND PERFORMING IN SCOTLAND? We’re really happy with how Kensitas Club is performing. It continues to be an incredibly popular choice for existing adult smokers in Scotland and is currently the country’s fastestgrowing brand . Indeed, Kensitas Club cigarettes are now our number one selling ready-made cigarette brand in Scotland. We’ve also seen the Value rollyour-own segment grow year-on-year in Scotland, and customers seeking value tobacco – without wanting to compromise on quality – have been buying the Kensitas Club Rolling Tobacco variant.
WHAT’S THE THINKING BEHIND THE NEW 3-IN1 VARIANT YOU HAVE ADDED RECENTLY? We’ve witnessed the popularity of the revamped Kensitas Club brand grow significantly over the
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last few years, and new launches or variants have been received positively by existing adult smokers in Scotland. We are determined to continue providing Scottish retailers with innovative new products that help meet the needs of their customers. We believe that the new 3-in-1 variant – which, for the first time will include tobacco, papers, and now filters, all in one place – will do just that, by offering adult smokers the complete kit for ultimate convenience. With price also being a key factor for existing adult smokers, the idea of an all-in-one pouch is important, as it allows them to purchase everything, they need in one go, without having to buy filters in addition to their tobacco and papers. This is especially true considering the new 3-in-1 variant which has the same £11.70 RSP* as the 2-in-1 version, providing more for the same price. Based on this, we’re confident that the 3-in-1 product will
