FEATURE
CHRISTMAS WINE & SPIRITS PERNOD RICARD UK
LOCKDOWN GROWTH ‘TO CONTINUE TO CHRISTMAS’ SPIRITS GIANT PERNOD RICARD UK IS PREDICTING THAT THE INCREASED WINE AND SPIRITS SALES THAT RETAILERS HAVE SEEN DURING LOCKDOWN WILL CONTINUE AND DRIVE GROWTH THIS CHRISTMAS.
KEY TRENDS Pernod Ricard UK predicts the following trends this Christmas: Q The Christmas purchasing period will start earlier this year Q Cocktail-making at home will be big Q Focus on the winning categories: gin, vodka, whisk(e)y and wine
26 I SLRMAG.CO.UK / ISSUE 19 / WEDNESDAY 26 AUGUST 2020
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hristmas 2020 is set to be a very unusual one for local retailers. With the on-trade operating at much reduced capacity and consumers now firmly entrenched in lockdown drinking-at-home habits, this year’s festive season represent a significant but challenging opportunity for retailers. The Covid-19 pandemic has accelerated consumer trends that were already starting
