HOME DELIVERY
SNAPPY SHOPPER TV AD CAMPAIGN
SNAPPY TV CAMPAIGN BOOST FOR RETAILERS SNAPPY SHOPPER HAS LAUNCHED ITS FIRST EVER TV CAMPAIGN THIS WEEK,
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BENEFITTING THE HOME DELIVERY SPECIALIST’S GROWING LIST OF RETAILER CLIENTS.
nappy Shopper has launched a new national TV, video on demand, radio and online advertising campaign in a move designed to encourage shoppers to shop locally via the home delivery and click & collect app. More than 500 stores now use the app across the UK with retailers regularly achieving in excess of £10k per week with an average basket spend of more than £25. The 30-second ads close with the line “from local store, to door… download the Snappy Shopper app for deliveries from as little as 30 minutes and get your first order delivered free”. Philippe Rondepierre, Marketing Director at Snappy Shopper, said: “The aim of our first national advertising campaign is to target shoppers who have the greatest propensity for convenience shopping and home delivery. “We are raising the awareness of Snappy Shopper in the regions and localities where we deliver. Scotland currently has the greatest density of Snappy Shopper outlets with 64% of the resident population covered but as our presence is expanding fast throughout the UK. This gives us access to a greater choice of traditional and online media channels.” The campaign will run until 5 December 2020.
18 I SLRMAG.CO.UK / ISSUE 31 / WEDNESDAY 18TH NOVEMBER 2020
Advertising will be on TV and radio in Scotland and on radio in England and Wales as well as on Google Display, Google Universal App and social media. Rondepierre added: “Ahead of the TV and digital launches, we have provided advice to all our retailers using the Snappy Shopper app with details on how to make the most of their digital channels. “We see our home delivery app as a complementary addition to the in-store experience and we will continue to support retailers to make the most of the benefits our platform brings. “Great availability, speed of delivery and a wide product range sold at in-store prices are building customer loyalty and enabling retailers to succeed. Exceeding local shoppers’ expectations will allow retailers to grow their business.” Snappy Shopper has invested a six-figure sum in the advertising campaign which was created by the award-winning Leith Agency. New shoppers to the Snappy Shopper app will benefit from free delivery of their first order of £10 or more throughout the campaign. For more information visit: www. snappyshopper.co.uk.
