NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
SCHWEPPES ON TV
FESTIVE FLIPZ
TARTAN TWIST
Schweppes has kicked off
Flipz is taking on a new festive
Just in time for St Andrews
the festive spirit with a new
form with the addition of 160g
Day on 25 November, Lactalis
TV campaign: Schweppes,
sharing packs containing
has rolled out limited edition
We’ve Got The Tonic, You’ve
Christmas-themed shaped
St Andrew’s Day packaging
Got The Spirit. This is the first
pretzels. Available in Milk
for a number of its products:
time Schweppes has been
Chocolate and White Fudge
Galloway Mature, Galloway
on screens since 2017 and
variants, the launch will help
Medium, Orkney Mature White
will launch this Christmas and
drive incremental sales.
and Orkney Mature Red.
continue next year.
RSP: £2
RSPs: £2.50 – £3.75
CASH IN ON CAKE
FACTORY HITS UK
ON DUTY
Premier Foods has brought
US dessert chain The
Batchelors is partnering with
back its Christmas cakes range
Cheesecake Factory has
one of the most successful
across the Mr Kipling and
arrived in the UK with an initial
videogame franchises of all
Cadbury brands. The ranges
range of premium products
time to celebrate the launch of
include classics like Mr Kipling
available to local retailers via
Call of Duty Black Ops Cold
Mince Pies and Frosty Fancies
Glasgow-based Blaze XK. Its
War. On-pack promos offers
as well as Cadbury Mini Yule
cheesecake slices are ideally
shoppers a chance to win one
Logs and Reindeer Cakes.
suited for convenience stores
of thousands of bonus in-game
RSPs: £1 – £2
and food-to-go counters.
items.
32 I SLRMAG.CO.UK / ISSUE 13 / WEDNESDAY 15TH JULY 2020
