BEFORE YOU GO
RETAIL RANDOMS
WHAT’S
YOUR
BEEF?
Great news for the meat lobby as France announces its ban on plant-based meat terms, which has long been in the works. The French authorities have noted that it was intended to reduce ‘confusion’ for shoppers, because let’s be honest; who hasn’t confused a pale-looking, magenta-coloured fake bacon for a proper rasher and far be it from us to throw in the barbie a Beyond burger and actually like it. Some might say this column is overtly suspicious, but it surely would have nothing to do with certain negative meaty headlines hitting the news lately? Something perhaps about carbon emissions, health concerns, and a recent spell of salmonella? Just a thought.
SUMMER OF CONE The TWIR newsroom had to do a double take when Häagen-Dazs announced its new Ice Cream Van of Ice Cream Vans, a pop-up van touring the UK this summer, to promote the (wait for it…) Ice Cream of Ice Creams. To top it all, the ice cream giant has released a promotional picture of the new campaign akin to the 60s, complete with an acid colours palette, and even a man (with an excellent quiff) riding a spoon-shaped see-saw. Now, that’s a sentence we never thought we’d write!
WEDNESDAY 6TH JULY 2022/ ISSUE 112/ SLRMAG.CO.UK I 35
