OWN BRAND
NISA
Somerset store showcases Co-op Irresistible A recent tasting event let shoppers sample Co-op’s Irresistible own brand.
S
hoppers at the newly developed TOUT’S store in Cleeve, Somerset have been sampling Co-op’s Irresistible own brand. The Co-op Irresistible Tasting Van parked up for the afternoon outside the new-look store and shoppers were tempted by some of Irresistible’s favourite lines alongside some new products recently introduced for summer. The list of Co-op Irresistible products sampled during the day included:
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Rib & Brisket Burger, Pork Sausages, Bhaji Burger, West Country Cream Mango & Raspberry Swirl ice Cream, Passion Fruit & Lemon Roulade, and Sea Salt & Chardonnay Vinegar Crisps. Rob Tanner, Head of Retail at TOUT’S, said: “The Co-op own label range is very popular with our shoppers and so the tasting van was a great way for us to let them try before they buy and encourage greater participation in the Irresistible products we stock.”
Jonathan Lambert, Wholesale Category Lead at Co-op, added: “The event was part of a trial to explore different opportunities available to Nisa retailers, to help increase the uptake in the Co-op own-brand range. The tasting van, which showcased some of the great products on offer at TOUT’S, was well received and something we will consider making use of again in the future to help introduce our Irresistible range to even more people.”
