RETAIL
THE WEEK IN
HEAT-NOT-BURN
PHILIP MORRIS DOUBLES DOWN ON IQOS
...MORE IF YOU PLEASE
ONE STOP RETAINS 94% OF RETAILERS CLOONEY MEETS WARBURTON HOME DELIVERY CALL CENTRE
FIELD SALES TEAM TO DOUBLE
COVID-19
END IN SIGHT?
RESTRICTIONS TO EASE ON MONDAY
TECHNOLOGY
INTRODUCING... TECH TALKS HENDERSON’S DARREN NICKELS TALKS TECH AND DATA
+ WIN A VAN WITH PEPSICO AND BESTWAY! Commercial Partner:
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Issue 55 Wednesday 12th May 2021
n ee b er ev n s a h s es en r a w Lees’ brand a
B awarrand eness
76%
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of Scots like Lees Snowballs
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sales@leesofscotland.co.uk *Source: JLral. Post TV Campaign Evaluation- Sept 2019 **Refers to Scots who viewed the 2019 TV ad
THE WEEK IN RETAIL
EDITOR’S COMMENT SHARE YOUR NEWS AND VIEWS WITH ME AT ABEGLEY@55NORTH.COM
Time is precious, but knowledge is priceless One of the interesting features of The Week In Retail is that it lets us run content that we simply can’t run in a print magazine like SLR. Video, for instance. We know that retailers are time-poor and we know that time poverty has only got worse over the last year, and we have also learned that retailers are often more inclined to hit a play button and watch a video than they are to sit down and read a 1,000 word article. So far in The Week In Retail we’ve restricted ourselves to short video clips. Things like our Two Minute Tour series of store profiles (which had to be put on temporary hold thanks to Covid restrictions) but we have often considered putting together a series of longer, more in-depth videos. That way we get to really dig into a subject and give our interviewee the opportunity to move beyond soundbites and brief overviews to really getting their teeth into something. So this week, we’ve bitten the proverbial bullet and we’ve launched the first in a new series of extended length video interviews. As
the name suggests, Tech Talks will focus on all things technology, as well as a bit of data – something that we believe is set to play a much bigger role in convenience retailing in the future. We carried out some lengthy, systematic, highly scientific research and concluded that the perfect length for an extended video is precisely 18 minutes and 19 seconds – which is why our interview this week with Henderson technology’s Darren Nickels runs to exactly that length. No we didn’t. That just happened to be the shortest we could make the video interview without cutting out any of the juicy bits. Nickels is a great interviewee with a refreshingly honest and open approach to answering questions. In the interview we discussed everything from Amazon and digital shelf edge labels to in-store hygiene and Epos in Australia. You can check it out now and let us know what you think. Time is indeed precious, but insight and knowledge is priceless.
ANTONYBEGLEY ANTONYBEGLEY ANTONYBEGLEY
ANTONY BEGLEY, EDITOR
WEDNESDAY 12TH MAY 2021 / ISSUE 55 / SLRMAG.CO.UK / 3
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CONTENTS
WEDNESDAY 12TH MAY 2021 / ISSUE 55 WWW.SLRMAG.CO.UK
6
11
15
THIS WEEK’S NEWS IN BRIEF
TECH TALKS: DARREN NICKELS
BESTWAY RESTRUCTURES
ACS launches the Raj Aggarwal Trophy and Philip Morris doubles the size of its IQOS field team.
The first in a new series of in-depth video interviews on technology and data subjects.
After its Costcutter acquisition, Bestway Wholesale restructures its senior management team.
9 Covid-19 update
19 Symbol groups: One Stop
29 Picks of the week
The latest coronavirus-related news.
12 Reduced risk products: IQOS
Nearly 100% of franchisees renew their contracts for another five years.
A look at the latest new products and marketing campaigns.
Philip Morris doubles its field sales force for
23 National Lottery
37 Out the box: One O One
IQOS and adds a new digital platform for
retailers.
24 Scottish Crime Campaign
Retailers win a total of £29,000.
17 Competition: Pepsico/Bestway
27 Home delivery
Retailers have the chance to win a brand new Ford Transit Courier Leader van.
TWITTER.COM/SLRMAG
Convenience chain One O One creates a dedicated call centre for home delivery customers uncomfortable with technology.
Bestway’s average basket spends soar
39 Before you go...
with Jisp.
WWW.FACEBOOK.COM/SLRMAG
Our latest retail randoms.
WWW.SLRMAG.CO.UK
WEDNESDAY 12TH MAY 2021 / ISSUE 55 / SLRMAG.CO.UK / 5
NEWS DIGEST
THIS WEEK’S NEWS FOR ALL THE LATEST NEWS, HEAD TO WWW.SLRMAG.CO.UK/CATEGORY/NEWS/
NISA EXPO DATE Nisa has announced that its annual trade show will once be virtual and will take place on 28 and 29 September. The
AWARDS
ACS launches Raj Aggarwal Trophy The Association of Convenience Stores has announced that the Raj Aggarwal Trophy, which celebrates outstanding community retailers, is now open for entries.
2020 Expo saw 12 main stage sessions held as well as live question and answer sessions, attracting well over 2,000 live views and many more on demand. Registration is set to open later this month.
CONFIDENCE SURGES Shopper confidence has risen to the highest level in five years, according to the latest Shopper Confidence Index from IGD, driven by the further easing of lockdown restrictions, a sharp decline in Covid-19 cases and the rapid rollout of the vaccination programme
PARKING APP
The Association of Convenience Stores (ACS) has announced that entries for the Raj Aggarwal Trophy are now open. Retailers should email sarah.johnson@ acs.org.uk for more information about the award and to submit an entry, or nominate a fellow retailer. Entries must be received by Monday 13 September.
Applications are welcomed from any convenience store operator, independent retailers and managers of multiple-owned outlets. To enter, applicants must submit a short film (maximum of five minutes), which shows what they have done in the past year to support their local community and what they have done in the past year to support fellow retailers. Judges are: Sunita Aggarwal, Raj’s wife; Jonathan James, MD of James Convenience Retail; Avtar Sidhu, owner of Budgens Kenilworth; and ACS boss James Lowman. Two finalists and the ultimate winner will be invited to attend this year’s Heart of the Community conference on 12 October, where the winner will be announced at a parliamentary reception with Retail Minister Paul Scully.
Waitrose is rolling out a new mobile parking app at 17 of its stores to make parking faster, touchless and more convenient for its customers. The Flowbird app was trialled in back in March in three stores. App users book their parking session on arrival and receive a reminder when it is due to end, with the option to extend their stay through the app.
6 I SLRMAG.CO.UK / ISSUE 55 / WEDNESDAY 12TH MAY 2021
Plastic bag charge date confirmed Following a lengthy delay and significant confusion, it has been confirmed that the Plastic Bag Charge will increase to 10p and extend to all retailers in England, regardless of size, on 21 May. Association of Convenience Stores Chief Executive James Lowman said: “We strongly welcome the inclusion of
local shops and other small businesses into the successful plastic bag charging scheme, which not only helps the environment, but is also a great way for retailers to raise money for local and national charities.” ACS has a new poster available for retailers to communicate the 10p charge, which can be downloaded here.
NEWS DIGEST
THIS WEEK’S NEWS FOR ALL THE LATEST NEWS, HEAD TO WWW.SLRMAG.CO.UK/CATEGORY/NEWS/
TESCO DITCHES PLASTIC Tesco is set to discontinue the use of plastic rings and shrink wrap from its entire beer and cider range. The UK’s biggest supermarket will no longer take beer and cider products featuring the plastic packaging later this month. REDUCED RISK PRODUCTS
Philip Morris doubles IQOS field team
ALDI GETS FISHY
Philip Morris is doubling its field sales force for IQOS and adding a new digital platform for retailers
Aldi is launching a range of
Philip Morris has increased demonstrated its commitment to its IQOS product by doubling its field sales force and unveiling a new Digital Trade Engagement platform for retailers. The company will focus on 18 more cities and regions UK-wide and will boost the support it gives to general trade retailers who stock the products. The company has launched a new Digital Trade Engagement platform
UK fishing industry. From
offering a range of tools, resources and new support services that will help retailers get the most out of stocking IQOS and HEETS. The site will also offer the latest trade incentives for IQOS and HEETS stockists and features fast-track delivery on HEETS variants, guaranteeing retailers receive their stock within 48 hours. Read the full story here.
MUP coming to Ireland The Irish government has announced that it is to introduce a Minimum Unit Price on alcohol products next year. From 1 January 2022, the cheapest bottle of wine will cost €7.75, where previously it could cost under €5. A 700ml bottle of supermarket gin or vodka costing between €13 and €14 will rise to €20.71 under the system, while a 440ml can of lager will be a minimum of €1.32.
The plan was originally approved in 2018 but implementation has been delayed because the government wished to do this at the same time as Northern Ireland, to discourage potential smuggling and consumers travelling to retailers in the north. However, Stormont has now indicated that it will not be proceeding with similar legislation in the near future.
seasonal fish to support the tomorrow, the discounter’s Specialbuy range will feature species mostly caught on the south coast of Britain that would normally have been sold to restaurants across the UK and Europe. The fish will be sourced from hundreds of independent fishermen working off the south coast.
SMART ICE CREAM The Co-op has become the first UK retailer to install a selfserve smart ice-cream vending machine in its Battersea Bridge Road store in London. Working with Unilever, the Walls-branded machine stocks a range of products and lets shoppers buy using their smartphone.
WEDNESDAY 12TH MAY 2021 / ISSUE 55 / SLRMAG.CO.UK / 7
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NEWS SPECIAL
COVID-19 UPDATE FOR ALL THE LATEST CORONAVIRUS NEWS, HEAD TO WWW.SLRMAG.CO.UK/CATEGORY/NEWS/
Covid easing gathers pace
SOUTHERN CO-OP EXTENDS SNAPPY PARTNERSHIP
Easing of Covid-19 restrictions across the UK is gathering pace as the prospect of a return to some form of normality draws closer.
It is hoped that all legal limits on social contact will be lifted by 21 June. Most of mainland Scotland moves to level two on Monday which allows up to six people from three households mix indoors. Social distancing will no longer be required in homes and private gardens and up to six people from three households can meet in an indoor public place. Hospitality venues can serve alcohol indoors until 10.30pm. In Wales, hospitality venues can open indoors from Monday and up to six people from different households will be able to meet there. People who do not live together will, however, have to maintain a two-metre social distance. In Northern Ireland, it is expected that more restrictions will be lifted from 24 May.
Brits target better work life balance when lockdown restrictions end Nearly half of Brits want a better work life balance, and to fulfil their career aspirations as we step out of lockdown, according to a new survey of 1,000 UK adults for comparethemarket.com. More than a third (36%) of Britons started planning their bucket list during lockdown and more than half (57%)
claim their motivation for planning the list was that “life is too short”, whilst 29% say they want to do something for themselves. For those who planned their first bucket list in the past year, topping the list for over half (59%) was travelling and seeing more of the world.
extended its partnership with home delivery platform Snappy Shopper following successful trials. Home delivery is now available from 26 Southern Co-op stores and offers customers more than 3,000 products. In a trial in Portsmouth, the two most ordered items were a small pack of Co-op Fairtrade bananas and a four pint bottle of semiskimmed milk. There have been nearly 10,000 orders
TECH SOLUTIONS
F
Following a series of announcements from leaders across the UK, lockdown rules are set to be eased further across much of the UK from Monday 17. In England and Scotland, hospitality venues will be able to serve customers indoors, and social distancing will be relaxed another notch. Pubs will also be able to serve indoors in Wales. Groups of up to 30 people can meet outdoors in England from Monday while six people or two households can meet indoors, with overnight stays allowed. Social distancing with close family and friends will be “a matter of personal judgement” although social distancing will remain in place in retail, hospitality and business settings. Face coverings will still be required in stores.
Southern Co-op has
from new and returning customers as well as 95% of reviewers giving five stars.
WEDNESDAY 12TH MAY 2021 / ISSUE 55 / SLRMAG.CO.UK / 9
AND UNIMPROVED
BAC K F O R G OOD
COVER STORY
TWIR TECH TALKS DARREN NICKELS, HENDERSON TECHNOLOGY
Introducing... Tech Talks
In the first of a new series of more in-depth video interviews on tech and data subjects, The Week In Retail gets up close and personal with Henderson Technology’s Retail Technology Operations Director Darren Nickels.
A
doption of new technology in the convenience retailing sector has been massively accelerated over the last year or so, which is why we are launching a new series of Tech Talks video interviews in The Week In Retail. Created as more in-depth, longer interviews, Tech Talks lets us explore important, relevant subjects with some industry leaders and visionaries – and this week sees us catch up with Henderson Technology’s Retail Technology Operations Director Darren Nickels. Northern Ireland-based Henderson is relatively unusual in the Epos world as they started out in life as retailers before deciding to create their own Epos system – EDGEPos – so that they could tailor it precisely to the needs of the hundreds of convenience stores they serviced. In other words, they get retail and they get the real-world challenges that retailers face, which helps inform how they develop and improve the EDGEPos platform. Having created it for their own requirements, Henderson realised that
Darren Nickels
the system could also be of interest to other retailers.
That first kicked off in Australia – for reasons explained in the video – before Nickels and team brought EDGEPoS to the UK too. Over the last couple of years, Henderson has been heavily targeting the UK market and is enjoying major success, particularly in the forecourt sector. In the interview, Nickels talks everything from data and home delivery to digital shelf edge labels and Amazon. Why not grab a cuppa and see what he has to say?
WEDNESDAY XXX 2021 / ISSUE 55 / SLRMAG.CO.UK / 11
HEAT NO
NEW
IQO
PHILIP M
Philip Morris d on its IQOS c
Philip Morris has announced that it is doubling its field sales f
TAKE A BITE OF OUR
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hilip Morris has demonstrated its commitment to its market leading IQOS heat-not-burn smoke free product by doubling its field sales force and unveiling a new Digital Trade Engagement platform for retailers. The field sales expansion is geared to helping “thousands more retailers” stock IQOS and HEETS tobacco sticks. The company will focus on 18 more cities and regions throughout the UK and will boost the support it gives to general trade retailers who stock the products. Dedicated and fully trained sales representatives will be allocated to retailers as growing demand in the heated tobacco category increases its market share nationally. The UK is now one of the fastest growing markets for HEETS in Europe, says the company, with first-quarter share among all cigarettes and heated tobacco sticks reaching 2% in the UK. In London, HEETS’ share has surpassed 5%, which is more than double this time last year. Kate O’Dowd, Head of Commercial Planning UK and Ireland, said: “Philip Morris is fully committed to the convenience channel and has remodelled its commercial business to support retailers selling IQOS and HEETS heated tobacco sticks. Only by putting retailers first can
12 I SLRMAG.CO.UK / ISSUE 55 12TH MAY / WEDNESDAY 2021
OT BURN
NEW
OS
MORRIS
doubles down commitment
force for IQOS and adding a new digital platform for retailers.
TAKE A BITE OF OUR
we achieve our smoke-free ambitions; doubling our field force and expanding into 18 new regions, will strengthen a retail community that’s driving large-scale switching, faster.” To support the retail trade further, Philip Morris has also launched a new Digital Trade Engagement platform offering a range of tools, resources and new support services that will help retailers get the most out of stocking IQOS and HEETS. The site will also offer the latest trade incentives for IQOS and HEETS stockists and features fast-track delivery on HEETS variants, guaranteeing retailers receive their stock within 48 hours. PML has also increased the number of educational resources and online training tools available, to improve knowledge of its expanding portfolio of smoke-free products. There are now nine different HEETS variants ranging from classic tobacco to menthol blends. Each pack contains 20 tobacco sticks at £5 RSP per pack. Retailers already signed up to the Digital Trade Engagement programme can explore the site here while those interested in becoming IQOS stockists can contact the Philip Morris support team on 0333 320 0777 or email at heetwave@iqos.co.uk.
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SUMMER CHOICES. SUMMER SALES. 5M
£
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WHOLESALE
BESTWAY RESTRUCTURE COSTCUTTER
B
Bestway restructures to ‘forge a new future’ Following its acquisition of Costcutter, Bestway Wholesale has announced a major restructure of its senior management team.
Bestway Wholesale has announced a restructure of its senior management team in the wake of its acquisition of CSG (Costcutter Supermarkets Group) in late 2020. The wholesaler says it aims to “integrate talent and resource and emerge as a dynamic home for retailers in the UK”. The restructure also supports the wholesale giant’s vision to bring Bestway Wholesale and Bestway Retail together, enabling the organisation to harness its growing scale and talent as it forges a new future. Bestway Wholesale’s MD, Dawood Pervez said: “We have extraordinary talent within our business and the time is right to make changes as an important step in delivering future growth and ensuring we continue to meet the needs of our customers as behaviours change and opportunities grow. “We are now bringing together our Off-Licence-led business in Crewe (including our Bargain Booze and Wine Rack Brands) and Convenience-led business in York (including our Costcutter and sub- brands Mace, Kwiksave, Simply Fresh and Supershop) and Best-one convenience, as one team within Bestway Retail.
“Importantly, we will continue to operate out of both sites, which will each become a centre of excellence for OffLicence and Convenience respectively. Our new structure will optimise our ways of working within the Bestway teams, with our customers and our supplier partners. The approach that we have taken blends centrally-managed services with localised, specialist expertise aligned to our key locations in the UK. Additional services that will be managed centrally include procurement, fleet and insurance services, legal and financial controllership. “We have built fantastic momentum over the past year. We want to build on this to optimise our potential trade during the coming months an ensure we have the right team, in the right place, to continue this exciting journey with us.” As part of the new structure, Mike Hollis, formerly Retail Director of CSG, has been appointed as Bestway Retail Director. Reporting to Dawood Pervez and based out of York, he will lead a new Retail division focused on helping independent retailers to grow their food and drinks business. His leadership team is confirmed as: ● Paul Adams (Head of Symbol Fascia) ● Duncan Jelfs (Head of Franchise) ● Clive Binks (Head of Corporate Stores) ● Frankie Haynes (Head of Central Operations) ● Jamie Davison (Head of Store Recruitment and Development) The company has also confirmed that its Buying and Marketing teams will now be managed centrally for all Cash & Carry, Convenience, Off Licence, Catering, Pet Specialist and Export customers under the leadership of Kenton Burchell who will take up a new role as Group Trading Director. Suppliers will continue relationships with Category Managers and Marketing teams in PR, Crewe and York.
WEDNESDAY 12TH MAY 2021 / ISSUE 55 / SLRMAG.CO.UK / 15
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RETAILER COMPETITION
BESTWAY/PEPSICO WIN A VAN
F
‘Win a Van’ with PepsiCo and Bestway PepsiCo has partnered with Bestway to offer retailers the chance to win a brand new Ford Transit Courier Leader van.
ollowing the success of the 2020 YAYcation campaign, PepsiCo is continuing to support retailers with a brand-new ‘Win A Van’ promotion with Bestway. The Win A Van activation is the latest PepsiCo campaign to give back to independent retail customers, alongside last year’s YAYcation and Utility Bills campaigns. The campaign gives retailers the chance to win a Ford Transit Courier Leader Van 1.5L. Retailers simply need to purchase one case of PepsiCo’s £1 PMP line-up to be automatically entered into the prize draw. One case is equal to one entry. The campaign closes on 17 June, and will feature in-depot materials and retailer-targeted advertising. Matt Goddard, Wholesale Trading Director at PepsiCo, comments: “Over the past year, independent retailers have been working non-stop to keep their communities running. Our Win A Van initiative is part of a series of activations that we’ve launched over the last year, all of which have been launched to give something back to our customers.”
Fastfacts ● Win a Ford Transit Courier Leader Van 1.5L ● Buy one case of PepsiCo’s £1 PMP line-up to be automatically entered ● One case is equal to one entry ● Runs until 17 June
Participating £1 PMP products ● Cheetos Twisted Flamin’ Hot
● Walkers Salt & Vinegar
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● Wotsits Sizzling Steak ● Quavers Prawn
● Quavers Cheese ● Walkers Sensations
Cocktail ● Funyuns
Crisps Thai Sweet
● Cheetos Footballs
Chilli
● Wotsits Flamin’ Hot
● Wotsits Really Cheesy
● Smiths Chipsticks Salt ‘N’ Vinegar
● Walkers Crisps Ready Salted
● Walkers Max Kentucky Fried
● Monster Munch Pickled Onion ● Walkers Max Crisps Punchy Paprika ● Monster Munch Roast Beef
Chicken ● Quavers Salt & Vinegar ● Smiths Frazzles Crispy Bacon ● Walkers Max Double
● Monster Munch Flamin’ Hot
Crunch KFC Zinger ● French Fries Cheese
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WEDNESDAY 12TH MAY 2021 / ISSUE 55 / SLRMAG.CO.UK / 17
SUPPORTING GROCERY COLLEAGUES The GroceryAid Covid-19 Fund is designed to help colleagues who need support now and throughout the full impact of the pandemic. Grocery colleagues have access to:
“Amid the huge challenge of Covid-19 our trade has done a great job of keeping the nation fed. GroceryAid has raised a special Covid-19 fund to help our industry colleagues at this time of need. The 24/7 Helpline will deal with concerns and assist with financial stress caused by this terrible virus.” - Charles Wilson, GroceryAid President
Mental Health Support Offering ‘in the moment’ emotional and practical support for colleagues dealing with shock, anxiety and stress through BACP trained counsellors, our Health and Wellbeing portal and Woebot, our AI Robot App. Bereavement Financial Assistance Providing financial assistance for the loss of a loved one through Covid-19. Available to colleagues who lose a partner or the immediate family of a colleague who has passed away as a result of Covid-19 whilst working in our industry. Crisis Grants Non-repayable grants, designed to help with financial emergencies. This is available for colleagues experiencing unexpected financial difficulties due to Covid-19 with a year’s industry service.
GroceryAid Helpline: 08088 021 122 Visit: www.groceryaid.org.uk Follow us:
SYMBOL GROUPS
ONE STOP RECRUITMENT
One Stop celebrates ‘nearly 100%’ renewals
O
One Stop is celebrating the success of its franchise business with nearly 100% of franchisees renewing their contracts into year six, for another five years.
ne Stop has announced that “nearly 100%” of franchisees have renewed their contracts for another five years. Having started franchising in 2013, One Stop has seen steady growth in the sector with over 200 franchise stores opening and now 94% renewing again, which is testament to the offering the retail convenience store provides. One Stop Stores has over 900 company and franchise neighbourhood stores across Great Britain and employs more than 10,500 colleagues. Gaz Bains, who runs the One Stop franchise in Coventry has been quick to extol the virtues of the business and explains: “It’s such a good package with an excellent support system which takes away so much of the work you would have to do as an independent or within a symbol group. “There are regular planogram changes, orders are generated automatically and with such a fantastic new Epos system and supporting technology, we don’t have to worry about anything! One Stop keeps us well ahead of the trends and it’s such a well-recognised brand.” One Stop’s award-winning franchise model offers franchisees a brand-new state of the art Epos system, marketleading promotions and an extensive level of support, including a dedicated business development manager. Gaz continues: “Joining One Stop you need to decide if you’re a shop keeper or a retailer. Shop keepers existed 20 or 30 years ago and that’s not where customers are going. Customers expect so much more nowadays. One Stop is no longer a distress store where you go simply to grab something you’ve forgotten. They’re becoming destination stores.“One Stop gives excellent margins on promotions and this drives
people into store. Thanks to the regular deliveries we also don’t need to keep masses of stock.” John Miller, Head of Franchise, comments: “The number of franchisees who have renewed their contracts shows real confidence in our brand. We are offering them the best franchise model on the market and these ongoing renewals demonstrate One Stop’s long term trusted partnerships. “It’s really heartening to hear franchisees like Gaz giving the One Stop model such praise because we view our franchisees as an extension of our own team. We want to be there to help, support and guide the franchisee’s business into profitable growth and be a more successful and sustainable business together. There is very much a mutual benefit.” With the pandemic changing shopping habits by driving customers to purchase more locally and with so many franchisees eager to renew contracts, what’s next for One Stop? John concludes: “We’re not looking to slow down now; we’re putting our foot on the franchise pedal! We have restructured and recruited four new colleagues, who have a lot of experience in retail and convenience. I have the utmost confidence in them helping us realise our strategic vision and providing the very best franchise model on the market.”
WEDNESDAY 12TH MAY 2021 / ISSUE 55 / SLRMAG.CO.UK / 19
£1.25M
sales generated by our top retailer in 12 months (1)
17.6K
av. weekly delivery sales by top 10 stores in January (2)
£27.74
average basket spend vs £7.60 industry average (3)
Fully supported onboarding, sales ramp up and dedicated Account Manager to help you succeed call: 0333 900 1250 email: contact@snappyshopper.co.uk web: retailers.snappyshopper.co.uk
(1)
12 Months to 31st January 21 /
(2)
Sources: Lumina UK Convenience Market Report 2020 /
(3)
Sales W/C 31st January 21.
NEW AWARDS FOR NEW NEW NEW AWARDS AWARDS AWARDS FOR FOR FOR A NEW NORMAL A NEW A NEW A NEW NORMAL NORMAL NORMAL ENTRIES OPEN SOON ENTRIES ENTRIES OPEN ENTRIES OPEN SOON OPEN SOON SOON
Event: 27th October Event: Event: November Event: November November 2021 2021 2021 Winners celebration: November
Scottish Grocers’ Federation
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NATIONAL LOTTERY CAMELOT
Lottery retailers scoop £29k National Lottery retailers have won £29,000 in cash prizes in the latest round of the National Lottery Retailer Hub rewards programmes.
National Lottery retailers have taken home a total of £29,000 in cash prizes in Camelot’s latest round of National Lottery Retailer Hub rewards programmes. Eleven National Lottery retailers were awarded £20k between them in the latest quarterly prize draw for Camelot’s ‘Site, Stock, Sell Online’ programme – with one retailer scooping the £10k top prize and 10 retailers winning £1,000 each. Camelot also ran a special ‘Age To Play 18+’ rewards initiative to help retailers get ready for when the age to play National Lottery games changed from 16+ to 18+ last month. It awarded £9k in total to 18 separate retailers, who each received £500 after being randomly selected. The winners in the ‘Site, Stock, Sell Online’ quarterly draw, who were automatically entered into the prize draw for scoring 8 or more in the 10-point programme, are: £10,000 ● Matthew Jones, owner of SPAR in Caersws, Wales £1,000 ● Dinesh Bhudia of Platt Lane Newsagents (The Paper Shop) in Manchester ● Anthony Rimmer of Kellys Wines in Liverpool ● Narotam Lalji, Walkden Premier Store, Worsley ● Basharat Rafiq of Haji News in Rotherham ● Joanne Fidler of The Paper Shop in York ● Jigneshkumar Patel of Premier JK Convenience Store in Bristol ● Vanita Wadher of The Bon Bon Newsagents in Woking ● Suresh Savla of Davids Newsagents in London ● A National Lottery retailer in Bedford ● A National Lottery retailer in The Wirral For more information about the 10-point Site, Stock, Sell programme, retailers should visit the National Lottery Retailer Hub or talk to their Camelot sales rep for more information.
WEDNESDAY 12TH MAY 2021 / ISSUE 55 / SLRMAG.CO.UK / 23
RETAIL CRIME
SCOTTISH CRIME CAMPAIGN SCOTTISH GROCERS’ FEDERATION
Scottish retailers praised for commitment to tackling crime
T
A new campaign that urges local retailers to report all incidents of retail crime has been met with a ‘strong response’ from the industry.
he Scottish Grocers’ Federation (SGF) has hailed a “strong response” to the Don’t Put Up With it campaign to clampdown on retail crime. The campaign urged local retailers to report all incidents to the police to help highlight the scale of the problem. Scots shopkeepers are increasingly determined to tackle trouble in stores and help bring the criminals responsible to justice, trade leaders say. The Don’t Put Up With It campaign urges shop owners and staff not to suffer in silence as victims of retail crime and was launched in March. SGF says it is particularly pleased with the number of its members who have committed to doing exactly that. Those who have taken the Don’t Put Up With It Pledge so far include: BestWay Retail, Spar Scotland, Costcutter, KeyStore, Londis, Mace, Motor Fuel Group, Nisa, One O One Group, Scotmid, Lifestyle Express, Day Today and U Save. Dr John Lee, SGF’s Head of Policy and Public Affairs, said: “Unacceptable numbers of shop staff become victims of crime at work, through no fault of their own and it should not be tolerated. That’s why we launched the Don’t Put Up WIth It campaign and we are delighted with the reaction from our members across Scotland’s convenience store sector. “Our message has gained terrific traction in a short amount of time, as is demonstrated by the number of companies who have taken the Don’t Put Up With It pledge. By signing up to that, these companies are saying they will support and encourage their retailers and staff to report every incidence
24 I SLRMAG.CO.UK / ISSUE 55 12TH MAY / WEDNESDAY 2021
of crime. We hope that this will send a strong signal that retail crime will not be brushed aside and that every effort will be made to ensure those responsible are brought to justice. “Our thanks go to everyone who has supported the campaign so far.” The launch of the Don’t Put Up With It campaign – supported by the Scottish Government – comes after the Scottish Parliament backed a new law which will give shop workers stronger protection against abuse and assaults. But, for The Protection of Workers Act to be effective when it comes into force later this year, SGF says that all incidents must be reported so that criminals come to realise that their acts will not be tolerated – and will be punished whenever possible. Retailers can show their support for the campaign by posting on social media using the hashtag #dontputupwithit. Campaign material can be downloaded from the Don’t Put Up With It website.
● Details about crimes should be reported to Police Scotland on 101. Call 999 in an emergency. Information about those responsible for offences can also be passed anonymously to Crimestoppers on 0800 555 111.
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FEATURE / BUSINESS BUILDING / NEWS / ADVERTISMENT
HOME DELIVERY BESTWAY/JISP
Bestway basket spend ‘up 500%’ with Jisp Bestway has reported an average basket spend of £48 with Jisp, a 500% increase in participating stores versus the industry average
B
estway Wholesale has revealed that it has seen an average basket spend of £48 with shopping and payment app Jisp, which it says is a 500% increase in participating stores versus the industry average. The wholesaler recently began a full technology rollout of the solution and Bestway says more stores are coming on board every week, and numbers are quickly ramping. The two companies have been working together since November 2020 to bring the Home Delivery, Click & Collect and Scan & Go service to Bestway retailers across the whole symbol group. Julian Fisher, the CEO and Founder of Jisp, said: “We are delighted to see such positive results with our Bestway partners,
and this is only the beginning! Our app on average delivers over 400% increase on basket spend and over 500% increase on items per basket, so, considering we are only a few months into our full rollout with Bestway, the numbers are already exceeding our expectations.” The trial commenced in January 2021, and both companies have been working with retailers across the group to integrate the new services and closely monitor success rates, with full rollout taking place just a month later. Barry Thomas, the owner of BJ Thomas News in Doncaster and one of the early Bestway adopters of the technology, commented: “By working with Jisp, Bestway has provided me the gateway to really engage with and attract more customers. Jisp has been the perfect partner to work with, the company has really gone above and beyond and helped me attract new customers each week through the Home Delivery and Click & Collect app. “We are seeing an increase of sales by 500% compared to my usual basket spend of £9.65! With the continuous support of Bestway and Jisp, I’ve been able to launch campaigns and promote my new services, and now I can really see it paying off as orders are increasingly coming through!”
“Bestway has provided me the gateway to really engage with and attract more customers.” WEDNESDAY 12TH MAY 2021 / ISSUE 55 / SLRMAG.CO.UK / 27
NPD AND MEDIA
PICKS OF THE WEEK SPECIAL – WARBURTONS TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
WARBURTONS RECRUITS CLOONEY FOR NEW TV AD HOLLYWOOD A-LISTER GEORGE CLOONEY IS THE STAR IN WARBURTONS’ LATEST TV AD Hollywood royalty George Clooney is the star
during the last year, but George Clooney popping
a new 60 second Warburtons TV ad which
up on screen was quite a surprise!”
premiered on ITV 1 on Saturday. The ad is the latest in a series in which A-list celebs including Robert De Niro and Sylvester Stallone pitch a movie idea to the bakery’s chairman Jonathan Warburton. The new campaign celebrates Warburtons’
Fastfacts ● Warburtons was established in 1876 as a grocery shop in Bolton by Thomas and Ellen Warburton.
belief that nothing should come in the way of the perfect loaf – not even Hollywood A-listers. As
● Today Warburtons is actively run
a family run business, Warburtons is dedicated
by the fifth generation of the family:
to baking the best quality bread for the nation’s
Jonathan, Brett and Ross.
families, with over two million products baked fresh and delivered direct to 18,500 stores every morning.
● Warburtons is the number one brand within the UK bakery sector.
The fee paid to George Clooney for taking part in the campaign has been donated to the Clooney Foundation for Justice. This year, the ad celebrates Warburtons’ dedication to quality as Hollywood star George
● The company has 11 bakeries and 15 depots around Britain, baking and delivering two million products across the country each day.
Clooney is seen trying to get hold of Jonathan on a video call to pitch his legendary idea to the family bakery, but it doesn’t quite go to plan. George Clooney said: “It’s not every day your call is turned down for a slice of toast, but needless to say I had a lot of fun filming this spot. It was great working with the Warburtons team and I’m thankful for the support they are providing to the Clooney Foundation for Justice.” Jonathan Warburton, Chairman of Warburtons, added: “We are thrilled to have George Clooney star in our latest campaign. Video calls have become part of normal life for so many of us
WEDNESDAY 12TH MAY 2021 / ISSUE 55 / SLRMAG.CO.UK / 29
NPD AND MEDIA
PICKS OF THE WEEK – ROCKSTAR TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
ROCKSTAR RELAUNCHED Rockstar is undergoing a major relaunch this month, the first major move since Britvic took over UK distribution for the brand at the end of last year.
additional benefit of Vitamin C. The brand’s pack redesign will include a bolder logo and sport a more premium design with strong flavour messaging, positioning it as the ‘go-to’ energy drink. The entire range will be available in a 500ml format, with Rockstar Original also being available in the take-home four-pack. The relaunch will be supported from 14 June via the brand’s new international platform ‘Life is your stage’ – which will include a digital campaign, in-store, out-ofhome, and digital points of sale. ‘Life is Your Stage’ debuts with three pieces of content that celebrate the grit and determination of those Rockstar is undergoing a relaunch this month
powering through their daily hustle. The films
with a new pack design, a reformulation of its
follow the stories of three go-getters, sharing their
original flavour and a multipack to capitalise on
hard work, passion, progress, and what helps
the increasing demand for take-home formats.
them succeed.
Acquired by PepsiCo last year and now
Phil
Sanders,
Out-of-Home
Commercial
distributed via Britvic in the UK, the brand refresh
Director at Britvic, comments: “The impactful
aims to recruit new shoppers into the energy
new look includes our price-marked-pack cans,
drinks market by making it more accessible to a
which are essential for convenience retailers as
wider audience through a bold and more premium
they allow stores to offer value to their customers.
design. The activity will be supported with digital,
We have also seen more people doing their main
in-store and out of home activations.
shop at their local convenience store, so the
Rockstar is also reformulating its Original flavour to improve taste. It will also gain the
take-home four-pack offer will allow shoppers to purchase Rockstar for drinking later too.”
Fastfacts
Fastfacts
Q Pack Size: 500ml Can
Recommended selling prices
Q Case Sizes: 12 x 500ml
Q NAS/Mid Sugar: £1.19
Q Multipack: 6 x 4 pack (only available in
Q Full Sugar/XD Power: £1.35
Rockstar Original)
30 I SLRMAG.CO.UK / ISSUE 55 / WEDNESDAY 12TH MAY 2021
Q 4 pack: £3.49
NPD AND MEDIA
PICKS OF THE WEEK – VIMTO TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
‘FIND YOUR DIFFERENT’ WITH VIMTO Vimto has launched its biggest marketing campaign to date, in which shoppers are urged to ‘Find Your Different’.
Live from last week, Vimto’s new multi-touchpoint ‘Find Your Different’ campaign is being rolled out across various platforms including TV, video-ondemand, digital, proximity media, mobile and shopper marketing in-store and online. An evolution of the award-winning ‘I See Vimto In You’ campaign, ‘Find Your Different’ continues to showcase the Vimto spirit, dramatising the essence of Vimto, highlighting the notion that life is a discovery and a celebration of what you love. Vimto sales are up 6.6% year-on-year, growing more than twice as fast as the category [Nielsen, Mar 2021]. This latest activity will further propel the brand to the forefront of consumer minds. The £5m campaign follows the recent unveiling of a new brand identity across the entire Vimto portfolio and the relaunch of the Vimto core
As part of the ‘Find Your Different’ campaign,
squash range which is now fortified with vitamins
there will also be product-specific media,
C and D, as well as the introduction of a new
targeting parents buying squash for their families,
addition to the Vimto squash range: Blackberry,
communicating the new fortified squash
Raspberry and Blueberry.
vitamin credentials.
WEDNESDAY X12TH MAY 2021 / ISSUE 55 / SLRMAG.CO.UK / 31
PICKS OF THE WEEK SPECIAL – VALEO SNACK FOODS TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
POPPETS, FOX’S GLACIER BACK WITH NEW LOOKS
Valeo Snack Foods is relaunching two of its core brands – Fox’s Glacier and Poppets – and also unveiling a new NPD programme
a Fox’s sweet as an enjoyable pick me up,” says Alice Thorpe, Senior Brand Manager at Valeo. “We’ll be announcing an exciting programme of NPD for the Fox’s brand soon too, that come in single face shelf ready cases in order to help retailers manage space on shelf.” The rebrand was managed with sustainability in mind, enabling a plastic reduction of more than 10%. And to broaden appeal, Fox’s has taken the opportunity to highlight on pack that its products Fox’s Glacier and Poppets are both getting fresh new looks, as well as an innovative
are vegan-friendly. A robust programme of retailer support
programme of NPD. Fox’s Glacier will spotlight
activity will include TV, print, online and in store
the iconic Peppy the polar bear on-pack while
advertising, and in July, consumer sampling will
Poppets will benefit from an impactful, modern
take place via Degustabox.
new design.
The newly re-imagined Poppets packaging has
The new Fox’s Glaciers packaging draws on
a modern feel with a bold, impactful logo. Available
the brand’s rich history, re-introducing design
in a unique single-serve cardboard carton or a
elements from its past such as its bright blue
sharing pouch format, the packaging will utilise
hue and the ‘accept no imitations’ strapline. The
primary colours to ensure shelf standout and show
design also gives the nation’s favourite polar bear
off Poppets’ many different centres.
a fresh new look, and has also subtly referenced
The Poppets range is also set to expand: a
his counterpoint, Fox, from the original cartoons
new Salted Caramel flavour has been added and
and TV adverts.
Poppets Mix Ups feature a selection of flavours in
New to packs is the addition of ‘100 Years of Taking it Slow’, a nod to the brand’s heritage. Valeo is also set to invest seven figures in Fox’s this year with an integrated through the line campaign, ‘Satisfyingly Long Lasting’. “This campaign celebrates the joy of taking a satisfyingly long lasting moment to yourself during the hustle and bustle of daily life, and savouring
32 I SLRMAG.CO.UK / ISSUE 12TH MAY / WEDNESDAY 12TH MAY 2021
one pack. A programme of marketing support, in store and online, is planned for Poppets. Poppets redesigned packs and the new Salted Caramel and Poppets Mix Ups will be available from 21 May. Fox’s Glaciers are widely available with the new look expected to fully roll out by end of May.
NPD AND MEDIA
PICKS OF THE WEEK SPECIAL – KP SNACKS TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
WIN £2021 IN 2021 WITH KP! KP Snacks unveils a new cross-brand consumer promo offering 24 consumers the chance to win £2021
KP Snacks, the UK’s second-largest branded
around
snacks manufacturer, has announced the
‘experiences’ such as holidays, we feel that cash
when
people
can
actually
enjoy
launch of a new ‘WIN £2021’.
is really the most relevant prize right now, and
Running from 24 May until 12 November 2021,
one that every shopper wants to win, so we are
the campaign offers shoppers the chance to ‘win
thrilled to be able to bring this to our consumers.”
the year in cash’ by simply texting a number that
Some 30% of consumers say they are worse
will be promoted on all Hula Hoops, McCoy’s,
off than 12 months ago, 25% are delaying major
Skips, Nik Naks, Discos, and Wheat Crunchies
purchases, and 16% of consumers are finding it
packs in Grab Bag and £1 PMP format.
harder to make ends meet [Mintel, Nov 2020].
Over the course of the promotion, there will
With this in mind, the KP Snacks promo aims to
be 24 cash prizes to be won, with a prize fund of
promote great value while offering something
nearly £50,000.
exciting and compelling at point of purchase.
Supporting its heritage brands, KP Snacks’
Matt Collins, Trading Director at KP Snacks
newest promotion looks to champion positivity
says: “Core brands play a critical role within
through 2021 and support its trade retail partners
singles and meal deals, and account for 97% of
in recovering and driving their singles sales.
singles sales. Our new lunchtime initiative looks
With lunchtime still the No.1 occasion for singles
to recognise this, focusing on our core brands
[Kantar 2020], KP Snacks is using the opportunity
rather than NPD, with the aim to drive purchase
to increase meal deal sales with its core brands,
repertoire and frequency. With this fun opportunity
which have been identified as the ideal fit to the
to ‘win the year’, we hope to give consumers an
meal deal shopper profile.
exciting reason to buy KP Snacks products as
Kevin McNair, Marketing Director, KP Snacks says: “As we continue to see some uncertainty
part of both lunchtime and on-the-go shopping occasions.”
WEDNESDAY 12TH MAY 2021 / ISSUE 55 / SLRMAG.CO.UK / 33
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NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
GROUND HERO
MAX FOOTY
SPIRITED HOOCH
Co-op’s ethically sourced hot
To celebrate its continued
Hooch is extending its range
drinks brand Ever Ground
Champions League
of RTDs with a leap into
is being rolled out to Nisa
sponsorship, Pepsi MAX is
the spirits category and the
retailers. The brand offers
launching an on-pack promo
launch of three 70cl 37.5%
all 100% Fairtrade products
offering shoppers the chance
ABV flavoured spirits:
including Fairtrade coffee,
to win cash to the value of £10,
Lemon Gin, Raspberry &
Fairtrade hot chocolate,
£20 or £100. The promo will
Lemon Gin and Mango &
Fairtrade sugar and the
help drive sales among both
Lime Rum.
Fairtrade Co-op 99 tea.
new and existing shoppers.
RSP: £20
LAMBRINI 4-PACK
ZERO IN
BEAR GOES APE
Lambrini is growing its RTD
Brothers Cider has
BEAR is launching an on-pack
range with a new convenient
launched Toffee Apple
promo with Go Ape across its
4-pack format in four flavours
Alcohol Free which is both
yoyos range. Daily giveaways
– Cherry, Rhubarb, Mango
gluten free and vegan
will offer shoppers the chance
and Strawberry. The new 4 x
friendly. The launch marks
to win a Treetop adventure or a
250ml pack formats follows
the English cider producer ’s
BEAR and Go Ape adventure
the launch of the Lambrini
entry into the alcohol-free
kit with every purchase of
cans range earlier this year.
category.
BEAR yoyos multipacks and
RSP: £5
RSP: £1.80
singles respectively.
WEDNESDAY 12TH MAY 2021 / ISSUE 55 / SLRMAG.CO.UK / 35
R E T A I L L I A T THE WEE K IN
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TH E W EE K IN
GR AZ E DE BU TS ON TV RU ST LE RS UN VE IL S ‘CO OK IN BOX’ AL DI IN CO PY R CATE RP IL LA LE BATT
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G R A ZE D EBU TS O N TV RU ST LE R S U N V EI LS ‘C O O K IN B OX’ A LD I IN C O PYC AT ER PI LL AR BAT TL E
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MOLSON MOLSON COORS COORS G R IN S T H E R IN G S T H E NGES CHA ER DU M PS C H A N G ILITY
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BR EW B RI NG S FO R R E W E R D U M P S R IN G S F O CA RD BOAR D R
C A R D B OA F R E E S TO RD C K IN O U S! N O TI TI PE R M R CO E ER A D AD E RE R COMPE O CK IN O U R T IT IO N S! W IN FR EE ST Brought to
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Brought to you
Issue 52 Wednesday 21st April 202 1
by:
Issue 52 Wednesday 21st April 2021
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NOW THAT’S A GOOD IDEA…
OUT THE BOX ONE O ONE HOME DELIVERY CALL CENTRE
One O One adds home delivery call centre As part of its drive to grow its home delivery business, Glasgow-based One O One has created a dedicated call centre for shoppers uncomfortable with technology.
WHAT’S THE BIG IDEA? A dedicated call centre to support home delivery.
WHO’S DOING THAT? Glasgow-based convenience store chain One O One.
HOW DID THAT COME ABOUT? Following a review of its business around 18 months ago, One O One identified a need to offer a multichannel transactional experience for its customer base which led it to work through a project to introduce a home delivery service for its customers. A key part of the initial solution was finding the right technology partner who could fully integrate into the company’s operating systems to provide a seamless customer and operational process for the One O One business.
WHO DID THEY GO WITH? In August last year, One O One started working with Appy Shop and have since been increasing home delivery operations. By July, the company was able to offer a home delivery
system covering over 90% of its stores throughout central Scotland.
AND THE CALL CENTRE? Always looking for ways to improve its offer, One O One decided to launch a dedicated home delivery call centre operation that has been built in partnership with Appy Shop to help customers who are not as comfortable with technology or who have unique needs that require the support of others.
HOW DOES IT WORK? Just like it says on the tin. Shoppers can make their orders over the phone instead of via the app or the internet.
WHAT IS ONE O ONE SAYING? The chain’s Retail Area Business Manager
Jim Harper says: “The new phone service helps many areas of society who appreciate the human touch including extra support with ensuring they get everything they need from our friendly delivery drivers. We have built this on the back of the work we completed in July 2020 with Glasgow City Council shielding programme when we stepped in to support the many individuals who required further support when the initial free food supply programme was finished. “One O One Home Delivery service is set up to ensure from start to finish you are looked after by a member of the One O One team all the time. We also use our new fit for purpose own van fleet and invested significantly in this important income stream for the business. “Early users of our new telephone number are giving us great feedback on the experience and we are already building a base of repeat customers who value this great service with no additional costs to them. We take pride in treating every customer fairly and there are already further developments planned for our multi-channel offerings in 2022.”
WEDNESDAY 12TH MAY 2021 / ISSUE 55 / SLRMAG.CO.UK / 37
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BEFORE YOU GO
RETAIL RANDOMS COPY-CATERPILLARS / SEXISM
Archie joins the Cuthbert and Colin show As the much publicised legal battle of the caterpillars rumbles on between Aldi and M&S, some of the social media hashtag hijacking that followed has been less than edifying with everyone and their granny trying to cash in on the debate for their own ends. The latest company to join the fray is Just Love Food Company, which has just launched its very own copy-caterpillar cake: Archie. Archie is, apparently, vegan and he has been registered with The Vegan Society’s Vegan Trademark. Archie is also egg, peanut, nut and milk-free. Ericka Durgahee, Marketing Manager at The Vegan Society, commented: “The world has been missing a vegan chocolate caterpillar cake.” Has it though? Has it really?
Men just don’t buy women, apparently In one of the more esoteric press releases to land in our inbox this week, we learned that, despite the many advances made in recent years when incomes to equality of the sexes, men are apparently less likely to buy a product with a female mascot or brand name.
In one of the more esoteric press releases to land in our inbox this week, we learned that, despite the many advances made in recent years when incomes to equality of the sexes, men are apparently less likely to buy a product with a female mascot or brand name. New findings from the NEOMA Business School in France, published in the Journal of the Association for Consumer Research, claims that “men devalue brands that use female names or mascots and are less likely to buy their products”. Various academics with long names and even longer job titles investigated how products are valued differently depending on how the ‘gender’ of the brand is represented.
In one experiment, men were shown the original male or an imagined female mascot for Pringle’s. The mascot was shown alone or accompanied by agentic (masculine) or communal (feminine) messaging. When only the mascot was shown, men strongly preferred the male brand, and subsequently including a communal description did not influence purchasing intentions. However, when the messaging was agentic, men were more likely to purchase the female brand. The conclusion? If a female name or mascot is chosen for a brand, marketers “should use competitive, self-confident slogans or brand descriptions to reduce gender bias and prevent men devaluing the brand”. Or, alternatively, men could sort their shit out. WEDNESDAY 12TH MAY 2021 / ISSUE 55 / SLRMAG.CO.UK / 39
More than meets the eye!
B awarrand eness Our delicious snowballs and teacakes have been family favourites for 90 years. Following 2019's TV campaign, awareness is at its highest level ever, with 76% of Scots surveyed saying they liked Lees Snowballs and 44% buying Lees products every month. There’s never been a better time to stock up.
Scotland loves Lees 01236 441 600
sales@leesofscotland.co.uk *Source: JLral. Post TV Campaign Evaluation- Sept 2019 **Refers to Scots who viewed the 2019 TV ad
76%
**
of Scots like Lees Snowballs
