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Philip Morris has announced that it is doubling its field sales f
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hilip Morris has demonstrated its commitment to its market leading IQOS heat-not-burn smoke free product by doubling its field sales force and unveiling a new Digital Trade Engagement platform for retailers. The field sales expansion is geared to helping “thousands more retailers” stock IQOS and HEETS tobacco sticks. The company will focus on 18 more cities and regions throughout the UK and will boost the support it gives to general trade retailers who stock the products. Dedicated and fully trained sales representatives will be allocated to retailers as growing demand in the heated tobacco category increases its market share nationally. The UK is now one of the fastest growing markets for HEETS in Europe, says the company, with first-quarter share among all cigarettes and heated tobacco sticks reaching 2% in the UK. In London, HEETS’ share has surpassed 5%, which is more than double this time last year. Kate O’Dowd, Head of Commercial Planning UK and Ireland, said: “Philip Morris is fully committed to the convenience channel and has remodelled its commercial business to support retailers selling IQOS and HEETS heated tobacco sticks. Only by putting retailers first can
12 I SLRMAG.CO.UK / ISSUE 55 12TH MAY / WEDNESDAY 2021
