RETAILER COMPETITION
BESTWAY/PEPSICO WIN A VAN
F
‘Win a Van’ with PepsiCo and Bestway PepsiCo has partnered with Bestway to offer retailers the chance to win a brand new Ford Transit Courier Leader van.
ollowing the success of the 2020 YAYcation campaign, PepsiCo is continuing to support retailers with a brand-new ‘Win A Van’ promotion with Bestway. The Win A Van activation is the latest PepsiCo campaign to give back to independent retail customers, alongside last year’s YAYcation and Utility Bills campaigns. The campaign gives retailers the chance to win a Ford Transit Courier Leader Van 1.5L. Retailers simply need to purchase one case of PepsiCo’s £1 PMP line-up to be automatically entered into the prize draw. One case is equal to one entry. The campaign closes on 17 June, and will feature in-depot materials and retailer-targeted advertising. Matt Goddard, Wholesale Trading Director at PepsiCo, comments: “Over the past year, independent retailers have been working non-stop to keep their communities running. Our Win A Van initiative is part of a series of activations that we’ve launched over the last year, all of which have been launched to give something back to our customers.”
Fastfacts ● Win a Ford Transit Courier Leader Van 1.5L ● Buy one case of PepsiCo’s £1 PMP line-up to be automatically entered ● One case is equal to one entry ● Runs until 17 June
Participating £1 PMP products ● Cheetos Twisted Flamin’ Hot
● Walkers Salt & Vinegar
● Walkers Cheese & Onion
● Wotsits Sizzling Steak ● Quavers Prawn
● Quavers Cheese ● Walkers Sensations
Cocktail ● Funyuns
Crisps Thai Sweet
● Cheetos Footballs
Chilli
● Wotsits Flamin’ Hot
● Wotsits Really Cheesy
● Smiths Chipsticks Salt ‘N’ Vinegar
● Walkers Crisps Ready Salted
● Walkers Max Kentucky Fried
● Monster Munch Pickled Onion ● Walkers Max Crisps Punchy Paprika ● Monster Munch Roast Beef
Chicken ● Quavers Salt & Vinegar ● Smiths Frazzles Crispy Bacon ● Walkers Max Double
● Monster Munch Flamin’ Hot
Crunch KFC Zinger ● French Fries Cheese
● Squares Salt &
& Onion
Vinegar
WEDNESDAY 12TH MAY 2021 / ISSUE 55 / SLRMAG.CO.UK / 17
