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WARBURTONS RECRUITS CLOONEY FOR NEW TV AD HOLLYWOOD A-LISTER GEORGE CLOONEY IS THE STAR IN WARBURTONS’ LATEST TV AD Hollywood royalty George Clooney is the star
during the last year, but George Clooney popping
a new 60 second Warburtons TV ad which
up on screen was quite a surprise!”
premiered on ITV 1 on Saturday. The ad is the latest in a series in which A-list celebs including Robert De Niro and Sylvester Stallone pitch a movie idea to the bakery’s chairman Jonathan Warburton. The new campaign celebrates Warburtons’
Fastfacts ● Warburtons was established in 1876 as a grocery shop in Bolton by Thomas and Ellen Warburton.
belief that nothing should come in the way of the perfect loaf – not even Hollywood A-listers. As
● Today Warburtons is actively run
a family run business, Warburtons is dedicated
by the fifth generation of the family:
to baking the best quality bread for the nation’s
Jonathan, Brett and Ross.
families, with over two million products baked fresh and delivered direct to 18,500 stores every morning.
● Warburtons is the number one brand within the UK bakery sector.
The fee paid to George Clooney for taking part in the campaign has been donated to the Clooney Foundation for Justice. This year, the ad celebrates Warburtons’ dedication to quality as Hollywood star George
● The company has 11 bakeries and 15 depots around Britain, baking and delivering two million products across the country each day.
Clooney is seen trying to get hold of Jonathan on a video call to pitch his legendary idea to the family bakery, but it doesn’t quite go to plan. George Clooney said: “It’s not every day your call is turned down for a slice of toast, but needless to say I had a lot of fun filming this spot. It was great working with the Warburtons team and I’m thankful for the support they are providing to the Clooney Foundation for Justice.” Jonathan Warburton, Chairman of Warburtons, added: “We are thrilled to have George Clooney star in our latest campaign. Video calls have become part of normal life for so many of us
WEDNESDAY 12TH MAY 2021 / ISSUE 55 / SLRMAG.CO.UK / 29
