NOW THAT’S A GOOD IDEA…
OUT THE BOX
No address? No pro Amazon has launched a new feature that allows Prime members to instantly send gifts from their mobile devices, simply by providing the recipient’s email or mobile phone number.
HOW DOES IT WORK? Prime members can browse millions of products available to gift on the Amazon Shopping app, and once they find the right gift and add it to their basket, they select ‘Add a gift receipt for easy returns’ and proceed to check out. In addition, Prime members will now see a new option to ‘Let the recipient provide their address’. They can then enter the recipient’s email or mobile number. The recipient receives a gift message—by email or text—that allows them to accept the gift, and then enter their preferred delivery address from their Amazon account. Recipients also have the option of exchanging the item for an Amazon gift card which they can then use to purchase something else—without having to notify the gift giver.
WILL IT BE COMING TO THE UK? The new feature will start to roll out to all Prime members in the US shopping from their mobile device beginning 4 October. Amazon has not disclosed whether the service will be launched internationally, but usually where the US goes the UK eventually follows.
30 I SLRMAG.CO.UK / ISSUE 77 WEDNESDAY 13TH OCTOBER 2021
