GROUPS
SPAR
Spar adds Christmas sparkle to own-brand range A new festive livery will help shoppers easily identify their Christmas favourites.
S
par launched its new own-label Christmas range in a brand-new red livery in-store this Monday (25 October). The newly-redesigned Christmas range will ensure shoppers will easily identify their Christmas favourites, with the new livery aligning to the marketing creative in-store and online. In addition, Spar is launching two new own label lines – Spar Pigs in Blankets and Spar Stuffing Balls – to help
consumers celebrate Christmas at home. These two new Christmas dinner staples will be in-store from 13 December. The symbol group’s limited-edition sandwich programme continues this festive season with the return of the Spar Turkey Feast and new Spar Brie & Cranberry sandwich, which is suitable for vegetarians. Both lines are available from 15 November, and with more people on the move than last year, these lines will
help drive food-to-go sales. In addition, 10p from the sale of each sandwich will be donated to Marie Curie. Spar has also launched five new frozen products as consumers continue to look for a value solution and aim to reduce food waste. A range of party food SKUs – Spar Curly Fries, Spar Potato Wedges and Spar Corn on the Cob – will also join the range. Additionally, two frozen fruit lines – Spar Raspberries and Spar Blueberries – will also be available. The NPD lines are all-year-round products. The new frozen lines will be available in participating stores from 25 October 2021. Myles Mersh, Spar UK Brand Manager, said: “We are anticipating a family festive season this year and as a result we are encouraging Spar stores to engage with customers as early as possible to ensure they are front of mind when it is time to purchase. “Our 2021 Christmas range covers a number of new incremental SKUs and a wide range of customer missions over the festive period, including meal trimmings, antipasti, party food, food-to-go, dips, confectionery, desserts and more.”
WEDNESDAY 27TH OCTOBER 2021 / ISSUE 79 / SLRMAG.CO.UK / 29
