NPD AND MEDIA
PICKS OF THE WEEK – FLORETTE
FLORETTE SIGNS SOCIAL MEDIA STAR FOR WINTER CAMPAIGN The salad brand partners with Michelin-trained chef to inspire shoppers to create healthier food throughout the winter months.
Florette, the prepared salad brand, has formed a
continue to eat salad through the winter months,
partnership with social media personality Poppy
including side of plate servings and festive favour-
O’Toole – better known as Poppy Cooks.
ites such as the classic prawn cocktail (23%). We’d
Michelin-trained chef Poppy shot to fame last year after posting simple recipes and food hacks across social media, when the pandemic left her out of a job.
urge retailers to ensure they have a good selection available in store to meet demand.” “We’re delighted to be partnering with Poppy, who has become a household name thanks to
The campaign includes a series of recipes and
her tasty, fresh and inspiring posts – attributes we
videos created by Poppy using Florette, competi-
value as a brand. With her incredible following,
tions and exclusive content, and seeks to inspire
demand will only increase as shoppers seek out
shoppers to make great-tasting, healthier food
the ingredients to replicate her inspiring winter
choices throughout the winter months.
warmer recipes.”
Tessa Dunbar, Brand Manager at Florette UK, said: “As the clocks change and the cold weather
The six-week campaign will run throughout November into December.
draws in, soups, stews and casseroles are unsur-
Florette will also bring back its ‘Merry Crispy’
prisingly among the go-to dishes for Brits this
packs for the festive season. More than 1.2m
winter, however salads remain firmly on the menu.
limited-edition 170g packs of Florette Crispy were
Research shows more than a third (34%) of Brits
sold over a six-week period last year.
WEDNESDAY 27TH OCTOBER 2021 / ISSUE 79 / SLRMAG.CO.UK / 31
