SYMBOL GROUPS
NISA
Nisa doubles number of stores offering Jisp’s Scan & Save The symbol group says the response to the Scan & Save initiative has been “absolutely brilliant”.
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isa Retail has doubled the number of stores participating in Jisp’s Scan & Save rollout, bringing the total to 25. The news comes after a successful eight-week pilot, with nearly 400 customers making more than 12,700 scans, 5,800 taps, and 3,300 redemptions on 65 big-brand products. To boost customer engagement Jisp launched a ‘Scan a Grand’ competition where any lucky shopper can scan a participating product barcode and win £1,000. So far four winners have been selected, with the company extending the competition to reward a further six lucky winners. The company has also launched another Cadbury hamper competition with Mondelez, where any Cadbury Nuttier bar scan can grant a big box of chocolate goodies delivered to a customer’s house. Jisp is now almost tripling their offers via augmented reality vouchers. More than 150 products will be Jisp-enabled in stores from brands such as Hovis, Molson Coors, AB InBev, Kellogg’s, Britvic and FrieslandCampina. Julian Fisher, Chief Executive of Jisp, said: “What a fantastic achievement for everyone involved to see positive results
in such a short amount of time. I believe I speak for all our partners when I say that the stats have been overwhelming and well above expectations. We see that people are not only adopting this new way of shopping quickly but are also coming back for more deals, which boosts loyalty and brings additional sales for brands and retailers.”
James Taylor, Head of Central Operations at Nisa, added: “The response to the Scan & Save initiative has been absolutely brilliant and it’s great that we’ve been able to increase the number of Nisa partners getting involved in the service. Scan and Save is an excellent way of improving engagement with shoppers, which is so important.”
WEDNESDAY 10TH NOVEMBER 2021 / ISSUE 81 / SLRMAG.CO.UK / 19
