SYMBOL GROUPS
NISA
Nisa’s steak night deals The symbol group’s latest Big Deal provides retailers with an opportunity to inspire shoppers.
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isa retailers will this month be offering shoppers a Big Deal on a steak dinner for two. The deal, which is running until Tuesday 23 November, includes two Co-op Ranch Steaks and Co-op Skinny Fries for £4, saving Nisa shoppers up to £3.50 off the RSP. Nisa’s latest Big Deal also includes a vegan alternative: Co-op GRO Kievs alongside Co-op Skinny Fries for £3.50. Shoppers can also pick up a Co-op Irresistible Sticky Toffee Sponge
Pudding for £2, saving £1.89, and a bottle of Co-op Fairtrade Shiraz for £5.50. The offer is supported by a range of in-store POS including bus stops, shelf talkers, wobblers and shelf stripping, as well as being highlighted to consumers on the Nisa Locally social media pages and website. Hannah Goodwin, Nisa’s Seasonal Manager, said: “Most shoppers plan at least some of their weekly meals however over a third change their minds to reflect the products they can spot on
offer, making our latest Big Deal a great opportunity for our partners to inspire shoppers this November. “With more than half of shoppers purchasing their meal for tonight on impulse, we’re encouraging our partners to ensure the offer is highlighted with the dedicated POS and placed in a high footfall area of the store to draw maximum attention. We also recommend stocking additional accompaniments to The Big Deal, such as desserts and refreshments, to enhance the offer and drive additional basket spend.”
WEDNESDAY 10TH NOVEMBER 2021 / ISSUE 81 / SLRMAG.CO.UK / 25
