NPD AND MEDIA
PICKS OF THE WEEK – J2O
J2O ADDS SOME FESTIVE SPARKLE The adult soft drink brand unveils a packaging makeover and on-pack promo.
Adult soft drink J2O is spreading some festive
and Christmas tree displays will also be available
cheer this Christmas with a sparkling pack
to help bring the occasion to life in stores.
re-design and on-pack promotion, available now.
Phil Sanders, Out-of-Home Commercial Director
A supporting marketing campaign also aims to
at Britvic, commented: “J2O is perfectly placed to
tap into the nation’s desire for festive social events,
help retailers attract new shoppers to the category,
especially as so many occasions were missed last
especially during the festive period when the brand
year due to lockdown restrictions.
brings in 38% of Christmas shoppers.
The new shimmering, 100% recyclable J2O
“By giving consumers the chance to win instant
multipacks run across the brand’s Orange & Pas-
cash prizes, we want to help increase footfall to
sion Fruit and Apple & Watermelon flavours, as well
stores and generate excitement among shoppers,
as the returning Glitterberry variant, to help drive
with the newly-designed multipacks of the most
standout on shelf as customers seek drinks to enjoy
popular J2O flavours presenting ideal adult soft
over the festive season. The on-pack promotion seeks to engage shoppers even further, with every J2O bottle giving them the chance to win instant cash prizes and add some glitz to their wintry get-togethers through the brand’s Spin to Sparkle app. J 2 O ’s
Christmas
activity will also be supported by a £1m national out-of-home advertising campaign which is expected to reach over 67% of all UK adults during key weeks of the season. Head-turning, festive-themed point of sale materials such as baubles
30 I SLRMAG.CO.UK / ISSUE 84 WEDNESDAY 1ST DECEMBER 2021
