PRESIDENT’S MESSAGE B y F rank A lvarez P resident
Education Awaits You at the AAOC Trade Show & Conference
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ast month, I talked about education being a core service provided by the Apartment Association of Orange County (AAOC), and the importance of members continuing their professional education, no matter how many years they’ve been a rental housing provider. With the AAOC Trade Show & Conference coming up on Thursday May 5, 2022, I thought I’d shine the spotlight this month on the free educational seminars and maintenance demonstrations that will be presented that day. The sessions will cover a wide range of topics beneficial to independent rental owners, property management company staff, and other multifamily housing professionals. I highly recommend you attend as many sessions as possible, while also leaving time to walk the trade show floor and meet with our exhibitors. Here are the educational programs that AAOC has lined up for this year’s show:
9:15–10:00 a.m.—The 5 Keys to Dealing with Difficult People Sponsored by Kay Properties & Investments, LLC Speaker: Rommel Anacan, The Relationship Difference Have you ever had days when it feels like you’re running into every difficult person in the world? You know that sinking feeling you get when you know that you need to speak to someone that you don’t want to? Or the frustration
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Apartment News
you experience when you have a conversation with a difficult person that starts out fine, but quickly escalates and nothing is solved? The reason most people experience issues with difficult people is because they aren’t following strategies proven to create success. That’s why you need to attend “The 5 Keys to Dealing WIth Difficult People” workshop! In this practical session you’ll discover: • The #1 way to quickly turn someone who is raging mad to a raving fan • How to easily establish connection with a difficult person (even when it’s awkward or uncomfortable) • Why so many interactions with difficult people end up in a bad place • The 5-step strategy that you can apply immediately to deal with difficult people (without making things worse!) You’ll walk away from this session feeling clear, confident, and ready to interact with any difficult person that comes your way.
10:45–11:30 a.m.—2022 Legal Update Sponsored by WASH Multifamily Laundry Systems Speaker: Tyler Greer, Esq., Duringer Law Group, PLC. • Navigating the Continuously Choppy Legal Waters of COVID-19
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April 2022
• Emerging legal trends & threats • Fair housing issues • Strategies and best management practices to protect yourself
12:30–1:15 p.m.—Online Reputation: The Surprising Cost of a Bad Review and How to Overcome It Sponsored by Perch Wealth Speaker: Laura Lemansky, Regional Sales Director, RentPath Improving your rental property’s “star rating” by only one (1) star has a surprisingly large impact on your revenue. This session will be dedicated to understanding how property reviews impact your community’s bottom line, and how you can easily improve your online reputation with a few simple steps.
1:45–2:30 p.m.—Winning Property Management Strategies Sponsored by FPK Security Speakers: Marco Vartanian, President & CEO, Sullivan Property Management Paul Julian, Principal, Advanced Real Estate Services, Inc. • Emerging trends and threats to property management • Strategies to increase property cash flow
President’s Message — continued on page 13
