SLINGSBY GIN BECOMES
OFFICIAL GIN SUPPLIER AT ASCOT RACECOURSE Slingsby Gin, the award-winning Yorkshire gin brand inspired by its spa-town heritage, has been announced as the Official Gin Supplier of Ascot Racecourse.
Marcus Black, Co-Founder of Slingsby Gin, said:
Slingsby Gin will have exclusive pouring rights across the racecourse as well as exposure through exclusive branding and activations, including branded bars for the season and inclusion in event coverage which is broadcast in almost 200 territories around the world.
“We are extremely proud of our British heritage and roots at Slingsby, so when the opportunity arose to work with Ascot, one of Britain’s most iconic institutions, we jumped at the chance. We are honoured to have been named the racecourse’s official gin supplier and we are excited to align with Ascot’s promise to ‘raise the standard’ by delivering the best possible experience for customers throughout the season.”
To further celebrate the sponsorship, Slingsby Gin is running an on-pack competition, launching into retailers this Spring, in which consumers can win tickets to attend Royal Ascot.
Felicity Barnard, Commercial Director of Ascot, said:
Slingsby Gin is already a long-standing sponsor of one of the golf world’s most exciting events, the BMW PGA Championship, and the brand hopes that its new Ascot partnership will further strengthen its strong sporting connections. As a brand with British heritage and roots, which is made in the UK and combines quality British ingredients with Yorkshire spring water, the connection with a prestigious British institution such as Ascot will also help Slingsby to achieve further stand out in the gin category as an awardwinning Yorkshire gin.
“Working with like-minded British brands like Slingsby is always a pleasure. We can’t wait for them to be our official gin supplier for the season, and we are really looking forward to having them at our events and seeing how our customers respond to their incredible range of gins.”
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