Royal Ascot Media Guide 2022

Page 70

ASCOT -

ITS HISTORY AND TRADITIONS It was Queen Anne who first saw the potential for a racecourse at Ascot, which in those days was called East Cote. Whilst out riding in 1711, she came upon an area of open heath, not far from Windsor Castle, that looked an ideal place for “horses to gallop at full stretch.” The first race meeting ever held at Ascot took place on Saturday, August 11, 1711. Her Majesty’s Plate, worth 100 Guineas and open to any horse, mare or gelding over the age of six, was the inaugural event. Each horse was required to carry a weight of 12st and seven runners took part.

time, but the first four-day meeting took place in 1768. Arguably, the meeting as we know it today started to take shape with the introduction of the Gold Cup in 1807. Gold Cup Day is the third day of Royal Ascot. Although you won’t find it in any marketing or promotional literature, Thursday is colloquially known as Ladies’ Day.

This contest bore little resemblance to racing seen at Ascot today. The seven horses were all English Hunters, quite different to the speedy thoroughbreds that race on the Flat now. The race consisted of three separate heats which were four miles long (each heat was about the length of the Grand National), so the winner would have been a horse with tremendous stamina. Sadly, there is no record of the winner of the first Plate.

The term Ladies’ Day seems to have been first used in 1823, when an anonymous poet described the Thursday of the Royal Meeting as “Ladies’ Day, when the women, like angels, look sweetly divine.” In the formative years, Thursday was certainly the dominant day in terms of the racing, attracting the largest crowds and, it must be assumed from the emergence of the term, more ladies!

The racecourse was laid out by William Lowen, who was assisted by a team of helpers; William Erlybrown, a carpenter, Benjamin Cluchett, a painter, and John Grape, who prepared the paperwork for racing. The first permanent building was erected in 1793 by George Slingsby, a Windsor builder. It held 1,650 people and was used until 1838.

Almost every racecourse markets a Ladies’ Day now but the great charm of the original is that it has not been manufactured. It is the public, not the racecourse, who call it Ladies’ Day. The Gold Cup is Ascot’s oldest surviving race, and the winning owners receive a gold trophy which becomes their property. Trophies to keep are only awarded for ten races at the Royal Meeting, the others being the Queen’s Vase, inaugurated in 1838 to commemorate Queen Victoria’s accession, the Royal Hunt Cup (1843) and the remaining Group 1 races.

In 1813, Parliament passed an Act of Enclosure. This Act ensured that Ascot Heath, although the property of the Crown, would be kept and used as a racecourse for the public in the future. Racing at Ascot was now secure. The precise origin of the Royal Meeting is unclear. It was an event that evolved, perhaps, rather than was introduced at a specific

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Articles inside

THE RACES

2hr
pages 89-144

JOCKEYS

30min
pages 161-172

TRAINERS AND OWNERS

43min
pages 145-160

MEDIA & RACING CONTACTS

2min
pages 86-87

RACE HISTORIES & CONDITIONS

16min
pages 81-84

ASCOT RACECOURSE KEY DATES

9min
pages 74-76

WHEN ROYAL ASCOT WASN’T QUITE THE SAME

9min
pages 77-80

DID YOU KNOW...?

3min
page 85

ASCOT - ITS HISTORY AND TRADITIONS

8min
pages 70-73

IN MEMORY OF LESTER PIGGOTT

2min
page 69

OFFICIAL SUPPLIERS AND SPONSORS

16min
pages 60-68

SLINGSBY GIN BECOMES OFFICIAL GIN SUPPLIER AT ASCOT RACECOURSE

1min
page 58

PERONI NASTRO AZZURRO ANNOUNCED AS OFFICIAL BEER OF ASCOT RACECOURSE

3min
page 56

ROYAL ASCOT LOCAL SCHOOLS ART COMPETITION WINNERS ANNOUNCED AND CELEBRATED

1min
page 49

CHARITIES TO BENEFIT FROM BRITANNIA STAKES RESULT AGAIN

2min
page 50

SCULPTURES

4min
pages 52-55

FLEXJET NAMED OFFICIAL PRIVATE AVIATION SUPPLIER FOR ASCOT

1min
page 57

ARMED FORCES - OFFICIAL CHARITIES FOR ROYAL ASCOT

0
page 48

SUNFLOWER TECHNOLOGY AT ROYAL ASCOT

0
page 43

ASCOT JOINS THE NET ZERO RACE WITH NEUTRO RESTAURANT

2min
page 42

PERSONAL THREADS - ASCOT’S BRAND-NEW PODCAST SERIES

1min
page 41

ROYAL ASCOT FASHION DESIGN COMPETITION 2022

0
page 40

70 NEW OAK TREES PLANTED IN WINDSOR GREAT PARK AS PART OF THE QUEEN’S GREEN CANOPY PROJECT

1min
page 27

THE HISTORY OF FASHION AT ROYAL ASCOT – KEY DATES

2min
page 37

ASCOT RACECOURSE UNVEILS ANNUAL STYLE GUIDE FEATURING FASHION MUSE, ACTRESS, AND MODEL GRETA BELLAMACINA AND HER ARTIST HUSBAND ROBERT MONTGOMERY

3min
pages 35-36

ASCOT AND FENWICK REVEAL THE SEVENTH ANNUAL ROYAL ASCOT MILLINERY COLLECTIVE

3min
pages 38-39

ASCOT ONE OF SIX TO WIN INAUGURAL RACEHORSE SYNDICATES ASSOCIATION RACECOURSE AWARD

1min
pages 24-25

ASCOT RACECOURSE ANNOUNCES PLATINUM JUBILEE PLANS FOR 2022

2min
page 26

ALISTAIR HAGGIS REMEMBERED AT ASCOT WITH OPENING OF NEW PRESS ROOM

0
page 23

VIVIEN CURRIE MBE APPOINTED CHIEF EXECUTIVE AT ASCOT

2min
page 14

HORSE WELFARE AT ROYAL ASCOT

1min
page 22

ASCOT RACECOURSE MOVES TO REDUCE DENSITY AT ROYAL MEETING TO IMPROVE CUSTOMER EXPERIENCE

1min
page 15

BROADCASTERS AT ROYAL ASCOT

1min
page 16

BET WITH ASCOT - WORLD POOL

3min
page 21

ROYAL ASCOT GOING REPORTS PLANNING & REAL-TIME WEATHER DATA

2min
page 8

BREEDERS’ CUP CHALLENGE RACES AT ROYAL ASCOT

2min
page 13

RECORD PRIZE MONEY AT ROYAL ASCOT 2022

2min
page 5
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