Excellence in CSR Communication *Large Indigenous Company
It sought to drive awareness among its people, partners and stakeholders about its responsible business policy, objectives, initiatives and achievements.
| **Multinational Company
A&L Goodbody
AIB
Boots Ireland
Communication of ALG’s Responsible Business strategy
AIB Sustainability Conference, Climate Finance Week Ireland 2020
Boots Ireland ‘Safe Space’ Initiative
There is little chance of achieving engagement and understanding from employees and key stakeholders without a wellcommunicated responsible business strategy. With remote working, A&L Goodbody redoubled its efforts to deliver strong communications to maintain momentum behind its various programmes and initiatives. This was also used to foster a sense of common purpose and connectedness among employees, and to maintain strong relationships with stakeholders. In a highly interconnected world A&L Goodbody could not afford to leave any doubt about its commitment to its responsible business obligations. It sought to drive awareness among its people, partners and stakeholders about its responsible business policy, objectives, initiatives and achievements through a communication strategy built on a culture of collaboration, inclusivity, listening and transparency.
The 2020 AIB Sustainability Conference was the fourth instalment of the event and the second consecutive year with AIB as lead sponsor of Climate Finance Week Ireland. The event underpinned AIB as leading the sustainable finance agenda and required transition to a low carbon economy in Ireland. It has also emerged as the leading sustainable finance conference in Ireland. Sustainability now sits as the fifth pillar in AIB’s business strategy and this event has become its flagship initiative to demonstrate thought leadership and stakeholder engagement. The 2020 conference and climate finance week event saw 5,000+ people attend and 5.4 million impressions on social media.
In June 2020, Boots Ireland launched a Safe Space initiative in partnership with Safe Ireland. Women who experience domestic violence can go to any one of 89 Boots stores and access a Safe Space in a pharmacy consultation room. In this confidential space they can contact one of the 39 frontline specialist domestic abuse services across the country and access free, confidential support and advice. Boots Ireland developed a strategic communications campaign to highlight the vital support that is available through its stores nationwide throughout the pandemic at a time when it was needed most.
A&L Goodbody
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