กรุงเทพธุรกิจ Bizweek

‘4 à«Õ¹’ ¶‹Ò·ʹ»ÃÐʺ¡Òó ºÃÔËÒÃà§Ô¹ãËŒÁ§Ñè ¤Ñ§è >7

>3 à¾ç−ÈÔÃÔ ·Í§ÊÔÁÒ áŹ´ ÅÍà ´ ºÒ§¢Ø¹à·Õ¹

µ‹ÍÂÍ´¸ØáԨãËÁ‹ ¨Ò¡°Ò¹¸ØáԨà´ÔÁ www.bangkokbiznews.com

˹ѧÊ×;ÔÁ¾ ¸ØáԨÃÒÂÊÑ»´ÒË ¡Ãا෾¸ØáԨ BizWeek : bizweek@nationgroup.com »‚·Õè 5 ©ºÑº·Õè 334 Çѹ·Õè 8 ¾ÄȨԡÒ¹ 2553

*+ 8 :;"-' ," ( < “ ” !& 1 0 ( > L " * %

»ÃСÒ´ÒÇ áº‹§Êѹà·ÕÂÐ

‘ÇÑ´¢Í§©Ñ¹’ ÊÌҧ¾×¹é ·Õè

‘ÊØ¢’

ãËŒ¤¹àÁ×ͧ

>4

à» ´¤ÑÁÀÕÃà «Õ¹¤ÃÕàÍ·Õ¿

ÃÍ´-Ë § Ø ´ŒÇÂËÑǤԴÊÌҧÊÃä >5

“ ” ! " #$! % & " ' "( ) *+ 9.7

5 “ % ” ', “ , % "”

* " "

“ ”

!" #$ % & "

' "( ) * 7 * !+, )&

)

* ./ 0*

1 2550 $4 * ,' ,( ( ' * 64 9.7 8( 64 59,347

& =>)/ , * ?8 ' 4 ' ' @ * & * ( 5

& ( ?

8( A

1 8 % 8 0 B 0* % 8 * 1,000

& * * ( )( 0 (

' * ' & )* = !

0 ' = !

( ) , , '

) * & 0 # D )( ./ ' 0 0 .&&, 6 4 20-30% ! ,( ? &&! 8 64 ./ ' "& & % 8 ( 0 *

A 0

= &* ! ) FG# "( )

G ! " ! A H ) 0

“$ D I *"(( ( & ( !

6 ' !( () ! ) ) A # * ! '

! = = )&

, ) > ( > (

)

! A 0 ! )$” ( % 4* ) +) , ?' )&

# * ) @ ) @ "( )&

% ? > ( 0 ) )' D 0) ' #( # 1 8 64 & ( J > #D /)

!( " “Thailand Open Chess Championship” !

+

) * # )&

&!

& ( )&

( & * () & ( @ !

=

#”

! "# $ 70 “& ” " (

( 1-4 ) * (

)&

* , 8 ) +) > " ( “" !# ”$ * ) A ' ) * / !

4 % & () * A

&!& (

!> +# & ( (4 ' ? 8( & (

*#

+ ) ,

‘ÃÕâÁà´ÅãËÁ‹ áºÃ¹´ ’ ¾Ñ · ÂÒ àÁ×ͧáË‹§ÍÕàǹ· ()" (- * " + )"

* / ' " 6

#0 3 * , , 10 #4' "

& . / . +

2 3 ( )

( 5 & /

(

“ # (6” 8 ( 6 (/ ) .... ) * (& “ %# $ ”

FG# ( % @ “ " ”# * 0?

8 ( 6 )

8 ( & ( &!' ', & D1 > ( D1

#

# B 0

$4 * () > 8L$ $ @ !> ( MA&) ' (' 90% 0 & % " # $ $ ' ' 30% &! * '4 ' 0 ( “ &! , / !( " !& 1 * 0 & ( , 1 ' 0 ( , 1 !' #

( / ) : &( " ( #& , 100 # / + & ,

( 6 + ( ) +) ' A #

A )( > * "

>>

¹éÓá·ŒµÍŒ §

ᾌ¹éÓ㨠> 3

¢Ò¡‹Í¹-ÃÇ¡‹Í¹-à«¿¡Ç‹Ò

1,000

14 ! !" # $ %

$ & ' () & * $ % $ $$

$ +

- -

- .+ / & ! 2) $ & $

3 / $ . ( ! 6 (BEC) 2 9 / $ # 111.26 *! ' $ * 3,782

@ "A $ ! ! + @6+ D6

D $ ! $ .+F " 2& $ # 130 $ * $ 2,990 >> 8

2

2

Çѹ·Õè 8 ¾ÄȨԡÒ¹ 2553

>> 1

à¡ÃÕ§ä¡Ã ¡Ò−¨¹ÐâÀ¤Ô¹ »Ãиҹ਌Ò˹ŒÒ·Õºè ÃÔËÒÃËÇÁ ÍÔ¹à´ç¡« ¤ÃÕàÍ·Õ¿ ÇÔÅàŨ info@indexcreativevillage.com

Sport marketing ÁÒáç

$% +$ , < & 2 , &' )

* , , $M3 # $ $%

$ & &'# + $S , < & !

3 4 &; N < , & , 3 # + & )

. ) & & ' N + ) &

$% +

'

& . & ' , , &;

O+ )N ," . < $%

! + &% ! *"

$% 5 *. 4 = *' . O &' #

$% $I 2 ) N )N ,".

&' $%

&.

Product * =" ' & ' &. ) * " , & ! ' ," . & . & 6 & 2 & ' $% Entertainment ,".

...4 2 &* " + =- $4 * ' , Promotion ) $% & " ' & ' $%

* ' &; * ' &.

4 , ' 3 ,".

2 & 2 &' 2 *' &;

. $% 2 CSR 3 $ -

& $>

2 * ' , Sponsorship , * ' $% %? * & '

X CSR ! $ -# + & ' ,

&; & , Sponsor ) ,". $ ' & . Thai Premier League ( & & 4 & ) &' $I $ 2 )

) ! & $% , . , 6 &; * & O

&; & 2 $% 2

6 +$, % !# " 0 " 3 & < &' $%

& 3

.

ã¹»‚˹ŒÒ §ºµ‹Ò§æ ¨Ò¡½†Ò¡ÒõÅÒ´¨Ð µŒÍ§à·Å§ÁÒà¾×Íè ·Ó Sport Marketing ÁÒ¡¢Ö¹é àÃ×Íè Âæ áÅÐ ¨Ð໚¹áç¼ÅÑ¡´Ñ¹ ãˌǧ¡ÒáÕÌҢͧ ä·ÂàÃÒä´ŒÅÁ× µÒ ͌һҡ¡Ñºà¢ÒàÊÕ·Õ

*' . $% *' , # 6 2 * & , 2 & < * ' $ 2 )

* & . $!"

6 &' ) # 2 ,

6 &; &; * -

& ' !

2 Model , < * ! ' $%

* . &

&; # + !* $%

2 : , , &; ! #& + &; ) & -4 * #

&. 2 +$ , “ < ” , &; * & =" ' $ & * Brand Loyalty '

2 X & 4 #

*' $ & 4 &; &' $ $% & * !* $%

” ” &; *' 2 ) ,".

*' , & .

2 , , &' " ! Sponsor ' &; * & & <

&' ) $ # , & < * + ) & <=& & < . & &. & < &' &

X &'

$I 100 . O & ' 2 & & '

+ =&=

.

& 10

.

) , < & . $!" &

(+ ( ="' ! Loyalty *' & 2

# * ' $I O ^_

*' 2 Sport Marketing ,". *' O $% #

&; , * $ , & & ' $ !" , < $ 3

&. $

. & ' &; 2 =&

.

. ) 2 : *' &;

&#'

$ - & . 2 R

&; <

. $ &; O $ ( 4 ; '-8 !

( % %! ) ! Event Marketing 1 4

< % "

')

% ! !

3 .$ 5 !

!" # $% & ' & (

"

) * ' " + ,- &' * ) *. &'

* ' $ /0 *

“ $ 2 ) "

, " ' * ' &

) # $ 3 4 /0 * ' *

) !

” 6

) "

, 10 ! $

64 / 1 ) 10

2 : , ". # ' 3 “

10

60,000 ! " # 300,000 ! "

! 5 ! $ # 7-9 ! $

% & ' ( " 2,900 " % $ % # 3,000-3,500 " % $ %

!

)!

3-4 # 4-5 ”

6

& ' & 4 *

*' & $% & ' & , , &; 3 + . &' 2 : & <

& & 4 & & <=&

+ ) & ' + -$ * . , $ & & , + “ $ $>? & &;

$%

' &; !

$% * &; &' & ' ! , $ $% ( , , &; . .2 ” ,- & . * &

+ 4 ;& (

* . &' 254

= C /4 !. , *' E $%

+ 4 ;& & , ,

&; &

4 4 2558 ! , , &;

* ' /0 : ! '

,- & 6 & #

“ ” ( 4 ! " #$ "% " % " & '( " ) *! ( ! + + ! ", ) , *

' ," .

2 $%

<G? * & “-.

! ” !

$ $ (+ 4 500

3 $I (2554-2556)

-&, 6

( /-4 #&' + & &

&' $ (+ 4 <G? <+ &' 6 &'

' $% &' &

4 &' , $ " / ! + , “ ' + /0 +”

&. ! “Refresh” $%

&'

¼ÁÁѹè ã¨Ç‹Òã¹ ÃÐÂÐÂÒÇ 10 »‚ ¨Ò¡¹Õàé Á×ͧ¾Ñ·ÂҨРÁÕÃÒÂä´Œà¾ÔÁè ¢Ö¹é ¨Ò¡ 60,000 ŌҹºÒ· ໚¹ 300,000 Ōҹ ºÒ· +. ( / . " 8 " :

; % ” , 6 *

& *' & * ' 4 <M , $ !+ + $% N 4 , & ' , * 3 , $ 3 ," . $ & !*

& 4 &' ,)

&' & *' &

100 $I $%

+

“ ! &' &' $ ) & $% /-4 & (

$ $% &' &'

* ' O & $P *

*' /4 &' .

' * ”

#

&' /4 &' E 6 , “ 3 ” $% * & ' ,+ 3

. 6 )

“ " ' % %” ," . 3 & + ,

*' Q 2 .2 & <G? <+ $ + /4$

4 $ $ (+ 4 & ' & ' & $!" + ( /-4 $% * $ ( , ( 1 2" *!%-* 3 - 4 " ' % % &* 3 " 4 + !

4 '567 5 8 2 " #9$ ": 8 2 / “ $P * $%

* & ' & ' + $% * & ' & R R + ) * ' ) $% * & ' & ' + "

&' +

”

.2 4 ( & ' ," . 3 ( 3 # , *

6 &' $ (

/-4, $% & ' 2

2

&' E 6 $ -& . ) & * '

2" - $ $ * @ 1 = ! " #$

!

A - .

A - (1

% B< C 2" * " " #$4

&. * '

& ' 6 ," .

<> & * ' *

/ &' 2 *' # (CSR) $ + $_ 2 .2 ) , $ + $ “ ! +(!

$% ( (

; < = ! >! :

; %

? . + ! ! /

% ( $ @ $ . ". /

·Ò§àÅ×Í¡¢Í§¤¹ ‘˹չéÓ’ (·‹ÇÁ)

! " ! # $ .2 ( -$> ) 3

" +(

" ! " / ' ( 6 3 R

.2 ^>`

. &. $% 3 2

&' &' & .2 , &' -

&.

# + 2 & ' $ 2

$S # !" !

-4 & ' *

$> &' ' <G?

) 2 3

*

& ' -4

* & , ) 3 R

$ 4 ( 4- 4- 4) =" '

& ' & ' & .

* . & ' *' &$' $>:

.2 ,- & ' * &

& ' & & & ' & ' & ' “ " %

" % ! . . ! % +% '

$ ! A +! $

+(!

/ + ; . / ( (@

B A $ . . ( C ! (

+ ” , ) $>: C * $S $ =&

= &' *

&. 2 (

/-4, * + & *'

$I &. !

-4 O ' &' 2

&' ' " 3 R

&' & ,- &' * . .- . . $%

&'

$% $S * . .-

. . $%

& ' &

& ' & ' , " * =& & & ' ,

' ,".

*'

$>: .2 , & &' 2 2

& ' ' ," . ) $% ,

&' *

C * *' =& , & =" ' $% , 2

& ' & . “ &' + . 3 * & *' & & ' $% *

&

" $% * , &

O &' ,".

* $% ) " +

& '

: =* . 4 , 3 #

=&”

Ă&#x2021;Ă&#x2018;š¡Ă&#x2022;è 8 žĂ&#x201E;Ă&#x2C6;¨Ă&#x201D;ÂĄĂ&#x2019;Ă&#x201A;š 2553

BizWeek : ! "! 18 2547 #$ %

& : 1854 9 - , 2 $ 10260 1 0-2338-3333 0-2338-3947-8 E-mail : bizweek@nationgroup.com

Ă&#x2026;Ă Ă&#x2026;à žçªĂ&#x192; Ă?Ă&#x20AC;Ă&#x201D;Ă&#x160;Ă&#x201D;¡¸Ă&#x201D;ϚĂ&#x201D;Ă&#x192;Ă&#x2018;š´Ă&#x192; & * * " 0 " $ % 1 ] + $! " !,!/ % " â&#x20AC;&#x153;^ #â&#x20AC;? $ " /

+ P + + , # "- 7 $ " & # " " "*!# " # ! "# # % !#2 â&#x20AC;&#x153; â&#x20AC;? ,! ! "# / 2 - # " ! &* % 30 *5 # / !

;2 " 2 #

Âľâ&#x2C6;&#x161;â&#x20AC;&#x201C;°Ÿâ&#x2030;&#x2C6; çâ&#x2C6;&#x2018;Ă&#x2022;Ă&#x; â&#x20AC;&#x2DC;ÂĄâ&#x20AC;&#x153;ĂŠ Ď&#x20AC;â&#x20AC;&#x201D;°Ìâ&#x20AC;&#x201D;â&#x2030;¤Ď&#x20AC;â&#x20AC;&#x153;Ă&#x2022; â&#x20AC;&#x201D;Ă&#x;Ă&#x20AC;â&#x20AC;&#x153;â&#x2C6;&#x161;â&#x20AC;&#x2DC;ÂĄâ&#x2C6;&#x2018;â&#x2C6;&#x161;â&#x20AC;&#x201D;ĂŚÂŹĂĽ ÂŹĂ â&#x20AC;&#x153;Ď&#x20AC;â&#x2C6;Ťâ&#x20AC;&#x153;Ă&#x;¢ÿĎ&#x20AC;â&#x20AC;Ąâ&#x2C6;&#x2018;â&#x20AC;&#x2122;ÂŹĎ&#x20AC; â&#x20AC;ĄÂŞâ&#x2030;&#x2C6;â&#x20AC;&#x2122;Ă&#x2039;ÂŹĎ&#x20AC;ÂĄâ&#x2014;&#x160;Ă&#x2022;â&#x20AC;&#x17E;Ă&#x20AC;ââ&#x2C6;&#x161;Ă ĂżĎ&#x20AC;â&#x2030;&#x2C6;Ÿ°Ă&#x2022;ÂŹĂ â&#x20AC;&#x153;Ă&#x; çâ&#x20AC;ĄĂŚĂ â&#x2030; Âťâ&#x20AC;&#x2DC;â&#x2C6;&#x161;â&#x20AC;&#x2DC; â&#x2C6;&#x2018;Ă&#x2022;Ă&#x; â&#x20AC;&#x2DC;ÂĄâ&#x20AC;&#x153;ĂŠ Ă&#x;â&#x20AC;&#x201D;ÂĽâ&#x2C6;&#x2018;â&#x20AC;&#x2122;Ă&#x2039;ÂĽâ&#x20AC;&#x2DC;Ď&#x20AC;â&#x20AC;ĄÂ°Ă â&#x20AC;&#x153;ÂŹĂ â&#x20AC;&#x153;Ď&#x20AC;ĂŚâ&#x2C6;&#x161;â&#x20AC;&#x201C;â&#x2C6;&#x161;â&#x20AC;&#x153;ÂĄ 2 Ă&#x2022;Ă&#x2022;°¥â&#x20AC;&#x153;â&#x201E;˘â&#x20AC;&#x2DC;ÂĄâ&#x2030;&#x2C6;â&#x20AC;&#x153;Ă&#x;â&#x2C6;&#x2018;â&#x20AC;?â&#x2C6;?Ăżâ&#x2C6;&#x161;°â&#x20AC;&#x2DC;ÂŽ â&#x20AC;&#x17E;Ď&#x20AC;â&#x20AC;&#x161;§â&#x2C6;&#x161;Ă&#x;°â&#x20AC;&#x153;â&#x2C6;&#x161; çĎ&#x20AC;§â&#x2C6;&#x161;â&#x2C6;?Ď&#x20AC; ĂŚâ&#x2030;&#x2C6;â&#x20AC;&#x153;´à â&#x20AC;&#x153;ĂŠ ¾à Ă&#x2022;ÂŹĂ&#x2022;ÂĽâ&#x2030;&#x2C6;Ÿ°§ââ&#x20AC;&#x153;â&#x20AC;&#x161;â&#x2C6;&#x161;Ă&#x;ĂŚÂŹâ&#x20AC;&#x153;â&#x2C6;Ťâ&#x20AC;&#x153;â&#x2030;&#x2C6; Âżâ&#x20AC;&#x153;ÂŹâ&#x20AC;&#x17E;¾â¡Ď&#x20AC;§â&#x20AC;&#x2DC;ÂĽĂŚâ&#x20AC;&#x201D;â&#x2030;¤Ď&#x20AC;â&#x20AC;&#x153; â&#x2C6;?Ăżâ&#x2C6;&#x161;°â&#x20AC;&#x2DC;ÂŽâ&#x20AC;°ÂŞĂŚâ&#x2C6;&#x161;âĂ&#x2022;¥°â&#x20AC;&#x201D;â&#x2C6;Ťâ&#x201E;˘ĂżÂĄâ&#x201E;˘Ď&#x20AC;

B School

" ! ! ,$# , : "# / 2 9P + #2 , $

% :$ #2 ! # $ , 67! / ,$ # " UV " 7 ;2

" ! ; ,! ; " : ,$ #

. . ;

;2 7 $ " 2

â&#x20AC;&#x153; ; ! # â&#x20AC;? ; # $! ; ,!

7 $ " & *! " ,*!

$ :$ # % / + $

*, *0 Family Business " " * :$ *0 International Company P + "# & - *0 : #

$ , + # /

$ , %

+ ; P P %

$ $ 5 4 Executive Director

. .; # " !"2 ;

# ;2 " " ;2 , #!/ "# :$ ! ,!/ % " â&#x20AC;? ; " "# # â&#x20AC;&#x153; ; ! # â&#x20AC;? 9% *0 # " ;2

" ! ; :$ ;2 " !

9 /&* " ;2 1 " ,!/ "# 1 " "

,*! 4 & # 2

+ !! -

# &*" &*9P 7

% 2 " / "# $ % 2 9 N % :$ 7 ;2 % + &* 7 2 "#

/ !"# / 2 4 & #

" ! ; 9 7 *0 ; ! # &!^` & ! - P !# * / " 3 & , # 9 + 7 + ,!/ 5 + % 7 *0

+ !! ,!/ % + 1.9 $ % ! # 500 !

â&#x20AC;&#x2DC;à žçâ&#x2C6;&#x2019;Ă&#x2C6;Ă&#x201D;Ă&#x192;Ă&#x201D; ¡Ă?§Ă&#x160;Ă&#x201D; Ă Ă&#x2019;â&#x20AC;&#x2122; ĂĄĂ&#x2026;š´ Ă&#x2026;Ă?Ă&#x192; ´ ÂşĂ&#x2019;§¢Ă&#x2DC;šà ¡Ă&#x2022;Ă&#x201A;š Âľâ&#x20AC;šĂ?Ă&#x201A;Ă?´¸Ă&#x2DC;Ă&#x192;ÂĄĂ&#x201D;¨ãĂ&#x2039;Ă â&#x20AC;š ¨Ă&#x2019;¥°Ă&#x2019;š¸Ă&#x2DC;Ă&#x192;ÂĄĂ&#x201D;¨à ´Ă&#x201D;Ă # / " ;2

($ # 2

1 ) ,!/ 4 " " ;2 %+ "

,!/ % + # $ P :$ #

"# *0 , $ /& # *Q "

R & # " ;2 7 $ " !#2 " *0 # # + " ! ; % 15 *5 # "*< 2 ! " *0 9% $ 2 :$N# 40% 9% *0

;2 ,!/ 7 2 ! , % $ / !

T , &* &

# & #: # *! " ,*! "# â&#x20AC;&#x153; !

UV % â&#x20AC;? /" : $N# $! " # " "#$ # R â&#x20AC;&#x153; -N1 â&#x20AC;? !# )* $+ * ) " ' $ " '* $*$ $,. â&#x20AC;&#x153; , 01 *2â&#x20AC;? 1$ $ $ 4# $ 5+ . )* ' 0 1 *0 ' 0 â&#x20AC;&#x153; % # / ;2 , % + "&* ,!/ - # # *0 $! , # + $- # # / /& & # + $-

šÊĂ&#x201C;å¡Ĺ&#x2019;ÂľĹ&#x2019;Ă?§åžĹ&#x2019;šÊĂ&#x201C;㨠) , % - . "! * !./ . & " ! % 2 9 4 2 & #& " *0 ! 2 : # - + !/! " $ "&* " + *V " $ $# , #!/ , #!/ " / " # " $!%

% " # # # " !/& !/ % ! 2 ! , % $ , # % % & " % * $ # # 2 : " :$ *! *!%+ :

*0 /"/R / - / "#$ ,!/ - / q /

9 ! / 1 2 1 2 / # $# :": % * / 2 T " & / % 2* T T ! / " # / # 9P * / & ! / $ 2 4 + # : % + # R &!# " &*9P # * / : % ! : % # ",!/ ! : / " # / # " $!% &* # & " 1& "# - ,!/ # % : " " !

T , /9 # # # # /

* / $ 2 $

&* P * / 1 , # # - #2 - - ! # " q! %+ !2" + *0 "# 2 # $ & # :

" 2 # ! # " - * 0 , *0 ! :

% $! 8 1

# 9P ! # " * / " 2* 4 & # # / *0 9 / + /

3! * " !! " + ,!/ !% " # ! % & *0 # *0 % . /$ # " + + $! + + : # % &^^{ :$

3

: -

: ! / kteditor@nationgroup.com

: -N 4 #

2 benjawan_p@nationgroup.com

: N !2 pen@nationgroup.com

! " : 1 2 artdi2005@yahoo.com # $ %& '! "( : 1

O 2 / thaweesak@nationgroup.com

* / "# # *!%+ : , " / ! + ,! * V "" + ,!/ "

,! * / # % % + !

* 6 . , '#, ; < #0 4 ' 4 70 $ )* 2 14 , . * ' # , $= $ # = $>?1 5 5 $="1$ 1 , '# ="= *; + 24!2 " *< $! "# $! *0 * $ / + # " *

/ % # $! # 9 4 + â&#x20AC;&#x153; â&#x20AC;? ,! :$ &* # " % # 9

...

3!* / 1& " # "# P+ :

$ + $ ! , #&$ & #$ : " &$ $>? '* = 6) $>?1 , 8 !

N ; 8 ; O T "; *0 % ! " " , $ "# $ ]q # /

" !" ,!/* / 4 - } "& # *0 / ,! % T " ; : $N# R # 3 , % & # * 5 # # ": % *5 # &* # " $!% ! $%

$ " & #& *0 NN " + ,!/ + " * / ! / / % ":$N# # ! * / - N & " # / $ # " , + + % 2 T # " . /T ] / 9

T ":$ "#$ & . & P + : ,!/ N # " $!% ,!* / * / 2 &

" "# # % ! ! :$ # & #*!# ":$

" " " ,!, #9P + !

! : ,!/ # # # "

% " ,!/ + & $ % / ! / $ : % % / " % , #" % %+ : %

â&#x20AC;&#x153; 2 T "â&#x20AC;? : " & # : *0 % " ,+ $!/ *0 ! N / ! + :

,*! *! # # : ] /$ $ % # $ % % # ! # /9% 8

*0 / % , # % + / * 9 *0 P # ! " , , $ P R ! : + *0 "# # "# " $ 2 % % % + : $ : #: ,! & # + 2* /" :$N#, #&$ -& # ! ! # 2 "# 2 # # 2 )*, = 0

*

"@$ = * ...= * , * 1

, ") "@$ ' " +

, 4#$> $? ?$ $

!+ " 77 , # #$ * " !

Stanford University

" , / *Q :$ : *5 2554 â&#x20AC;&#x153; -N1 â&#x20AC;? !# % #"9P

$ %

$ $ # 2 # # ; -N1

" + ,!/ # $ "# *0 ; "#, ! / " :$ ; $ + ,! # # $ + ; & #

" / ! % & " $! & *: * / 1 $ ] # P

â&#x20AC;&#x153;

% - *0 ; $ $ #2 :$ # , # / " " ,!/ 2 :$ - P

For Display Advertising 0-2338-3333 # 3155, 3136, 3157, 3161-2, 3173 '( &)*) +

0-2338-3000 (customer@nationgroup.com)

: N 2

kanchana@nationgroup.com # 3385

:$N#,!/ -:$ ! : ,!/ , / ! $! + - , / 7 :$ #R + , ,!/, : # 2-3 *5 $ â&#x20AC;?

-N1

"% " # , $! "UV " / % % ^ # $ " ! ! $ " "# / 2 #

.! " 5- 10% P 9% *0 ;2

&*! 2 , # ; " % #

9 ,! " # : # *5, R "& : ;2 + # / & 9P 70% !# 2 ! # ,!/! " ! ; â&#x20AC;&#x153; % # 7 ;2 : *, + 9 ,! "

*0 + "#: ! : "# % ",! " & # # *0 $# â&#x20AC;? + + *< 2 / ! & :$ #2 ! R $ ", # " N , #!/ 67! , !: # 7 ;2

" ! N f$ " :$ #R ,! " ' ! " UV " $ " ! ; ,!/

. .; $ : # $ " 2 ! ! ,!/ 7.! # " " UV " 7 24T !

" ! ;

# 2 T ,!/ *0 $ " $ , 7 2 4 T " !

4/ "9 ' 04 # " " UV " $ " ! ; $ , !

& " ! ,!/ % + # / # &* !# 2

,! ! "# / 2 ! !

$ & ! # 2 :$ #

!

:$ " "# ",

:$ #R / " ";2

" # " ;2 :$ # &*& & ! " :

â&#x20AC;&#x2DC;Ă&#x160;Ă&#x2019;Ă ÂĄ ÂĄâ&#x20AC;&#x2122; Ă&#x2039;šĂ&#x2018;§Ă&#x160;Ă&#x2014;Ă?Ă Ă&#x2026;â&#x20AC;šĂ âĂ&#x192;´ ¢Ă?§ žĂ&#x2018;²šĂ&#x2019; žĂ&#x192;Ĺ&#x2019;Ă?à žĂ&#x2018;²š 26

! ! " # $ % !# &$ â&#x20AC;&#x153; ( â&#x20AC;? % $ % !# * # + , # - " . / !/ â&#x20AC;&#x153; .â&#x20AC;? *0 1 !% , 2 " /& #& *0 3# 4/ 2 *0 , $

% &

, & # ! "# 2 -

" !# *56 / % , & # # , # 2 % ,!/ 2 -* / - &

â&#x20AC;&#x153; 7 â&#x20AC;? # 8 !/ 2 ( 9 * : $ ;2

&

& # /&

! ;2 : *< 2

Çѹ·Õè 8 ¾ÄȨԡÒ¹ 2553

“ ”

! "# $ $ ! %"& "! " "# "# ' ( ! %" ! #) * +#+ ', $ ( '# * *( + ' *# %" . / 0 +1) ) (

# & 2 + ' ! ) + " 3 2 ' 4 & *)( + 3 3( 5& " # # ' 4 & * "# * ( +$#* '( '

(

+ 6 & # # * # 36 "# " '#, '7+ '+( . #' ( ! + $ )( " #) ' # ('# ' , !* 89 ' , # (

# ' 4 & 2 &% , , " '#, ! %"

* + ( +++. ! %"+ ' # "# + ' + + # + + 6 & )( ' %" ' ! " &% , +% + 6$ /

; "# * %" ! "&%, '#! '(" ( 1 '( "#

' "# ( & "! " ',#!* + #

'#! '(" ( 1 )/ '# ' 2 # *"( ( #)( '( ! & / * /* " $* ' ! #! "&% , ( '

* ( #)/ ! "&% , &%" &$( * "#! ! - ' 4 )/(

)/ * % "# ' 4 & * 6$ /; & 2 3 < ' , '#! '( #6 ! %" . ' %" ' ! #3 #& * "# '7 * ! " !* , 3( ) /0 +1 ! ) # *%" ' 4 * '#! '( #6 " + . /= " ! #&%, )( % " ! "3 < ' , 1 + )& ' 4 3 * )( * #'( '#, 3 < ( & "! " * ! " "# . "

!

"

* 1 $* 1+ 6 &) &#42 #+ > # /=

$ (' # + # + + 6 & ( 6$ /

; "# "

( , ' , + + # + 6 & "# "# * ! " "# . )( + #/ + <2 ! - ! ' ' "# " ' , '# ! !. #$ %& ' !(

% !) ! ) !" & % * & )

+)' ), )

* & )

- . * #( 6+' +

2

# /= 6+' + ' # + 1 <+ "# '#! '(" ( 1 . " ! " ', + + ' + # + + 6 & )( ( ( ' 4 3 3 < " # 3 #$+ '( # ! '(+

( # ' 4 ' %"# "

/= #) * * #!*' ! % ."

/= 6 + ! ' & ! ' 4 "#& "! "3 <( + )& / " ' ' / /;

' )$ /( " * *#)( . * ( & 2 3 < /= "#" >' &% + )& / # &%" ' 4 +# ' 4 &' 12& % !* , # /= %" # " # # ! $ ' ( & "! " &%" ! & % /= ' 4 3 ' , !*%" ! . /9 "# )/" ' &? 42 "

2 $ ! ! $ 4 . # ". #( # # /= %" 3 ( '#! '(" ( 1 * ! A#; *"( + #

' ' , & )( )/& ' / 2 & " (%" # 6 4 ' 2 # )( +" ( & "! " " "" 2 %" # "# > 47

&" & # * )( ! $ * !*' ( "# ) ! , " ' , '#+" 1/ *$ &% + )& ! # & "! " # $ 1 ) )( $ 1 " ' 4 &' 12& % '#, ! ( , "% # ! ) " #)/" ! %")// #/0 ' ) ! &" ! " .+ )( ' "# 2 $ ! - )/ &'B + 6 ( "# )( " ', ! # # & '#)( &$( ' ' ' 4 3 * *.(*' ! %" 1 * * )( *( . "( * + $ ' A;# # . # ' )( /C(3* '> 2 ' 1 * 3 < "#) )( $ " < & " ! " 20

' '#, , . % ' /= + # ( ' +$ 6$

" & "# ' "# ) )( /= " & " #/C( " ! )( ' " ' , " # ! & '

&'B ' "# ! $ * +'# + 6$ /

; # & 2 3 < &%" ' 4 3 * '# +% + " ) ! /= ( "()/ '# !*'# ")/( '

àÃÇÑμ μѹμÂÒ¹¹· &! '! " ( )*'" " +,$ -%! . # ! " #"$ " ," )( , ( ! )& &' # , ( !#, ! , 54 "

* : ! ) $ ) $ ) !& ' % = ," & ' "$ " * !# , $ ) 0 .= = ," (Knowledge Economy) > 47

7 $ &'B $ ' + # > 47

+ #+ 2 ! %" Creative Economy "# 2 $ + 2+ # * 6'<G2! %" /* !

! 1

+ " #+ #&% , 7 .# # )/+ $ 3 #' % )( " )/ " " &1

+ . /= ! # * "#1

! #" ' KIBS ! %" Knowledge Intensive Business Service ' ' %" # "# ' * /= /$ "

+' , - 1

“ +2” . * " %"3" + * ")/ #3" +" &1

+ ) ( + " ( " ' /= * ('

¨ÕÃÒÇѲ¹ ¤§á¡ŒÇ

ÀÒ¾ : ÈØÀ¡Äμ ¤ŒØÁ¡Ñ¹

¤ÒÃÒÇÒ¹¨Ñ¡ÃÂÒ¹ Ê׺Êҹᾷ Ἱä·Â

¬‘ßË §«“¡‡®√‘≠‡¢â“¡“¡“°‡∑à“‰√ ™’«μ‘ «àπÿ «“¬æ“Àà“߉°≈»“ π“ °≈“¬‡ªìπ ·√ß∫—π¥“≈„®„Àâ ù®“√‘°¡“ ÿ®√‘μ√—°…“û ¥’‰´πå∏ÿ√°‘®„Àâ§π‡¡◊Õß¡’‚Õ°“ „°≈♑¥ »“ π“¡“°¢÷Èπ ºà“πæ◊Èπ∑’Ë·Ààߧ«“¡ ÿ¢‡≈Á°Ê „π∫â“π¢Õß∑ÿ°§π

! " # #"$# %! +3* (2 “ '( "#5' ” * 6'<G23 )A ! #, & * " / <2+# + /0 ' 1 )" (

" A + 1 * /0 ' 1

'#, ( & "

> ' 1 " + # ( > + + !$ ' "# %"# # , “ %& - # . ” ' "# %"# # " $ ' *"( '#, ' 1" /= " A 4' 3P4< " ' " # " <2 * ' # *" ) ( ' "% ) $ ' ( "# ' "# !

1" *%" ! > + &%" 1 %" +

+ 1 '#, " 26 /M * /0 ' 1 %" 10 /M 1" !. + ' "# 1 " $

( !

%" ' "# ! (

" # '( '# + # ( - ( ' 1"+ # # ' ( *

! " #/; )/+ $ $ +'# # 1" /; ! ( , ) %"# + ! %"& 1> +

#! #) *> + ,

* ' ! ) * )/ '( ' " 2

! "# *. - "# " 3( ! ) & %, #! #, & + "# " - ( 3 2 + *' ' " * )" ( / ; ! "# "" 3 )A! #, & # ( ) 2 + - . /M S ( /= # * *# ! +&# , * + )/ # + ' ! 3( ) (' ( ( 1 ! ( 92 ' #$

% 3( " + ( #> + + ! * > ' 1 " $ , # " & 1'# +' ' ( &# 7 ' , ) " / 3C + + +" ( "

' *) ' / '# '# ( ' ) * " / C 3+ 6 ( & 1 <) /=

'#, %" # , *#+ ( '

ÇÑ´¢Í§©Ñ¹ ÊÌҧ¾×¹é ·Õè “ÊØ¢” ãËŒ¤¹àÁ×ͧ &%" %" ' "#) ! & ' 3 # )/ 1" "# * # 5 /M

+ 2 ( +$ " ' , “ '#) & " ” “

- "

'

1/ 9' * ( " 2 % ( ! '!)

- 2 - "

! %"

!

* / - (

# % + ! # " ! '

# # ( 1/ #

! : +

* ” % " *# "" )( /0 '

! “ '( "#5' ” # , 1" " ! ) ) ( ( , % ' ( & # , $ (

" $+ "# '( ! ) + # +$#+ #

"%", ) +# >' ( +N 1 N "% “+ ! # "#

” * " $ ' )( * “ &

! #- - % 2 !

! ' ” 1" ',# ( ',# , " $ "()( 1

. " #" $ "(( & "% 1

) # >* & #3 )A! #, & 1" # " "()" ( )/ '# * 6'<G2 ! " #3 )A ',#3 O "# % " + # / + + . ' 3* " ) &%" * /F ! )/ '#*$ # ( < . &

' "# /= $ ! " / <2+# +

/0 ' 1 &%" # "

* 6'<G2 $/ "% "" +%," %( /H * "% - / ' ( " / 2 ( %" -) 3 4 2 ' ," 0 &1 ! + ( + # * #( # ( )/ ' )( + ( 1

+ ) %" ## & "# " ' .( # ) )( ! > * * *# .+#$ +' !. < "# *# , 1" " %" ' "#

" + # , * & " "( " # " %" # + # !*%" " $ . "% “ > ' 1 ” ' , ( %" '#,

+ # ( - + # ( . "# “ # & # (

! # ! ! # !

) - 2 ( ' %2& & () 7 ' '

* % (- - &

+,

'% 3 %! ( - ) " * " %

! ' +8 ) % +. % + ) () 7

& & 9 /

& + !

& ” ( ! '#, ! ! #) *

"% %#&1% 5 2!4 ) %" ## 3( 5& ! ( "# ) ! '> , 1" " 1" . %" 1

! # *%" 1

) + #+ # * ! ' +'# *

75ÍÒªÕ¾¸ØáԨÊÕà¢ÕÂÇ (8) : 2 %& ' 35 # & ' ! &-) $ )1 2

($ ) /= " & /= + 3( # +'# # "#1 &%" /= ( "# + # * 6'<G2 /= / 3 2 * *( &*'## * . /= " ' " # ! #+ ! ' $ "# )" ( 1 + #+ 2 , / 3 2 / ' "# 4 2 ' " # * ) /M , "# ' + #

! > 4 ( , %" # * "# # # )/+ $

(&'B &% , ) + / ! %"&% , + + " ( "#)( " #"' 3 ' *"( * ! %" "# ' )/+ $ * 6'<G25 ( *%" ! %" + '# ( #- + " ()( # * '# " !* - * 6'<G2 & B ' , * # "#1 #' " &'B ' ( * ' 1

#- ! <6 & * <+ ' "# * 6'<G2 + $ * ( * * '# " &'B ")/ ! ( , " + "# # "# $ 36 )( " #& #&"

/= " &)( " " &! # " %")( "+ # (

( 1

: 2 %& ' 36 - ) . ( 4 %")( /= " * 6'<G2! # " # ) /= ' (

+ ' * + ! & %, / 9 "#3* *(*# ( .

/= * !* # "# ( 4 + ' !* #! # )( + ' # 1

" $ ! > * ' 3* ('# ' , " & ! + ' # #- *( ( 4*#)/ . /= " & "# " # "#3* +

# " "' * ,

()( " ! %" " . )( / ) " + ' # + /= )/)( . " % "

3 3* + + > * !*' "# " + " *. " +2

! '( + ' # &% " # /F )/+ $ /= + ' # ) ( 4 " & , " )/ # " & /= / 4 & * 6 & "#+ ' # 3( )/ *( ( 4 # /= !*' 8# & # *.# "# $ ! /= ( ' )!*+ ' &

3" +( # ! * (> + , < ( ' "#" $ "()( #1

) )

“

! " # $ % & ! ' ! ! # ( )) * ( +,

- . " +, +

( %

! # ! / / * !

&

( & -0 ! # ' ! +

%1 &* & * - ! # ' ! ) & *

/* - & %

' 2

# / 3 /* & -

+

& %

!

% 4' ) ) - + ! &

& * 1 - ' ) & ' !* + ' *!

( ' ) - )4 # -

!” "% + # 1" ( ' /F ! "# + .

1" '(( $* "# + ) ' * #1

/ ! ) #$ ! )0 &1

2 ' % !)" 1# & &' - "!," 0 &1 ) ! "!," 0 &1 2 !" * /* $ + " )( biz@nationgroup.com

( 1

! ' "#1

)( 3( !* ( "()/

& # *.# "# $ ! )( " #*" * : 2 %& ' 37 -$ )

& ) (2 ) ( + # (1 + ( * *' * /= ' * 1 * + # (* " # /;

' . "% "# 1 ) + # ( 3* ! /= "# & 4 4 2 *' + # * + #! # , * /= !* # *& 4 * 1 * +# + "# 4 2( ' "# & , 3" +" & "# )( + ")" ( + # * 6'<G2! %"+ ) "# ,# ! * /= + #! %" "" * 6'<G2 + *' ! ! %" / $/ ! /= + # + )/ / 3 2)(

#, )/ /= ! %" '# )" ( , ! %" ) * #- ) ( ' &'B * " ' / >

* /= 3 (*1

/ > *'# * %"# &%" * $# ! ( + 1

# # : 1#

" ) 0 !% = ," ," ( # .4 ) ' "

/ & %! $ ):

( ! ) " " ! ) ( (

ç°“√ÕÕ°·∫∫ °“√„™âæ≈—ß §«“¡§‘¥ √â“ß √√§å ·°âªí≠À“„Àâ‡Õ ‡ÕÁ¡Õ’ ‰¥â®√‘ßé π’˧◊Õ§”¬◊π¬—π ®“° 4 °Ÿ√Ÿ §√’‡Õ∑’ø ¿—∑√æ≈ ®—π∑√委, ¢«—≠À∑—¬ μ—≥±å‡°¬Ÿ√, ∏’√– ©—π∑ «— ¥‘Ï ·≈–Õ√≥‘» ªíπ¬“√™ÿπ àÃ×Íè § : ¨ÕÃÒÇѲ¹ ¤§á¡ŒÇ

5

Rich&Risk

Çѹ·Õè 8 ¾ÄȨԡÒ¹ 2553

+ N " - ) -/ 0 ) - 0 ( “ + ” ( 6 $'071 G I0+ 1 + - E < + 1 '( " 71 $%+ 7 , " 1 $ ( ( + ( $ G( $ 1$% " $% + 1 $ '$ ( # +/ ) ( $ ( ' , $% 7 , " # 6 $'02 -1" 8 1 % & ] ' - & +/ & $ ' " & ' 2 * ) 7 , " '$ 0 8 + -1"$% ) + - # ) / '2 ' - $%+ #, -1" % +/ + #, $ * " 0 - # "$%+ ) ' , % & ' " & <E ] ' - - - ' - 7 , " 8 + & ( $ ( $ ( -1

1 (' G 1 0) " $ $' + - 0 B 0 ) 9 - * 61"$ * + & 1 (' “K - 0 K $ .”

- 0 +/ ( ' " & 71 & +/ 1 - 0 T-RA $ ( " % & 1 10 3 - ) ( $ ( " “ % ” + % 1 1 ' - + B ( ( & G, + $ ( -1 + N "7 , " ( ( B 0 7 , " % ' $ - % ' B 0 ) / ' - ( ' / ' “) E $ ' I0 ', ” 7 , The Shop@TCDC -1"$ (

U 71 G I0 0 2 + / B 0 - 6 $ '2 0+ - 2 - B 0

! " # $ % & ' # 1 " ( )

' " ! " * (% $ +

,,- '" % " . *% . / % & $ '0

' / ! /. &*2 $

# 2! $

# ' * ' ! ' * ! ' #

$ & ” ' $%2 & ' * $ ( % E ' 1 8 2 B 0 / $ 9 ) "$ ( B* & / $ ( " + " - $ * $ & 1 $ ( , + B* ' ' ' '- $ ( $ * 8 $ ' “ / ; < ” 7 ,/ ' '0 " %G / - " # < ' 0 H 1 0 $' 1 ' -1"7 , / (' / E - G I0 $ ( ( )

à» ´¤ÑÁÀÕÃà «Õ¹¤ÃÕàÍ·Õ¿ ÃÍ´-褯 ´ŒÇÂËÑǤԴÊÌҧÊÃä 0 - TCDC

( 1 '* + 7 , " & + “6 -1" U 7 , " ) 1 -1") ' (SMEs) - N 0” + %- " % “G $ 1 $ 0 %” '0 " % " # < ' 0-1" - $ 6 61' " 1 2 - $ (

) 1 '- 0 ' Kenkoon -1" Yothaka & " $ ' $ ( %1 71 6 0\ $' 0 + E $% -) ) - #, & +/ % $ ( "$%+ / "+ $ 2 - % ) ( * - -1" ' 0 $ ( " - + ) & /( ( $ ( ) ' ' ' " 0 #, K 'G + & 7 $ $) “ B 0” $ ( +/ % ( ) 7 , " - $% “ ” * - “ "" $ &*. *& *

! ;& % % * . .

+ $ . ) / ! "" . ! " ,< +

! $ .% "" .% $ $ .

.*&

. " *+ * + # $ * ' # " *

"2 '+

" /$ ( " ' 5 ! / *

"" ' * $ $ %*

$ $ % $ $ $ % %* $+* ' / (

"" ! <=

# " * % /.% $

! $ * * ” ) ' ' 7 , " . 0 0 $0 0$ ( 8 1 + 6 ' " 1 1, ' ) * ( $ 7( , " ' * $+ ( / ' -, 1 ( $ ( 71 1 *

$ B 0 ' + $ 7 , " / ' “& $ ?

A” B 0 ) - 0 * 7 T-RA $ ( 7 1 $ ( ' + " 61 7 ,$ ( " " $ $' # ,

N 0 1' # ' 1 ) ^ 3_ “ ' "" ' <= = ' $ ( * + " *+$ 0 / ! '

* %$'+ * ' 5 ! ' )6 ! * "

> " ?@ " *+ " *+ ! /

! ' * # & 5

% $ . . ' ' ” 2 " - - ! 5(' % + '' ' %% " $

7 2 - - $ ;B ' 3 ( $ * N 1-1" ' $ ( '( )

& % ' - - -+ - ' - $ 2 - ' ( '

' ( ' ' $ ' ($ )5 $ 4 ! ( ' 6 $ ( % E % # ( $ ' ' 1 $ ) “ *5 6 *% !

6 7 ! ' / %$8 9:+* + ( . * % . . *&

) "

+/ 0 ( $ ( & $% -1"$% * - ( -1" U 9 U ' ' 2 ) 1& "$%+ &

$) + E -1" #+/ 0 % % & , ) + $ '$ (

' %- ) 7( 5- - ' %

! " #$ % &'

¤ÑÁÀÕä ÃÕàÍ·Õ¿ ©ºÑº SMEs

Key to Success

# $ %& # # # ' # ( & )*

• 5 ( ( '7( ) • ,4', - -

• 5 - & '7 ( 2 - !

• %*< -

5 ) - 2

• -) 4 ')!

5 (7%

• E "

2 2 3

¡Ô¨¡Òäس·Óá¿Ã¹äªÊ ä´ŒäËÁ ? (μ͹ 2)

! "

"# $ $% & " # ' & ( $ ( ) * + * * # , # "$%-. / 0+ % & + ( " * $ -( 1 $ $ ( " "$%-. / 0 * " ' 2 5 3) * , 1 ' - ' , 2 $ ( 0 (% , +/ $ ( -./ ( , # '$ ' , $ ( 1 ,-1" $ ( , 0-1 % * " ' # ) $ ( 1 8.

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

- 2 - , ' 3% , - 4 $- ( $ - 5 ' 2 3 , )5 - ( ' 2 - ' 6 6 ) ! 5 " -+ - 2 - ! '7 4 )! - 2 ( & 4 ', $3 %, - 2 3 , - 5 ' ) * ! + ($- ' $ $ 7 5 -

( 4 " ' - * ! +!

> & ' ( * ! + $' somjitf@gmail.com

6

¶¹¹¹Ñ¡Å§·Ø¹

Çѹ·Õè 8 ¾ÄȨԡÒ¹ 2553

“ª‹Ç§·Õàè ËÅ×ͧ͢»‚¹éÕ »ÃÐà´ç¹·Õμè ÍŒ §μÔ´μÒÁ¤×ͼšÒÃμÑ´ÊÔ¹¤´Õ弯 ¾Ãä áÅСÒÃàÅ×Í¡μÑ§é ¤Ãѧé ãËÁ‹·¨èÕ Ð໚¹μÑÇμÑ´ÊÔ¹·ÔÈ·Ò§»ÃÐà·Èä·Â ·ÕÍè ÂÒ¡¨ÐÂéӡѺ¹Ñ¡Å§·Ø¹ 㹪‹Ç§»ÅÒ»‚¹μÕé Í‹ à¹×Íè §¶Ö§»‚˹ŒÒ¤×ÍμŒÍ§Å§·Ø¹â´Â ‘äÁ‹»ÃÐÁÒ·’ àÃÒμŒÍ§äÁ‹ÅÁ× Ç‹Ò¤ÇÒÁ¤Ö¡¤Ñ¡·Õàè ¡Ô´¢Ö¹é ÁÔ㪋à¡Ô´¨Ò¡¾×¹é °Ò¹¢Í§àÈÃÉ°¡Ô¨âÅ¡Í‹ҧ᷌¨ÃÔ§ áμ‹à»š¹à¾ÃÒÐ ÊÀÒ¾¤Å‹Í§ (Liquidity Drive) ·ÕËè ¹Ø¹ËÅѧÍ‹ٔ 侺ÙÅ ¹ÅÔ¹·ÃÒ§¡Ùà »Ãиҹ¡ÃÃÁ¡Òà ÊÀÒ¸ØáԨμÅÒ´·Ø¹ä·Â

QE ÃͺãËÁ‹¡ºÑ μÅÒ´ËŒ¹Ø ä·Â ! " " # ! ! $ % 6 & ' "! ( " ) # ) " ( N: & "@ &D) = ) ) #A

" ) # = ? )# = ? & )& + $ A $& )# = !# )# = ! A +#$ & = ?

(#) !

59.67% "$=# ## > !# 41.7% "$=# " (#

)# = ? : !

(#) ! $ " = ) )# + 9 !# L*# * ">

(#) !

53.7% ## >" &I ) NA ; " )# = ?

(#) !

" $$ # = #& F %I$ & +#$ !# F? & )& # ! $ $^) $ " &I ! $ & 0 "E # $# " &I ; ? ) $& > !# &$# = & +#$) $ H @N A H H # = ) ) #A

"

F? ) ? A ? _ @) ) ? # H A ! !) @ H & ; ? ; @N $$ $ G $ Cycle F %I$ ( F %I$ +#$( = ) @"= 2002 A ) $& .F. 2545 E #& " &I $ $^) L " ) # = " &I!)$ !# E )$) @ !# $# = F =+ 2000 A

.F. 2543 !)

A $ F %I$ FD J= & 9 9 $# D J= : )& " ) $ QE ^ 2001 A ) " $ & E &) hj A $ hj ? # )& $ +E ! " & >)$) @ 9: " (# )& $ $# = F & ) @ G

F? $H) !$ D < " & > ? $ $ ? $# = G > $ G E H &$# = ) ) ? ## = )# = F? & $ F %I$ FLj m !# = $ A " $ ? # H ) )

! # : ) A (? & $ = % & !# < (#) ? N: F %I$ )$) @ $ & 2008 A .F. 2551 & " $ 4 !" #

"@ & Cycle F %I$

$ # = F N: F? ! H !$ $ $ #& " !# &) $ )& F %I$ $# = $$ 8% "@ & 2554 ! H # = )# = ? $ $ ( $ $$ L # &$# = ) F " )# = ?

( 9: NA ; ) Cycle + G H " " 1 !" #

& $ 2552 ! $ & @ &$ >)$ # = &$# = ) ) ) F? $#& ? $& & $ F %I$ +#$#

2550 & 63 30

( *& 5& 78& & *& 8 1.5 8& & ! & # )# = G $ # 0# $& $@? ) = )# #&$ & > : & Cycle ! # ! $)

= $ ) @ & & ( &$$# $& # $ % & #&$ & > & # & 4; < 68 ( =; ; < >08

Mission CEO 334

8-14 2553 >>

. .

1.2-1.4 !" #

$ 1.15 !" #

! # % & ' $ (# ) *+) # 5 (2554-2558) ) +) 0# # 6% 9: ; $ (# ) $! # *+) # < = &

& ' $ !" " 1-2 & # ## >) 3 ?) "! $ ) ."(. @$@? "= ?

1 A #

) ?) " @ 9 A ! $ $@? "= 3.16 A #

" ! + (# $ $ ?) " 4 ? ) $?) " 3 $ &$ "@ & !( # = 5 (2553-2557) # = 4.29 !" #

à§Ô¹·Ø¹äËÅࢌÒàÍàªÕ «×Íé ËŒ¹Ø ãË−‹μÒÁ¹éÓ 1. & ) * + ),' ! * & * ;? $

! H ) A # "= 29.63 & /0 & #& $ G $ $ FOMC ?

G 0 E 0 3 0 6 8 & 0 & ; $ ( # G

2 (QE2) . #& !# &$ > $ G> ## > # A $& "$=#

F) _ $ $ =# &D " & 2. ". . . * ( #& $ G $ $ FOMC ? & 0 H 6 !" #

## > " " (#

= ? #

$ : + ! H H "= $# 2554 A "= )# 2554 N $ ; "E =)" $ $# )# = & )& : = ! ) A ? & & "@ &D "= ) A ) $# H (Capital Inflow) + $) # ) ) + 9A = !

9A 0 = $# = D (Big Market Cap.) & 3. &'& < F &0 < F &0 WTC, Brent, NYMEX & : A 6 ; 0 85 - 86 0 & / & " (#

= $# = #& & )& " : = ! ) @ & )# +#$ " (#) A $# = *+) & )& : ) $# = #&

4. = $# = Property $ = N: E L " $# = "& & > $ $ $^) ?

@

= $# = + ! ) A = ! $# = : " $ : $# = > ! # >!# $? $ 5. $ # $ " ! + : (Up Trend Line) + $@ = ) @"= (L1 = 720.86) ( L2 = 902.46 = !# # $ "

(Parallel) + $@ = " "= (H1 = 944.64) ? ! )

1,050 = , H2 = 798.67 ? ! )

1,105 = !# H3 = 820.09 = ? ! )

1,160 = ) #@ & "&

>> ! "# $ $ $ % &'& ( ) * ( ' ; : "@ &D E E ) = F ") > F %! 9 < = & " & > & & 4 A 5 E E G $@#& G * " !

F $ < = & 4 " # "= $@#& * "

F # 9 $ 1 " " & ; 4 " " E " A 2554 ) +) $$ " A #&$ ) +) A " A > !# " H ) $ )& F %I$ F G H ! # &$% & ? $ 4% >> ( ) *

+

. ( ) ,-0/ * ( % & ? $& & ) D J= ‘ L' ">’ )& % & A % & "= # L' "> % & NA = 49% # $ # = 500 #

; + !

4 "= # L' "> !# ; + !

2

& & )& : " ! )

G 1,050 = & ? " N( : ? ? $ & )& # #

6. SET Daily $ " 0# #A

EMA 3 & = 1,030 = , 5 & = 1,022 , 10 = 1,010 , 25 = 990 = , 75 = 933 = , 200 = 843 = ) #@ & A $ SET & )& : = ! & ? $ & )& # # # & & )

! & "@ &D A G 1,022 1,030, 1,010, 1,000 = ) #@ & N

& A A ! & & $# ? )# = & !) $ A ? & )& # # = ! ) @$ ) & )& =

& 7. #A V-shape : ! $H) # ! ?

N $)# = # ! + ) )& = $& ? (Cut loss or Short against Port) 8. SET Daily !# Indicators Indicators (MACD, 14SI) $@#& " ! )

" ! + (Dow trend line) #& $ $ & $ & I # # #& $? " N" = " "= ?

9: N $( ! )

" ! + ? ?

@ SET & )& # # ? !) N $( : ? ?

SET & )& : ) A ? & & "& > : "@ &D ? : ) $H & )& #

¤³Ð¡ÃÃÁ¡Òà FOMC ä´ŒÍ´Ñ ©Õ´ àÁç´à§Ô¹ 6 áʹŌҹ ´ÍÅÅÒà ࢌÒÊ‹Ã٠кº ¨ÐÊ‹§¼ÅãËŒà§Ô¹·Ø¹ äËÅࢌÒàÍàªÕÂÁÒ¡¢Ö¹é μÅÒ´ËŒ¹Ø ÍÒ¨¨Ð»ÃѺ μÑÇ¢Ö¹é Í‹ҧÃعáç μ‹Íà¹×Íè §ä´Œ ¹‹ÒμÒÁ ¡ÅÔ¹è àÁç´à§Ô¹μ‹Ò§ªÒμÔ ·Õ¨è Ðŧã¹ËŒ¹Ø ÁÒà à¡μ ᤻ãË−‹ 9. SET weekly EMA 3 week = 1,013 = , 5 week = 998.6 = , 10 week = 968.65 = , 25 week = 899.75 = , 75 week = 784.55 = , 200 week = 714.80 = ) #@ & )# = ; Super Bullish = ! ? #= ! &

) A $ > = + $ * + ! @ % & $@#& $ (# )(# )E&GP>! $+ & 4 ! $& 22,000 )& ) A : 30% G %& )& ' "& " ?

E

F $ 10% ; 20% $ 3

"@ & (# $ $ ?

G 5,400 #

>> 0 .1(2 ( $ $ ( & $ . 3 ,4 * ( < = & $ = =E&$%> " & >"= 200,000 #

: $ )& $ = 100,000 #

< = & #A # $ 3 $H =$ = A = 2556 &I # ) =+ *

= $ A $& & )& A 2546 " ) " N * $

= " & > & $ 3

$ #& ? A ( NA & " & ?

70,000 #

!# $ #& $ 30,000 #

? !# & #A $ 100,000 #

)& !)

1,000 = # , 14RSI $@#& " = " $( ? ? $# ; ! 9A $ , " MACD = " "= (H1 = 47.2 = ) < = & H2 = 50.6 = " N" = " "= ? : @

SET & )& : ) A ; "&DD G 9A

10. " = 0 5 O 5* < * F6P* 3 > 08 5

& $ !" = ? # ) A $!( $ $ ) = F %I$ ! ( # 2 (QE2)

! H ) A , @ & )# +#$ & : A A 85 86 ## >/ > # # ^ $@#& G$ @ & " : " (# ) = $# = #& !# *+) , H ) ) !# $ = LTF, RMF # )

9A ) A

= D $# = PTT, SCC, BANPU, PTTEP, TOP, PTTAR, IVL, BANK BBL, KBANK, SCB, BAY, TMB, KTB, IRPC, AJ, TPC, PTTCH $ ) @) ) $ !" H ? ? )

? &$ , " < & # ) ? = < ) > $ ? ) #

= ? ) 9&$ !) N ? $H)

A $ & , ? ' P '; 1,022 - 1,030, 1,010, 1,000 (0 & 0

*&F686 (0 & ,< * 8& 1,050, 1,105, 1,160 (0 ) #@ & = "=

2553 =G0= * #&$" ) ?) & ? 9 = 5 : 5 & )H F=$ >, " >, ) >, & >, & 19 - 23 . .

2553 # 8.30 - 17.00 . =$ &

+ !$ Apex-IRS ) > 1 / A >

+ A I & " # F% "@ &

* >)9A = $&

=G0= #. L* & 9 ?9 &" "@ & $ +

081-441-3638, 02-646-9652-3

Soft Ware Park & 3

& )& $ = )# 7 < (# ( NA 0# # 6-6.5% ) >> 5 %

.0( %& * ( $ = "& & > Dusit Property Fund %&

& $& (#) !

(Yield) & ) @ 7% ) 4 ! $ A &$# = 9A # = " " " & > $ = $ 3 + ! A + ! = " ) # $ E $H) # 2,700-2,750 #

+ ! =")

# 350-400 #

!# + ! =" ) & # 850-950 #

4 & #

"@ & E = $ %& %& & ?

# # 10-15% $ $ G> ?

A ) ?

3 & #

A # # G 400 #

4 ‡´’¬π‡ªî¥‡§≈Á¥≈—∫ ∫√‘À“√‡ß‘π ”À√—∫ ùºâŸ∫√‘À“√û «“ß·ºπ ≈ß∑ÿπªï 2554 Õ¬à“߉√? ‰¥â√—∫º≈μÕ∫·∑π ‡°‘π 10% ¢÷Èπ‰ª ù∑Õߧ”-μ≈“¥Àâÿπû ¬—߇ªì𥓫‡¥àπ

7

¶¹¹¹Ñ¡Å§·Ø¹

Çѹ·Õè 8 ¾ÄȨԡÒ¹ 2553

95% “ ”

! " ! "#$ & ' ( ( ( )* #$ + ! , 2553 - (

20% .* &$ , 2552 / &$' 25% , 2554 " (16 7 ( ! ' $ 8 ! "& : ( .;<

20,000-22,000 "#$ &' ( &$ 18,000-19,000 8 &< ( ( $ : () ' " !

C ( , &< &$ ! ! (

20% " 3 D""& : " (

# $ &( ' ! . E& ' ! ' &< !

" ! " * 80%

&( 20% Gold Futures “

! "

( 8H "*I "" 3-5 ,

“ " < "# $ & $ ! ! ( $

&$ (" 10-15% . "- !

8 7

" ! : " &'". ' ! " * 1-1.5 & $ ! : " &'" 8 "#$ 18 ,( !' " ( 8#$ " 8'7 &$" 6 ' " !

70 D# ! " C 8 "! ” D " "

# ! + (C 6

C "

&$! "! “ # $ "

2540 % & $'( ( ")* $ $ + # ,+-” ' $ &<

' (" (.;< 8 "&

E 7 8#< O &+ ! D-( " &$ !

(C

P;() . "-

" 8'7 6% ! 10% ( &8$ ! " &'$ ; $ 8 7 ( 20% 8 R 32% / 20% " 8'7 20% ! 5%

P 3% ( ()* &<

. " * 15% 8 R 4% / 1% " 8'7 6% ! 10%

P 15% . /1 3 67#6 - '( TU ' ( !! R ! ( ( '

8 7

Aggressive ( 6 () 8 W ! ' " ! " &'$ - : ' ( ( W 3 ( " 30-40% 30% " 8 '7 &$ # ! ! #$ &$ "

W & $ 8

ºÃÔËÒÃà§Ô¹Å§·Ø¹ãËŒÁ§èÑ ¤Ñ§è

‘4 à«Õ¹’¶‹Ò·ʹ»ÃÐʺ¡Òó

" 2554 # $ % & &'$ .) ;3 *-" ( * $ )$ 15%

“ # ( 3+ ) ( ") : $ ! !

-

- )$ 6 * #$ ” - )$ $ # )$ # ” " (16 7

! < " "& P . .;< "( . )6) ; / 6 7 < 6 R ( "(

6#$ ! ! 6

" P )O( : ( !

7 O' "& : " 2 , 2554 .; < 22,000 8 P- '7 ' ( ( ' '( " !"

()* Sideway Down ! $ : ( $" C ] 86 ( &$ ( ( ' D; ! C ( ' "& P .C ! .;< ] 8! $ : (' O " ( ( P )O( (QE) ( < , 2553 ( ( W # ( &$ 6 ' ] P )O( &.;< # ' ( 10-15%

( 8'7 ( ] " . ..D " "& ' &$ ! ! 8 7 ( Aggressive "&! " " (( , <& “* $, ? ” (+ "& 3 ' !# 1. .( ( 6 () E; $ (C 8 7 6 & < "# ( &!$ # “ ” . - 6&'$ 6

+ . O " ( 8 $".;< '

( R(& (C! # "

&"$ ( 8 7 , 2554 2. ] P )O( . O " ( 30% ( " 8'7 15-20% & $ # ! "# ( D ( *7 ' 6 3. R ! ( O (C ! < " 8 R

& < & " ( ( ) ( &'< 8 "$ .; <

&$ 6&' 7 ! . " ( #(. #1 J 1 6 ; #K6 6 R " (16 7

( ( 8 6#$

/ &$' 15( "( " ( ! ' " * 5% " 20% #$ ( 6#$ SET Index , 2554 . R ( " !"! ! " 8'7

E# < '# 1,040 “ " " <= = ;>1

D; ! C ( & $ &(< "C & ' - + 200 < ,? . ," )<.- ," )& ( < & ) .6 ,? ; 20% ( -)$ 3 6 < ; 15-20% $ * 1 , " " ” “. " #” )6) ; (

( ( ' ' " ! " &$ ' ' 8 7 ( ) ' "

10% 8 R

50% / 25% " 8'7 10% ! 5% ( ()* &< 6#$

- ' - .

" * 15%

" W 8 R 4%

/ 1% !

( Aggressive

( " * 15% " 8'7 + 6% ! / &$' 15%

" 6 &< " " &$ 8 R 8

$ " ( ( ( &' ' ) , (C " !

6 ( D " ( , SET Index 1,100 ! 8 7 ( R (

50% 25-30% " 8'7 &$ # !

&$ 6&' 7 " (( " 8 6# $

" * 40% ) ' 63 C -6 '( "( - ( .( ( ' ! C ( < +

" < 100% E#< +

Dollar Cost Average !# ( # # ( " ' ' ( ( )* &< ( 6

" 8 " ! " ! ( ! &$ ( ' R7 &< W 8

! " C " R& &<" ( 10 , ( (# (! < D " ( , 2554 ' ( & ( - , ? * - 1,000 3 - " , # " ( ")” " * H $ 800-850 3 - “ 8 \: !"& : ( $ R ! : 8' ( C(+ ( (( ! " !

“ BANPU PTTCH

W , 8 ( ! .' '

! . " ( : ' /8 PTTCH "&: (

: 100% ( " () " 8'7 C( ( 7 , " ! '

‘·Í´´ â¤Á’ ·ÒÂÒ· ‘ºÑ¿à¿μμ ’

!

(Chief Investment Officer) . Berkshire . "#$ ()&'* !# --1 < (Todd Combs) ' 39 , - ( ( 7 7 C(+ ( O! ! . " " ' (

7 - ;$ ( < " 1 & ' (3 ) ( 7 7 :&$ !" "& 8&' 400 &'

7 !'(

. ( W

!# / 3" " 6 (CEO) / 3" "

D; ' (C "

7 ' ! ' -

<

(

()&'* 7 :!" ' " - ( < " . )

&$ . ' '

.

E& &:

7 !' ( "& "! &$( W " '. 7 D; " " "&( ( P '6#$

;$

W -)6- <H (David Sokol) ' 53 , W - . ) MidAmerican Energy NetJets E;$ W ) -(. (7 6 7

"

7 ! '+ 8 $" 7 :!" ( ( P :!" ( .;< ( &( ! . D ;$ < !# ' - ( ( 7 7 6# < ' &

7 8- D; & - & &$ . ' -

"# . " (( $ &$ . ' - & ' !

( 6 7 & " ( 7 ) 7( 6 7

7 ( - ( 7 7 ( + W 8 &' 6& (

D " ( (7 6 7 . ' "" # " (

! " D; 8 &'

( . :!"6# $ Castle Point Capital (

< .; < "# $ , 2005 ( . ( !! Stone Point Capital Private Equity :!" 6 ( ' R7 ( Long and Short ( . .

, 34%

<

(

< - " ( "# $ &' (

-5.1% . 6 & 78& 500 6 &' ( :!" " 'D; D- # ( . . "# $ C + & < . \ ( 8# $ ( (7 6 7 ( . . D# " ( & $ !# U.S. Bancorp E; $ W & $ (7 6 7D# ' - 6 &' (

. 7( 6 7. ( ) &< ' .* &$( . :!"( ( &< " ( 8 . E#< &< 6

" . , 2009 ( ( (1 E 8 7" 6 &' ( (7 # $ + & $ . E# < 6 &' ( 6 Western Union State Street ( . :!"' D# ) &$ (&$ ' ( ( #$ + 6

Goldman Sachs * 6R ( ' &$

7E#< " R 6

(1 CME Group )

8 R7 CIT Group D ( & $ ' 6# $ ( " ( # ( < . ' ) & $ (&'$ . ( R ( ( &( ' ) 6 Chubb ) ( D' 7 ' Progressive Corp. . "- ' ' 8

. E# < . ' (7 6 7 ! < 6 , $& " ( & $ < ( 7 7. :!" ' ! &$ ) Progressive Corp. . . &' ( - ( ! 7 ( 8'7 "&$ ' ':! " &' ( - &' ( & $

7 !' &' ( '7 " ( " "# $ 60 , &$ ! & $ - ( . ( :!"

W (

' . #

7 W " ( (

) . ( ! 7 ) < W ' &

7(

:!" ' ((

. < ( ! # ( !! &$ " &$( : '

7( < '

“ " # 1-, 6C & # 3,? *-" 3 ( ( ")”

: ' . ' ( ( D ( ' ( - ( &'< MLR 0.875%

, ( - - 100% . ! ( W ( - ] " ' R " " & ( ) < " # $ . &8< " < D; &$ 31 R.!.2553 ( P ! . ( 8- 1() & $ A : "! &$ D " ' &' 8 $" " &$: . 0-2888-8888 ¸.¡Ãا෾ ºÑμÃà¤Ã´Ôμá¾Å·Ô¹ÁÑ

ºÑμà HSBC ¡´¤ŒÁØ ªŒÍ»¤ŒÁØ ã¹ºÑμÃà´ÕÂÇ ¡ÊÔ¡Ãä·Â à» ´μÑÇà¡Á SME Start-Up City

!

6 &E& ( !" ( ! " 6 ! "

&' (D

- & C" & $ (C <

8,000 .;< /

! < & ( &<' W 30 ( W ! !# . 6&) 6 ! " &$ :( : !# 5% "# $ 6 ! ( 1,000 / E # ! ( 600 / E * &$ " '( P- '7( ! :( : $ P !# - 5% "# $ " < " & $ D & " < " . ! ( 800 / E ( ! " 6 ! " <

&< - 31 "& !" 2554

þ.ºÓÃاÃÒÉ®Ã

¸ÍÊ.½Ò¡»ÃШӢÑé¹ºÑ¹ä´ 6 à´×͹ 3%

R ! ( 8 "( : 8' )z 7

!

8 " : 8' )z 7 R ! ( 8 " R :'6 7" (" ' 8 " ! " - 3 ( Platinum Service 24 6 $ :" R 6 ! () 8' ( &'< 0% 30% !

8 ( - U ' # $ + &(" (" ' D " ' &' $& R ! ( 8 ( . : : .1333

R ! ! ! 7 ] *I7 T ( . < (Step up) ] 6 # ( &'< # &$ 1 - 2 ( 1.25%

, # &$ 3 - 4 ( &'< 1.75%

, # &$ 5 - 6 ( &'< 3.00%

, ( ( &'< / &$' 2.00%

,) #$ .

T (. < $ '( 50,000 -(! " D ( &'< ' # "& !

6 <

&$ 1 8.'.2553 D; &$ 30 R.!.2553

‘¡ÃاÈÃÕ MIX & MAX’ ãËŒ´Í¡àºÕÂé ÊÙ§¶Ö§ 1.25%

‘ºØ−àμÔÁ’ μŒàÙ μÔÁà§Ô¹äÎà·¤½‚ÁÍ× ¤¹ä·Â

R ! ( ( ' D . \ (" SME Start-Up City (" ( R ( Facebook W R ! ( - "$ R ( " D R ( ( 6 ( R ( * R ! ( ( ' ! 8 :'R

) 7 " 7 E 7 ( ! # ) 7 ! 7 6 $ ( (" 6 ) \ R ( “ -

"” O - ( 7 < " "# D# " (" 7 6 ! ( R *- :]!

+ ' W ( \

8&' 1 , "&'

< - D; ( 5 8 ! # $ $ P

¡Ãاä·Â¹ÇÑμ¡ÃÃÁãËÁ‹ ‘ºÑμÃà´ºÔμ¡Í§·Ø¹ÃÇÁ¹éÓÁѹ’

SCIB ¼¹Ö¡ 9 ÍÊѧËÒÏ á¤Áà»−¡ŒºÙ ÒŒ ¹ 0% ¹Ò¹ 1 »‚

R ! ! ' :! ( "( . ' “ 6# $ R ! ! '” 8 "E#< ( 6& ! "! ( MRTA Plus :! ( &$ R ! " 9 ) ¡ÊÔ¡Ãä·Â à» ´¨Ó˹‹ÒÂËŒ¹Ø ¡Œ¾Ù Ä¡ÉÒ 8-9 ¾.Â.¹Õé ( PF, PS, LPN, NOBLE, AP, SPALI, PRIN, ( ( ' &'" \ E# < ( - " .81() &' & " 7 &EE& & ! \ 7 # $ .

"- ! " 5,000 ' 3 5 , &$ 8-9 8.'. &< ( &'< 0% 12 # , &$ 2 ( &'< MLR 2.125% &$ R ! ( ( ' ( . $ P 6 ( &'< ( 3 #

, , &$ 3 ( &'< MLR 1.625%

, ( < !

: 'R ! ' ( &'< . 6& ( # ! "!

(

-(! (D # 2 ! < " ( " D T (-D ( '6 R ! D ": .1572

R ! ( P & ' R' \ 6& T ( " 8'78 P) “( P & MIX & MAX” ( &'< - D; 1.25%

, "# $ \ 6& "& T (! # <

100,000

" ( 10 6 \ D; &$ 31 "( !" 2554 ( < ( &<' T ( " 8'7 ( 0.50%

,

R ! ( ' "# .( ' (KTAM) (

KTB Oil Fund ( P 8# $ '! " ( ( E#< . ' ' . ( \ ! " ' 7 7 (KT-OIL) : ' -(! " DE# < ' 8 "$ '( "

KTB Oil Fund ! # $ T ( : " (ADM) . R ! ( 700 ! # $ $ P ( *& &$ ( . '

' " D 6 - " < " * D & ( < " ! # . ' VISA $ P E; $ (! < & $ - " < " W ( . ' ' : ' ( ( 6&(

8

Çѹ·Õè 8 ¾ÄȨԡÒ¹ 2553

μ≈“¥Àâÿπ∑–¬“π àŸ 1,000 ®ÿ¥ Ÿß ÿ¥„π√Õ∫°«à“ 14 ªï ù§π«ß„πû μà“߇√àß√–∫“¬ÀâÿπÕÕ°®“°æÕ√åμ ‡æ◊ËÕ ù≈ÁÕ°û ‡ß‘πÕàÿπÊ ¡“‡°Á∫‰«â„π°√–‡ªÜ“

& * \% & 0.65 180.37 ! +% _Y!. $ % # # 2552 /)# X $ * * #*, .

6 6 !

291.20 % ! %* 62.761 %

% . $ TWZ !

563 % $ & *

\% & 0.93 * ' ! %* 522.61 %

! .

2

( 6 6+ $ ) @ @ % * * 585.37 ! '

. “

” < "! ( % % % * 9 & /

* $ "! “# ” “Y # ” % % #

.) " & J . # *#"! . $ ! + . “# ” + . “ 1 @ ; Y"”

# . # &. $ !

# & # % .

#! , * # !" /)# ! . $# + 9

1,000

14

! " #

$ ! % & ' “ ” ()#&

* !" % !$!! # % % $ % $ !$!! # % $ $ %! + # , $ “

- - ” % - & ,$ .) ! & & 12 $% *! 2553 & ! ! & % !$ “ ” / $ - ! . ( % 6 (BEC) . #, ! " , 9 # 3 " . $ %: - !

111.26 % $ & * 34 $ 3,782 !

:! %. $ %: - < " # $ #% & ' =

!

! .+> % , (PS) ! & & 18 , # *! 2553 . $ !

130 % $ * ' 5.89% . # $ * $ % 23 2,990 ! # , # % BEC % PS ' %#

.

< ! .(% ' & , # F % # / $ - # %! % 6 % +#G6+ =6$ “) % * ! + % ” . $ !

* $ BEC % PS #! 6 , “/ ' 1 ” % “ % * ”

. # .& $ !

#! ! & & 11-13 $% *! 2553 &

!

4 ' 5 % F . # #' &5 % / $ - ! . % ( * 6 9 & (TWZ) . $ !

277.80 % $ , , 11.57%

(BLA) 5 B & ' !

- F % # $ . %

% + 6 :" . $ ! % 9 # b *!- $% *! 2553 . !

% 6.49 % $ & * \% & 30.21 %

* ' 196.31 ! .Q & 5 5 F (<# 5 = !

. !

679,100 $ ! %*

20.86 %

6 )&# % 6, # . $ BLA " # " !

217.17 %

%B5% " " % !

! ." , ( ! * (DCC) 9 #

- $% *! 2553 . $ !

505,300 $ & * \% & 52.95

26.75 !

S ' ! # ! ."! 6 6 9 & % (MINT) 9 # & 18-29

2553 . $ !

4.2 % $ * \% & 13.43

56.42 !

#MXq#. # ! ." K (KASET) 9 # & ! + ' & T < ! % % * # [' / & . $ ! ! 4.5 % $ * \% & 6.63 * ' ! %* 29.85 %

' & T < # ' / $ - ! . ! + 9" (TVO) . $ !

1.2 % $ & * 23

@ !%

27.60 ! ! .( ." . V$ (CIG) '

/! ( “ > ” * RS ! % $ “" ? ) ” ● . , #* ! , “

1 @ ” '& 5 '! ! & , 6 & !

, - , “ '<# 5 '! ” ,

334 F = !G+ Q +G

, % & 8 - 14 +>G 2553 + = # V #$ 9 *% & G+ ● , & . “ / ' ” , - " MX# Q ,$, K % ., $ + = ' , J “5 # $ 6 / : $ ” ! #,!

“# # % # ” (PLUS) . # “6

● !F * ,

6 & % “ " B !' ” / < ,, #, !+ =6 “ % ” "% # % $ ” , - “@ F# ” 9 - “5 ; / ” !

9 + #& “ : 1 ! G % ” %# + & * 6 6 * & #, # M.A.C. ! “ ” # + ! $ <* #

# “ ” + ! % Lipstick , #. # # “ / @ ” 6 # Dior, Elizabeth + # , - Arden % Estee Lauder “". $ & 5” * % 1 9 , : % % “". & ” "! ! “ ” 9 “

1 ” X- ! & MIXX # ,● %

+%

“@# ” * )& #

● ! .

K K “# # < “ ) / % ” ! " 5 ' 5% ' ” =

& 252 %

" MN O RS 3.52 %

%# $

RS .

“! ; ' ” % “ ' = ”

*$ Y # 600

¢Ò¡‹Í¹-ÃÇ¡‹Í¹ )&# & / $ - % !

. $ .

6 6 % < $

+ 6 ! . . “ " ) ” % % # : “. $ ” 9 # 2-3 ! # # ' =

!

+ % H + ! % * & J ! . + " <+% (TPIPL) ' $ ' !

9 # b *!- $% *! 2553 ! # ( % .

< ( $ TPIPL 7 % $ ! %*

85.88 %

% .

10.21 % $ * \% & 13.15 ! %*

134.26 %

. !

( .

3.21 % $ @ 48.38 ! ! % 6 * . # ! . " (TTW) 9 #

- $% *! 2553 . $ !

! 2.36 % $ 11.43 ! < , . # F#& $ ( !

.

250,000 $ & * 6.10 * ' ! %* 1.52 %

.Q & 5 # ; ; !

, . $ TTW ! &,$ 1 % $ * \% & 6.19 " # 6.19 %

B" #

B" # . $ ! . , V $ <K% # ,6 (BTS) 9 # ! / $ -

2553 . ! !

1,465.69 % $ * \% & 0.76 * '

1,116.08 ! .Q & 9 # $% *! & ! ( & %\

# & %\ . $ ! . * 6 9 & (BGT) 3.27 % $ ! %* 5.72 %

" B '+< " = !

! .<! 6 _ 6! V $ (MODERN) 9 # %

/)# $% *! . $ !

944,800 $ * \% & 51 " # 48.22 %

R" 5: 1 5 " ! , ! . " : 6 (UTP) 9 # & 7-21 $% *!

2553 . $ !

1.25 % $ * \% & 9.25 * ' ! %* 11.57 %

% & $ &R % +< ! ! .

!

%

( # 348 %

) “@ # ” + ! Backlog ! % 850 ! ' " & # /)# “ >/ ” "! !# & ! . ! % 600 %

! “ ' ” " !

180 ! !

Q 30% ● + & # “ B" # ”

“ B" # ” 9 & & # “F/ O ” + ,!* % , ! F Q6 “# % ” ! “ ; ” 9 &#! #

# ! " "! ● “ '#% & ” ! “Money Channel” , # “ ” ,$ K “! %

9 ( # $+ ” < <!

“F 4 " ” % 20

G “ ; ” & 4 +>G

# “F @ ” # “ G ; G ” ' % # . % , # ' 9$ “! % 9” +& G ! “ . $ / 5 ” ! ! !

● # M ! “ @ B" F( ” % #! &# “ % + ” !

“; 1 F O ” ,/ Money Channel & “ .” / $ * % * )&#

‘à«¿¡Ç‹Ò’ ! !

, ( 9 ) (UBIS) 9 # b *! $% *! 2553 . $ ! ! 1.62 % $ * \% & 5.23 ! %* .

8.48 %

' % ' </ %B ' !

! . # + _ 6 (RPC) 9 # b *!-, # *! 2553 < $

+ 6 ! /)# 7 % $ .Q & & %5 U* ' T !

9 # & 4-6 $% *! 2553 . $ RPC !

3 %

* \% & 3.83

# " 11.49 %

# & ! ! . 9 9 , % (RICH) ! & & 14 2553 < $

+ 6 ! /)# 100 % $ $ *

“" G G ; ”1 < “; 1 F O ” ' MN “

F`+< ” , % % * * “ G ; G ” * !! & , $

% ! # # # “@ 1% @/ ” ● "! + # $ ITD % # “ ' ”

$ 3 % Q, “ ' &5% " < " ” ! “ @ ”

“ "# " < " ” X $ ' $ ! "_ # * “F ; ” % ,$ $ (

“Shama” =$ “ # ” “! ” % & #9 & . # “ 5 ” " , : ! ^ & “ ' ' ” % ,

" “ % 1 5 ” (

! % !$ “ O # * g' ” ● . $* + *< <% “" % # F5 S ” " . # Opportunity Day !& 10 +. .-2 =.*. 2553 “S ” www.set.or.th/ oppday % www.settrade.com/oppday + ! , ! 9! iPhone, iPad % BlackBerry % O

Android " ● “ <# ' ” .MN

Y # , - “/ ! w ” %

#/ “ F ” * ' !

Q

0.11

! .G # < , (STA) ' $ )#& & * , #.)

#! % : .

$ !

# & # 9 & H # < 5 ' # = ! % #J + '$ % H ! % ;5!

! , ' + 9 # # !

- $ % *! 2553

. $ ! % 2.87 % $ * \% & 30.64 ! %* .

! 88.05 %

! ., ! /* 6 9 & (SAMART) % ! ., ! / %* ! (SAMTEL)

6 J %

: !&

. $ !

9 9 #

2553 & ! $ SAMART / * . !

800,000 $ * \% & 8.44 ' # 6.75 %

, $ SAMTEL . !

450,000 $

* \% & 10.53 " # 4.73 %

< & . ! ! & ,$ * @#F " F ( + # = !

! ., ! / %* ! . $ SAMART 625,000 $ % SAMTEL 250,000 $ " # # , 8.10 %

! .<K! < ,6 (: 6 (HMPRO) : ' )#& & . $ ! % 9 # /)# $% *! 2553 4 . $ !

% 2.76 % $ * \% & 10.75

! %* ! 29.70 %

& # %1 . $ HMPRO !

! ,& $ 1.68 % $ * \% & 10.96

* ' ! %* .

18.44 %

! . K% ( & *< <% & (HTECH) ' $ % % + 6 mai &* . !

# & # # 5% 5G ! '" & % # $% H # %# < . ! ! 24.27 % $ ! %* . !

75 %

.Q & # 5 = !

! & & 3 ! /$ 2553 < $

+ 6 14.30 % $

9:*. ! % + # 2 % # ( - $% *! 2553) $ & !

% , #()#& ' “ Y ” . !

9 # & 9 % 1,000 $ + & % & “/ ' ” ' “ ] ” #"! ! + # # !" /)# DRT, BGH, BKI, BAY, KBANK, KEST, KK, GC, GLOW, CNT, KGI, CK, SPPT, SLC, DSGT, TTCL, TRT, TRUE, TSTH, TICON, TPC, TPOLY, GENCO, PTTEP, PSL, PDI, YNP, UEC, LH, SPALI, SGP, SMIT, ITD, TCMC, AP, MLINK, SIS, ADVANC, AIT, AGE, SUSCO % PYLON ' "! $ " " " % + # + .

% : “ G ” # $ J ! : " $ ' & % +

“

”

“ ” ! “ ( (% ) ”

0.4% . # . < 280 ! % !$ , * & ' & “F ” . # “ F ” ! ,& $ * “ : 1 R ” #%#! * % !$ “ O ; ! ”* % ! “ : * ) ” , , . !& , / “S F ” ! ,& $ * “ RF ” % “ # ” ● ! . F "% % /% “ # *: T #

' & 5 U ;!!) ) Gold Futures” , 6 & 13 +>G 2553 % 09.00 12.00 . & # 9$!9 8

* % 6 ,* 6 , # & #& " & 0-2695-5260 & www.ktzmico.com ● G % ^ 40 * F + . “# / ” % + 9F . #+ #*6 !

120 F + G Q Q %: “F F ' <( ” # & 19 +>G /)# 15 = *! 2553 "! , * 9

.

9!# % , ! / 9!" % 24 9 & <!# , / !. ! % + !& !

0-2131-1111 1750

"