กรุงเทพธุรกิจ Bizweek

àÊŒ¹·Ò§Ê‹ÃÙ ÍŒ ÂŌҹ ‘¹¾.ºÓÃا ÈÃÕ§Ò¹’ >8

3 > ¡Ô¨¡ÃÃÁãËÁ‹ à˧¾ÅѧÊÁͧ

¾ÔÈÇÃó ÍѪ¹Ð¾Ã¡ØÅ www.bangkokbiznews.com

˹ѧÊ×;ÔÁ¾ ¸ØáԨÃÒÂÊÑ»´ÒË ¡Ãا෾¸ØáԨ BizWeek : bizweek@nationgroup.com »‚·Õè 5 ©ºÑº·Õè 320 Çѹ·Õè 9 ÊÔ§ËÒ¤Á 2553

àÊ×Íԧ͡ÃÐáÊ»„¹ÍÕâäǤ ·Òǹ «ÕÅØ.¾Õ . Ᏼ ¹ԤÁÏ ÊÕà¢ÕÂÇ »ÃСÒ´ÒÇ áº‹§Êѹà·ÕÂÐ

¹éÓµÒŢ͹ᡋ¹ Âؤ·Í§µŒÍ§ÃÍ >7

! " # “ #%& ” # ( ) ( " * + & , "

- " - # %# . "/# /)0 1

#("2# & "3 4 “ ” . / 0 5 % "2 6 “ & 5 #"3# ” 7 8 #( 3,200 (# 0 # " 0 3 + “

/# ” #(/ "&+7( +0

/ 3 +0 “ "-# -/# ” ! -#. #. // ? + " * % 3 0-#. #.

0 # ( /3 0"& 7 "/ %@&@ AB 7 -#. #.

¿‡ÒãÊ á¡ÅÍÃÕè âÅ¡Ê´ãÊ... ªØÁª¹Âѧè Â×¹

>4

! " " #$% % &' ( " " ) " * + ,-* ) + , - 3 # " .

. . ! " # $% $ ! &

' '

( !& $) *! ! $! "/ , 0 01 ( 2 4 . .+ ! +6 , ! ," ) ! " ,!

7

7 8 # . ( 9 + 0 0 8 *"!

" " " - 9!

7 " 4 ( + , 8 $ "

0;!<= + , "! $! " " (

! ## & "

! , "7 *! !" ) 01 2553 4 $ " 4 . . 4@ !"0A 0 , 8 "! ( ( "0A ( + "

7 ! ) " " # " $ % & %' ( ) * " + ) %'( ) % # , . ) # ) " . “ . ” 1 ) $ $ " 2 ' 3 4 ' 2 4 2" 5+ ( 6 % & 47 # 3 8 + " 4 . . + ! + , 9 4,000 4@ 8 ( 3,200 9 (C.P. Industrial Estate Rayong) ) ( * 8"%

! , + , 8 ,-* +0 "0A

) “ "7 ” ( ,+ 7 ), 0 " * , " 4 . .+ ! " "7 $ * K

)

), ! !) ( 2 7 @( !8"

>>

ºØ−ÁÒ¡Ã »Ø ᵡ˹‹Í

ÊÒ¾ѹ¸ ¸Ø ÃØ ¡Ô¨

>5

2

2

Ă&#x2021;Ă&#x2018;š¡Ă&#x2022;è 9 Ă&#x160;Ă&#x201D;§Ă&#x2039;Ă&#x2019;¤à 2553

>> 1

Ă Ă&#x2C6;Ă&#x192;Ă&#x2030;°Ă&#x2019; ¡Ă&#x2021;Ă&#x2022;Ă&#x160;šĂ&#x201D; psd@sansiri.com

¤Ă&#x2021;Ă&#x2019;à šâ&#x20AC;šĂ&#x2019;ÂĄĂ&#x2026;Ă&#x2018;Ă&#x2021;¢Ă?§Ă?Ă?šäĂ&#x2026;š

! " " # $ % * # $ *,/ & 9' $ " ( ' ( 4 ' ( !* 4 G: % 9 /'$ * 0 %1E* user-generated + 0 1 ? %9 9 /'$ G4%" ; ' , ( 4 & %' : ( & ( 4 &

%%9 %9 Wikipedia

* Wikipedia "6

; 9 /'$ 9 /'$ 6 % " ;% + O $ ' " + % %1E$ Wikipedia %9 ' ? G %4 "

* 6 # " " G %4 list

Wikipedia ! * + ( 4 & ' * = A ' * ; % " ; * G % " ; G %4 % + â&#x20AC;&#x153;sum of public human knowledgeâ&#x20AC;?

Wikipedia % + " : , ! & Nupedia /: ( 4% ' 9 Nupedia ' !!* + 9 /'$ G4% : *G4% , ( 4 & & 7 ' * % % !* G4% , : 9 /'$ ' % ( 4 &

" G * contribute 4 ' Wikipedia G4% = '% * Nipedia & user-generated content

!" # Wikipedia $ %

& ' ( Wikipedia ) *&% ) +( '

) $,"& '( , ( ,

+ #'( & & ) " - *! %% % ' ! 6 " ( % * ' & G 4 * 9 /'$ " ; G4% 6

%9!*

% ! % $% * % & % ' ? & % /

3 # % '0*"4 2% #= ' Wikipedia 7 $ % % # % '0*"4 wikileaks *2% , % % ! 5 '" %= 0

%! >' ! % 4 !& =

? /#& 0 0 !' ! ' Julian Assange ( %4 '

% wikileaks + " % M , ! G %4 % M

, $% - * %& ? " , " % *& &

* 9 "6 7 9 ? % 9 % 6 %" % % " -D ^ ' % % 4 H% "G , "'$

9 /'$ % " + * 9 "6 7 % : % + % 6

4 % , "'$

O ? %9

* ? % Wikipedia %9 !* " " G: 6 4 6 & $

' wikileaks

% ; ! % " $ %1$ 7 3 O * . %W1 " -D * ' $ % " % % %

%

+ 4 ! % " ' - & " $!*' $ + * ( + % $% - * %& * ' % % * 6' ? " # F ! *G4% 6 M ( ' " # E&

!* + %

% ' ? "0

; *' ! % G: G4%'

4 * & G

4 G +

* ( & , " ' ? !*' + %; $% "6 7% % % " " % & * %9'

!* + % " ; "6 $% ' '

% 4 * , % ; ! $! & ! 0 !

2% ! % ! ' 0 ' 2 A

7 5 2 3 B CD , /#,$! &

0 6!:> ) !! !/ ! '! : ,) ) ! 5 ( ) ,

$ & 1

# ! # ) " 5 # +4+! , )! %,'! 4& % 4 ! ' ' 08, *4 Claremont Gradute School

. .

* , &; & % $ ? / . . $ %9 + !

4 % - * + â&#x20AC;&#x153;/ ' ' â&#x20AC;? 6 #; % ! " & 0 1% * + !

"6 % * / & " 9%/$ H $! 4 $ D D *" % E$ #; % ! " $% 20 ) 6 ) ! ! 4 # % % ( !4 % 7 / . . $ * *# E* ( 4 % ; #; % ! K / . . ! / . . $

! *

" % ' #; % ! â&#x20AC;&#x153;/ . .G + ( 4 %; % 6 ' ' 10-20 ) ( ! =!!; % + #; % !& 6 G %4 K + % / G: HHM. & G + & " " " â&#x20AC;? "; % %G: " ';% 6/ . . $ ! * ' % $ , 1 / . . /

% %1E* â&#x20AC;&#x153;!

2% â&#x20AC;? %! %!* 6 " $ % % 1.5

G + â&#x20AC;&#x153; ; #. "' $â&#x20AC;? #; % ! ' % " â&#x20AC;&#x153; ' â&#x20AC;? % 6 %% ' ' %! % , % "#; % ! % : ! %% HNA ' . 1-% ! . 1-% ! H NA ' 6 ," ; ' ; ' ? & / *

â&#x20AC;&#x153; â&#x20AC;? â&#x20AC;&#x153;

â&#x20AC;?

! "! # $!

%& ' â&#x20AC;&#x153; â&#x20AC;? ! ! " # $ % ! % & '% " ! )! * # - ( &

! ! ' ) 2553 !* + , % "

% + - ( ' "

* . / * ! , ' " 0 1 !4 !"6 7 % / . .' ' + 9% : ; ! ; <= >

? %9 4 / . . " " #$ @A% - * % ; ' & ' 001 ! * ( / . . ;%

6 #; % ! " D !

%! %" " #$ % - ! * ; ! / . . : & " " #$ â&#x20AC;&#x153; â&#x20AC;? % ;% - % - &; %9 & % ' / . . !. ! # ! + =!!; %

- ' % % * . "' $ * , , % - ' *!6"6 % % - ' %9 , % " ' E* ; ! %D 0 " # F && & * *& % % ; ! " " ! !* ; G H G HHI ' G:

" G G:

% ; G HHI 9 "4 ,/ ' 0 ! ,/

& 1 % ) 2% 2 3 ," ) % ) + 4#35 ! % 0 # % $ 5& '!!# 6& ! % 23 ) #!" ! % % % ( 4! % 7 / . . $

4 ' / . . $ 4 * .:%1 , ! %1$ ;'" % % 3,200

6 0 ! * /:

% ! % ; ' " % ' ; % % ' ( / . . $ ' !!* 6 + ;'" % "6 ;'" % + ' % " &

!. +4 $ 6 ( 4 6 % .4 $.:%1 % * * . %

* ; % *% ; ! %6 !* ; * / % : ? '% '% " ( H ) / ! ( & ! ! ' ' ' ) 2553 E* % % M " 0 % *% ; 0 ' H / %" (! % *7 q; ) 4 * ! ! M " â&#x20AC;&#x153; / 01 ' % ! "( &

" , % '( ( 2 -& + $ , ( 3 %, 1 4 5 #' 6 7 *&% 6 7 # â&#x20AC;? %! % . 1-% !! ) 2553 , ' %

ÂśĂ&#x2013;§¤Ă&#x201D;Ă&#x2021; â&#x20AC;&#x2DC;¡Ă&#x2DC;š¨Ă&#x2022;šâ&#x20AC;&#x2122; Ă&#x201A;Ĺ&#x2019;Ă&#x2019;Ă&#x201A;°Ă&#x2019;šà Ă&#x2019;ä¡Ă&#x201A; G: 10% % + â&#x20AC;&#x153; %â&#x20AC;? 6 % ; ; !

H4 q4 % : 9 % % : 6 %

! * - % ; * . ? . % 0 ' ; % ( ' " # E4 ,0 *% ' 0 ' % " " ; - ! ' % ( % ; ! % ; % * . "

% * . : â&#x20AC;&#x153;% ; * .â&#x20AC;? % ; ; ! ' % * %

; / 9

! %% ; '% M " % % / â&#x20AC;&#x153;

! " #$$"% & ' (' ) $* ! " ) + ,

+ ,- $.

! "

#

' / ,$0 â&#x20AC;?

" 9 ' ' ' % ; ; ! % '

' - "

! %% ; ; " % % ! % =7 % : % ( 4 *% % ;'" % ' ; â&#x20AC;&#x153; % % 4 ' - " , ! & , ! % /: 6 , ,

! % "

%9 !* . % 0 !* + - % ( ' ;'" % + ' ' " (Green Industry Hub) "

! % % ; ; ! ! *

& % â&#x20AC;?

!. ) !! ! 6 ( 4 & & 7

0 1 *% * * . * # % "0 ; ' " % . * . (". . .)

%G: % ; *

-! ,

!* M % % ;

% ;% * . " ' % " " % ; ' '

" # *, & $ 0 1 !* % % & " # *, & $ 0 '

'% % / / %3 * / %6 â&#x20AC;&#x153; # " /" , - $ . 2+ 3( % #

" /" , $"% & %

#

( (' / #$ $"% &- $. (' #+ " , / 4 $"%2 ) 5 6 7 â&#x20AC;? ' " %' G: % ; % ; ; ! +

' % ( '" " % * . " , & " # *, & $ 0 1 0 ' % H / ! '

% " " !6 * "

9 % % "$ ;'" % " " $ /: " % % " " % ; "6 % E*% % " " % ; ( , ) ' '; , % + , % %1$ " % ' !: % / . . !!*

" G K , %

6 '

â&#x20AC;&#x153; / !

â&#x20AC;? /: !* M % ! % * . *' * . â&#x20AC;&#x153; % K ( + ;'" % G + "6 / . . !: ' .:%1 * ' 4 . ' % % ; E* % ;

;'" % G: .: % 1

4 !* K : + ;'" %

â&#x20AC;?

E* / . . $ 4 * "6 ! * & 7& % ; ! %' & ' '

% ; * ;'" %

% + ' '

ÂźĹ&#x2019;ÂşĂ&#x2122; ÂĄĂ&#x2DC; Ă ÂşĂ&#x201D;¥¡Ă&#x201C;Ă Ă&#x2026;¡Ă?§ "6 % & "4 : '

!6 % % : $% , ' : 6 /. . $ !* 4 O

!6 + ' ' #; % !

%% =!!; / . . " $ 4 $' " D & / . . $ " H $!4 $ / . . $ % / . . $ 3 ( 7 ) " / & / . . $ " H $! 4 / $ */ . . $ 3 E % 7 /: + 5 * .$ ." % ! ' ' $! % ! !70889 ' ) , , !4$ !4" % 4 , # % # 0

0 ! " 35 ) !7 5 )5 % & + ! 0 #, '! : " % ' * ; "; % / . . $!* ; ' %6 ! ! , % " ! ** 3 ! ! ;!%,!

$ < &

% 6 E

%% " / . . $%9

!*% *,!

* 4

!* 6 K + "6 % & / , % (" (" ' *" , 6 " ! !% & " "; .$ & 0 1% * , # " #; % !, /: & #; % ! % / . . % !* ( 4 & & 7 O * , + # ' $ 0 ' $ % $ $ " ( / . . $ (' 4 ! %P / $ #; % ! % ' '9 # ; % ! " D ! % : E* / . . $ 4 * , " " 77 &

% "6 % " / . . $ " ! %( 4 & " 7 7 & / * * 25 )%6 !* ;"7 7 ) 2554 %' " 77 %9!* ! ' ! #

! # " , % " %

' â&#x20AC;&#x153;' ( 4 & 6

& & ' "4 6

" *, & $ ! % " 77 & !* 6

% % ; *' / '$ ;'" % " + ' ' "

" % & 7& % ; ; " % ' % / . . $ !* 6 " !; + ; ' " % " " G % K ! * % : ' " 6 "* % *" # E4 ,0 & % " 6 ' % ;'" % , O * * %6! 6 " * % " " %_ /# & ' % . , E % % I % % *, : 6 â&#x20AC;&#x153;Top 5â&#x20AC;? #; % ! " - $ / . . $ * * 5 ) (2554-2558) ! * ' % $ ) 2553 , ' I ) 2553 ( 4 / . . $ %

!* : ! % 1,500 ) 2552 + 2,000

E* %6 !* : ! % 400

) 2552 + 500 * ' I

*%6 !* ' ,' 4 15% & 3 ) (2554-2556)

' % $ #; % ! " D ! * + â&#x20AC;&#x153; 6â&#x20AC;? ! * % + +

/ . . % :

! % & : 3 6 /. .

! % & ) * 500-600

) / . . $

' ;

3 , % 4 2,400 *% % / "6 % E" , 4 1,000 % K , % , D E " G HHI " ( - ' 4 - 1T $ 4 E*) 4 ; 700 *% K G E ; 4 700

( ! * ; $ %$ ' ! *& & "; 1T $# % * + ' ! %

&* % ; % % , % ! % %W' . 1-% ! , $ %$ ' ! " 7 /. . $!* % ! + .4 $% ' *04 0 & /: G + 6 #; % ! 0 '* % 29

G: ! * 3,200 " 0 ' ! . # & 69

0 '* % O ! % 13

=!!; 95 % 6 + & % " '!* K + "6 % & % .4 $% % : E* ! ! ; 1,000

Çѹ·Õè 9 ÊÔ§ËÒ¤Á 2553

# ! !$ !" BizWeek : % # 18 &

2547

' ( # ! !$ ' ' : 1854 8 ( - " ( ( 3 10260 $ , 0-2338-3333 $ % 0-2338-3947-8 E-mail : bizweek@nationgroup.com

B School

3

$4 . : ( )* 0 )"% / ! 7 - , ' ,(89 : " $+ kteditor@nationgroup.com ! 7 ! # : (09/" 1 /) 3 benjawan_p@nationgroup.com ! 7 (+ : " + / 9% ) 3 pen@nationgroup.com ! 7

: / * , %3 artdi2005@yahoo.com # # ;< ) 0 : " , )^ 3 thaweesak@nationgroup.com

" # $ % ³Ñ°ÊØ´Ò à¾ç§¼Å

& ' ( )* + & ,- . / . .

)/ # + ". ) 0 + ") . °“√‰¥â∑”°‘®°√√¡„À¡àÊ ‡ªìπ°“√‡µ‘¡‡µÁ¡™’«µ‘ √Ÿª·∫∫Àπ÷ßË % .- / )/ # ¢Õß æ‘»«√√≥ Õ—™π–æ√°ÿ≈ ª√–∏“π°√√¡°“√ / ( . (( " ) % ') (%)

. 1 &2//3( 45 & $.+ ∫√‘…∑— ‡™≈≈å·Ààߪ√–‡∑»‰∑. % ( ( )

" #

‡æ√“–„Àâ¡“°°«à“·§à§«“¡ πÿ° ª√– ∫°“√≥å π—πË §◊Õ " . . ' ( " % " " - + ™à«¬„Àâ√®Ÿâ °— ·∫àß√–∫∫§«“¡§‘¥·≈–‡ªî¥‰Õ‡¥’¬ √â“ß √√§å )/“ ". &7 (# - + (

- #

) + ( . ‘ßË „À¡à„π°“√∑”ß“π . & . & + ( %)

/ + ". ) 0 + " ) % " # " + ( # - + ( &7 # 5

) /

. + ( ) ( 5 + - .( " / - ) 0 + ") % & %( 1 + ")

& $.+

- . 5 # + ". % 8 ( (( " ) - .5 ) ( # # 5

% ') ( %)

. 1 &2//3( - &7 . $ .. " .

& ' %) 5

( / &7 & / # & +3

"

#

. " - . " - % 8 ( (( " ) % ') ( # " . / ) &2 9 ( ) . “/ ) &7 + ( - . . . . %) . % %)

. (( " ) - "

For Display Advertising $ 0-2338-3333 3155, 3136, 3157, 3161-2, 3173 )* ' + ! "$ $ 0-2338-3000 (customer@nationgroup.com) $ . ! 7 : 9/ %3 )

kanchana@nationgroup.com ( 3385

& ) " % 3 % %)

)/

)," 1 % /

# # ( 5 &: " # %# ; ' <2 85

)/ " %#( # / ( & ' ( )* + & ,- . # &: 5

8

/ " ( .

- &7

/ / 45

. . ( # .

!"# !

$ % &

" '

( )$* )"# + , -# , "

'

$ '$

- ) $ '"#

) . / /5 ) %# ;

8 . 0 - .- ( . ( 5 # . ( ) + / " " ; ' ( . 0

)," 1 . . " <2 " - . / "; ' ((- . 45 ( + ) $ . @ / A2B " - / + - .8 % & A2 # ( <2 9 (( "3$% # & +3 ( + ) %)

0 # - ./ ) .) . ( # /( & +3 0 ) -& 1

+ )- " " ) 0 ( ( # &C) %' / %

& +3 /3 . ) &29

& +3 8

¡Ô¨¡ÃÃÁãËÁ‹ à˧¾ÅѧÊÁͧ ¾ÔÈÇÃó ÍѪ¹Ð¾Ã¡ØÅ + (/ # 8 - / 8 . / )/ "-& . ( %)

% / ” )," 1 " . " . )/

" & ) / &7

- .- # - #

"0(-4 <4(E 3 # + #

% . ) & %( 1

' 0 F&&: G / -& ,5 *

# $.

%) . % " " &7 - + ( H 8 " " & $.+ 0 -&

+ . " ( % ')

# # ; Brain wave 45 + ". " )

< 5 ' 0-

/ -& )/

¡Ò÷ӡԨ¡ÃÃÁ ·ÕËè ÅÒ¡ËÅÒ »ÃÐ⪹ ·äèÕ ´Œ ¤×Í ª‹ÇÂãËŒÊÒÁÒö ẋ§Ãкº¤ÇÒÁ¤Ô´ äÁ‹ãËŒÂ´Ö µÔ´¡Ñº àÃ×Íè §ã´àÃ×Íè §Ë¹Ö§è áÅÐÁÕÊÁÒ¸Ô¡ºÑ ÊÔ§è ·Õ·è ÓÍ‹٠&7 &7 # # # /( " - # 8 &9 2 . / " -" # ) ) )

%)

.

- % 8 - (( 0 - ) &29 0% % ”

% 9 )/ ( . & ' ( )* + & ,- .( " % 8% " ) - . /J

" . + ) -&

." )/ $&

9) + ( ( ( " . " 45 - . &7 )/

+ " .% " % ' " ( " <K . + ". &= &= &= & %( 1

( $ . @ -&

. " & , % 8% - . .

- + ". " ) - ) . ( ) $ .% " 9 / + (

)/ ( # % "

&7 “ / %# . " - - / - . % %#

+ ( / &7 4 $ .% " 9 / # ( % *1 (

")

" . " 3-4

- ( " 0

. . %# ; 45 % " 9 / % " ” % 3

; $ . @ - . 5 &7 ( ) / 2 & 0 - &7 %)

% 9

%3 - 0 " 85

'3 ) / - " / (( $ % # # $ " F " % 3 .

- - - %3 . . - & $.+

·ÃÑÁ»Š 101 ˹·Ò§Ê‹¤Ù ÇÒÁÊÓàÃç¨ àÃÕ¹ÅÑ´ ¢Í§ ÊØþŠ¡ÍÇáØÅ

ÅҧÌÒ¢ͧËÑÇ˹ŒÒ $ , # - +

- 0 # ( 5 90% & ) " % -& % 9 . .)

") 8 - " / + ") ' ) # ")

. - / 0 # . # @# . # . . " ) ') .)

9 " &7 -& - . . $ . @ . % 8 1 (

- . . @. . . + " %) ')^ - /# =44 )+ > # "# . , ) . / $ ?

$ , %

“. . , ” "

! # '

/ . Robert Sutton % < ") . .+#

% ) - "/) . 5 45 # l ) <2 ' " &2// .% 9 3

"

/ ) & 0 -" ( ) 8

) " . 0 /() ( . " . " # 1. , $ + B $ +, $ ?

4 " 0 &7 3*. &83 +3 ' " -&

0 " "

&7 " / )

3 ) ) . “ " ) # .)

9 3 " + " % ” / . Sutton ,5 * % (8 ( 8. $ . & ) * ( 8 & C " 90% 8

% (8 " 0 " " * ( 8

“ " % " 9 ”! / 90% 0 (/ &7 “% " 9 ”

&7 $.( . # &C)( ) ( )*

8 + & ,- .

&7 &C)( )- - % " ) 0 - .

“ - .- ( . ( 5 . " . ( )* + & ,- . (( ) &2//3( 99% &7 - . . / 9 AQ . #

&7 + ) . / & (")' ( . ) -&- . ( # ) & %) ') % %3 ” %)

) /5 &7 -&- - . # ( & ' ( )* + & ,- . &= ( (%)

. . % ) 0 + ") )

% ( . %

$ . ..)

-& " # ") / .

1 / . ") . .

(3"

$ #3 $ + $4C $! $

" D + "#> $ ?

, ! + B "

. % “!%/ ”

! / . ( "

(

"@3 ) - " 3 . ( 0 $

“- ”! / % . 0 #

) ") ( " . - 0 " . # # + "#> " + ) -# . ! . $ ? )"# . , $ ) ! $ # / - % % 0

/3 /J /3 /0( " - . 8 / - - " / &

2. # # + "#> "+ "4 ,

)$

% " 9 % / AK % 1 " " & 1- / )" 5 # .) % & ) .) - . % . / & (& - @ & % # " . "

" #

" / " - . - / # "

. . 5 45

./ / % "

/ ./ /- " - - " ) ') % 8 1 3 $ * " - " 0 "

/ ' + ) % / . .

%" ( ( ./ / " /5 - . #

! "

( )* ) <= ) . % / - %# % 85 " ) & %( 1

& %( " % 0/ " " '3 )/ & .( % #

% " % 0/ ( " " 85 + ( %# &

" 85 0 101 # + , + $ 34 . ( ' $4. 0 '3 )/ - . &7 " 9 ( / % 3 ( .)

9

". %# " 0 ( &?

8 .

) . % . "

- - % ) 9 . . &7 45

%3 ( " % 8 & ( + # &7 .3 ' ) '3 )/ - &7 .

# 85 -% - # # #

! ,B $ ? " ' $ $ $ "4"+ ,- , &29 - - ( / .

0 # " -& (

. - ( /- . . . 0- .

3

-&

3. # # B,

). 4 ( +$#3 . ) ! - . &7 . ( " % " 9 - . /0( " # . -& . " " " # # # . &7 -&-

. /5 # .-" " /" // .-& # &29 " <2 0 + /) ) % ) / &29 ( (

/ - " / " - . /5

+

"

/ &9 2 7 - % # )+ ! ) "#

,

$+ 3 # . 0 $ % $ * ( " . 8# $ ' + " % 3

-&

"

) 0 . ( + )

) " - /5 $ " # + # )

/ # % % % 3 % 3 )( # - " % -

/) ( " 31 ) " " &29 9 ")' &2 &Q $ . " "4

' $ ? ) - 9 . '

/ 4

4!

9 >> ( + . + 7' # $ 4 Stanford University

Çѹ·Õè 9 ÊÔ§ËÒ¤Á 2553

ÁØÁÁͧ·ÕÁè ÊÕ ¢Ø

! " " # " ( ) /$ + 5= ( ) 9 2 . (

* $ 2 $, * ' ( 2 * #

$ ! ' > ( - " "- )

2 ? * # " # - ) $ ( @ $ * #

# "* - # ) ' 9 2 "! (

' 1( ! "- $1 )

( ) ' ) # ! # * $1 2 "/

2< # < !

1

$

2< ) ' . ' #2 - )-'

# 4# 0 (B $ 1) ! # "- ! !# * )- # 5 0 )

2

*-+ 12 $

- )-' $1 ! '. - $2 $ :

+) # "- ( # , ! 1 $ # ) ( 9 2 (# -

' ) '

1( C * * (

$ 1- * ; ' ) - . $ - )-' ( )# # ! # +"* - > # )

1# , 5= # $ " ! # ! 0 "- ' ' $ ) ( 9 $ . ;+ ( 5= !

) ' ( $1

:( #

2 - ) D% # 2 * ) # + - ( $ ' . $ "- #

! "-

$1 4- ) $ ( / " # + . ) / + '

.

! # )-' ! !

"- # "-

' # - )-' " * $! 5= "- 4 5 ) # + ' *

+ * . "* : $1 ) 2 <+ & % &

' (DD@ # * "- ' * -(

- + $ # )

2 5= ' && 0 # $

# $ $ $1 $ )-: # * $ $ ;+ " ;+

$ $ 1 ) ! ' 2 - )-'

$ + 2 $ # (

#- # :#

2 ! 0 )-' ! <

5= ( # $ "- 1( * * . )

(

+ 4 5 $ ( -/

# $

! $* 9 # 0$ ;+ # # $ "- 0 (B $

)- .$ # 1) +* $ *- ; 10 $ $1 ) /- 2 - )-' ( *

! # $ ! !

)

* $

+$ 0 3,000-4,000 $ "* # 7K ' 2 - )-' * $ - - + 300-400 $ $

.

.

0 $ # # $ $ # 1)

+ $ *- ! - 38,000 $ - )-' ;$1

# $ " 2 *

#

0 8,000 $ $ .

! " # $ % & ' ' % & ( & ) "* " * +& + % ! " , % +& ! " "& - (.+ & " /

+ % " / 01 2 % 3 %'

& + ( +"! 3+ (* ) ! "& "& " & 2 ' 0 0 + 4( + . &

. ( ( - ' $1 :$1 ) - )-' ( $ ( -' ()# ) ' ( 1- *+ - #- # $ . ) .

" # #

) $ $1 !

' "- 2 ) ! # *2 * #

20 $ #" "- - ! # * *: KM " # - # - # $1 "- # :* ! # *2 - )-'

) " #$ * # ( +# ; ! # * ") # 2 * " 3 2 . $ 1) (# # 2 7 " ( ! 2$ 2< # + # " )& ) ' )- 9 * # $

( + "- # "* 2 #

! # ) * #

3 #

5 0 :$1 ) 2 < # $ . "- 2 "2: " "- $ + - (. ( #

!

¿‡ÒãÊ á¡ÅÍÃÕè âÅ¡Ê´ãÊ...ªØÁª¹Âѧè Â×¹ ùøÑ“„ ·°≈Õ√’Ëû ‰¡à‰¥â®—¥· ¥ß º≈ß“π»‘≈ª– ·µàÀπâ“√â“π·Ààßπ’È ‡ªìπæ◊Èπ∑’ËÕ«¥‚©¡ º≈‘µ¿—≥±å™ÿ¡™π ∑’‡Ë πâπ„™â«µ— ∂ÿ¥∫‘ ®“°∑√—欓°√™’«¿“æ ¡’°√–∫«π°“√ º≈‘µ∑’ˇªìπ¡‘µ√µàÕ ‘Ëß·«¥≈âÕ¡ ”§—≠ ÿ¥ §◊Õ µâÕßπ” √“¬‰¥â «à πÀπ÷ßË ®“°°“√®”Àπà“º≈‘µ¿—≥±å °≈—∫‰ªøóôπøŸ ¥Ÿ·≈ ∑√—欓°√™’«¿“æ¢Õß™ÿ¡™π¥â«¬... ¨ÕÃÒÇѲ¹ ¤§á¡ŒÇ $ $ %

'

(% () % DST D+$ 2 -

/- 2 1

4 5= = ! #< ( ) ! ) ) ' < . $ > * # ' 3 K$/ < * $1"/

$ ! #< "- <+ & % & $ ; 1 # 35 ! !

25 )# $ # $ . $4 < 1 &2 # 2 ' 2 # ;2 ! !

! ! = $ ! #< "- <+ & % & $ ; '

# #

* . "* *

- .1 ' /- *< 0O ! !

( "+

*- ' $ /- - ! ! '

$ “ : &; 8 " ” / + 1 # 1

4 5= = ! #< ( ) ! ) # $4($ *: ( # $ ! #< ( #

=

4 5= 2 $4 3

! $ ) $ / 2 # + # 2 2 * 1

5 "- ( ; !

4 < 2 $ ' . ; ( *: $ $1 )

/- *< 0O ! !

' ( - . * # (

' ! #

) $ 2 # 2 $

2 ( ! # + ' # 2 ! # #

+ ) 9 ) 2 .

1 # ) ( #+ ; ! # * . ( ! ' # , $1 2 # 2 * 4 / +

$ + ! !

' ; $ # + # 2 ( !+ # ( 2 . () $ $ 1

#( ( : # # ' ) # ' " #

! # 6 - 0 ) # $ - ' $1"/ , "/

/- *< 0O ) ! !

' ! !

"2: " 2 .

:

'

2 $ < =

! # ,

' 5* "- ) 0 5* ) ' ,. . . '

! !

2 ; ")-

$

1( +

! 0 ! 2 . ( $ 2 :# 1)

“ D@ " - ” ( ! " ) 2 ( "* ' ) / + '

): "- #* * (

* #"$ 1) ) $ *- ' - /- *< 0O ! ! * ( “ " " $ !) * %+ " , ! , - & % , + . ! !

) /

«ÕàÍÊÍÒà àµÔÁÊØ¢ãˌͧ¤ ¡Ã䴌͋ҧäÃ

' " " *" " %

% & !3 . !

! " # $ $ %&& $ # !' # $ %&& ( # ) * +

* #, ' )- . + !' ! / + ) ) $ "- 0 $1

.2 ,

($ $ # 3 3

2 +- + # 2

$1 2 , ( #

4 5 4 - # , "# - "- 6 " #

$ $1 2 . * "- * 4

78 * 9 :* $ $

):

! ; # 2 $1

.

+ , $ ( / : ' < $ / + ) + 2 ,

) $ ) # 1 &"- ) #- !' ! /- 2

"-

$ + * )

$ ( )- )# ' 1/- $ $1 $ 4 ) 1"

1 ** "- )

( ,

*: $ 3

!" # $ %&'! # 2 $1

5 "! * - 6 ! . 7

4 + , 0 $1 )

2 , # 1 &

!

#

$

" $ !'

"- $1 ) $ $ $1 + <+ $ ( $1

$ +"-

)* /-) : ' " 6 + " 4 +

. * ' 78 $ $ %&& "- '

'

) ) / + ) +

, 0 % / +$ +"- ' . * '

/ & 8 " 20 # * . 0

5 0 $ ) $ 7 8 * 9 # $1 * * / "* - "- / + ) / + 78 $ 2 2 ) $ "+ - * ; # 2 $1

2 ,

$ $ . / + ) + - "- 2 -' 2

) $ 2 . ( /- ) # 2 ) ( (

*! + ; / + 1 # ;

' ( , (#

#

¡ÒÃÁÕâ¤Ã§ÊÌҧ¡Ò÷ӧҹ ´ŒÒ¹Ê§Ñ ¤Á ËÃÍ× «ÕàÍÊÍÒà ·Õªè ´Ñ ਹ ¨Ð·ÓãË¡Œ ¨Ô ¡ÃÃÁ ´ŒÒ¹¤ÇÒÁÃѺ¼Ô´ªÍºµÍ‹ Êѧ¤Á ÁÕ¡ÒáӡѺ´ÙáÅÍ‹ҧ໹š Ãкº Ê‹§¼Å·ÓãËŒ»ÃÐà´¹ç ¤ÇÒÁ ÃѺ¼Ô´ªÍºµÍ‹ Êѧ¤Á¶Ù¡¼Ù¡ ࢌÒä»à»š¹à¹×Íé à´ÕÂÇ¡ºÑ §Ò¹»ÃÐ¨Ó ¢Í§½†Òµ‹Ò§æ

&

% , + ! , !, - 0 ! ! & " % ! ! ' # ) . * %+ & & . )! 1 ) + 24/ $& ! 5 )! !' ) & %

1 2+ ! ! 5 1 % . +2 4/

& 6 &'& ! $& !76 & . # ) !

1 ) + 24/ ! 8 ! ! 9

&. ) ) + 24/,! , & ” " 4%3 7 " *3 : /= . . > ' " ' ; 0 (. 4 !'&" %3 7 " * +

" ! + 5 - 3 : /= 0 0 + "40 % + 4 5 " + &

& " (.+ 6 . % " " “

. # ) ) + 24/ - 2 .

# )

% "' 5 % .

2+ , ) 2+ ,) ! .

0$! , % " # ) % % !! &- % # ) $! , / ! %

" 7% /

, - . $ !8 % $! !

6 76 ! " &. ; 2+ ! ! & % <6 ! $! , %”

' 9 $ /

(+ " (2 %&) $1 )

K$ 3 2 “D@ " - ” ; # # /- *< 0O $ # " - ) "-

- 50 ( )- )- $ . ) "-

' ' - ( # $ 5* # ; 2 ! # * # ! ! $ 2 ( 35 ! !

25 )# /- *< 0O ( "- # 98 "- $ + )#

1 # )

/- *< 0O $ "- # 1 ( +! !

2

# ; ( ' - ! ! ( 2 . “! 2- ”+ ! $ $ $ 1 # *; , ! * (

S T 2

# * + ' (

0< "- 4 < *- "- # /- +- ) + 2 . ; 15-20% ; ( ) ! !

/ /+ - * 6,400 $* '

; 40,000 $ * '

- $ #

/- *< 0O $ 0 < /- - (

): 4 < ) 9 ;* !+ ! ( 2 . ! ! ! $ / - *2 $ / ' . # *; 1 & " @ ! ! '

' $ ) #

2 ( * # 0<

ST 2 !'. " @ ! # *

-+ '! ' /- *

" @ ! $1 ) - * $

# *; - ( )- . $ / - !

$ ! ! ! $ / - *

.1 # ( $ / ; $ )-' /- *( ( ; + ) # 1 & "* - ( ) # + > ! ) ! ! # ;

; 1 2

!'.

- ( # ; ; 1 !

# /- * ' - * $

!' .

- - ( # ) - ( )- $* '

3 : /= . . '

0 ' 4 ?

" + ( . . ""40 * "" / 5% 5 " 4 BC D B % " % & 5 ! ' " . &: ' . . " +& ' ) # 2 #* ; $1/- *< 0O ( *

' /- )

! !

"- )# ") $ 2 *

/ # ! # +"- 5 "# - "- * # # 2 ! !

$ $1 %&) 2 # %&) ' ; $ "

1 /-* '. $ C* # 2 "* - ! ! " (2 '. * $ # 2 $1 ' ! )

#

" ' ) /- *< 0O ! !

$ $ ' “D@ " - ” + 2 # ' $ 4 + !

3- * 80 5 ;

" #

$1 ) - -+ ( " )- $ *

"/ 2 2 * . @ $ $1 ) ( 4 2 < K 2554 .

( ; $

- -

!

4+ ) '

! *

*

%3 ( 2 " 0 ' + " ' ; "? ' !

/: '. & . . ( + !6 0 ' + " ! &

' " 6 "

$1

) ' $!

$1 )

# / ! * 1 +"-

"- $ #; $ /-$1 ) : # / ! * ;+ /+ 2 (

' . # 12 78 * 9 $1 ) $ $ 1* * $,4 * "- - $, ( 20 # $1 $ !

$1 )

$ - ; 1 ' # / ! *

2 +< $1 ) : 2

' # 1 ( !

7 * ( $ !

"- # # 2 $ 78

' . * # $1 2 -'

#

<

$ , < ( - ! "- # ' ) /-$1 ) * 9 $ # "/ (# # #) * 1) $ 78 ( ! ' ! /-- , $ % 3 + " ! / "' ( " 4 ! " *" ( + & % "

K ,. * . 0(# ; 100 - $$ # 1) () ( ( 4 ( ( * .

0 "- ( 0 $1

"- "* 7 (# "/ 78 ) ' 78

# - !: +#

$ $1

. 2 ) / + / ! )

$ "- # $ $# "- #

. )

$ :

$

’ —π ÿ¥Ê „πß“π PET EXPO THAILAND 2010 °ÁμÕâ ߬°„Àâ∫√‘°“√ ¢π àß —μ«å‡≈’¬È ߉ª∑—«Ë ‚≈°.. ç∫ÿ≠¡“°√äªÿ é ‡ªî¥μ”π“π ∏ÿ√°‘®¡“À≈“¬ªï ·μàæ«°‡¢“°Á¬ß— ¬◊π¬—π®– âŸ ·∫∫‡Õ ‡ÕÁ¡Õ’ ‡≈Á°·μà §≈àÕß·§≈à« ¡àÿßμ≈“¥ Niche ®—∫ª≈“‡≈Á° „Àâ∫√‘°“√À≈“°À≈“Õ¬à“ß¡◊ÕÕ“™’æ...

¹ÇÑμ¡ÃÃÁẺ¤‹ÍÂ໚¹¤‹ÍÂä»

! "

ºØ−ÁÒ¡Ã »Ø

àÃ×èͧ : ¨ÕÃÒÇѲ¹ ¤§á¡ŒÇ ª‹Ò§ÀÒ¾ : ÊØ¡Å à¡Ô´ã¹Á§¤Å

μ‹ÍÂÍ´ áμ¡Ë¹‹Í ËÅÒ¡ÊÒ¾ѹ¸ ¸Ø ÃØ ¡Ô¨

“ ” "1 0 $ 8" ( 01 $ $ ! *+

Êӹѡ§Ò¹Ê‹§àÊÃÔÁÇÔÊÒË¡Ô¨ ¢¹Ò´¡ÅÒ§áÅТ¹Ò´Â‹ÍÁ (ÊÊÇ.)

) % $ # ” " % “ "1 2&" ” & &

% # %# ! * # 0/ ! !

%# 5 % ."

,

%# ! @( % " D , E- , Air Bubble ,( % 54 54 &' H

0

*& #/ & B

= # @ 0/ % = ! #

# % -

+ B & *& 5 Z () % %=

( 0 / ,-

à¡ÁÃØ¡ ‘ºØ−ÁÒ¡Ã »Ø ’

Key to Success

= 1# ."

C

= ++/ % "D, E-( % F !

"1 /4 - 5% @ , F "1 -5 @ , "1 % - @ , F * = - 5 - 5% - @ , F = -( / @ F = -( @

*

“ "1 2&" ” #" % % “ " 1 ( ” H H 5 % " ." #

( .-"* % %# &7 (.B. 2506 ! # D D/ #" 2 “23 '45 ' ” + / ! + &/ *

* # = 5

."

# # = ) ! /% D & B%# ) * * =

*

! %# * # F * “ "1 ”

&' + / " ."

" 4 - - ! &'

% % % # /% * !

D % &' “ " ” =%

* &' @ % @ " " .D ,E (! % &' L ( “ " ' ( % " 1 '$"

$ " ) $ /% # ) 5 ". $" *+ ) "

) ) . $ $) $ / *+ $ 5 % ) %

5

Rich&Risk

Çѹ·Õè 9 ÊÔ§ËÒ¤Á 2553

• ( @

• 9 A 6 9 ' • - / 3 • 2 ; ;# B' $ / • %( % 9

• "

“ "

) ) % ) ' '" !6 1 *+ $ '$ , %

"! ! ) ) #*# .! '" !6 1 #*()! $" *+

$ ' ! $* (7"

'" !6 1 ()!

0 $

' '" !6 1 . $” * “.

- B 0 % / ” Executive Director #" F "1 % - *

" F %#.. # % - *& 5 * # # ! # “.

-”

#/

* ( % (Independent Pet & Animal Transportation AssociationIPATA) (! # / .

V ,E- %# & B ! #

*& 5 (! ( B D ( ( = # &' ! (

( @ % %# %

# / %# ) #

&B" % - B" &W * % % % %# (! (! ( ( %#

@ 5 % ( % - ! * @ % %# &X

& 0 @& % - ( / % = ) @

# "

@ % +/ #

1# * # # ( = *& %# # &' 5

=

% -( =

+ B & @ ! ( * #% # ! +

“SMEs * = 2010” & B +# %

" .- "% 5

@ #

# (

.) * 5

L !

= ( .- S

% #/."

- (Creative Business Matching) @ + # #./ " # 1,100 #/ = " # 1,400

# 11 , @ = #" ( ! &` H

" " ( # 13 - 15

2553 (= ! . * # / ,- &X " = (!

5

! " # % &' ! ( ) (! * # + ", # %

! ( # " & ,-% + #

! # ! ." % ( % # / &' 0 "1 2"&*&

“ "1 /4 - 5% ” / # ." %# &7 ( 40 !

." ! "1 2&" # / 600-700 %#( = ! # % 5% %# *& % * # % ." 100% ." # (

% (! " #/ ." # ! ." ( % %= 1

“

! " #$ % & ' ( % ' ) *+ $ , . *+ $" $ / ) ! $ 0 1 !" 1 ' $" 01 $ $ ' ) " 2$ , !

$ ) % $ % 3 "

/ " ' " $" / !

$ ) #* $ ' % $ % !

)! . ! $. ) $ #$ $ 3 3 " . ) $ 3 $$ ' '$ ”

! " #

$ "

$ % & $ $' %( “ ' * +' ” - . / ( $ 0

0 #./ " @& F +/& = B

. 5

" = & ." #/ #" B FL

- 4 #" * # #" [ . . % #" B & # " ! # "

- + ( ! = % # # 1,300 /. & # 0 61,522 # &X % * 12,000 + / # @ 4,091 + / @& F @ @ ." @ 812 #/ ." (Business Matching) @ 1,054 #/ ' "&#() % ) ( $ ( $ ! 1,400 ) (

( [ % %# & # B 5 5

+ % %# & & -& %# )

! @ % %# *& (! % % !

( [

* # 4 \ - !

0 @ * 5 . % &' 5 5

( [ *& 5 *& 5 5

#/ # ) " &' % @ /& % # *& 5 5 # @ 5 5

*& * # ( [ 5 5 # %# *& .9

$ ( 0 1 1 #()(!) 98: ( ) !"

$ !

98: (, " ( 7 .

Punctuated Equilibrium + " " ( [ % # &' # *& = ! % # H ( ! ( 5H (Radical Innovation) &' # @ ! 5 5

#/ * # 0%# % ! # % # * @

! 5 5 % " ! /1( .-*" & " % ^FV % # ( # ." &' +/ % (

F ! ( [ 5 5

%# *& #/ ! ) &' %" @ 1 @ % ( 5H # * * %# % #*

%

" % = &' " # * % ( 5H % # % %# # % # % # *& # % @ ^FV Punctua ted equilibrium @ ( , # % #/ # % %# (incremental innovation) % ( 5H (radical innovation) 5 * #% 0 0

# "

# ( [ %# " D (%# ! &'

%" * & # % 5 5

" @ . . @ %# !

&' “& (, ” ! @

&' & (, &_ % *&

/ = !

H = 0/ ! *&* 5 #

+/&_ % 5 5 = @ - /

* /1 *& ! % /1

@ 1*& % # = &' %"+ @ % 5 &' ( % %# # &' # *& # " D ( ( [ # &' # *& = * # +/ # # % = *

! * # 0 # * 5 5 ! % % #/ %# " ^FV = @ # " D (

" " ! 5 5 ! % #

% # ( 5H % = &` +/ # # ! % #

* # 0 % %# ) = 5 *

% +/ 5D * % 0 ,- # &' *& # %# ! # #/ " D ( #5

5 5 * &' @*& # / @ % %# *& _ # %# *&

) # ! @ % ( , &' ! %# @ - / ^FV %# ) % !

- % = 0 @ (^% . %

! + % * 5 * #

+ 0/

6 7.8 - 9 ' :0 $

7

: 0 % $62 (9 9 9 ;96 ' 2 ;"

;( $2 ;96 - 2 2

: 0 . !

1 ." = & 11 5 @ + / # " 13 , ( , B % 1

. B % “ &' = # % +/

* # #

”

* # # *& # / 5

",D (

= @ & B # 200 /. .

0 5 #/."

- 5 5 B

. Hall of Frame 5 ( % 5

B/ -B & ( *

(! "

# #

# B D (

0

% L +/ & = # / !

# &' /&. ( [ B FL (! " ( (!

9 ' / ; C: $ 6 : 0 - " 6

; 2 0

¾Åѧʋ§·ŒÒ “SMEs ä·ÂࢌÁá¢ç§ 2010” B D ( % & B

" " " #+&/ = % ( # %

L % *& = ."

= ( = 0

B D (( # %" ( . % ." " @*& #/ #" "% D

# = +/& =

" ! “SMEs 2 ; 2010” # !

F - 2553 @ 20 & B * #* (

$ $/ ' ) '(7 %

$ ! 22 ) @0 ! *A $ "1 #!) 80% ('"

@ 1 ( " / $/ D0

1,369.39 ) "( SMEs # )$ 2010 0 * ' ! $'

! *A $ #() "1 #!) ! @ #/ &` # “SMEs * = 2010” , ! " (

6

¶¹¹¹Ñ¡Å§·Ø¹

Çѹ·Õè 9 ÊÔ§ËÒ¤Á 2553

“¸ØáԨÍÊѧËÒÃÔÁ·ÃѾ ÂÍ´¡ÒÃâ͹ª‹Ç§ 5 à´×͹áỂ¹éÕ ÁÕ¡ÒÃàµÔºâµ·Õªè ´Ñ ਹâ´Â੾ÒеÅÒ´ÍÒ¤Òêش ᵋ㹨ӹǹ¹Õàé »š¹¡Òë×Íé â´ÂäÁ‹ä´ŒÍ‹à٠ͧÊÙ§¶Ö§ 25% ¶×Í໚¹µÑÇàÅ¢·Õ¤è ÇõŒÍ§àÃÔÁè ÃÐÇѧáÅŒÇ à¾ÃÒжŒÒàÈÃÉ°¡Ô¨¾ÅÔ¡ ¡Òë×Íé à¾×Íè à¡ç§¡ÓäÃã¹¢³Ð·Õ´è Í¡àºÕÂé ໚¹¢Ò¢Ö¹é à˵ءÒó Á¹Ñ ÍÒ¨à»ÅÕÂè ¹ä»ä´Œ” ´Ã.¸ÒÃÔÉÒ ÇѲ¹à¡Ê ¼ŒÇÙ Ò‹ ¡Òø¹Ò¤ÒÃáË‹§»ÃÐà·Èä·Â (¸»·.)

á¹ÇµŒÒ¹à¡‹Ò 924-925 ໚¹á¹ÇµŒÒ¹ÊÓ¤Ñ− ¨Ñ´¾Íà µÃѺˌ¹Ø -´Í¡àºÕÂé ¢Ò¢Ö¹é

!" # $ $% &%!

- " 1

@ , & ! "%! /

0 !; !#A

D@ Z! "%!B LL AEF H ( 1 # @ ) $* ! % 0 "%! % ! %B B ! -% %" ( ( (% * !% ! ! ! @ & Z! EF H ( ( ! @ "%! *

( $! ( ER !;( N ( # @ +& * ( ! @ # # @ *

!( & ( B ! ( ER # -( %

-( ! # @

@ , - , B * 1 % 2 < ) ;

( ! @ # @ B & N (%

% 2 ( ! @ @ *

# ] !-%

! *

# (% 0 ( 0 ) !; L L A! EF H ( 1 D + % ! "%! % % ! ! ! % 0 #A

!@ ; !% % 0 *

+ ' & 0 ! !# @ $* (% 0 "%! ! ( # @ ( & ! ! % ! ! #

"%!!; , / 1 1@ K LL A! EF H ( # Z! ! ) K& , (0 $ L 1 * 0 ( # @ * ! 6 & ( ! @ ; LL A ! EF H ( !% ( & & ; D + ( ! @ , 1 ( ! @ -% D 0

, # # @

+ '( # B ?

5 # 6 7 # 891: , % 5& 9 1: 91: 7; 5 ;, 1 9 5 , 20% 7 $ 7 , '? 30% # 5& % 6, # 8 $ A % 9 #B ! ! #' * C % & B; %:& + (% 0 * -K @ Z!

# -#; -! -%

* %( - B ! Z! * -K 0" & !

81 , 5 & , $# 891:9 :& 2 %:& D # %

9 : 2 9 D %:& A D ' 8 3 %A ' A , E $ %: #A K

! % - $ % (D AX' !

K( " '

!# @ 1

(

@ B $ % (D AX'( _ -%!

0 A 2 < ) * ( ! @ , # @ B & ! Step Up ) %( - ?% K& *

* B

& A 2.50% ( < ) ! % ! ( ! @ # @ * 1 % 2 <( ! @-% %( - !% K& B B $* " 1 ' !! %; !

% " $ L!; & %& !*1 @ ( * !

D + % 0 %#

@

( + +

-( $ * D + % B K %; ! B K 2 <B !;-

$ , L1

] ! + ' * ( ! @ + ) / 0 !; ! $ ( ! @ K 1.50% ( < & *1 ] ! $ 3 & B & N ( B !% B # ( -% 5& 9 2 6 57 # 8 &5 9 5& , % '? 7 7; 5 6 5 6 # , & %: 891: 7 %

% (Mark to Market) , % $ %: # :& 5 % & # :&6 # '? & # 5 , , %:

: &5 , %1& &: -( ! K& !$ & # ! Mark to Market !;B

,

;

B

1. SET Daily ' # EMA 3 = 872 0 5 = 868 0 , 10 = 860 0 , 25 = 839 0 , 75 = 801 0 , 200 = 748 0 ( %$ SET !

1 ! &

& - ( 837 - 840 0 + A! )&@ #

0

*

38,000 - 40,000 % % 1 ! !# @ -%

5 8 % % B & N & !% 0 & TRUE, JAS, TWZ - !' SCB, KBANK, BBL +% ESSO, BANPU #A + %

* L * L %& B ! #

# +&

0

2. SET &

& ?% B 0!

" ?% %&

!

B ! & EMA 3, 5, 10, 25, 75, 200 ( %$ K& , # -%

A! )&@ # #

0

( ( ; * ; # ( B

" ?+ !% 0 $(% % B & N 1

A 1 A 850 % %: 8 % # & : 870 - 880 % &5 65 %:1 A ' 5 1 65 %: 5 % # & : B % ' &4 900 - 915, 920 - 925 % 5 ' 3. 1 SET ( # @ 0 - *

*1 @

?% %& * ; # @ ( + EMA 3 +&

# B

K ! ! Z

% % 0 - -% K ! Dead Cross # ?% EMA 3, 5

( ! % (EMA 3 ( 5 % ) (

* ! -( K ! B ( ! %

K& B !

4. 1 K@ & , # # @ -( # & (% 0 # ( $(% 1 -%

% ( $ , 0 TRUE, IVL, BTS, JAS, ESSO, TMB, BJC, NWR, SCB

( @$B B -( ( *!% K % Z ! @ & + K ! B ( @$ +%

" ! $!$B N 5. !( * ! Dead Cross

@ (EMA 3 ( 5 -% 10

% ) 1

% Dead Cross 91: 1 1& 7 1: % A, BA % A , / ! 5 91: E # 5 B: 1 5 % Dead Cross 1 A 51 % EMA 3, 5, 10 & 91: A 1: 8 1 A ' 5 8 6. SET Daily K 0 0 * B #A MACD 0 0 * B B K& LL A MACD ! SET , LL A# - 1 % (Bearish Divergence) -( 14RSI 0 0 * B , LL A ! , !(B 5& Modified Stochastic 59 7 A

B: '? 7 7; %E (Super Bullish) B 59 7 A

' %: 7. SET Weekly: Pattern Bar Chart & - 0 %! A 0 ( $ ! # @ & ! Indicators (MACD, 14RSI, Modified Stochastic) % VV 4 &

Bullish Convergence ' % & # Indicators 3 & %: , '? VV 4 A 1 % VV 4 &

%

ËÅѧ¨Ò¡Â×¹à˹×Í 850 ¨Ø´ä´Œ SET Index ¡ÓÅѧ·´Êͺ á¹ÇµŒÒ¹ 870-880 ¨Ø´ ‘¶ŒÒ¼‹Ò¹ä´Œ’ ¨ÐÇÔ§è ä»ËÒá¹ÇµŒÒ¹ ¶Ñ´ä»ºÃÔàdz 900-915 áÅÐ 920-925 ¨Ø´ µÒÁÅӴѺ 7; % # ' 4 A 7 # '% 1 A &5 SET

' &7; %: 5& SET # & : 880, 900, 915 - 920 % 8% $ L ( 1 ( , ] )& @ 0 !% ( &

, ( &

1

B ( B -( ( %& !)& @ ?+ (

@

Mission CEO 321

9 - 15 2553

.

! " ! # !$% ! !% ! 2.5 & ' %( ) $* !$% ! !% + , 3 - ' %(

! / 0 2.75 - ' %(

*1 % 0 200-300 %

%% ' & 8,000-9,000 %

-% ; * < 2555 *

# ! !% (GIM) ?% < @

5.50 %% '( ' % #A

@$ ?% < @

75-80 %% '( ' % $ - " %! $

* B( 3 # < @ ! # ! B( 1 -% B( 2

! ! $ ! .

D + 0( ! B < % EF H ( ( & -( 1& ( "( , ( %# % ! B !;( < % - % 0 ( & "

# # + ! 4 # ,

8 # * * < @ ! % 0

100 % @ + K ! ! ! ! ( 0 ! # ! !(

* L B( % 1 @ -%

N < @ + , 20 @ % 0 B ) ( @ ;!)'"

2010 29 !. .-17 . . @ B ) ( @ 40 #

1 + # B 30% , B A 450 %

! " ! ! ! .# . . $ . % & ' B( 2/2553 B 3,090 % !$B 0 502 % " ! ! ; + # @

* B( 2 B -! " ! %0 + +% + 9- 1 Q ( E 1) -% %0 + %%' - $* !

B , B ( R $ *

6 & B !! # ! 4,400 % , 46% ! R @ < 9,600 % A @ B( 2 Backlog A 13,740 %

-%

! # 2,260 % , 16,000 % )

* < @ -% <K B

% ( & ' )

! !

. *+ ' , !$% % %& @ + '(% 0 %& % ! % -% 0 Core Bussiness - (; ( #A !! K & 0 * L -%

! $B !+; -! B# * B ! <

! # @ ,

$ 0 ! " ' B -

/ 0 B % ! 70%

8. SET Weekly: ?% %&

EMA 3 week = 858, EMA 5 week = 845 0 , 10 week = 822 0 , 25 week = 784 0 , 75 week = 714 0 , 200 week = 681 0 ( %$ ) SET Weekly &

& ?% EMA week B !0 , / !

9. Stock Focus '% 1 A

1 A '% 1 # , :& TRUE, IVL, BTS, JAS, LOXLEY, ESSO, TMB, SCB, BBL, NWR, TWZ, CCP, BMCL '? : 5& 1: 7 %91V5 & A , E 5

# :&5 D , A 2 5 A, $ A 8 x & $# :&

10. 0 -#; 0 N (% 0 -#; 32.04 / %% ') - K

0 B % # B ( & - # (% 0 % !;( ' ( @ ( ( 1 ( )&@ 0 ( & B *

2,000-5,000 % B & B - (

$ L 900 0 , - ( ( -% 915, 924 - 925 0 ( %$ 0 N )& @ ( @$ ?+ ; #

( 0 ( &

B B: 1

65 # & : 5 924-925 % %:

'? V V 4 A 91V5 # & : 91V5 975 - 980 % 0A?0 % ! ( B( B )

0 4 : 5 (; 0! ', ', ( ',

', 17 - 21 !. . 2553 % 8.30 - 17.00 . 0! " + ' $ 02-646-9652-3

Soft Ware Park 1 @ 3 !!

! K $

! A' -% ' ! B( B )

0 1, 2, 3 0A?0

28 - 31 2553 @ (4 ) ' ! * * ( (

081-441-3638

! 0 ! B%EV -% 0 ! B%EV A 20% $ D + % ! ! < 2553 B ( "( A 33% -%

!$B * < 2554 ) 0 ! '

' 1

- / 0 1 2

.

3 - % + ! (K0 ! ! ( !# @ 1

0 ! $ ; " W!! $ ; # ( ! $ ; & ! !% 0

-B )' !!

@ % ! & % (D AX' # 0K 0 -% #A

@ ! + ( !% 0

( '- ' 1-2 +& # K& 0 *

$* B Y B " 'Y " ?+ !% 0 -1 -#; -% 1 !

+ # @

B # 0 * & . . < 2554 < @ ( @ R B 2,100 %

2& 2

! ! ! * L 2

<- !

1& ( "(! 8% 1 < % - "

1& ( "( ( D Z! E FH ( $* , B B 1& #

( "( ! R ( @ B 12% 1& ( "(B < @ !

1& 1 )& @ K (' # ( B ! ! A'B - !# < ( "( 11.3% ! ( @ R B 5-10% -( K ! A'#A

@ $* 1& 1& 1 )& @ @ < ( "( K 15-20% "

1& 1 )& @ < @ + # @ , 73-75% ! 71% !4 ! ! ! * L 2

R ! # ( # 1& B 5% - ! EF H ( Z! 1 !# @ #A * 1 - !# < 1& # ( B K 2.7% -( !- "

* 1 % # < $* 1& 1& #

( "(B !! R ( @ B ) < @ ! A' Z! ( "( B 6% !D Z! "%!-% - " ! ! # ( B ! % ( & & ! ! ! 2

& R % 1& < @ !! 1 - %

& ( "(! 10% +& @ Z + " ( 5-6% & !* <- !

1& # ( B ! % 1& 0 B -% ! 9 & %

< % 0 # 1& D !1 1 ! ! " ! # * L " ! B # -#; K !1 Z ! % (B ( $ ; + - % / 0 K& ( $! 3% ! * L !% 0 % ! 0 ! 2 4 ( @ R 0!

1& ; " *

3 <# ( @ R Z

1& + # @ , 3 - %

! % (% 1.4 % % & - ! (%

A 20% ! / 0 + '( 1.5 - % & A 10% * < ( @ @ R 0 ! ; !$B A 5,600 %

,

20% # B # ) - "

( B

( + # @ , 30% # B % . &5 4 ! ! $ ! . #& K - " 0 ! 0#D AX'* < % @ " ! ( "( " !! <- ! & ! , High Season # 0 !

D @ " ?+ * B( 4/2553 K& ,

B( 0 # < @ @* B( 3/2553 ( ! % (D AX'* ! 7-8 0 %* @ < @ ! % (D AX'* 15 0

(% !% - " ( "( #A % ! ! @ < 2553 * B # ( 10-15% ! <!

$B 204 %

μ√–°Ÿ≈ ù™‘π∏√√¡¡‘μ√åû ¬Õ¡‡ªî¥∑“ß≈¥ —¥ à«π Àâÿ𠇙‘≠π—°≈ß∑ÿπ ¥—°Õπ“§μÀâÿπ KSL ∑’®Ë – ù©“¬· ßû ¿“¬„π “¡ªï¢“â ßÀπâ“...ªïπ§È’ “¥ √“¬‰¥â‚μ 15% ·μà°”‰√ √à«ß 20-30%

.

“ ”

KSL

! "# $ % 3 & ' ( ) 100% + ,- . ! /$ % BizWeek 2 ) . +' ') 2/2553 % . 7 30 8 +' $% 101.39 !

“;.!; !” ') . & 7 283.28 ! " ( . 6 > +' $% 303.19 !

696.84

! / ( 645 !

' ( @.

7 @ +)

) .

#7

@ +)

) # #.

7

¶¹¹¹Ñ¡Å§·Ø¹

Çѹ·Õè 9 ÊÔ§ËÒ¤Á 2553

"

G +' /. “ ; DAX D” + ! % 8 ) % J> - -

.

' 7 @ D ( 20 J )D

@

) 12-13 J )D ") .

@ ! / ' 2 27 J )D " ( " . (' 2 35 J )D ) %

" ( , .

“ ”2 ' ' ! # ' " .

>7

- +) "

) .

7 + C ! / 7 /%7

% ! )7+ . @7 '. / "@ 50% . ) ' 2> ! 7 ( Q /, E

20% 70% / () >7 "# $ % !# , . ' ) . 7#

X- 8) G!# # %) ' )7+ . ]

# %) G +' ' 2 ] E “ > 7 U @ # ' " .

' %Q

( %7 ! )%” > " . @. ) +)

& + , .

Q 7 + % @. )

. 2 ( Q />7 ! . 2 @. )

. ( % . ) . . ( , 7 23 ) .

7

( % 7 22 ) ( ! ! @

+) @ . . , ( ! 7 , ") X

- @> 8) '

2 G! 7 . ' ) 7 ) / ( C /

Q 7 " '

>

' G ) " . ' . & 2553-2554 ' G ( ! /%7 7 " ) > ( N 10-15%

7 % 7 ' ! ' .

)%! ) “ + /" " , ?

F ( > " 15%

! " #$%

& 20-30% ( ) * + $# ) ,/ ” + !"# /%7 @ %

) ' />7 !

A 7 + C ! / " ( " 7 . ' . D " D E " ' " . + E % $% " C / % & 2 # , E % $% (' % 1,500

! ( +' @> C ( ! % ,

) & 2554 G ( /%7

! @@ 7.' (PO) + . 155

/ . D" DE 7 “( ) $# ( , $#

( +

" 1.5 $

# 7 % 8

) 9+ ( # 10% + $, ( // / : 30% ! ( , " ”

) # 2 @.

KSL / (! % 8 " # " / 3 & 7 E . ( + (' @) ( $ % >7 > +) ' " ) $ $ E “ ” " ) ' @)

‘¹éÓμÒŢ͹ᡋ ¹ ’ Âؤ·Í§μŒÍ§ÃÍ

" ( # % ) 'AA] + # % ) 90 (. ))D

^ " ('! " _ @ .

E % 4,000 ! @

@ . ") ' " - 7 `

. . 20-30% “ ) " () #

)%

% 7 ". EIA C

1 & @

E .

& 2 %7 # %) +) ' ” X ! ! % 8 D G ) "E D + )

( Q 6% & J 7 , 7 8% @ .

@ 7 & (E% D G ) "E D ! ' "# C

5 &

>7 " % @ >7 # %)' )G + (E .

D G)"E D /% 7 10% ! ( , X ! , 7 3 > 4 “ < $# $) ( B / 3 C ( 9(,

/ ! , 100%

, 4 ) C : 8 ) ( /9! /" $, > /” + , - !

U . @ ) ) '

7! %8 +$ % 8) J 7 @.

# #. , ' @ 7

ND

@) ' ' ) 7 . G' + ,- ! . ! 7

Í‹ÒàÅ×Í¡à´Ô¹·Ò§ÅÑ´ ¶ŒÒà´Ô¹·Ò§¶Ù¡ ¤Ø³¨Ð´Õ¢¹éÖ àÃ×Íè Âæ

ª‹Ç§ 3 »‚¹éÕ ‘ŧ·Ø¹ÁÒ¡-»˜¹¼Å¹ŒÍÂ’ / ( D ") G (' % . 2 $ %

+ “'! / )% ” J 7 ' ) (" 7

E / .

“ 'AA] ” 7 ( / +) $ % 7 . > 7 “ +) ' D % "@ 8-10% ") $ % 'AA] ' 2 20% 30% " ( '! / )% , 2 50% ' @ !

' " ' (") +' , ” "# )%! )

@) + ,- ! . ! % 8 /%7 )% " #

+) " 7 + C . (/ . # )% @ . ! " . ( + ! 24,000 ) ) . > 3 ) ) & ! /> 7 , 1 " ' ") A " ( %7 7 + # %) 50% 2 @ A

¸.·ÔÊâ¡Œ ¤Ç§á¢¹áÁ‹à» ´ºÑ−ªÕÃºÑ á¤ªâº¹ÑÊ 10%

! , 2.50% ) & M 25 > ) ! , 4.50% ) & " (M 37 > ) ! , 5.00% ) & ! 6 > # ,M %

2 ! -E % M ( + Step Plus / + . % )7+ 10,000 !

' " ( ! E % M ( / D /> 7 ! !

6 > !2

( /% 7 )% .1333

KS The Great Investor ͺÃÁ¡Ñº 8 ¼ŒàÙ ªÕÂè ǪÒ−ËŒ¹Ø

@ + ! % 8

@ . +@ - !

! % @.

7 7 #

)

. ! )% ) "#

% '

@ ) !

A !

C

+ !# ) !" % X # 7 , ( ! )7+ / 1-2% + ,- ! .

E . & )

( ") 2 ' ! %8 G (' )%! )

#2 , > G / ( ' ('

U " . > 7 ) . G (' .

G! 7 . “ @

@ , 15 ! ) G

/ @. E>7 . ('

@ @ ' " .

@) > 7 % 7 " .

"# X # 7@% '. ( N 0.50 ! ) ”

iBank ¢ÂÒÂàÇÅÒÊÔ¹àª×Íè ÃÕä¿á¹¹« 150 $ @ % " ( Q' (ibank) ( ( .

@ % E> 7 'A" JD 150 2 ! % > 7 ' . 7 31 ) @ 2553 $ @ @% ) +' + ! % E> 7 /> 7 '2 2 7 , Q 2 > @> > 7 1 E+ ( % ) 1 &" & 7 1 ) +' 2.50% & 7 2 SPRL-2.0% " ( & 7 3 ' SPRL-1.25% . > 7 2 # E+ ( )% & 7 1 @% ) +' 2.00% & 7 2 SPRL-2.50% & 7 3 ' SPRL-1.50% X ! SPRL = 6.75% )% ) !2 ' 7

$ @ .7 ( Q > . 0-2650-6999

‘¡ÃاÈÃÕ Êàμç» ÍѾ 9 à´×͹ #2’ ´Í¡àºÕÂé ÊÙ§ÊØ´ 2.50%

$ @ % ) ! Q . " . E 7 /% Q8 “! " . !$ @ % ” / @. " @ N" >

@ G' 7 C / ) ! -E % M ( + C 8 24 > > 36 > ! , 2.25% / ! ! /% Q8 /% 7 10% ! ! N . 7 ! -E % 7 ) ") ! . % ' . ! ) / Dm / . ! %8 1- 31 .@. Q # , 7 !2

( /%7 )% ' 7 > ' ( E .% ) " ( " JG

" D " ( $ @ %

> . 0-2633-6000 ) 24 E .7 ! @ . E 7 JG ) D @ KS The Great Investor ! @ ) ") . 2 15 .@. 53 / ' @ ¸.¡Ãا෾ à§Ô¹½Ò¡»ÃÐ¨Ó Step Plus 18-37 ( !

ND..' @ !- E ..' @ )

à´×͹ G % $%y @ . ! ,) 7 (

@ N $ @ / ! /% Q8 % M ( + Step ! 8 # , E 7 .E -

/ . " E .

Plus ( ( .

M 18 > 25 > " ( 37 > )

@ m @ # ,E ( %Q 7 ( . % % ' 7 E ! "!! ! ' ( ( .

M 18 > ) ) / D KOSPI ( Q A !!

: ! " #$ @ '

, : # ' @ ) + +' C .(A ! , 7 D J +' 7 ' E # # ' E+ -

.

( E .

' M7 , E (

J> C .(A ! , < $# $, " + /* ) + ( #< $, $ " , 9! : ) ,/ / + / ( %7 7 ( ! !

7 ' ) . . 2 @

" ( . ( ! $ % @ N) ' , , > ") '

9 : @ N @% ' ! (

( !

C, %C @

, : " # ' @.

E 7 .E -

( . ( Q # %7 .

- ( Q % " ( "@

>7 ' 7 & # /%7 ( %7 G

( Q ( ! $, # / , / ) : ) $# + #& 9 " $, "( =" > $,/ (? / @ N'

2 +'

R ( ! % @.

7 (Venture Capitalist) 7 # ( ! @ N

2 ' 7' G' />7

# ' ' C, %C @ />7 ( @.

7 # ' ( Q" (@ % ( Q U ") 7 ' E " !

7 Q C / 2 @ N /> R 72, ) " ( C / Q 8R % C @ X ! @ N

2.%7 , (" -

( ! ' 9 : " .

@ N' 7 ' ' N . !. @7 N % 7 )

, : %7

' 7 ' !

7

E / @> @ N

2 >7 U' ) . .%E E / .

- >7 @ N

@ N) ' ) .

E Y 7 " , 2 @ N G) > % )% / E . . ' " .@ N G ) $# 9 #&$ $, 9 #& , ! + /* #& : $ , & ) ) 9 #& 9! + @ / 9 + #&> ! #& , ! , ! )

( , ( + ) $

$, #& 9$ " = $ 9 #& ) , / $ < #& / +

$ ) $# #& 7 ) " <

$ $, , 9 : ") ) ( .

8

> ! ) U ( Q !# , ! % @.

7 . @> ('

, : # ' @ % . # 8 # ' @ % . ( Q @% .

# 8 # @% . %7 7 + + . .

! %8 ! .

(BYD) + E . ( Q " %

, @ " @. + G ! %8 ! . ' !.%$ " X-

" ( Q " ( % />7 )

@ @ D! 7' 7 >

7 " . () /

. %) D

E / .

- %

. %) D' . " ") E> / % A J% ) ) 9 #& 9 %, ) $ /8 7 / ( > / = " , " 9 ) ) 7 " ) $# 8 (

) ) : # ? $, "

# (

#A/7 $, ) " / ) !% ) D >7 %7 ) Microsoft # ' @% .

( , . .

(' @ !@ ) ' > ! / () ' )

> !" .

! %8 ! .

"!! .

7 # @% .

.%$ 7' "/

G!/ 7 !

. %) D ( . E .

+ ! ( Q " ( %

") 7 . . @> . 8 E )% . > (" . # M, # ,

2 ! -E .' ) ") . - 15 ) @ 2553 !2

( /% 7 )% ' 7 $ @ Q $

.7 ( Q > KRUNGSRI Call Center 1572

ºÑμÃà¤Ã´ÔμàͪàÍÊºÕ«Õ á¨¡·Í§ÅÙ¡¤ŒÒºÑμÃãËÁ‹ ! ) @ %) E ! J . (" @ "/ " @ @+ 1 ! + !

E% 7 @ ! ) " (' ! )%) ") . - 31 % @ Q " ( E

# ! ) 400,000 !

C

2 > !") ' ! ) !% ) " ( E !)

> ( 5 @ )% ) 2 > !2 , /%7 )% > @ ! ) A . 1590 > www.hsbc.co.th

KBANK ÃѺªÓÃкÔÅ-àμÔÁà§Ô¹Á×Ͷ×Í ¿ÃÕ¤‹Ò¸ÃÃÁà¹ÕÂÁ $ @ Q $ ) ."@ - % M ( +/% Q8 “ Q )G / 9 > #2” ) ! , 2.50 % ) & > 7 1 - 3 ) ! 1 % ) & > 7 4 - 6 ) ! 1.50 % ) & " ( > 7 7 - 9 ) !

2.50 % ) & + . % M )7+ 50,000 ! $ @

! > % ! ! -E / D

$ @ % ' ) ."@ - “A !% A & ! K-Mobile Banking PLUS” , @ 7 +

E+ ( !% ) U > )% % @ Q / D > 2> # ! % $ @ ! > 2> K-Mobile Banking PLUS (' ! % @ $ @> . " (@

E

% ' ! % !E+ ( 7.' . C (@ $ , @ 7 E Q / D > 2> @ > " E ! % />7 ! E 7 ' ) ") .

2 31 $ . @ 2553 !2 , /%7 )% 7 0-28888888 03

8

Çѹ·Õè 9 ÊÔ§ËÒ¤Á 2553

Àâπÿ «—Ø®—°√∂â“Õ¬àŸ „π√Õ∫ ù¢“¢÷πÈ û ®–„Àâ º≈µÕ∫·∑πÕ¬à“ß ¡À“»“≈ ·¡â·µà ù™â“ßû °Á ù∫‘πû ‰¥â À≈—ß«‘°ƒµ‘ Àâÿπ¬“π¬πµå ∑àÕ߇∑’ˬ« Õ —ßÀ“√‘¡∑√—æ¬å ®–√’‡∑‘√åπ‡ ¡Õ

“ ” . < X <

$ ! " #

< X @

$

! %& D Y

( “ < X ” ! % & "

$ .

V ( $ . ( ' .

( (

6 , $ ) ,

“ ” ,

)

) (

$ , , " ( !

Capital Gain ( ,

) + “

” Z ; + #( “ ” “! ( " ' !( $ Z ; " ,

(, )

)&

XD (; 6% ! ( . Z ; ) !

Z ( ")& “ ”

“ ” (, ) (,

<

( . / ! $( , Z ;

àÊŒ¹·Ò§Ê‹ÃÙ ÍŒ ÂŌҹ‘¹¾.ºÓÃا ÈÃÕ§Ò¹’

àÅ‹¹ËŒ¹Ø ‘Çѯ¨Ñ¡Ã-¢Ò¢Ö¹é ’ ªŒÒ§¡çº¹Ô ä´Œ 7 ! ) & ” ( $ ( )

, $ < “8 ” " $)&

! 7& Fair Value (

, ) Over ! . " .,

+ # D/ $ ! $ ( "7 , ! !

Q ,

! , 6

“ * !70 1 8 ' 1 *$ ) $0 %* 6 *8 * *1*$% ' 5 % $0 ) :> 5 $= ( *1* $ ' ) 51 9%

$ )1 % .5 *”

"% ‘' ( ’ % ' “ ”

h " . h'

.. " & ( #. ) , * ( 5 )

( * 2549) ) #.

2 , ( $( " . 6 $

, $ A 5$= (IT) %& ) ) + , . , (Growth Stock) ( ! ! )

, $ ! , # ( ,

$ (PDI) %& + J (Cyclical Stock)

$

PDI #( , $( “ *! 0 = % 1+ 5 9 7 % ' J 6 . S 5 *) )7

1 * 6 9 51 * ” # ) * ( 6 )

< * 2550 , $ .

+ “) )& ” $ ( 608 $ "

)& ! 924 $ ( $

“ 6 ) * $0 ” ! 7

, $( $ $ ( "% !$ 4 , + Growth Stock " Cyclical Stock ; $ ( , ( %(#( ' (CPALL) # . ! ' (TNH) 1Z ' (TASCO) " X (PRIN)

, ( % ( 1 (CPALL) + , . , ( !$

, (TNH, TASCO, PRIN) + J ( ,

<6 “8 8/ = ” “; # . # 6

# . ! ' + . / ( $( , $6! $6 ! (#( $' !

(STPI) ( $( , $ < )

4 ,

STPI #( , $( ( ”

*" STPI + # , -$ . , < $ 7&

$ , $ # . ( #( $' ! (STPI) ) “ $0 % +” ' ! F $ + ; 6 ( “ . ' ” # V6 < ! . / ( . $ * &U ! F $ + 6 . $! ! 5 ! F $ +

) ! " & . /

" ( $ #.

STPI ( (

! "# # "

$ %& ' $ $( $ ( $ )& * 2548-2549 + # , .. / CLOUGH ( 1) , ( .

(Piping Fabrication) "

" .

6 (Process Module) %& ( ' 6 7 !$ ( , . ,

" $$ “; $6 ) < , ' , ( .

STPI !$ Module 6

12,000 . @# " !

$

$ . * " 2,000-3,000

. , ' 10% , D

, ! ( 6

! )& + $() ; ”

( STPI + J # " .

K , ( %& ,

, 6 < ) )& # "

# )& , , * 2546 $6 Q

, . (PTT) ! ' (TOP) 7& . / # ( !

# # "! ( ' , ' “; !

STPI 7& 200% , ! ) < * , 7 " V # , $< * 2550 %& . )& 26%” # 7& * 2551 W, % .!# ' , $ .,

! ,

$ 6 $ 886 $

, $ 380 $ , STPI

$ $( 7 !$ ' '1 ( * 7

“ !) ! = ” * ( ! #

.

"V # , $ (, $ .

50% )

STPI ( ! + . + ! % .6 h' ]$

%' ( (SAT) "! , '

!11Y (STANLY) (

. $

W, “; , $,

SAT , $#

16 . , , $ 3.26 . ) ! % ! (

5-6 .

, (

)& 20 . $

( ! , !$ ( ”

, (

,' # "

( $ W, % & "

Q 12 *

7 ,' . ( " " . ( $

(

(# . . / ( ) ) SAT . STANLY % ' * +

B A ) 5 60% 9 1*' )

6 ! = 1 . Y *$ ROE % 20% 1 S ,' $0 81 8 *1 + * 6*$% $= + % 1 . *1 S 6U 1+ 9 J 8 8/= *$ % $= 51 *$

. *1* $ F %

STANLY + , $!1 7 ,' 60% "!1 7 , '!% ' 90% " ( ! " D # . * (2551) 7. } () 7& , ,

) $ $ , ! , ' !11Y ( ! ( + “ ! 9 %*1 + ! ” ( $( “ , (

, $ ( 45.25 . , ; % (

80 . # ", )

STPI !

D /~ 1m q , ( ! . ”

'

5

$' * 65

<

" ! ( $

$# $ " + )

. , ! Q ( !

* 2546 $6 STANLY ! , ,

6 . , # , # '

! 7& 200 .

7& $ PSL # , # ' , ,

2.5 . ! 7& 50 .

)& ! 20 W,

$ “# $” ! !$ .

# '! # " $

" " .!

,'

, #( $ # "

$ , ( 6 %& ! , . h . ,)

Growth Stock , ( ,( , )( ! , W/`( < .

J ! !$ " Cyclical Stock ( ( "!$ , , $6< $ ( + ) )&

“% ' J *7 0 U/ 8 * !

!$ 5 ' 8 * 0 1 "5 9%F1* )1) = $ ) = 51 6 *1 *

” 7 7& # ',< Z . h .

, ( ( 6 8 , 7 $6< ., $ # '

7 SAT $ # ,

, < X ( $< # ',, ( +

< ( ( # .

; 6 ) D # ' .

+ ' ,. $ . $' () ! . # " + ( )

. ) #..

< “ ” , + “ . ”

%* $ ) 6% % ' %*7 , 5 5

* ) *! 1 5 6 * 6 9% ) * $ ( , ) Q

, ), Q (, $6 Z () $! !$ <

" ' “, * 3 ” ) . / "; .6 , < $( , ;. 6 () < . 76 . .,. / " “! % ” ")& ! ( $ " $

! < )

.

< " ( ( “

` ”

! (TR)

;6 ) $ , Z ; 10% ) !

# "; 67 < X $( !

. Z ; < !

, $ ' $ , $ # ' ! @ Q # ( " , $ “ 3 ) 1 ” ( ( ! ! " , Z ; Q ,

# ' ( ,' $ , ( (CEI) # $ )

Z ;

" 2 . ( ! , “. $( ”

7 6 $ 6-7 . !

20 .

,

, ; 6.

6

" 76 $ ' 6

< X

6 ( 2 . = %* $ = 1 ) 6% % ' 5 + 7= 9 9% $Y 6 : $05 * ' , * 1

. , $

( #.. . “$6 ” 7 + ' . 1 1,,' ) "! < $ ( , "<

X . + , Q

,

7 $ " .. “ (! ” ( 6 , ') , ( !

“

Under Value

10%

50 ! ! " #$" $

& $$" ' & ”

V < 1 * * ” < & * ● %( “ ! “ 6 ' 6 , ”' .

( !$ “ 0 * 8/= ” , & $ ” # “) ( “ ” $ ” , ( ' “ 5 A 5$= ”

$ “ = >” . / " ) % 49% ( !$ , . , 10% ,

Y

<

39 $' " h 2,000

● “ . ” .

%

“ = ●

X ! ( %( 2” < ; ,

“ % ' 4 ! ! ' , ” !11Y 1,087 " , ,'

“ ! & $ “ 5 $ ” (7 ” . . / 76 “ 5 ” + # D/ 6 15% $ "!$ ) , “ 5 * 3” < ! < ) “,' 9%*1” ( Q 6 * ( . , "%

, ( !

"76 “ ) % ' ” Q ( 10% )h" ( 6< ) ,

"!$

) ! < “ * ” “ ) ” Z . 7 “ = 2”

% ) “2-3 5 ) ” + $ 25% # “ . )” ● " 1 $ . ( ● “ * = 5 = ” 20 . “ .* $” < ;. 6 < “ $0 5 ! ” K$D6 ' )V # “!$ 5 L*” ( " " $ $ “ :A B')” # “ * ” 7. h ' ( ' 7 $ “ . ) * ”+ " . h' / "1mq 16 “ + M ” < 6 ..

30 * " " ( 2-7 #. . “:;< :+3+* !$ 5” )h" ( V # “,' 2553 ")& “ ) ! ” “ $ 0

5 ” ( “ 1 ”

“ $ ' 1 ” 6

60

.

● “ .* $ )” K$ '1 ( 3 “ :) ” < .

400

. , 6 ( 7., ' . # ( 360 ! # ( $ 900 ! . < “ '* D A ” ) ! .

$ !$ * " h 100 .

● $ " “ ., ( ” , $

% , “ & 5 5 5 ' ” V “ . 6 5 5 ' ” + “ !+ F & ” $ .

.$6 ( . “ + ” "!$ . “ *$” < , “ + 1 ! 5 ” < ● “ ! 0

) 5 = ” ; ,

. “!1 11” K$ 3

< !$ “I$ ) ) 1' 9%*1” “: ) * 8 J + 6 & F ” " “4-4-2 $ $ 0 * ' , :' 5 ”

D ( 2 . . + , ! , $, !$

¶Í´àÊ×Íé ¡Òǹ -ËÙ¿§˜ ...¡ŒÒÇÊ‹Ù ‘à«Õ¹ÇÕäÍ’

- / 0* +... # .5 0* , #7 " *."$ 8 + * #9 ( + " ! (! $ ,

, ) ( ,

, , * 2549 # ",

. )

6 < %&

7! Company Visit " " ; 67 !$ )& )h" $( ,

< 6 Q 3 !$ )

( < # “5 = **$ % ' 7 * 5 *$ 9 6 e 15 )'

: 1 U 5 = )1 9! 1 51 > 1.5 U

*1) % * > 6 5% . 1 +

8 . !70 9 6 ' > * 1 = * 5 ” ( , " )

( 6

) 6 .

(

“% ' 5 $= S Turnaround Stock + % 1 > $= 6 5 32% 69 $ 5 > 6 5 20% ' > )1 $/ $* 5 + 1 $= 1”

" ' .. " & "#.

D # ' 7 + ) 1 1m Z . + ) + $) # , ' , . , 3-4 ) ($(#( , $ ' , .. $ , $ , , . $ . $' ,, $ # < , ! ( (

. / ( ( )

" D# $ ( , ( "

, ( (# ', < X + 7 ,'

$ $( )& 7& 50% , # "

7 ,' .

( W, ( X# ~

( !

< ( ! ( * !$

!11Y "

h6 V " )

! # & # )

( $ $( )h" ( , #& ) ( $ +

!$ . " ' .!%,' ( " .

( $6 " $

Z . $ 6 <

100% < , ; "!

!

X# ( ( "

"

+

$( !$ " ( !$

" , ) < < “)' * ” .

< ) < D& /

6 < Q !$ ! ..! ( 6 ,

) < # 6 ', 3-4 Q

# " " < $ “ - V” .( $. “ ”6 ( "!$ . “ *$ ) * + . * ' % ) * )+ 7 0 ) F $ 0 ' 1 *9! U/ 5 > f *1 1 ' 1 * 6 1 Y 8 9% ) 1 Y 9! &/ 9% * ”

h .

7& , ( # ', , . ,)& " ! 10% < $(, . 10% , ( ,

# ',< , (7 ,

# .

6 , < ( , ! !$ ( ! ( < X ( $, (

< .

6 Q $ @# " “ &/ ”

$

. < < . " $ ( " +

( , “ 1 5 * 9! ! $ 5 * F! 5 *!7 0 $0 .

9!

9! 9 . A5 !$ 5 % 7 , * . *1 $ 50 1 , * . *1 $ ' .) 7

)1 $= .*)$ * '8” #..

K$

.

1 5 ” ( ,, ● ()

“ $ U $ 5 ” , () “

” . “ 6 , g & $ ' ” ( . , ( ) ( “* .55 = ” “ .) $0 B ' ” . !" " 321 # $ “ . $:h ” , ( ' , ' ( 9-15 2553 ● ]< X X “

! ” 2 # " $ “ " #$ % ” " “ $ -&' ( ) ” ! .

X “*+ , )” ' ( 9 53 ( # , ( “ !.)” ! . # ( “% /0 ” 7&

PRIN ( “

$” ● ,( $ “% 1' * 2 ” ' , $ $ & “ 3 4 ” ( . “ !

5 ”

“ 6, ” !

$ “*7 8 ”

“! . ' 9 ” ( )

“:; < ”

,

" "

.

( 31 ` 2553 ( ;

$ . / 6 "

# “% /0

. ..(1 K “ *0 6 57 = ” )&

( ' ,, , ( “ 1 5 *” (

● ( " ; 7 6 “

” 1Z $ “ $0 ! ” 5 F " D , ( . / “ % $=” $ # " “5 % $= 51 6 &” ( 3,000 . (

, , “ "5 5* ' ” , ( “%*

') *” , ` “ ” ! .. ( ) “! ”

● “ ! ” ) ! ( ( “ + 5 ” & “ % ' ” “ ” (JAS) " ! .

, ( ) ) “ ” # !$

Y

“5 9 ” )h" ( “ . & ” ) . CPN ! " + “ ” ● “ $0 ! ! ” ) (

1Y “ ' $ * - $ $ ” . ' 3 “ $ *$ $ ” “ & 5 ) ” 175

.

“, ) A ”

24,000 ( $ "