กรุงเทพธุรกิจ Bizweek

‘ẵàµÍÃÕè 3K’ ·ÒÂҷË¹Ø Êͧ..¢ÍÅØ7 Â!!

>3

>

¤Ô´ËÅѧàÅ¹Ê ÊØªÒ´Ò Àǹҹѹ· www.bangkokbiznews.com

˹ѧÊ×;ÔÁ¾ ¸ØáԨÃÒÂÊÑ»´ÒË ¡Ãا෾¸ØáԨ BizWeek : bizweek@nationgroup.com »‚·Õè 5 ©ºÑº·Õè 312 Çѹ·Õè 14 ÁԶعÒ¹ 2553

¶Í´ÃËÑÊ Êҧ˹Õ-é ÊÌҧ¸ØáԨ ¤ÔéǤªÒ ¨Ùà¹ÕÂà METICULOUS …must go on >5

“

” “ ” !

20 "# “ ! $ %&'” ( ! ) * +,- - $ . , 70 "# /

' .! + “ (” 1 * 3 4 + ( “%56 * +” “ '- . ” .! $ 4 ( ,- - -9 “ : ” ,

“ ' ; ; . < * ” 3

.!+ " .! ;> - - . Çѹà¾ç− á¡ŒÇÊ¡ØÅ + * + .! / - "&6 ? + ! ,-@ ' * +

2531 ! " # $ %# $ & '& % ( % 4 #' )%' ' $ * + ( " # , %* ! - .

, ) $ 70 / $ - . )%6 ( % .#( +' 8 + 9 & * ." .#( 9 " # 8 $ - : . - * # 7 : . . % 8 ' # )%

8' $ '& .#(% +( : # $ . # )% <

#& = $+ $ 8 , = > - -= ? &.# & *

."

8@( A B #& = $- > + $ = - -= , = " # ) $ ! 30 8 A B 8 > , ) - . * < > 8 * '. (

¹ÔÇÅؤ ‘»˜¹¡Ñ¹’ Power of Marketing à¾ÔÁè ¾ÅѧÊѧ¤Á

>4

$ 8' C 9 .#( $ '& $ ( ' % $)%' :% ' ,'&+ )%6 $ # .#( D + 9 " # = # $ / 2552 8@( $ 8 $ ' ? 9 & * ."

.#( #. - F - - - -= ! %' $ & A $B )= $ #$ +( " # )%' ' + ( ? $ & “

! "# $ %& ' % ! ()(” ! ! ! @ 8 " # A B+ )%'8' &# ' % ( ( " # ? . . +( - “ + +# ,- % , # . # $ /

0 % $!% / $1

0 2 $ ” A B $ :.#( $ +( %* - " # ' “8$ ” )%' # $ . # 8 ># +) -

) = 2 / , .#( ! - ! ' " # 8' & + # $ . # $ . '+ “

” ? 3

>>

Jamie Oliver ¾‹Í¤ÃÑÇà»ÅÕÂè ¹âÅ¡ >2

9 à˵ؼÅ..½ÃÑ§è ·Ô§é ËŒ¹Ø ¡Ç‹Ò 5 ËÁ×¹è Ōҹ

·ÓäÁ ! SET Index ¶Ö§ äÁ‹Å§ (ÁÒ¡)

1 !

1 "# "$ !" % ! $ " $& $ "# # $ ' )( *( "$ $'+ '+, " # # +('+-! ' $ !( . - "# "$ $ / $ % # $

'

% 0 2 - "%"0 # 3 $'0 " '/ - 5 2 0 + " !$4 % - " >> 8

2

2

Ă&#x2021;Ă&#x2018;š¡Ă&#x2022;è 14 Ă Ă&#x201D;œšĂ&#x2DC; Ă&#x2019;Ă&#x201A;š 2553

>> 1

Ă Ă&#x2C6;Ă&#x192;Ă&#x2030;°Ă&#x2019; ¡Ă&#x2021;Ă&#x2022;Ă&#x160;šĂ&#x201D; psd@sansiri.com

Jamie Oliver žâ&#x20AC;šĂ?¤Ă&#x192;Ă&#x2018;Ă&#x2021;Ă ÂťĂ&#x2026;Ă&#x2022;Ă&#x201A;è šâĂ&#x2026;ÂĄ ! " # $ %" & " '! () ! * +

0 9 % ' 2-3 : Gordon Ramsey & ) ! Hells Kitchen ? )' 8 0

0 - ? ' & & & - ' / & ) ) % 8 % & +, $ - Jamie Oliver - * )!)) The Naked Chef 7 !) / <3 .% % $ . . % / & 7 !)"& / 3 1990 ) $ Jamie + - % & 0 7 ' 0 - " / " & 8 passion - / + Jamie -0 > - 7 0 & & -0 7 I %& 0 9 9 * T7 *T 9 7 + "+ " : "+ + " !& & -0

+ - & - & 9 -

0 9 + :+> : -0 7 B % . # 1 & . ) !" 1%") + ) . celebrity chef 0- & ) 1 % $ # %

& # ! $) ) )! #) 1%") " : 15 Foundation ! " / &8 / " / " 5 2002 % 7 -0 = ? VX 0 7 & ' - 0 4 0 Jamie & )* + % ' ' ( ,

! - . /%

. ' ) *

+ / 0# & , 1). (+ 2

,+#+

( , + ). ( ' 3 4* ( /5 / *

/% $ ; ), . # # !) / <3!)"& : 2004 "- & Jamies School Dinner 6) $ ;8& ) + ) 1

/) % . % ) % !)1 %) & ), ) & $( B 0 .

1 %) # 5 ! $ - junk food 7 ) & -0 ? ' ' 0 & = ' & 0 7 = : !

-0 > / -0 & = 9 %' 7 Tony Blair M " & 1, / -0 Blair 7 " + 280 ! =I: -0 = H - 5 Jamie 9 & / & 0 M +

>- , . % 8 -0 : : 0 M H& & " ' H " ' = > / : Jamie Olivers Food Revolution = &

) ! = H ! Huntington - M West Virginia )8 9 : : = 7 3 / * +

" # 6,+#

- +

+7

(6 8/

+

' 9 5 ) 35 junk food ,+#" # + = 0 0 8 & 9 ' % %1"+ -0 7 0 9 & 8 & & & % : I % / 0 -0 / " Jamie ' -: - >9 9 = H ! 0 8 & & - community ? ' & 7 >

? -0 ? ' 9 ^ ' + = & Jamie = &8 / * & TED )8 * & + !- " . " ? ' : 9 - . 0 + 0 ).# 0#& %' ,

)* impact / ( ' ' Jamie " # . :; ).# 7" ) . , . ' / " # . TED Prize / < ' ,+#) 0 #& ' ) ' . ' ) . 3. /

= 12 (

0# & 1 )( ( 6 ( + ) ) ,+8 . ( * 6+ . 4 ). ( # ) 4,+# 4 / 7 # ":) @4

Claremont Gradute School

> 1 2+93 & 9 +0 0 7 9* " & " 7 - â&#x20AC;&#x153; 9 â&#x20AC;?

0 8 - + 9 0 ? - " 8 = = & -: I - ! : = 7 & H' ! % ? " 9

& % / - ) * + ! & ) 7 & + . 100 7 -0 + 9 8 = = & -: : -0 & 7 7 )8 â&#x20AC;&#x153; % # !) & ( # $ 1"

& ) ! +, $ )#% . * $ $ ) # # ) $ !) !)

#/ % )â&#x20AC;?

9 % / 1 2+ 3 9 & -: - +0 " 7 9 " 7 + & 7 %K 9 I' " 0 9 : + " + 0! 2-3 / 0 9 & : 0 " :7

9 = 9 " + + " 0 - % 9 9 & 27 + 9 + 9 5 # !" #' 0# ( Attraction

( 7 : ! ;& 0- , $) . $ .

% < '# = & ! $ $ ; ) -

!) & ( &)

! 6) !* ) ' " !0 / 0 9 (% H- I' I+ " 0 8 - = % 9 ) * + ! " 7 - & " 7 ' ' " 1 2+ 3 ) * + ! " -: 7 & - / % 8 - + = & K K 2 % ) : ? " 0 ) * + ! - 0 - " ? ' + = I - M 0 ' 0 " 1 2+3 + ! * -0 ? ' & : = (% . : Egg Room + + + ! = & " !

â&#x20AC;&#x153; ) ) ! $ * 6)0# /3 & ! "& $&

- ) ) &

Egg Room .,) 0- 6 )

/*)% 0 0 )' ( .& & % !) / 1 % 2 ! ) /, 3 % " # # ! & - #) # # 1 .

- #) . + 4 ) % -

# ) $ % 5 $& 0 % % - ) 6) -) 7 . #) #') "- & "& % $ )! !

8 * . " & # â&#x20AC;? )/ * + ! Attraction -0 - : White World = & " ! & " ! & 0 9 + 0 & + 0!="& )8 & 0 ' -0 + & : 8 ' -0 9 " + 0 % 8 ? ' & : 9 0 8 " 7 %+ &8 / " " - & " F 490 " " 9 9 & 0 5

1 2+3 " 7 "

" / 9 H8 , & : 0 ' )8 9 ? " " F " & I %

> & +, " -0 ) * + ! 0 &' ? :' 9

¤Ă&#x201C;žâ&#x20AC;šĂ?Ă&#x160;Ă?š â&#x20AC;&#x2DC;ÂźĂ&#x201D;š ¤Ă&#x201D;Ă&#x2021;ĂŠ ¤ªĂ&#x2019;â&#x20AC;&#x2122;

70

! " â&#x20AC;&#x153;" â&#x20AC;? % " & ' (% % ) * + ! +, - ' . / " 0

& â&#x20AC;&#x153;

! " #â&#x20AC;?

1 2+ 3 2 5 & 5 3 & 0 % 7 &8 / 8 . & 0 " / " -0 & %+ %! ' &8/ 9 -: % - -0 ' . 9 8 / 9 500 0 '" 300 = 0 " 9 -0> & / . " 0 9 9 " / " 0 +0 27 + 7 % :

â&#x20AC;&#x153; â&#x20AC;? â&#x20AC;&#x153; â&#x20AC;? â&#x20AC;&#x153; !" " # â&#x20AC;? â&#x20AC;&#x153;$# %& % '( # %& ) $ â&#x20AC;? â&#x20AC;&#x153; ! #

! & * $ â&#x20AC;? â&#x20AC;&#x153; # %#

# %# â&#x20AC;? )+, + %, # %&

! % % - ) &) )(

. % - â&#x20AC;&#x153;$# %& ) %â&#x20AC;? +, $# . $) ) 0 / " â&#x20AC;&#x153; 7 % â&#x20AC;? ' â&#x20AC;&#x153; 7 ' â&#x20AC;? â&#x20AC;&#x153; â&#x20AC;? )8 1 2+3 + 9 â&#x20AC;&#x153; 7 % " % 7 20 5 & 9 7 ) " ' 7 " -0 ? : & : +" / . % 0 ( + ) " - , ( + ) B>0 9 ' 9 + 1"+ % : & 9 7 % % â&#x20AC;?/ " 0 + 0 8 ? + ' . C+ " + + "

27 + -: : "+ " â&#x20AC;&#x153; & ' -0> 7 %

0 7 & 0

8 " 3 " 4 0 7 % / ' .

7 + " % : - 9 9 -0 .

7 â&#x20AC;?

0 1 2+3 â&#x20AC;&#x153; % & ' '( â&#x20AC;?

9 " +0 â&#x20AC;&#x153; â&#x20AC;?

>9 9 - " & 1 2+3 ! + 20 5 " â&#x20AC;&#x153; 7â&#x20AC;? & % / k 2 - 7 :+ )8 1 2+3 0 9 -:

9 . â&#x20AC;&#x153;0& 8 & )

& $ 9, $ - ) 8 & ) & & # < #$ )7 & $% $) $) % )) 9 5 # , 0) ) 700800 $) & â&#x20AC;? + / 0 8 9 % 200-300 +, + 10 5 9

) , $ - . / 1/ 2 /

0 -/ 0 27 + 0 & 7 ) * + ! " * & + & 0 + 0 8 27 + % &8 / ( .) & " . - : â&#x20AC;&#x153; : 2 !â&#x20AC;? â&#x20AC;&#x153; 9 ? ^ 27 + & " % 7 0 7 % + 9 9 " =/ : ? % 7 â&#x20AC;? â&#x20AC;&#x153;9 H â&#x20AC;? 27 + & " + - % / M : + , : ' = 9 ' % ! ! = 9 H H> q7 8 ? -0 â&#x20AC;&#x153;Parferioâ&#x20AC;? â&#x20AC;&#x153;Sfreeâ&#x20AC;? + &8 / " + - â&#x20AC;&#x153; â&#x20AC;? 27 + 9 H & + 9 %

" 9 9 ? + 9 " / - 1 2+ 3 + % / -0 * B â&#x20AC;&#x153; 27 + . 7 " -0 " / - â&#x20AC;? % 9 H 27 +

. 7 " - + & 1 2+3 27 + -0 /" 7 9 / " ) 27 + &

â&#x20AC;&#x153; ' % " -: + 7 5-10 " & " -: + & " -0 + 9 & â&#x20AC;?

0

slow but sure

,' #

27 + & 1 2+ 3 + 0 - â&#x20AC;&#x153;: " : !â&#x20AC;? + " + 9 H 2 7 + 0 0 - 7 9 H> q7 â&#x20AC;&#x153; ) ; )M( * & "5$) ) )& )!

"5$)) . ) / 9, $ )! %& ) ) 0* $(% - % !" 6) : & & - ) â&#x20AC;? + 1 2+"3 + " + 90 0 & !) 8 ' ' !& " 7 1 2+ 3 0 8 9 % ! 27 + â&#x20AC;&#x153;?

0 " / " " / : iden-

¤ªĂ&#x2019; ÂşĂ&#x192;Ă&#x2019;à ¸Ă?Ă&#x192; ÂĄâ&#x20AC;šĂ?Ă&#x192;â&#x20AC;šĂ&#x2019;§ Ă&#x160;Ă&#x192;Ĺ&#x2019;Ă&#x2019;§¾Ă&#x2018;Ă&#x2021; tity brand " % ! 7 %' 9 ! â&#x20AC;?

Sfree ! ^ " 3 5 ) "!

Health and cafe & 0 7&I % 0 9& "

^ & - 0 % + 9 " " 1 2+ 3 + &

9 !2 7 + %+ % 0 ' -0 Stand alone 7 " ! % ! * += * (Parferio by Sfree) ) "! Creation dessert % / & 9 H 0 0 9 - â&#x20AC;&#x153; . one stop desert cafe - 0 150 ? + ' 7 - 9 0

" . 8 " -:

â&#x20AC;&#x153; â&#x20AC;? 9 9 " â&#x20AC;&#x153; %+ â&#x20AC;? & + 1 2+ 3 9 % %+ , -0 % / %+ " !

I , %/ ' 9 ) * + ! %' I , - 50 â&#x20AC;&#x153;B 3 6) # $ ; $)

'( # & % 1 % H0 B 3 ) 9, 6) 1 $!) ) $

! 6) * & .

9 5 # !) / ) )) 8 % & . % % 0 . ! 0& 6)$) 0* !) - ) & â&#x20AC;? % & 1 2+ 3 % + =( ) * + ! " -: % '?

3 5 (2550-2551-2552) % 1 2+ 3 " 0 = ) * + ! 0 / + - 5 2550 + 4,216.72 5 2551

4,089.64 5 2552

4,040.56 & - & 9 5 2550 ) * + ! 9 1,148.11 5 2551 1,373.41 5 2552 9 1,157.22 / ? " 3 5 ? ) * + ! 8 -' I & 7 " = 5 2550 & 7 333.03 5 2551 & 7 171.63 5 2552 ? & 7 19.19

& 0 â&#x20AC;?

1 2+ 3 9

+ & - 27 + 9 -:

. = (% 9 0 " ) I 7&I % -0 + ' â&#x20AC;&#x153; 9' 0 27 + â&#x20AC;?/ ^ " 27 + 9 9 27 + 0 9 & 8 + 1 2 3 / & 9 10 & " -: + 7 0 / - & & + % k " B 7 & - 0 % + *^ !% ! +" ) 0

& " / T 9 1 2+ 3 5 9

+ 9 " 0 % 27 + / & 0 8 8 9 ^ &

&8 / . : / & " * ( :+ ) )8 2,000

+ 0 0 -0 " 1 2+3 + 0 27 + 0 &

" ' 7 â&#x20AC;&#x153; 8 9/ ' ! +

. 9 9 + !-0> % 9 9 : : > 27 + 0 -0 " 0 0 â&#x20AC;? " & : ' % 9 H 1 2+ 3 9 8 27 + 0 = } & % ! !V B~ > q7

.

27 + 9 H " + ) !2 7 + -" â&#x20AC;&#x153; : 2 !â&#x20AC;? "

Çѹ·Õè 14 ÁÔ¶¹Ø Ò¹ 2553 ! " # $

BizWeek :

"% &" 18 2547

! " # !

: 1854 & - - / # -6 .) " - 10260 7.-3 ). 0-2338-3333 7.- - 0-2338-3947-8 E-mail : bizweek@nationgroup.com

¹Ñ¹ª¹¡ ÁÕÊÇØ Ãó

Õߧåª√–°Õ∫¢Õß ¿“æ∂à“¬∑’Ë≈ßμ—« ∑”„Àâ ¿“æ «¬ß“¡ Õߧå°√®–ª√– ∫§«“¡ ”‡√Á® —ߧ¡®– «¬ß“¡ §π∑ÿ° à«πμâÕ߉¥â√—∫ °“√¥Ÿ·≈ ‡æ√“–§‘¥‡™àππ—Èπ ÿ™“¥“ ¿«π“π—π∑å ®÷ߢ¬“¬¢Õ∫¢à“¬Àπâ“∑’Ë ¢Õ߇∏Õ ‰¡à‡æ’¬ß·§à‡ªìπ°√√¡°“√ ·≈–ª√–∏“π‡®â“Àπâ“∑’Ë ∫√‘À“√ ∫≈®. ∏π™“μ ·μà¬ß— ∑”„À⧫“¡√â∑Ÿ “ß °“√‡ß‘π·°à§π√Õ∫¢â“ß

B School

3

! 5 : -,9.

. ,# $ / ) 6 2!" 2!"/786 : /# 7+ % kteditor@nationgroup.com ) 6 ) ( : 1$#--4 $, / 6 benjawan_p@nationgroup.com ) 6 1 / : # +- $-01 , 6 pen@nationgroup.com ) 6 : $ -) 9 3- 6 .- artdi2005@yahoo.com (-1( ! 9; % < : .# 3 /,V 6-% . thaweesak@nationgroup.com

For Display Advertising 7.- 0-2338-3333 3155, 3136, 3157, 3161-2, 3173 '( )*)+ , " " $# 7.- 0-2338-3000 (customer@nationgroup.com) 5 ) 6 : 1$ 6 ), kanchana@nationgroup.com - 3385

¤Ô´¼‹Ò¹àÅ¹Ê ÊØªÒ´Ò Àǹҹѹ·

- ' $ # + #

+ # # . & '* ) 6+ / # 2 + # . 6 / . % -" ' " ' ' / - ' - 0 / + # , ! " " ' + ) " " ' 6 $ .

2 !"

-%. - !+ ! - -," - “( (! %) * %+ # ( %, % ! % -) $! ) ( /$% 0 1 2 ! 3” 6+ /

$%

/ # "# # $% / / & '* ) @ B

2 . ' - 7/' () %! # - - # “* ) 0/”

)- %+ 6+ / *# . ' - - # + % ,3 - -% #/ # 6+ / # + . $%& '* ) . /6

!+ )- % # 6 -% / ' " )- % -- + , “ ” " " ' - 4 !" / - ' - 0 / !

/ '# $ % - / & - 4 .

!" # # $%& ' () %* )

+, # )- %* )& ' "-

- '

- # .- $ / !" ' 0 /

. 1 , " ' 2 - + #'" " . 3 , +, # !" .

"- + * ) -# & .0 ) " +0 * ) /

2 ' /

The Top Secret - # - 0 . % 6 !"

!" # $ !

-- - -," - -,9 .

% $& ' ( )

* # ' - . / # . $ ' 2 "

$ 7 -/

- ' . ' # # $% / * ). #' The Top Secret 2 ' . . &0 !$ * ) ,/ %# '

2 - " )-%)6. 3 , ' - ) !" / -% * ). # / #'" #,.' 3 - C / !" " # )6. 3 - /. - 2 - # ) !"

2 - " 6 % . -&), 0$ !" "

/ . - 4%. )' ' . !" $-, / " D, , !+ 2 ) ' # + .

-% * )!" )- "-

- ' - /+ - “ !" - !$$%

+ / '# # ! 5 % # $-, ) / #. !" - 0 . # )6. 3 - , . !" .% 6 ) !" 0 /

2 , . # 2500 B 2 " ,/. " -%7'+ 0 6/$ - -," - #,.' 3 - , ' %)0/& $. + 4%. -,9. -& , 7 /

! !#" $! % # ” ' %' ' ! -%'%' # 7/'

: " '# $. + $% ,/ 1 ! 5 -,9. " .- )' $/ -

‘·Ö角 The Top Secret »ÃÐàÊÃÔ° ÈÃÕÍÌØ Òþ§È

¡ÃÐμŒ¹Ø μ‹ÍÁàμçÁ㨠, % &) , - & ! & -#$" ' - % , $ + # ( - !" ! -. )- % & -4

2 - . ' 0 " # # 6 - .

- '. & 0 -%. -% . ) ' / - ' $ & -4 . ), $ ', # ! " ) W1" () %" , . -$ # $ 2 . ' & # " -%"' / !+ $ ' -%$ $ . &0 / -% 4 -/0 6 - $ " #"

/ / - !$... #$% % - C !$ 0 ?

McKinsey & Company 0 ( - 0 , !

. #

)* $

$ % 12 . 34 5 363 6

, ' . " #" ' -& -% / #'

/ )# - !$ / # . !+ # "' / " - % - !$ . # $% 2 -0

, / "- 7 / - %" #" # !"1 $ /0 ! !$# $%!+ # , 2 #. -% 6 !" ) - . # 1 !$. $ % 0

/ ' $ - -#$ - - - # 1 % !$) 7/' McKinsey & Company ) # . 60% " # -!" . ! -0 /) - -% ,. , 0 $ & . /6 ! - - # 1 !$!" ) 4% / '# 52% " # 5>@ $ -% ,. , 0 $ & . /6 ! - - # 1 !$!" ) #, - -% 6 !$. . ^ # -!" 7 % - , / W$$ ' $ . ! + $ /0 ) &0 , / !$ 3 #, . !+ ' ', ' ' . + #' - / / McKinsey & Company . - 9 !"1 ' ' # -

#$! $ $-) 5 -)#$! 3 (! 5 ! # ( ? (! 5> @ , !"

!"

# ) . - / $% ' # W$$ ' 3 . . " # " /

!+ / . . / '` # ' % W$$ '. 3 1. ? ? % (-1( ! -3 9 ) # 67% " # + (. . .6 - % / / #' # $-, !$) -% ,. , ! -% 6 ) 0 $ & . /6 2. $" !?$ (-1( ! 63%

" # " " #" !" -/0 !$! & -.6 6 /, !$ W1" 6 -- . 0 . -% " #"

ËÒ¡ãËŒà»ÃÕº ¡Òö‹ÒÂÀÒ¾ ÁÕÍÐäÃËÅÒÂæ Í‹ҧ·Õèã¡ÅŒà¤Õ§¡Ñº §Ò¹´ŒÒ¹ºÃÔËÒà â´Â੾ÒСÒà ÇҧἹ·Õμè ÍŒ §·Ó

$% -& -% 6 % - # 1 !$ 0 / 0 $ & . /6 3. / $ 9B & 2 W$$ ' -% 6 !" ) ' . 6 .) /0/ ' # " 62% # - " ' ' -% ,. ,* )& 2 - - # 1 !$ / / 7/' () %! ' . / /- + # . / - " '!" . .

" # # " ' - / + #' / 2 1 . !"

-& -# ) f / 0 /0 ) ' / ' -% / $W $ '. /0# 2 - “$, l ” “ ”- , ) 5 - 2 " #" $%. ' -#,$' , !"

- . !$ " #" # !"1 !+ . 9%. ' ' ' '

+ -3 9 + # . " # " #" + 0 ' 13% /0 ! +,/ / 26% %. !"

0 - 0 # / . . 4 6 ' 20% McKinsey & Company ,95 # " 6 $ 2

)- %" #" # !"1 + # W$$ '. 1. /6 ! - # 1 !$) , , % , ... , " /

- " . $ -. " #" ' / !+ - -/0 - # 1 !$ &0 , / !$ )- % % ' !+ ) !+ . 9% %!+ # # !" , (C # !"1 2 , - !+ , $ !" ' "# )

# $% ,/$ " 6!/& # 2 #/ "- . .

)- %" #" . #

'+ ,

"- . 0 . $ % -, !+ $W $ '. ! -/0 )

', . ', / . . . ' / " 2 " #" ! /# !$ ... $ ,/ / ' %

= 1 % > 8 5 ?- @ 3 3 1 ) > 8 AA / 5 1 - - (1 Stanford University

.6 -#

! * * )*

+ , $

)*

+ )

%- )* +# " #

+ !

+ .

“& -& -

/ # -& !" ' /+ #, "- 2 / # '+ > " '& #

- -% # - $! -/0 ” / #'. 3 , . !" % -& 6+ / / - - 6 !"

- ' @A + ) "- - ' ! , . $ %+ # '' 64* )+ #, %

" / % 6+ / ' . " .

2 -," - - , # # + #' % ## -!+ , - , " 9 '4!" )#

" -%. #

&0 $ / ' 0! . ' '. !+ -& -# &

7/' -,' ' # + # , " 9 '4 - # - 0/ - , . " ' B

& '. /!"

- ' $ "# /

-. . ' #. . #- #/ . #- -- + , -% * )' &0 - !+ . . -," - 6+ / -, / #' .

2 .

6+ / ' # .6 # 1 .

2 . + / '# -% !

* ). # 1 -$ /* )" * )

) ' -% " # 1

. " - - ' / ' % -&$ /" . . / . ! 94%+ # - # %& #- . !" , / "- . . $ ' $ 0 " $ 2 $ ' , % . ), " ' . ) ), 3 '* ) " $ 2 ' $ '6 & 4G 9 '4 # C ' !0 " 0 -," - - $0 !+ “ ” -%/ # 1 % " !" ) -$% /

" “ ' ## 0 $% # " #" $%7 / 3 ' 0 '+ #'/ & 0

-, # # $%7 / ' - (% , 1 - 0$ #, . $%- 9

# !" / ” # $ % " 0 -& '* ) " ' B " 7 6+ / $%) & '-0 ,/ # / #' / #' " 6 - # .- $ #' # .

2 -

# ,/& . )

) !" / * ) -# . #'

Çѹ·Õè 14 ÁÔ¶¹Ø Ò¹ 2553

¤¹¢Í§¤ÇÒÁÊØ¢ )* & &! + , * -* ! ' !' ! $ ' $ ! * , $ I ! !

< ) #" ! - # # , " #" " )

)! , #$ # , < ) , *

" I ! !! ; " " * )! , #* ,#

6 " ) $ 0# # ?

, # #* ,#* ,#

! #"

' 5 # # ) I ! ! # " ; #" ! " J )! ! $!" # $ , #" #* ; 6 # K " ! 6

! # ! !

) I ! ! " "

# #" " " )' L , * “) ) ” “ ” & * 7 8 & * ! < ' # ; " " * )! ! 6 " # , * , < )! * #* # # ,! ,!" # )! " 5* 0# 0" # * )! 4 5* + 4 )' $

" ) , , # J , $ I ! " ,' ! #6 )' )

# )' #' ,' * ! , < )'

! , # M 6 # !5

# ( ; )

' ? "

!" ! , 0 )# ,' ! #

4 ; # * " !(' " 5* " ,! . 1* # $ , )' ! 0#0# * ! !5 0# M 6 # (; < @ 0 @!!

- # # " !(' , #

$ < < # ) " #

)! " )' $ 5 0 2 $ *9+ 0 # &- 0* & 4 0 $ ) - . # ! & ") - %# #

( 0 ) &

-

“' $ # / ” < ! #6 )' 0

# $)" $ ! "

#

0#0# # " , 4 $ # !5 $!

%# # 5& * ( 0 2 $ # ! ,' , $!* , 1 * " # # " !5 ) ! )!

)' # #

!5 # " ?

! #6 )'

) ?# ,!" , 7 " #* # ! " " ! ,' $ #' # # # )' ! 7 # $ $ !' ! 7:, ,! ,!" " ,' "

#' #6 )' " ! # $!

" " .# $ 2000 0#0# ! 4 " ' 200 7# !" " ,' * )! " )!

6 + 3

6 )" ! ! 8#

' 2,000 " " < # # '

0#0# " .# ,!" ! ! ,!" # 5-6 )" #* # " # ' ) * !

" ; < *0# $ #' #6 * ! < " 6 # #' )' < #' )! , #' * ! (; 8) )' " ! ! ?

5 ; # 3 " #'

! ! #6 )' # : 7# ! 7 6 # # ! " @!! < 0 6 6 # # , ) ' #* # # # " ; 6 # 7 "

#' < ! #6 )' # < 6 #6 ; #' #6 "

“0 !" # " 0 #6 5 ” #* # # #

“ 0 < ' Q # # 0 , ,

0#0# #

4 )' ! , ! $! 5

! "

< ! $ , ! ! # " R " 7 )! " ) ' ' ! # "

” )

! !9. #

" " " " ! < ",! 6 , @

! # , , ) )

! " ! #6 )' 0 )' “

! " # ” :#

! (**

- 5

' & / % / 0 ! '

) . % & $ ' & -")$ * # ! - ' 2 $ 2 $

2 $

$ 0&* 7 - 5$# ' /

ÀÒ¾ : ªÒ−³Ã§¤ ¾Ã´ÔÅ¡Ãѵ¹

Power of Marketing

à¾ÔÁè ¾Åѧ ‘»˜¹¡Ñ¹’ ‚©¡„À¡à√“â π çªíπ°—πé ‡ÀÁπ·≈â« „§√®–‡™◊ËÕ«à“ √â“π¥’‰´πå ÿ¥§Ÿ≈ ®–‡ªìπ√â“π¢“¬ ‘π§â“ ç¡◊Õ Õßé ®“°°“√√—∫∫√‘®“§ ‘ËߢÕ߇À≈◊Õ„™â À“∑ÿπ„ÀâπÕâ ߉¥â‡√’¬π ®“°°“√ ‡æ‘Ë¡æ≈—ß°“√µ≈“¥ —ߧ¡·Ààß°“√ ·∫àߪíπ°Á‡∫‘°∫“π à»ÃÁÈÔÃÔ Ä·ÑÂਵ¹ à¨ÃÔ−

( 0& $ - & ' (* + ")$ $ -. /

!

! " # $ “ " ” "

!'

(' )! " $ *+ *

, ! + * !!

- ! “ " ” # ! !.

, *

/ #' (' ' 0 ! 1 " ' 2 * !)"

2 *

3 ' , # # )! " ! 4 * ,

56 # " *+

78 ! ) , ! !!

- # "

,*9: ) , ! 5; < , “ ' ”

! ,9 * : ) 13 ? ! " ' " 5; # “!

7 ”

"

)! 4 " ! $!6 ! # # ! " ! " ! ! ; )' *0# @*! !' Social Enterprise

$#" < ! . “

”

! "#$

% & $ & ' () “(* + ” ")$"), - ./ ( 0 % ) ")$ $ 1 2 $ -. /

!!

7 ! ) .

"

! , 6# @ # !' ! " # )!

6# @ ! " ! , 5% $ ! * @

# * )!

!. 6 # ! ! , # ' 4 $

! " " ! $ 8# 2.4-2.5 '

. 2 "# “ +,) ” (! ! ( 0 * ) & ") -$ * ) " $ % 0& 3

) . # 13 ? ! " 0 !) 6 . !6 ; 4 @*! !5 #' 4 * !-; I ? 0 ; !

!)6 ,* )' !" !6 # , ( . ! )' !5 ) $ * !-; I

; ! $ ! # ! ' ! " " “ & &5 Social Enterprise *

& * &6 ," 7 +," &8 "

# 0 -

. .

- #

! " 0- 9, : 7 2, . * ( ”

) . # # ? #6 @ * )"T . * !-; I

" 4 " ! - ! 9 200-400 , (; < ! * ' * # 2,500 " .1- .6 $ !" "+ # " .1-3 $ !" ) 4 ) ? ! # ? # 7 ! " < $,"+ ) $#" * !") . 7

4 !

; )! " ! ! "

$#" 4 !

5 ; 100 , ?

)! 5 0 ")$ ' (* $ +

% +,) %

)! & ' 2 2 ' (

-. / & $ & ' (* + ")$ -. / 7 (5 .

' ) (' “")$ 8. 6 ” (! / " ! ! ) * !-; I )' ! 7 ! ! # , #' # $ (; $#" < + + " , 9

“ ! $ # U , 6 ; ,' ! ! ! " , ! )! + 0 $ !

ÊØ¢·Õáè ·Œ¨ÃÔ§¢Í§ªØÁª¹»¡Òà¡ÍÐ−Í !" # $ % & ! ' &(.

0

+ $ # $ : " "

!' ! ' 0

5; ,*9, # $ ; ! " , * (; ?

!' ! , # # " , :

! " , : $ " # 0 6 + " " ' " ,' # ! , * * , 6

# * " # 0# ! , ! + 5

' # " 5* ' ! # " " 5; 6 # 0# !

!(; (" , ' #6 #

! " ' ' $ 5

* “* ” (; < , ; , * ! ,!)6 5; , ! ' " # ,! ,!" # 6 ! #

' 6# #' < ,

, #' ) $ ! $

* 6! !7 ! "- . *+ *-# , 0 6 0 " "

# < # *

HH / *' 4 ) & - #

5 - 3 6 - # 5 2

# !9 " ) 0 6 + # ,

#6 # !

'

!(; -! 9 ! W " )!

#6 # ! ' !"

) * 0 # , * . # < ,$5 * #6 # #

; )6 : I 0 " ) , # # " $ # , 0 ! " ,$5 5; , * 0 ! 5; # * !.,# (;

!! " ! * $7 !"+ # , , * #

0 ! "

" , , ! < ! ) , ! " , ! + #

, * " !' , ! # , ! + $

;

: ) 0 "

" ! $ ! # $ " ) A / : # !" # # - #

0,

3 ( /

2 3 ' " # 5 ) ) & 0 &

'

$ 0 7

! "

!! ! * $ 0 6 + # , #

" 0 " " < ,!6 "

: I 5 # 6 # U ) #" , 0"

¼ŒãÙ Ë−Ë‹ ÅÒ¤¹·ÕÁè Õ ÅÙ¡ËÅÒ¹ä»àÃÂÕ ¹ã¹àÁ×ͧ ÁÕÍÒ¡ÒëÁÖ àÈÃÒŒ ã¹¢³Ð·Õè ºÒ§ÃÒ¦‹ÒµÑǵÒ à¾ÃÒÐàÊÕÂ㨷ÅèÕ ¡Ù ËÅÒ¹ ·Õäè »àÃÂÕ ¹ã¹àÁ×ͧ Ãѧà¡Õ¨¾Í‹ áÁá‹ µ‹§ªØ´ ª¹à¼Ò‹ ä»ËÒ

#" ! , ' ! $ :" ! * " )!

5 ,

+ ,

"

!

-; I " ! " , !$

/ % & $ & ' 2 " '!")$ * ( 0 ”6

* #" ! “ *+” “ ! # ” #"

! "

*

" " " 6# @ * )"T . ; $ #"

! # )' 6 U #

! ; 7 U ) )#" * 4

100 * ?

! , ' ! !

5 6 !

7 ! . " "

! $ !' ! )# . , , ! " " " (' ) .

< ! " < “!$ (**”

! ' )' ! " , ; “ " " " 6 )' < ! ! ) ' 56 !' J! ' ! !.

/ )! ! < 6# @V ” ' < ) . !6 “ + & , ” 7 !

6@ !!) , !' 5

4 )' / 7 , 5; ; " ! ! , # (' , ! “ ! " ! 6, )! # ! !" < ! !

! "+ ! , .

-6 . !, (; , , ! $ ! # ! " )" @.# )' , ! 6 ! " ! )

! # ” ) "#$ ! # 0

) & '$ " $ + 2 $ -. /

2.4-2.5 (& * ! % 3 (& * 2 $" A /

! # “ " ” 0 / ( . -6 . #

! ,!' )" @ !! " <

; ! , # . )! ! " 78 # # ,!; ; ; !57 . , " 7 8) , + J !. !. : ) " ; (' # . !

< ! $)#" ! # < *@ ! " , " + ! ; ! % &' # " " ( (

)! * * * )! ( "

#

+, "

- . / ) + (. ) !0 ! " 1 * - 0 % #

2 0, 0 #- 0

# < U 5* # ,

!"+ 0 6 $ # * !.,# # 8" J !

4 , ) ,' , * ! " * ; " !

4 # , #'

! ' , " 7 8) % &

' % -

% & ' ( 0& ( $ * SVN Awards 3 '

# ")$ * % # # ' / /- ( 0 % 1 ")$ ( " '% ' & -")$# 5 / -. / (;

! $ 0 @ ! ! 6

! $: ! ,!"

,' U 0

!

, * " "T @!! ,' 6 , :6 0 K @

! 7 . , ! +

!+ " # !6 @!!

$#"

! ! , ' !)6

: I 0 # ,#

" # # ' )6 : I " # ! * )' ' 6 < #" (; 9 " 5 # , $ !

# * !.,#

; ! ' ! 8" "

# * , $,"+ , $ ! ! , ; ' ! * #- 3 -0 ! - ! * ....

# # 2 %

5

Rich&Risk

Çѹ·Õè 14 ÁÔ¶¹Ø Ò¹ 2553

‡¡◊ËÕ∏ÿ√°‘®μâÕ߇º™‘≠°—∫ «‘°ƒμ‘∑§Ë’ «∫§ÿ¡‰¡à‰¥â μâÕßμ—Èß μ‘„Àâ‡√Á« ·≈– ·°â‡°¡„Àâ∑π— ‡™àπ‡¥’¬« °—∫Àπ÷ßË „π‡À¬◊ÕË √“™ª√– ߧå ç¿—∑√ »√’«“√’√—μπåé ∑’Ë Ÿ≠ ‡¡Á¥‡ß‘π‰ª‡°◊Õ∫ ‘∫≈â“π∫“∑ ·μà·√ߌ÷¥ æ≈—ßÕ÷¥·≈–§‘¥∫«° ∑”„À⇢“æ√âÕ¡√ÿ° â·Ÿ ≈– ®–°≈—∫¡“·°√àß°«à“‡¥‘¡

..

METICULOUS …must go on àÃ×èͧ : ¨ÕÃÒÇѲ¹ ¤§á¡ŒÇ ª‹Ò§ÀÒ¾ : ÇѹªÑ ä¡ÃÈâ¨Ôμ

) & , # %(3 6 .2 " + "

. %5 + ( 0 % . )

( %( " % 6 .2

, # # .& , # 5 3 0 * ( 5 ,+ )5 ( ! 5 ) .( ( 5 , # 5 3 0 * + % ( ” Q, , $ &! “. ! (! ! ! )” ' $ ! 30 '5 - " * # &! 1 " # * 0 0 4 & M '()!

6 '5 " # * @ > 4 “METICULOUS” ( 1 ) '\

0 ! " " MBA "!# F( '. ' $ & ! &! & !> * / 4 > " M@ " # "

$ " @<> N $ &! 0 & # 1 *

> “METICULOUS” +,# ! -, - " - $ " 0 > "#/ & & & $ " '. “ ” 4 &/ "4+ > 0 # 1 0 “ ” , -, $ & / ! &! "#&! & & $ " & * * # &! ! $

young manager 4' 4 50 '5 / * 4! * +* * 4 " & "# '. / &

# * "# 0 * < !

$ ' ! * B+ 0, 4' & 2,100 -4,200 0 0 1 , " “ "” '. "#

/' $ > 17 > )0 / ' “ 1 ” , &/ "# "# '. > 0 0 0 # '5 "- , 7 0 * > +3 / + + +3

> !

$ *

“ " # "& 6; 0 8 ' .2 & 8 + 7 , 1. # #% 3 7& # : " " 3 ! "( > % . * # 8 + %; %( ;) " ,"+2 0 * 3 +4 % ;* # 3 + ( ) %( 4 % %( % + 7 . #% ( =7 # # " % . " % !

"& + " 4 %5+ 3 0 * 60%” J1 "# / #

! *# 17 > ) 7 @%

'. “ *# * * ” 0 "# '\ '\ ! * '\ 4 " 1 0 " ! 10 .. $ 1 “. % % # # + ( / , "% ) ( 5+ , # % ( . %+. ( 7% % +* 0 12 " ( #.& 5 ( %5+ .( 3' ( % % % " 5 # 3 ,C %( +5+ ,+8 " .,+ % 8” # "# & ! - <> M * 4 M $4' 4! !

! / $ "# 10 30 ! * 3 * 3 4 $ $ / 3 1 " ') ( ! " # 4' “ "&

! ) 8 %( 0 9+ " % 5 ( 6 ( 12 ( 5 30 ,+ 5 4* %( 5 0 60 3 7 % + .( 90% , .( 90% " " ,+ 5 4* ) 5 " ( +” M " $ '. '()! &!) '. " " # " " # &! “ ” 0,

“ 0 12 3 / , 3 ( " %( + 4* 5 ( 5 , 7 + 8 " %. #% 5 +, %( ( ' .2 % 5 & & # / , # .% .( + % .& &# 6" .' (3 . "% /2 &# + % %( / , 5 (3'( .( & %( + % 0* 5 9+ 4 ( : ;*# % : %< 7 " 6 ! 5 5+ 6+% # " + ' % = % 3 ! + , # ” ! 2 & ' $ 70 * >4 0 " "

¤Ò¶Ò½†ÒÇÔ¡ÄμÔÊäμÅ ‘àÁ¸Ô¤ÔÇÅÑÊ’

Key to Success

“

- " '\ " # " 1 !

• & !+

• # 0 /

& + • 4# !

' #

• $

& • $7'! ! ! # “ ” • ' 89 # - ! 2# ) -

• &'44 $ &$ 0

47'!

• $7'! ! 1 ! ;

&$ 0

$ 4 F5 * " < " ! " "J $ * # J/ # 3 0 " 0

$ > ! & !

* &/ ' $ <> $ &

" '. * '()! &! *# * *# ! <> "

0 & $4 4 - 4 $ ! ! <>& " 3 &/ * # ') ( ! 3 0,

“

! " # $ "%&# & '( % ) ! ( *# ( + % " ) '( % "& '&# ( , - ,.& ,# # / , %( " 0 12 & 3 & # " 4 %( . + % )5+ ,# . .& ( 5 3 5+ ” '()! $ &!

'()! "&! # ! '

3 4 “

1>” " # 0" ,

1 “3 " #% +4 %+ / , " , 6 " * " 3 . 7 3 4 % " 3 , 5 ( 3 0 12 #% " # . ++ 4 3 " "" 7/2 + % # ! , # # % " + ( (

,# # . .&

, # # ! %( ,+ 12 4* 5 # 6 % % 7& # 5 & # ,+4* " % " + " / , +, ( 5 & # .

4

( 5 ” %( )5 (3'( ! M $N ! * “7 >” 0 3 4 '. 4 $ # 3 “7 >”

$ 0,

&!

¡ÅÂØ·¸ ´ÒŒ ¹ ‘à·¤â¹âÅÂÕ’ áÅÐ ‘¹ÇÑμ¡ÃÃÁ’

!" # Creative Economy

!! " < #) 1 ;

"7)&$ 0 $ ) !7'! !, ! ( 2 #! & ! &! % " 7!' ! #- ! - # ! & 7 . "&% &'

" > $ # 4' 0 <=> $ ! * 2

1 " # " ' &! 4 $ ) " # $ &! '. 4'4 0, 3 * 4 +, # 2 2 " " # ! $ > &! '. 0, 7 * % ! * ' $ > '. ! & F( &! '. &/ * % 7 > @$ ' $ @%> ! * A # 0 " # " &! '. <=> ! * # $ & /" 0 @ > " c 4 '. “ 2 2 # ” 0,

2 2 " , '. ) "# $ &! > ! * # c " # '. 4' 1 / - 4'&/ 4 " # " - & !) ! " &! ! '. >' $ 3 &/ 2 2 " " # ! $ , $ -

" / &! 0 , &/

4 '. & > 1 " # 0, , '. " # $ !

1> 2 2 " ! * 1> 0, '. ! , # 0 ! 1 0 > & 1> 2 2 " - #

0 1 " # '. $ - 4' "

1. .2 . 7& $ " 12 + .6 6"% < 3+ * 3 .2 0 ", < 1G2 & , #6++ +( " 0 5 ( .

0 3 4( 4 3 ( .2 5+ 2. 7 I , . # " 3 ( .2 3' .6 6"% 5 3. .2 " #% .6 6"% ! , ( 3+ 4. .6 6"% # ( %( " & 5 ( & 4* + .6 6"% "( + % ,/ #& 8 5+ & 5 ( 5. &# 5+ .6 6"% # " , + %( 5 7& # 3 0 .6 6"% 3' %( , /,< 7

+ 6. , . & , 3 (8 # ", 5+ 3' .6 6"% 3 ( ( " + %( 5 7& # 3 ,+ , /,< 73 ', 7 1,'%25+

+ - ! " $ '. !

0 1> 2 2 "0 >

1> 0 > 4 '. 2 $ * $ ! $ $ > 2 1> & > $ '. ! &! - ! " * 1. 0 c " # '. ! " # $ 4' " $4 $! 4 4!

2. > " -& $ '. 4' 0 A 1 0 ! 0 ! * 4 -, $!> 0 $ $!> ! & $ 0 '.

3. ! c & > " -& $ &/ 2 2 "&! c ! * 4 4. > "2 $ A 1 " " # $ # &! c ! * ' " # ' ! * 4 5. > " -& ! ' " # '

! * 7 " # $ >&! c ! * 4 ; 7'! !! 4 & #- -

!, 4 !

#' 7) 2 2 #

#' 7) !!

4

-

!. ! # ) /"# / ) 1 3 " ' )) 2 ! ! "# 13 <$ < / 7 >

$ )/" !

1 7 > “ " '. !3 0 0" 4 "# 0 ! "# ”

¤Ó¾ÙÅ ÊØÃÒªÇ§È ‘¹Ó·Ø¡¤Ó´Ù¶¡Ù ÁÒ໚¹áç¼ÅÑ¡´Ñ¹’ Êӹѡ§Ò¹Ê‹§àÊÃÔÁÇÔÊÒË¡Ô¨ ¢¹Ò´¡ÅÒ§áÅТ¹Ò´Â‹ÍÁ (ÊÊÇ.)

& /*# “ ' ; # ! " ” *# ” -, # "4# %

! "

# $"% &'! ()

! " # "

$

$ % &! ' ) ( ) ! * ! ! " +, # -* '. -/" " 0 - # ! * $ '. 0 ! 1 2/ /$ 3 ! &! ' ' " # ' $ / & / / " # $ 4 '. - !

'. " * # - 4 $ '. / 4! ' & 4 ! 1 &

& * # &! 4 4 &

& $ &! 4

, 4 & "# "-# * '. - " - # '. 4 $ # '5 .7.2531 % " &! ! " <=>' $ ! & / *# OTOP +, # &

" /" # / ) $/ ) $ "1 / , '. ! "# ! &

/ *#

0 ! ! -

' ) ( ) 0 @ $ A ' 0

<=> 0 ! &!

0 $ +,# 4 &! / & / / "# M 3 "# “ ( , # "( ", , . 4 ! " C1 . . + + 5 (5+ &# " + "( %3 6 '.' ! + # L 7.:.2543 "( M 7% % # 7 I 4 ", < 1G23 . 6++ +( + + # + ( # 5+ 3 , . 4 "( % . 7 ! # 4* " 0 %5+ 3 ', ” 0<$ " & /*# " 0 <=> "# '. "# & 3 "0 "# 3 & “7.:. 2547

( , , , 4 + " " 4 +%( (

.) 5+ 4 '( %7 I 7 "( ") 8 3 , 6 !

4 +%( ;*#

.3 . 3 + + " 3 ", + " / , , + (

, + 4) 3 / , 0* + '( " +3 3 / , ") 8 4 7 , 6 5+ %( # . 0*

# # '()) # 4 / ) &

<=> ' !

4 " &! '(

" * &! "#/*# / & 1 / 4 * 4'&/ ! ' / * 3 ' 4!

$ '? ! '. " " ! 4

' $ 0 @> 4 $ A &! " " > & 0 & 1 / "# -* '. < 7@ '( " 4 A

<=> '. OTOP " # /" *# " 0 !

3 <=> *

$ (4 % OTOP $ 4 ), FG 2 (4 % OTOP $ 3 ) $ FG

*# " (4 % OTOP $ 3 ) $ " # & &!

" # 3 * 4!

2

$ ' * 4 "4# % OTOP $ 5

+,# ! 0

$0 ( .) '. * “ ! ! ! & &$ !+ , ! ! - # .% / 0 0 %

& ! &! ! #- ' $ ! %- # ", 1 ! 2# ) - ”

3 0

" # '. & ! 'H I

1 $ % % # 1 " +&! & + - # 4 4+ -

6

¶¹¹¹Ñ¡Å§·Ø¹

Çѹ·Õè 14 ÁÔ¶¹Ø Ò¹ 2553

“¡ÃзÃǧ¡ÒäÅѧÍ‹ÃÙ ÐËÇ‹Ò§»ÃѺ»ÃÐÁÒ³¡ÒõÑÇàÅ¢àÈÃÉ°¡Ô¨ãËÁ‹ àº×Íé §µŒ¹¤Ò´Ç‹Òã¹»‚¹éÕ ¹‹Ò¨Ð¢ÂÒµÑÇÍ‹·Ù èÕ 4.8% µ‹Í»‚ à¾ÔÁè ¨Ò¡à´ÔÁ·Õ¤è ҴNjҨТÂÒµÑÇ à©ÅÕÂè ·Õè 4.5% µ‹Í»‚ à¾ÃÒСÒÃÊ‹§ÍÍ¡Âѧ´ÕÁÒ¡ ¡ÒùÓࢌÒà¤Ã×Íè §¨Ñ¡Ã áÅÐÇѵ¶Ø´ºÔ ¡çà¾ÔÁè ¢Ö¹é ´ŒÒ¹¡ÒúÃÔâÀ¤¡ç处 Í‹ãÙ ¹à¡³± ·´èÕ Õ áÁŒÇÒ‹ ¤ÇÒÁàÊÕÂËÒ¨ҡ¡ÒêØÁ¹ØÁ ¨ÐÍ‹·Ù ÃèÕ ÒÇ 1.4 áʹŌҹºÒ· ËÃ×Í 1.1% µ‹Í¨Õ´¾Õ Õ ¡çµÒÁ” ʶԵ ÅÔÁè ¾§È ¾¹Ñ ¸ Ø »ÅÑ´¡ÃзÃǧ¡ÒäÅѧ

SET ¿Íà ÁµÑÇÃÙ» ‘ÊÒÁàËÅÕÂè Á’ ¡Í§·Ø¹ÊÓÃͧàÅÕÂé §ªÕ¾ ÍÕ¡·Ò§àÅ×Í¡¡ÒÃŧ·Ø¹ (1)

! ! ! "#

$ !

Q & & 8:& X # %<& ./ && 8& :& / : & % & < + $ : $8& & '= & # ! ; & &8: & =$ < & $ & '= & # ! ;$8&&%+ & '= & # ! ; $8& & : > % # </ # <& & : ' /: “ ” > % < & ' /: “ ” & %&& > ! && & > / : > % % ' = /: % ! . ;8:& = < + + & '= & # ! ; 8& % 5% <& 8& 8& @ 100 D % ' < + & '= # ! ; & 5% 8& 100 @ & + ? & .# &8 @ && & / : : $ '=$ ; % $ + +

&& &8: # : . #&& + Q 8& / .8& @ 8:& :

; %& & D A ? % & /: + ! $ 8: & %

: = & %+ ' . = : . '%' + && ! + & % && 8& D A& & # % : .

< + + & '= & # ! ; # <& + + & & X Q 8:& : . + # %. =+

& & *

* 8&& ! ; : “ ( ” 8& : *

: + ?$&8 D ; & ( .) Q : & ;8:& & #;& ; </# /: ?

8& @ >

/: * : <& . : + # ? % =+ & ' # / : % $ : $ ' : + + '= : $ ' : + </#

? % % & ' # ' ' /: ' ' <& ' : @ % ;8# M %& : % A 15-20% > $ @ > + &%+ : % + & > %' .;& ; + :

8&+ # ; A 8& ' ' <& ' : : % 8& / $ '=$ # ' : /: : % = ; A ;8:& ' 8& % &%+ & + ' ' + # ?$&8 1 3 8 ; % @ : ; : % : = & % 20 -30 " % % : & = / & " # $ # % ' . $ ' : + ' > %+ $ : & = 8& & /: > <& ? %> + * $ : = ' ' <&

?& %' & > $ :& 8& & ? % + : : ' : := H . > +

=* > Employees Choice / : @ *& '

; ' . 8& ' ' = '%' & '= & # ! ;+ : & & + % @ ' # ' 8& % @ > ' / : ' . =

' ' <& + : & $ * X % ./ % & <& Employees Choice $ $ ' & +

ÇÑ´¡Ñ¹·Õè ‘ÇÍÅ‹ØÁ’ 1. !! " ! % & "# (DownTrend Line) ' ' (H1= 820.09) H1 = 798.67 %; > A 770 - 775

+ +

# $ & % ' . 8 & +

8& 8 +

*& '+ > . + : 787, 798 800, 820 = ': =$ &

A 8# & < ' ' %

25,000-30,000 ./ % & SET *& '</ # + '& > +

2. 0 & - 0 8 892

3: (L1) 714.66 '? L2 = 720.47 ,& - ,3 722 9 3 "# 8 SET D - F " , 3 (Triangle) -

G " " '? & - 0 770 - 775 0 ,

G " (& - 0 ) -+ 830, 850, 880, 893 - 895 : 3. SET Daily %; ' $ X : (EMA) 5 = 765, 10 = 761 , 25 = 759 , 75 = 751 , 200 = 712.64

= +

Golden cross > % @ ' A '

:

$ 8:& + & >$ Q (Sideway up) : $8& SET A 8#&< < ' ' > % <

(Blue Chip) @ = ./ % *& ' : @ > * < </ # & & / : @ < </ # & & $8& SET % & ' ' ' (800, 820

= ) > % % %' #

+ $

:= 750, 760

=

4. Indicators : # MACD, 14RSI, Modified Stochastic + ' : @ ' A 8&# > % : ' A ; : </ #

SET ' . 8 8& ' $ X : (EMA) ' > % SET 8 8& 750, 760

</ # + + > % ' > * < MACD ( 8 8&9 8& 0 @ ' A 8&# ), 14RSI, Modified Stochastic ' . > ' > * </# + + .8& @ ' A : (

' A 8&# & 8&: <& Indicators) 5. SET weekly * EMA 5 week =

$& ' ' ? > % & @ ' '. A " # !8&: %< + . / 5-8% $ @ A !

25 $ " 2551 >> ! %

. " #

D & % 9/ D Mission CEO 313

14-20 2553 > % 9&

>>

$ $ $ & 6 8& %+ < &' .

& # D ' < + ! 4 " (2553-2556) = % 9 ; : !8&: % & # $ % ! 17,000 8& $ $ ! '=

&' * " # D # E + * 10-15% + ./ 8&# 8&$ " > : + 1,970 > % !8&: =+ ' % * % 9 13,000 ': & $ & > % " # # E & =+ < # : % 10-15% ' ' : 8& 4,000 " > : : & =+ < # 9.54% ; %& '

% ! % 9 ;8:&< = < $ & < >>

$ & .%

> %< & 8&: !

763 , 10 week = 760 , 25 week = 742 , 75 week = 687 , 200 week = 670 =

' A : SET Weekly : 8 8& ' $ X : ' + > % Golden Cross weekly (5 10 week 89 2 0) ' MACD week DA% := ' </ # : ' &' A 8&# !: , 14 RSI, Modified Stochastic (week) = %' : @ ' A 8&# := $

' A Bullish Convergence .8& @ ' A ;&' $ & A 8#&< ' ' > % ! 8#& ' # & 6. Most Active <

! # Q : %! ' &8 : Q ;8&: @ & 1- 20 + +

>$ > BBL, SCB, KBANK, BAY, KTB, TCAP, TISCO SICCO, KTC ; > % * $ IVL, BANPU, PTT, PTTEP, PTTAR, PTTCH, TOP, IRPC, LANNA, SGP @ , ' &8: Q : '

Most Active by Value :

@ ' PS, SPALI, AP, LH, QH, PLE, ITD, STEC, UNIQ, UNIQ-W1, AMATA '8:&' ADVANC, TRUE, SAMART, ! # ' SVI, SVI-W2, CCET, CCET-W2 =

? =+ KASET, LST LANNA, SSI, CWT, CWT-W1, GLOBAL, UMI, ASIAN

¶ŒÒ¼‹Ò¹á¹ÇµŒÒ¹ 800 ¨Ø´ä´Œ á¹ÇµŒÒ¹¶Ñ´ä» 820, 835-840, 850, 870-880 ¨Ø´µÒÁÅӴѺ ‘ÃÐÂÐÊÑé¹’ ËŒÒÁµèÓ ¡Ç‹Ò 750-755 ¨Ø´ ໚¹Íѹ¢Ò´ 7. H ' : % 9 : $ :$ , $ #= : % 76-77

& / + % @ ' A ! , $ & $= & & = Indicator : ' ' + + (Bearish Divergence) : ' A< ? % : < ' ' $ *V$V A[ > %

</ # DJIA + 8 8& 10,500

+ % @ ' A ! , $ ><? $ & $ # : $ :

D > % ' &< 300-500 + ' 3 " # ; % @ *& ' : %' H & '# & (D/E) & : 1 := $ > < : D/E & : 5-6 > % H D

8 & & ; : + + ! '= > * % & + ' 2/2553 $

% + ' 1/2553 : + 715 ' # "$

+ * 10% > %$ ;& ' !8:& % * + := 15% " & : 6,065 ' # NPL & : 2% # >> &

&

. > * + " $ #

@ + E : + : %

600-700 * + 600 % M * + D & $8& D &? & = 8&: H D Backlog > & : 300 % & + < " # 220 & # : & ? ' & % A 100

# 8&: &8 : Q &: % 8 : % $ %' .

+

* + E : + +

>> ' . . ( ) * (+ $ . , - - 0

&' ; + $/ $ : $ ! # D / >$

“ & HS & ” * % =$ *$ 4 = 17 *$ $ + 8& ' * +

# E % & < >$

+ # := 300 > % " 2553 $ % & +

*& % A 1,500 ' : < + %

: 10-16 . 2553 : A! # G &% & % '& . < & *$ ; : + : & 1775 >> . .-. $ . 1 2

D % A + " 2553 8& * 3.5-4% $: * 5% 8&: +

% V < +W % :+& > > %

8& = D % A A #= " # 8& * 2.2% :$ * 3.5% *

A #= ! 4 8& > ( .$.- . .) * 7.2% > 8& ;.$. & ' A #=

! & % 8#& + & $ # (Cover short) H & : 32.47 / & .8& @ ' A !

8. SET Golden cross 0 ? b ,3 (EMA)

- f0 , + 1 2 8 80

25,000 - 30,000 0 /- 0 &

"0 : F "0 12 % ,8 q"*? & -? ?

0 3 & 0- q"0 12 "0 8 q"*?

2: & 0- & - 0 : * 1 800, 820 -? '? 0 " 1 ? f0 '? 0 & SET , 3: 89 2 " 1 2 & 0-q"0f 1 3 t 8 & t 0 9. : ' ! # + $ 8:& +

&& < (Sideway Up) ? f : + < @ *& ' & <& ? =+ + & Warrant, <

? - ;8# M > %+ ;8:& ? =+ . > 800 </ # + +

>' + > > . + 820, 835 - 840, 850, 870 880 = ( % % E <& ' : ) M ! #

:= > '=$ 750 - 755

@ & <

10. Stock Focus 2 t : IVL, KTC, BANPU, KBANK, SGP , ADVANC, TRUE, # : SVI, SVI-W2, UMI 8 q"0 - t ? $ AX

' + +

: 3: 4 ? ' , & , , & $ : 31 .$. 1, 2,3 '.$. 2553 8.30 17.00 . ! * > Apex-IRS $& ; & 1 $ / $ 8:& $ % $ $+ ;8 # M +> % & f : , +

& + (Ticker& Volume Out Perform) v

* 9 ; '= & : :

02-646-9652-3, 081-441-3638, % & ; : www.sienhoon.com

% % 3-5 " $ % * X : + := " % 3% >> 3 ! ,- - &

Y ! . . . > < *$ < % &' Y ! ' + . $ ' $ > % . $ !' ! 4 8 : $ ' ? " 2557 ;8&: & > ; Z = +WWE " 2553-2573 /: =

* +WWE < ? ( &'; ; ) = 2,000 % ! " 2558-2564 > % 3,420 % ! " 2565-2573 # < ! Y V $& ' > % Y ! '= ( &? ) + V V $ >> - &

' ' ; . 3 & # # 3 % & + ' 2/2553 $ % +

+ ' 2/2552 : =+ 1.6 8 : 8&: + ' <& ' *W < ' ' > + ' 1/2553 + %!% & ; % @ ! * <& ' <& $ ! D !

$ & < & = $ & ' =+ < # + ' 2 " # % ! <& " & " # D $ E + * 7-9% " & >> % : .

D + && ; & / : @ D $ 8& &' * +WWE ; : & 2 * H : & > 1 * * % 118 % ;8&: & % 8&# +WWE & ! % V *$ & ! : <& % ; * $

% ! &' % A* % 200 & ' .

E& +WWE < % W .+ " 2558 /: +WWE ' .' =+ + && + " % % A 500

8&$ @ 5-10% <& =+ ' # " H >> * . , & ,

" #$ & < % ='. ' ' @ % A " > : =+ 45,000-46,000 > " # %+ % A 7 8: * ! 5 8& > $ X : ' 3 ; & / $ /: " $ & %& & 9 > ; : = ! 3 "< @ 1 / " H : 7 >' / " % 9 6 >' > %& 1 >' * 2 > & * V " # D % = <

' $* DA% % 2

>> - % : . , # ( ) $ A + D " 2553/2554 ' # '

8& .$.2554 % * 10% : +

7,125 " 2552/2553 ; %&& V A[

@ > W CPP : > % = $ 8&: 8& .$. : > % % = ? : ! $ /: " * : : 50% <& = #

> %V ' # " # % ; : @ 60-65% $ $ & ' $ > W * " # % * + =: 8%

7

¶¹¹¹Ñ¡Å§·Ø¹

Çѹ·Õè 14 ÁÔ¶¹Ø Ò¹ 2553

º≈°“√¥”‡π‘πß“π ™à«ß 3 ªï∑’˺à“π¡“ ¢÷Èπ-≈ß ù«Ÿ∫«“∫û Àπ∑“ßæ‘ ®Ÿ πå¡“â .. ù«’√«—≤πå-«’√«√√≥û ºâŸ∫√‘À“√√àÿπ∑’Ë Õß μ√–°Ÿ≈ ù¢Õ‰æ∫Ÿ≈¬åû

ÊØ´ÂÍ´μÓÃÒŧ·Ø¹... ‘ູ¨ÒÁÔ¹ à¡ÃáÎÁ’

(The Intelligent

3

(2551-2553)

3K

2551 472 2552

303 1/2553 19 ! " # $% & ' ( ) * # * * + ( , - $ .

6 ) ( 8 “

”

: , ( ". , : "

, 38 . = , “

”

: > * ? @A6 3 # "

". , : "

, 41 , “ ”

" . > + "

: , # # B B

1/2553 # , + 2,172 ( , D ( 8 !

, , B

1/2552 # 1,239 ( ,D ( 8 . %B 900 ( ,D * )(

B " + 30% , F F @ ,

& # # # B , & #

+ " "

". , : "

G " !

#

! 1 ) 3 ) ! B , &

> " , H * I , 5-7%

@ . + ,6 , #

“ -

”

@6

'% 15 ) > ( ,

" = B # ( BAT-3K = B)( (G > ( B

, , 6

" )( NO , # # ., , # #

* .! )= & ' ,

( # # #

G G # ( ! . , 15 " 60-90 B B =! " = , # ,

# * * “,

* ? @ A6 )(

" B " %B ! ,R .

I B # ) " , H * , # , ! ” =! ' (G ( BAT-3K & “ " - ” =! " # $! B " & U)( , ( B

, , B )(D '! , , ) 8 * + (

# ( , (G * " 3 ( (2553-2555) , (G *

(, ,) , , !

I , 10% ( ( > X * ? @A6)( G " , , Y ( ,

“ ( " * ? @A6)(

%B #

? U >8 " B ) U

B'! # # # ? : ,

3K + '% 30% '!

”

@ ?+ ) "

3K '! & > # , * " ( ,

', 6

'" , , 6 1 U

! )( & Thailands Most Admired Brand

3K

áºμàμÍÃÕ è ÇÑ´½‚ÁÍ× ..·ÒÂҷË¹Ø 2

# , =! '!

8 $ B 2546-2553 ": , ,

BrandAge " > " " ( ,) U* " ( , 600 ( # # ?+ ? # U 4,000 # , , " ( , 50 U

: : , , & 1 " ( ,) U* * +* ', 6 )( (OEM) & * +

', 6= B = CHRYSLER, VOLVO, SAAB, GM, ISUZU, HINO JRD ' “" ,”

3K , +

(

@)= # .

# * * =

'# # & !

> “ !" # ” “ # '

#

(: ) . ,

* G G )( B ) #, G & ! R . #

" 4,000 ( ,D ( ! 1,000 ( ,D )( ) 2551 > 472 ” ( U *

2553

, # : )"

( ! " !B !

G" # # ( " 2552

303 8 > "

ºÅ.ºÑÇËÅǧ à» ´μÑÇ ‘Bualuang iExcel’ μÔ´μÒÁËŒ¹Ø àÃÕÂÅä·Á ä·Â¾Ò³ÔªÂ ÁͺºÃÔ¡ÒÃᨌ§àμ×͹ ‘SMS ʺÒÂ㨒

. ( # #

“Bualuang iExcel” # ! ! )( " = ,)( # ( , 6 X )(

&

) U , & +

+ Real-time Feed .! + # + !

R ) SET TFEX * = 6 G , Microsoft Excel + # : ,

Bualuang iExcel B '+ . .!B 8 RTD Technology Microsoft $%

? . + (

)=

" B . ( , iExcel Template % B .! )( ' Download X )=

*

. % B " 300,000 + ! ( ! 3.6 + & @ 350,000 + ! : ,=

3/2553 > , * ? @A6)( &

= Sealed Maintenance Free (

( =

+ B ) " ,) U & ( H"" U. , )= , + ( * ? @A6)( (

', 6 ? ( 3 ! ( " * ? @A6 )( *

& , > " * . & 70,000-80,000 + ! ( . ( " B 3 !

# G" G" , , * & 100,000 + ! “' * ? @ A6 )(

& , " )( , ) 2553

, # " , " U .

% B " 35-40% & 50% ( ! & , )

U” + = ,# : + . + ,6

) "

# B , )+

3K , 6

)( ,)( # " '% + # ? # )( R Y ? ,) B 60 “* )( D D

3K " (,

)(

=!

, # D" ! ' @6 , ) = # (6 * )(

”

+ . + ,6 B , :=#= > *+ # # :?#? @A6 * * +

#

,

3K . " , , # .. " * 1 0 !,"8 +# " !

* 1 $ "!1 * “ "! & !" ” 3 1( 0 0 “'2 ,"” 9 2552 #, " “ ” 3 !

¡´μŒ¡Ù Ãاä·Â 䴌Ź، ·Í§

.,6* 6 G . ,. @ =,6 R 1 % B #

," # D “ + , ” y

!

( B B - 30 + # * +'!

ATM VISA DEBIT VISA ' , U B , , .

0-2949-1234 Electron ( ! KTB E-Money # . ,

# !

ATM , , , ! 1 # B SMS ¡ÊÔ¡Ãä·Âà» ´ËŒÍ§¤ŒÒà§Ô¹¶Ö§ 5 ·‹ØÁ໚¹à¨ŒÒáá . .6# KTB ,( , ( 16 ( ã¹ä·Â 4890011 y

,# # ! 12

#

, X

KBank FX Night Shift : , B ( 60 + # 1.2 ( 1 , , )(

$!B , (

U ' , - 31 # B " X

'% 17.00 . & '% 23.00 . $%

# ,

, 6# ºÅ.ä·Â¾Ò³ÔªÂ Áͺâ»ÃâÁªÑè¹àÍÒ㨹ѡŧ·Ø¹ ( + #

$! B ,

U (

Í͹äŹ + ( !

# ( U : , I. # :?#? @A6 * + )" ' ' + .

K-Biz Contact Center 0-2888-8822

¡ŒºÙ ÒŒ ¹¡Ñº TMB »ÅÍ´´Í¡àºÕÂé 15 à´×͹ ¿ÃÕ¤‹Ò¸ÃÃÁà¹ÕÂÁ # ,. @ =,6 = D= + # )=

“SMS ,)"”

+ # # ! ( ) D= " & ( !

, # ( ! (6 ,#

. , 10 ! " " # B &

# )")( + # , # # * + )" ' # )=

* : U . 6 : ( , 0-2777-7878 # !

G # , . @ =,6 #

U

Investor) , : , " F (Benjamin Graham) '! & ( ! #

# @# # # ( ! B & :=# # @# ) ! , $

% & % * + ( ! ,

( , y ( ! B & ? > ,)( ' ? > -> I ( * + # #, " )= ( ! # . ? > )= # , * =+ DI ( ! Intelligent Investor ) # ( , F ( ,# # B & * + # I HDD ( ! # + ( !

U% > + ( ,'% , B ! $ "! # ' (! * + " " "$ "! ,

! . /"' ( 0$ "! ,"+1 *1 " " ( # $ 1(& # * +1234 , 4 5 $ $ ! " ! ! + ,!" ," " & 6 #, " # ) ( ! , , , '% =D6) , $ 6 $# (Sir Issac Newton)

.

+ " # I & U * , } , )= , "+

B $ 6* + B & = #, ) ( > $ 6$ (South Sea) ) = ( %

# ( %B + , ( * "% )" .

6

@ 7,000 6 & )"

)

# ( G , + %B ( " , ( $! B ( B ) # + , , 20,000 6 ' ( # + # H"" G " R 3 ( ,D ( 8 & , " @ 10 "G )" ( )( )# .+ # $ 6$ )( , = # # I

!

R , . ) ( $% G ( " . ( " , , ( ,# I . , , , # D & * =+ DI ) ( ) @ $ 6 $# # ., , B & , . " #! '# #

@6 )( , ( * : , ,)( @6 # : ? # " )" " ( B " # , ( ) G. ! ,R B R

G# ( * ) R )( # + %B B

!

B $B $B " B ) ( , + * += DI # ., , N " )( # ., , # @ , , #

" ,

F ( ! " B ) ( ! , ,

)")

# @# # G > ( ! B & , , '% " * ( , ( ) ( ! ,B )= , +

# ( , =!

TMB : : =

,B 0% 15 ! $% '! & , ,B

, ) @ B : , B, 0% B " '+ # @) !

1- 3 5

#

, R) =! , . U>, B (

+ # # " $6 TMB # " , " 1% + =! # & + # + '% 200,000 . . } )(D " (

( . , : ,* + )" . U> B . @ =,6 = D= $! B ,( .,6 6 G * TMB

U ( ! : .1558 ( ! www. G $ 6 www.scbsonline.com .!

tmbbank.com : U . 6 ! '! : G # : , $!B ,(

¸.ä·Âà¤Ã´Ôμ ¢Öé¹ËŒÒ§ ‘à´ÍÐÁÍÅÅ ºÒ§¡Ð» ’ ¾ÃŒÍÁâ»ÃâÁªÑè¹¾ÔàÈÉ # , # .!

,, , " ( ( = ) X

9 ) U+ ,6 # 6 X = B 2 # " : : =

. U> N O 6 ( + # )( , #, D= #

B, + 1.6% " & N

.,6 ( ! N " 3, 4, 5 6 ! .

,B

, ! '% 30 .-U" , 2553 ( N

5 : : = I. = X )( 17-30 ' , B X B ' + .

U+ ,6 + # . 6 : . 0-2697-5454

8

Çѹ·Õè 14 ÁÔ¶¹Ø Ò¹ 2553

4. + 2 2= 4 4(, + (<3 0(/ & , ) ) B 3 4 # . # $ " & ! "& " .

«‘°ƒµ‘·Œ¡‡∫Õ√凰Õ√å . ! $% 5 " #+ " ! ")*

" " $ $ ºà“π‰ª·≈⫪√–¡“≥ . " ) > ' 5 &)" " 1 ªï‡»… „§√®–§‘¥«à“ ! ) 3 4 # ' !

67 8 ) -" ' @ ∫√‘…∑— ®¥∑–‡∫’¬π„πµ≈“¥ # # 5 $ " 2 ) ' $+ ! $% " -

. À≈—°∑√—æ¬å°≈—∫¡“∑” ) > 5 &)" 3 4 #5 5 °”‰√°—πÕ¬à“ßÕâŸøÉŸ >' ( , # @ , ( FIFO / first in-first out) #

) > >' & ) > ( . $+ ºÃç ÇÔ·ÂÇÕÃÈÑ¡´Ôì $" ( ## ! " & # ÊÁÒ¤ÁµÑÇá·¹»ÃСѹªÕÇÔµ ' $ &

áÅзջè ÃÖ¡ÉÒ¡ÒÃà§Ô¹

#+ ; * + $

) > &)" 2 >+ ) 3 4 #

# ( - $ # !# ( . ' ! O & #+ ;

) &

# 2 67 8 ) 2 & $+ ( ") & '! )

) B ( .

C ; ) (

> & > . ) ) 1 ') & ; - ! " & (- " 1. + " 0/ H%& 1! )

( 1 3 " ; ) 3 4

,, %) 6 '$ 3 ( ( ")

2 ) @ & "> ) ; ,, % $9 $ ") 5 ) > ) )

9 ) > .

- &)" 6 # # 5 ) > & ! ") >

. 3 ( ") 5 .

. $ ")'

) B ) >

# >' #+ . ) > ! " " . ( !#) # $ " & ) ")

# >+ ) 3 4 #678

67 8 # ) >

! 6 # 2 ' # .

) >

# ' 3 ; 5-6 ! "

5 " & ) -"-' ) >

" ) & # $+ & " & ( >! " - & " 9 100% - & # -

# ) (economy of scale) ! " & &

2. +,4 2,0 %& & 0 ) 3 4 # '($ ! $+ ) ( . ) B 3 4 # 9 2 " # & 3 4 #67 8 & . ( 5 $ ' " $ # ' " $ (' $ " & 9

5 " $ ")

! " - $ @ ## ' 80%

) B #

50% 3 4 #678 # . ; 100% ( ") & # & & 3. ( ( 13 4" 0

) 3 4 #& " " 2 ") ) ) # "

& # ; -&6 ) ', ) > ! $ ) -

! $% . 9 ) " # ! " ) ) . ) ' $ ( ) ) ) !# ) ! " " & " 3 4 #678 ( ") - $ ' " ! $%

$ $ " ) ' $+ # ( ' ; &

67 8 9# ( - & 3# 1 $" % ,

5. ( 13 1 0 0 0 , 2=

) B 3 4 # +

! # 1 ! "

" & ) "#' * " " '

$ ! " ( 3 4 #

678 ) % @ $ * ( 3& # & ( !#) 3 4 ## 67 8 #

#+ $+ @ & ! )

#+ & " 1# "

" $+ & ( ")

>"

& & " " " ' ) &)" & " " &)"! " O ) 6. & "0"$ ( , %&2&0 ) 3 4 # 4 ) -" ' 2

3 4 #67 8 ( ") ( $ 4 &

! "

" ! "#

$% & " $" ' ( ") ! " & * & " $ ' $+ 7.

) ! , (- ) # ( . / & " " - %01! 2 ( ") ( & ) ) " . 3 4 #5 5 #+ " 3 4 #67 8

3 4 #67 8 #9 : )- %01!

" & " ; ; # - %01! & ( 1# ) ) . & ( ' $ #+ > & " !# 8.

) 3 4 #& , ? . ' $ @ A. ##

& ! "$ ## $ ) & )

9 à˵ؼŠ½ÃÑ§è ·Ô§é ËŒ¹Ø ¡Ç‹Ò 5 ËÁ×¹è Ōҹ

·ÓäÁ! SET Index ¶Ö§ ‘äÁ‹Å§ (ÁÒ¡)’

@j % >

# 3Mb . ; 4Mb 590 1 9 ) 9) ' ! " 3BB ( 1 ; ) , 6 L$ D6C -" '

.

3 @.*

4 ) ) 3+ * ( 4 .. . . % ) ) ! " ; ) .

( O 2551 . ,1 >' ) ) $" ( * #" "

. " & (& $ / 4 $

9 " JAS # >+ ?## 267.32 " " ' ) 113.63 " A

0.43 ; : ) " ( . " .

# " * # 4 . '* #! "

1 9 ) 9) ' ( ( 1) 5+ ; & " ! ?## ! O 2552 # & "# $ ( # O 8,371 " .

$+ 56% # #. : ( 1 3,241 " ) 39% $% &

1/2553 & "# $ 1,938 " # * # ( 1 1,093 " ) .

; 56% ) & "# * # ( 1! $ . ,1 @ $+ ) 9) “ R (2553) , !4(! ! “ %/ 1” * + 04 ( 04(,

& # " , ; , ' . & )"' & $ # # ) 3 4 #67 8 ' & & " # @ 9# ! " $ ! " & "

! " ' "

) ',& ( ") ; & " ! " & $ . & " 9. !" #$ %& '( $" " ( ) ,

! , 2 $ & ) ! , - ) B 3 4 # ( ") @ A. ) B " " 5+ - @ ( ( -" '

") $9

$+

, , % ) #

) B ! ! 4 ( "( ! @

# ) ") 9 " )

! 2 ( ( "( )

$ ' " ) ( A .

- C #+ ; ) ! , 2 $ & ( & & " - @ # ) B (D 1 1

$+ ( . "

# - $+ @ 67 8 ) ) ) # ! " ( & ") & ! & $ # ! . 1! & 1/2553 - #+ @ >+ 85% - ! " GDP & ( $ & .

12% 5+ > ) ' ! 15 O ) * + (& , - /0 12 3 4 , 5 %/ 1 6' : + %& 1 ! 3 1 <=0 0 , + 1 / 4 +0 * ( + 0 #$ ( #

313 14-20

> 2553 ● $ SSE, GEN ( “&+ +& $ & / ” & 5 " “ . $+ 0 4 1$” . “ & <” $ “" "3 #: ” ) “ 2553” # & 110 " > " ) 45.84% ? , -"' 2 “C 6 !6 C$” “C '( ( (( D +” (> “& ( ( ” $ $ '$ “ ( D(F!” 100 " ! " “" 1 ” ● “H $ +& $ & / ” (SSE) ) “ !C 1 ” # “ " / D( 0 ” & ; “ "13 C J "63 #”

V “ !1 0 + 0” . " # # 5 " “D 06 6$(! && ” $ “ 31C "3: + 3 ” ( .

5 *

) . " $ “K 3 +” ( “DK 6

3 +” ● ") ' “ . $ ” $" & 9 " “ $1” $ “& J "32 3 1 ” # ) 7 " " ) “4 & " (& $” & 5 JMART # 2 . $+ & 3.64 ! “" $ ” . ")' “ . $” & “" ” ( “ , 0 ” ● " “ 6.60 $ J C C & ” #" $

“461 $ 60 $ ”J ( ) + ! ) “ . $” $" & “ , ) ” " “ ( C 2 ",0” - “ . ( + ” > ( ") 10.40% “ &%& ” . " “(/ " ” " “ ( ($ " "3 #$” #" $ " ) # & 9 “ * 0 * 1&0” # & " “(,& " LL ” $ “NGV” ! " “ (1.” 5 ' 120 " ( ") “ 1 ” # “ M ” & "# @ 10-15% ; @ 15-20% (> ( " ) “ &013 & ” () “+3 ” ; # ● 5 () ' “ ."3 # "< ” * “ &" &” 9 " SVI “ 6 / ” 1,400,000 " A 2.16 ) O 2551 9 & 3 ) 380,000 " A 1.39 ● 5 @ .

9 “ ( 6 ” " ) “" 0+ ”

& ) “4 , " ”$ “ "< C "< ” 3 1 ) “ ( ” -"&' "- # ) B “ %&0” ● $ ) ' “ ( !&3 ” ) “6& , 1 $ & $” # ) “ ( !&3 ” #" ) “ O "C” ) & ! ( ! ) ) # ; “1& / ( !&3 ” " ) ● ( ")>' " “"3 &3 3 ” " # @ c 9 “ . + 0 1 ” ; -" ' ) ) @ de *1 ' " “ . 1 6 # $” " ( ") ( “ ( 0” ( “ 0 %& ” $+ ● “ 6 D ( "< ” -# . . 1 “+ 1 / 11” # "' ) & " ; “ -Q ” $ “6 0 " ” $ c & )" ( " “ 2, " ” >+ $ “D6"($ ” ! “ H F+3 ” ) ( !. “( ! ” - ). % “2 ” ) “" ( ” (> .' # “ ” >" # ! " " & 16-17 O ( ") ; -" ' #.& . % 1 “ ,&” ) ..“ + C ” 5" $ ● @ 2 “(

+ 1 ,10 ” ! , “ 3"( 1! + ” : " ! , *. & “ %&” ( “"32 3 1” ! "- "' “ !" : ” #

" # ) ) 7-19 > ( ) 08.00-20.00 . (> ( “ ( ” # 3 : “& ” 9

‘¨ÑÊÁÔ¹’ 5 »‚¢ÒŒ §Ë¹ŒÒ µÑ§é ໇ÒÃÒÂ䴌⵻‚ÅÐ 20% ,&( 0 1 ” . ,1 .* # BizWeek 5 @ ) 38 O " >+ - O ( ") & "# * # ( 1 $ ) .

$+ 86% ( * #)

@ @ >+ 104% ! " >.

& * 204 " )

O 2552 & ># ? - & " # # ; @D & "# "#'

' 5+

$ ) " ! #. ( 1 516 " ( #. : ( 1 " ! " (

%

) 13 .B 2553 & " # ? - ) ( O 2553) ! " 0.02 ?, ! TT&T ; )> ) # . ,1 ! "$ " ' ) #

> " ' 24.99% 0.54 ( ' ) # # @ " & 9# #+ & "( “ ” & ) > " 5 .

?## $ TT&T ' % 25,000 " ! #" @ ) (- 678 6' 9## ) * #! &

.+ . ( & "# @ 3 . 1. 4 ( (' ") ( ) . ) ! , ! " > ( ") ; & & ") ## " (D 1 ) “$ ! " " TT&T ! & ) & # " " .

” $" " $ # . ,1

»‚¹éÕ ÃÒÂä´ŒàÃÒ ¨ÐáµÐÃдѺ ËÁ×¹è ŌҹºÒ· ໚¹¤Ãѧé áá áÅÐ ã¹ÍÕ¡ 5 »‚¢ÒŒ §Ë¹ŒÒ ÃÒÂä´Œ¨Ðâµ 20% ·Ø¡»‚

!#) # $" ' ! & " . ! O 2553 # * # 1 9 ) 9) ' . # (5 TRUE $+ ; “ + ” ! ( # ) ' " ! " 9# ?## ' " ' % 600,000 '! # ) 480,000 ( .c 120,000 O 2552 ' " ! .

>+ 187,000 @ 48% !

>" ) > 3G $+

& ) ) . ' " " (- ! O 2553 # x .

# ) ' " ! 3BB ( 1 150,000 x O 2553 # ' " ) 750,000 $+ ; “& =/ 0 ” # # .

" Wi-Fi, @ 3 1 1 9 , & . ) , ) 51@ ) 1& . ) >+ 1& 1 ' " 1 ) >+

" 1 . .

1# ") “(- $ # ( 1! " ; 1@. &) 1 ) ( ! "

1 9 # ) ! " : ( 1 & " # ) $+ ”

O # ! " 1,000 " 5 %1# ) ) & "

"#' * ! , ( ") ?## 5 61 ) 1 > ! " & " 1 " $

O ) & " .

A. #. : ( 1 ) 3.1 ( ( (# ) D/E @ . 1.4 5+ & ' >"

@ ! O ( ")

. .

# 1,250 ; 4,374 ) # $ * # ! " " ' $+ # . " @ ! " , , #" O ) 34% ( O & 9 " .

# ) . $ )$ * # ! ) $ ' 4 ) O # ' 10,000 " ' " $ TOT, CAT, ) 3+ * ( &66x ) ' ) ' " ' " ; * $ ! , & 1 9 # 3# ( ") . ,1 ) @ " & "$ #

* # 1 9 .

$+

O 2551 ) & " ' 27% O 2552 .

' 39% ( !

O 2553 # ) & " .

$+ ; 50%

@ $+ ) 9) ) & " ) # # @ & " O “ 2&0 , !D( <0= 20% 13 R : & 5 R2 0 4 ! &( "31C 2 = <=0 10% 4 C3 1 / 0 3 JAS , ! * 1 $2 2= ”