‘»ÅÑ´ä¡‹’ ÈØÀªÑ ¾ÔÈÉÔ °ÇÒ¹Ôª SET »ÃѺ°Ò¹ äÁ‹¹Ò‹ ËÅØ´ 900 ¨Ø´ >7
>3 ¡ÇÔ¹ ¡Ò−¨¹¾Òʹ
Goalkeeper ‘ºÕ·ÕàÍÊ’ www.bangkokbiznews.com
˹ѧÊ×;ÔÁ¾ ¸ØáԨÃÒÂÊÑ»´ÒË ¡Ãا෾¸ØáԨ BizWeek : bizweek@nationgroup.com »‚·Õè 5 ©ºÑº·Õè 331 Çѹ·Õè 18 µØÅÒ¤Á 2553
‘àÅç¡æäÁ‹’ÀÒ¤µ‹Í...ºÕ·àÕ ÍÊ Á‹§Ø ·çͻ෹ 7-Eleven ¼Êҹͧ¤ ¡Ã໚¹Ë¹Ö§è >4
ÁÒà à¡çµá¤»
ÊØ¡− Ñ −Ò ÈØÀ¡Ô¨ÍÓ¹ÇÂ
ªÑª¹Ôµ ÁØÊ¡Ô äªÂ ÁËҤس
¤Ô´µ‹Ò§ ¨Ö§ ᵡµ‹Ò§ >5
¼Œ¹Ù ÓÂÒÁÇÔ¡ÄµÔ >3
! "# ! $%& $ ' ( ) " * + , “./ 0 ." 1 ” 3 4 3 ! *5& # 0 “! ” * 6 $$7 360 ; 3 " *< ! “ = . = ” >/ 0 ? * "> 3 # . @ A ) *7 “ * ” .! * A 5 *C 4
# ! " " ( 3 > $ ” ,$+ * = *"! K $ D = *& “
” ! "# $ % ! & ! !! " # '() ' *" 2549 # 2551 & +$ ,- $" $ . *, / & %,! & ! 0 ! ! /! “ ! 6 ” 7 8 $* : " /! ; ! * <= 6*& 8 $ + * = *" -0''> /! # ?0 ( -0''> ! ) 8 , ! +!#0 B 0 ! *$& %,! / %! ,"# C$& = *"! %! $ + * 7 , 0 6 < = * " . ! = 0 6% ! *" ! , %,! D ( ! ) ! "# " $" ! * < ! $/ # "* &* < ." 0 " $ # = *" D “4 ” 0$ = *" -0''> ! # ! < , = *" %,! F7G , = *"! * < ( ! $ 6! < * ! <& &<) #= *" * (= *" < <$ = *" = *" ! # ! <') & &* $ B C $ & “ !. & . < ” (Abstracts) ! $ * =* # / * : * =* $ -0''> ' 10 “ $ - $
“ ” / ' 0 < " /! , $* $
! ! < %!, ; ; $, * K K ! ...“ ” ! " # $ !$# # % “& '” () % * 2 +, -! - # * " -' 1 10 % -/ # * ' ( * 4 () ,' 67 () (8 ( % 9 > "# D 0 0$ %!0 & ! ! $ &! " /! L & ! ! 0 * 5 " & ! /! 8 " $ *7 ! M N $* < # 8 $ "# “ ” /! & #= *" ! ,
$ 8 -%! & &* * ! ! 1 " # # $ % #"# *, /O ! & + "#- D “0 $.$” & ! !$ =< & $ = *"! K ,/G# 10 " ,/! / D = *& !. & . < 6O, "# *, . . "# %! %! " 0 2554 “ 0 0$ $ D * ?7” !
>>
2
‘·ÄÉ®Õà¡‹Ò’ º¹ ‘ʶҹ¡Òó ãËÁ‹’ ¼Á¨ÐºÍ¡ãËŒÇÒ‹ ¨Ø´ÍѹµÃÒ·ÕÊè ´Ø ª‹Ç§Ë¹ŒÒÊÔÇè ˹ŒÒ¢ÇÒ¹ µÃ§¹Ñ¹é áËÅÐ ‘¹‹Ò«×Íé ËŒ¹Ø ·ÕÊè ´Ø ’ ¶ŒÒ¤Ø³ÃŒÊÙ ¡Ö Njҵ͹ä˹·Õè ‘ËŒ¹Ø ᾧ’ ¤Ø³¡çµÍŒ § ‘àÅ‹¹¹ŒÍÂ’ ¹Õ¤è Í× ËÅÑ¡¡ÒÃŧ·Ø¹
µÅÒ´ËŒ¹Ø ã¹ ‘ÁØÁÁͧãËÁ‹’ ¢Í§ ‘àÊ×Íà¡‹Ò’ 55 ! " # $ " % % & ! '(' ' ) * # $ + ), - # . / 0 &
' (' # . "// 1 2 . 3 * 4 3 * . 3 * ( 4 3 * ( " 6 / 1"$' 2 /7 .. . /7 ) 7 + 4 ) 97
(' / # ). ) 9 1 +2 >> 8
2
Çѹ·Õè 18 µØÅÒ¤Á 2553
>> 1
àÈÃÉ°Ò ·ÇÕÊ¹Ô psd@sansiri.com
ªÕÇµÔ µÔ´Ë¹ŒÒ¨Í
3-4 %6 %
> ( + 7 1 % 6+ 3
; 3 % '+ ) +%& 3 + =+ )
) ) "- (: # ' + & =+ # ) ) '( # - % ) ' =+ '+ " =+ - 9 ' 3 3 ) '( =+ (: %& '+ )' +& + + % % % ! &) % ' # '+ + & '+ " E7 ;
+ % %&= + # +& &'$ + )++ %>" 9 %&= + ) ( & $ '+ ( " ) %& & $ ' + )+ ) + ) ^# " + =- - M # # ) +&+ = - & (: 68 # 6 E6 + " ;7 %& ) ) & (: 6 &% & ^ &) ^ =+ &' + " 6 &) %&% >" & $ & 6 9 + ;
$ . # B@ ;
- %&
+7 +'( ' & + '( + 3-4 (*%& = + %& ' + )+" + - '%) ) + ' . A ( %&# & 68 # +& !9 E % +& /9 =+ & (? ) %& %>" /& & &' + )+ ) + " ( %! # + 3 # _? ' ) & 3 +& (: = - ) & $ & +& +& + 6; #&) " ) ) =+ + % " -( ) & ( 8% & + +& "8 % & &) & P & $ 8 # + ) +%&( `" /& & & & $ ' 3 )% - ) %>" % % %&) + ) & ) + + ) ) ) % ; '%) %& " +& % + ) " /& & & ) +& ) ) '+ %& & > ! ( + ) ( +% % %&) & 3 ; " ( ) %
d 2 +; ; ' )
+6 %& &$ % = - ) ( =+ + ) ' ? )( =+ ( ) '- + &
%& ( +( > &g 6 3 &; ( %! '+ BBC CNN &$ &g ; ) %& =+ + - (: ( > %& (: travel and leisure %& +& ) & ) ' k ' > ) # 2 & %& " Jamie Oliver Ian Wright
) &$ =+' - '(
+ % ) ' % 39 d 2 +;
( %! 3 %& %& # 2& &$# '( ) /9 (: ( - ( '( )" > %>26 %&
; 3 & & " + + - 6 + ) % % ! " ( %!'%)
) %& ' ; =+ '+ )+& - % % ! + )'+ ) - ) + + ) &) % ' )+ %&= + ) ( '( + (: ) ( 8% (% $ $> '+ ) + ) > + + reality show %& + + ' + " ) " &% & ;& '+ + & ) %& (: ( ) +& ) ) ) - )
$ ) % % ! ;
'%) $ ) - # $ < ;
+ %
(: %>" =++& + '( % $ ; )6= - + %&; 9$ ) - ) + 9 %& =+ ) " +& ( & ) ( +& $ - - .D) ( ) D+ + 6 ( &%$ & + ) =- % % % ! &% & & &' + # =+ ( '%) + ) ^# M " 8-+8 +6 %& # &% & +& %& 6 3 ) " % %& ; 39 ( + %> %& ( ) "
++ %& 6 % $ # “ !" .D) (” “ * + ”* '+ (: " > ) %& & (: 9 %& )" ( % 39 ( ) % & ' + ) " ) 9 %>" =( - + 3 ) %& " 6 -' ) % %& ; % $ )6% & + + & ' +
¡ÒÃÊÌҧà÷µÔ§é à¾×Íè ÇÑ´ÁÙŤ‹Ò¤ÇÒÁÌ٠ÊÓËÃѺÃÒ¡Ò÷ÕÇÕ ¹‹Ò¨Ðª‹ÇÂãËŒ»ÃЪҪ¹ ÃѺ·ÃÒº»ÃÐ⪹ ¨Ò¡¡ÒêÁÃÒ¡ÒÃã´ ÃÒ¡ÒÃ˹֧è
6 78 + * - 7+ 9 - ( ) +# % & ) ) $+ 9 - )!+G(G ! . -(% (
' - : A( Claremont Gradute School
...=+ )6 ' ; # =+ ) " %& ( '(; )' & #- ) ) -(% ) : ( % >
# " ' = - / $ " % 2 ) 3' C & 10 (* +39 ++ " E7 " " abc " -( ” + # + ++ ) '+ + + - # D ! 4 3!<4 , ,1/ 1 $ 1 !
, B ! 3!&4 E )* ! ' /:C1 - +
! '
“C4 - + ” /1/' : ! 3!4& E )* & #! $ ) = -3 +&+ ;9$ )
= & 26 @; &% & # 9 /* $ 3 3 ! (* 2554 %& &% & + “ Y +” " % 3' C &%& + %& & %& 3 /9 ) # + < = "- ' > 9 + &%& 3- ( (: (+ (- ( > ) E % + % / %+ > -BSS) %& + 3 >'(" (: “ -” " / $ " %& & &% & “ + &% & &$ (* '+ +& (: + % %& + 3 >'( / $ ; ' + %& / & %> %& 6 %# %> ) - &/ '( 6) %6 ) (: %& - / % ) +# @ @ ) &)$ " + + # >'( 9 (: + + ” =) &$ ( )(* 2554 +& + (: '(' %& &%& & “ ” " 7" &) 3 & 3' C # " =3 - + % %& '( % %& $ > + % + ; # %& 3 & 3' C %& %& & ' “ ( / ”
$ # 3 ) # +) ; )" > = -3 + % (: “ ) %& + & ; %> ) - +& + 3 & 3' C 67 '( ) - %>'+ '+ &) 5 %& # '( ; ” > = -%& ! ) ) -" ) + 3 > + % '(" = %6 Common Area (# $ %& 2 7-( 8
) ;
' &) ...One Stop Service " &) “ ) *- < ' - * ) *% 1 % + 10-15% *%
+ % @
! . 5 ! White Collar + 9 A ” ) + &$ (
+ > “ ' ” %& ;9 $ " , /9 " 8-10 (* &%& +& “ )” %& &" $ ) " (Blue Wave) ; 2 6 %# + (: ; ) /9 " %6 800 % “ 1 3!4 < ! * BBL ( * /&) B! * ' , BBL * 1 ' C = - - (POS) / $# /1J' B! 5 " B! * 1 ” =) > " , 6 (* E % $ ; %6 + # %) )" %> + ; " = - 8 # +& 3 (*% & ; >' 50 &)M, (*% & >' 100 &)M, (*% & >' 200 &)M, # %6 " ; ) 39 “+6+ ” " >
-
ÇÔª¹èÑ ¢Í§¤Ø³¾‹Í µŒÍ§ãË−‹ ¼Á¡çµÍŒ §µÒÁ µÍ¹¹ÕÁé Òà à¡çµá¤» ¢Í§àÃÒ¡çÍ‹·Ù èÕ Íѹ´Ñº 20 ¡Ç‹Ò ÍÂÒ¡¨ÐµÔ´·çͻ෹ 26 = #- ; %& + '+ ; %>26 %&+ & “ * ” % > 26 3' C " 7&; 26
'+ ; (: - ; " “ '+ ) " , @ @ (: - ; ; ; ) (: ( ) %&% 6 " ' (: # # 67 +& CRM +& - ) - +&2 6 " # $ %& UE7 3' C ( & ; " M ( & &' + &) ) ) - +& 3' C ) - %6 ) +& + (: # # 67 & (: - ;
;7 %& 26 " # $ %& UE7 '+ +&
- ; # ; ) UE7 3' C " %
- P /& (: / -/ & % $ + ” ; &; %>26 %&( - ; 6 78 - . # - . 6 78 - ) ) ' 9 5 $ - “ & $ %> ; 3' C 3 + +&" =+'
% ' %>'+ ' # '+ - ( &) %&) " =+ 100 % 100 % =+ 1,000 % 1,000 % &$ ; ) # - )
%&+ / $ UE7 3' C 2 (* ” 3 > ? #3!<4 , $ -/ -# @ #! &1 #
$ % / /: ! 1 #! @ B!, < == /1' & ' @ #! /1' & ' @ & #! , - C+ ! *! , /1#' 1 ,,1/ 1 $
JJ Park ! " # $ %& 15 ' ( ' " ( )(* &$ ) +&',' ) -%& “ (
+ # / ” ) &+$ #& $ %& &% & ! 2 / &$ 3 ) - ( ( 6
# $ %& 2 7-( 8 3 % , 5 /9 (: 6 ; ); &$
" ; ) %& ) '- + & ))- ; ) ( # $ %& # 3 & %%& & < +& = > " ) %
) % 9 = - /9 (: # $ %& 2 / &$'() + 6 78-+ /9 3 & $ ;9 $ '+ ;9 $ " 2 / &$ /9 (? 6 ) +&% & ; ) ) - 400 “%& '+ & '( +& & %& 3 +& %> ” ) (? 6 26 @ %> )' '+ 3 9 10% ; )' + %6 26 ;7 %&2 6 3' C %> )' 80% !
" 2556 #! $ % & ' 20% #! )# #! $ % )* +,$ + $ %& ; )" + 8 E7 " (* 2557 2 ) ' + ) ) %- & 6 + (: 2 " 26 @ $ “ 2” '+ ' + )39 ; ; 26 + )39 “ >' ” > “/1'3 , 4 # # * , - 2 ! #!
" 2557 ' * +,$ + $- &4# 8 $
" 2554 3 /: #! * 1) * , , ) */1' /: , & 1 10 ) * #$< 1 < == ; +&% & + "
" =+ %6 '+ ) +& % ' =+ %6 ) &) ” & + # &)
# $> '+ 3 - ;)$> ('+ ) + + " &
¤Ô´¹Ò¹äËÁ! ‘¸¹Ò§’ «×Íé ‘ºÕ·ÕàÍÊ’ “ !"# ! $% &'( ( # &% & %> @ 2 ) %> @ M # ) 3 3 +=+ %> 4 - ” ; > ; ; + & %& & 2 ) /9 +&% ) - 2-3 % 1. 9 + -+. ) % $ - + #)( /9 3 %> ) $ +& 2 E% " % #) %>" - ) Cost ( %6 ) # + ;9 $ (: “ % ” +& / $ &%& + 2 ) U
“ ++ +&%& " E %' )'+ %
&”$ 2. % + G ) ; ( & $ % >' '+ " %>'+ ' # + +& ( % % (Technical Issue) %& %> '+ ' %& > M '+ ) - 9 7& %& E% + +
)6%2 " # + )' " +6+ ; “ ” %& (? 6 &%& +& &$ ) - 9,000 % 9 " % &$ &% & " )6%2 ) # E & )# + %& “; )%& ” %6 ( % $ " 6 %#@ ('+ 3' C ) %&+ & ) - 1,000 &$ ) # 6
+ " + %& %6 @ + 3' C % # '+ “ 6 ” “ 6 7 # '+ ) " &$ # '+ ) %> % ;
6 %#@ '+ %& %& '+ 3' C ; )" + 1,000 ' ) "- %& 6 %#@ +& ( &) 3 EL - 7 (" 2 '%) > " M ) 3 ; )%& %& + &$ ' (: # % ; )%& %& EL - 7 &'$ 600-700 % & 3 (* % ' + & 3,000 % # + %6 ) '+ ” =6 - , " 8 )" “)-” $ &% & ' / MM +" ( %!'( 50 ) %& &) " + M 6 & %& %& & (: %6 '+ #&) ; )%& ) +& %& “/ $ ” %& # + " ( %& % 3' C # " 26 @ “+& / $ %& # + + 3' C " / %&) +& '+ # + # '+ ) (: E %%& + ” P / ( ?Q &% & / / '( 39
& $ ) ; )%& %6 + “ ” /9 (: + = #2 ;
“Sucess Story” %& & & = " %& & +&+ (" 1 " 10 8 )" '+ 5 (* &$ )7 %& 12 . . 2553 &% & +& + ( ) - 47,505.88 % ) "- 20 + %&) E % % &) " % #) “ !"# $ % & '$ $ $ ( '$ ' ) +* -
20 ) .$ -+' + )/3 $ ( '$ # 5 “ ” $ - * &$26 %6 ) + 3' C 3 3' C ( ' % $ " + ;) ) 3 9 ) +& / / # + ;9 $ ; ) ' # + ;9 $ UE7 ; )' # + ;9 $ 26 %6 ) + 3' C
3. % G ) ) *% $ -L $ A
+ % &'$ + + & ' = ) ? “ M. N # . ) * +) +9 A ( - !"# . + $ $ % & < ) ! + + ” 6 + 3 + = 3- 6 )) )' ' “= -3 6 2 ) ' &%& '( %6 ,((*Q + + 2-3 (*% & ( 6+= 3- 6 )) ) + ) &% & (: ; 2 ) " ) / $ + (: ' %& %>" (} (~ # ; 3 ++ ) + ) (: 100% " &%& &$ 1% )/ $ " ) ' ) $ " ; = -3 6 &%& > '(/ $ 6 6 ( )(* %> = -3 6 )) ) 500 ” “)-'+ ; ' ' ” !
Ă&#x2021;Ă&#x2018;š¡Ă&#x2022;è 18 ÂľĂ&#x2DC;Ă&#x2026;Ă&#x2019;¤à 2553 BizWeek : ! 18 " 2547 # $ % $ : 1854 < - !+ + 7,& - 10260 " 7 0-2338-3333 0-2338-3947-8 E-mail : bizweek@nationgroup.com
Ă&#x160;Ă&#x2DC;ÂĄâ&#x2C6;&#x2019; Ă&#x2018; â&#x2C6;&#x2019;Ă&#x2019; Ă&#x2C6;Ă&#x2DC;Ă&#x20AC;ÂĄĂ&#x201D;¨Ă?Ă&#x201C;šĂ&#x2021;Ă&#x201A;
Âľâ&#x20AC;?¡Ă&#x20AC;Ď&#x20AC;Ă Ă&#x;°â&#x2C6;&#x161;â&#x2C6;&#x161;¥°â&#x20AC;&#x153;â&#x2C6;&#x161; ºâŸŽâ&#x20AC;&#x201D;¼°â&#x20AC;&#x153;â&#x2C6;&#x161; â&#x2C6;Ťâ&#x2C6;&#x161;â&#x20AC;&#x2DC;â&#x20AC;Śâ&#x20AC;&#x201D;â&#x2C6;&#x2018; â&#x2C6;Ťâ&#x20AC;&#x2122;â&#x2C6;&#x2018;â&#x20AC;&#x2122;â&#x20AC;ĄĂ&#x2022; °â&#x2C6;&#x161;äÿª â&#x20AC;&#x161;Ĺ&#x2019;â&#x2030;&#x2C6;ÂĽâ&#x20AC;&#x2DC;Ă&#x2C6;Ă&#x; ü â&#x2C6;&#x2018;â&#x20AC;&#x2122;Ă&#x2039;ÂĄĂ&#x2022;â&#x2C6;Ťâ&#x20AC;&#x17E;Ă&#x20AC;â °â&#x20AC;&#x201D;â&#x2C6;ŤÂ°ÂŤâ&#x20AC;&#x2DC;Ď&#x20AC; °â&#x20AC;&#x153;â&#x2030; ÂŽĎ&#x20AC;ĂŚâ&#x20AC;&#x153; Ď&#x20AC;ĂĽ â&#x2030;&#x2C6;Ÿ°â&#x201E;˘â&#x20AC;&#x153;¢Ă&#x2022;Ă&#x;§â&#x20AC;&#x2122;â&#x2C6;&#x161;â&#x20AC;&#x2122; °â&#x20AC;&#x153;â&#x2030; ÂŽĎ&#x20AC;ĂŚâ&#x20AC;&#x153; Ď&#x20AC;ĂĽ ¡ ¼Ă&#x;â&#x20AC;&#x17E;Ă&#x20AC;ââ&#x20AC;ĄĂ&#x20AC;Ă Ď&#x20AC;â&#x201E;˘â&#x20AC;&#x201D;ÂĽÂŤĂ â&#x20AC;&#x153; °â&#x20AC;&#x2DC;Ď&#x20AC;Ď&#x20AC;â&#x20AC;&#x2122;Ă&#x2039;¡Ă&#x20AC;â&#x2030;&#x2C6;â&#x20AC;&#x201C;§â&#x2014;&#x160;Ă&#x2022;ºâŸâ&#x2C6;&#x2018;â&#x20AC;&#x2122;Ă&#x2039;ÂŽâ&#x20AC;&#x201C; çâ&#x2C6;&#x161;â&#x20AC;&#x201D;â&#x2C6;Ťâ&#x20AC;°ÂĄĂ˘ÂľĂ Ă&#x2022;ĂŠ â&#x2C6;?Ăżâ&#x2C6;&#x161;°â&#x20AC;&#x2DC;Ž¢Ă&#x2022;Ă&#x; â&#x2C6;Ťâ&#x2C6;&#x161;â&#x20AC;&#x2DC;â&#x20AC;Śâ&#x20AC;&#x201D;â&#x2C6;&#x2018;â&#x20AC;&#x17E;Ď&#x20AC;Ă&#x2022;Ď&#x20AC;â&#x20AC;&#x153;§¾
B School
3
: $ - '2 ! "# # $% : , kteditor@nationgroup.com & : $X' ? B% ' , + benjawan_p@nationgroup.com '( : ' X pen@nationgroup.com ) * : ' 7 " artdi2005@yahoo.com & '& +, ) *. : " 1 thaweesak@nationgroup.com
For Display Advertising 0-2338-3333 % 3155, 3136, 3157, 3161-2, 3173 &' $ ( () * 0-2338-3000 (customer@nationgroup.com) : X' + 7 ,6 kanchana@nationgroup.com % 3385
ÂĄĂ&#x2021;Ă&#x201D;š ÂĄĂ&#x2019;â&#x2C6;&#x2019;¨šžĂ&#x2019;Ă&#x160;š
Goalkeeper â&#x20AC;&#x2DC;ÂşĂ&#x2022;¡à Ă&#x2022; Ă?Ă&#x160;â&#x20AC;&#x2122;
! ! ! - . 2 % # # * 5 F $ , ! % '& = $, 5 - ! % # *! % ' & f ! ' 46 l ? +? 6 ' <#
Z - 5 & - , 6 " 3 â&#x20AC;&#x153;, $
8 â&#x20AC;? ! â&#x20AC;&#x153;! 8 â&#x20AC;? % <* 23&* ! * ' , < * , -% 7 6,3&* '# * % , * 23&*& = Marketing Model , ' - ,- + :7 * â&#x20AC;&#x153;! $ ! $ % â&#x20AC;? % ' â&#x20AC;&#x153; % â&#x20AC;? B% + , 6 5 , % , 6 7 % - # *3 &* 82 â&#x20AC;&#x153; %3 &* 82 - # *, 6 82 % 6 3 - , $
8 ,
B8 ,#,%# *- :7 ! $ ! $ ! %- & 4 6 â&#x20AC;? 2& + ! * &$ % / ( 8 08 ! 7 " ( (Synergy) <4 % 5 4 6 6 / 6 + - * - 4 6 8 â&#x20AC;&#x153;^% , & 3&X%= 2 5 ^ 8 - , ! % + #,%' 7 2 ! % $,& & * $ * ' & & * , - - , % 8 ! %< *
- 5 74 6 2 % , - % ' # * , ? 30%â&#x20AC;? B 35 /) 0 1 ( -/ $ ' , 60 # / - .( 4 7 . 7 . , . 1 +, - ) 18970 $ : : :7 ,46 - 8 0 *, 2 * 3 F 2540 6 8 + 5 % ! % * , % B*7 % â&#x20AC;&#x153;B, ! ^6 % ' 13 F $# 6 0 #,%' , 2 F 1998 7 ' 0 ,* 2 * B, 5 - 6 #,% % ! % 2 % 8 $ 48 <+ <# * 2# 8 ! % $ = ! % 8 B, * / % * , % 7 , 0 ' = '2# * % 8 , ? 21-22â&#x20AC;? % </ '3 +? 8 %
, ' 3 & 7 ^ % ( -# ) +? 6 ^6 % $< 4 &* ,4 6 + , ' 0 $# % '+ - - ^6 % â&#x20AC;&#x153; 8 5 B* # * 1 % 3 * ! , Puma 8 + &, 2 , 10 % F ! 2 A
- ^6 % (TIN TIN SEAFOOD Restaurant ) ! % #8 ,%,! * & ' 1997-1998 6 7f % 23&*& * ^6 % # * ^ 6 %
8 ' ^6 % & 4 ! % & f 6 $ -% % â&#x20AC;? & ' 8 6,' ! = 3 # 3 & ' 46 l ? (3&* % 748 6 l ? <#
Z ! * -* + 3&X%) 3 4 6 '# ,
% 6' , 6 2!& % , B* ' ,4 6 * # &$ % B*7 % #,% # *- B 6 Â&#x192; '- % 8 ! <#
Z â&#x20AC;&#x153; 8 - ?7% $#,%# *- B 8 7$ ' ! * % + #,%# *- B <* #,%, $
# #,% * 6 !F * <* - ?7% #,% 48 7 #,%, #,%, <#
Z <8 * - 3 * 5 ! % - # 3 *< ! % - , < 2 - % - %
* , < 7 ,6 +/ 8 2.5 ! - % < B, * % ' 5 # ! % 8 #,%, + 3- * [ $#,% * â&#x20AC;? % ' 8 + &$ % 3 % 0
*, 2 * ' 6 % B , 6 #,%3 % <#
Z ! % 5 - 8 7 3 +? 8 6,, # * +* ,
ÂśĹ&#x2019;Ă&#x2019;à ťš¡Ă&#x2022;Ă ÂżĂ&#x2DC;¾ºĂ?Ă&#x2026; ÂťË&#x2020;Ă?Âťâ&#x20AC;°Ă&#x2019;¨Ă?à ťš¥Ă?§Ă&#x2039;šĹ&#x2019;Ă&#x2019; Ÿà ¨Ă?à ťšà Ă&#x2039;Ă Ă&#x2014;Ă?š ÂźĹ&#x2019;Ă&#x192;Ă&#x2122; ÂĄĂ&#x2018; Ă&#x2030;Ă&#x2019;ÂťĂ&#x192;Ă?ÂľĂ&#x2122;
' @ 3&* ! % 6 % #,%# *- 4 ! 6 6 % -% 23&* * -4 * </ % / 6 #,%,3 - 2# * % 6 6# * * ' - -4 - , 5 â&#x20AC;&#x153;Fighterâ&#x20AC;? #6 ,% ,!7* # % = 2 # = 3 *-2 % - 5 - ,6 â&#x20AC;&#x153; 6 & â&#x20AC;? - @ , # ! * * 23&*# *
+* , 6 '* % + 5 - - # % = # % ' A * = # * 2# , = â&#x20AC;&#x153;- ?7% 2 # 6 = B,#,%3 % B, 2 # 6 % = 2& 8B, 2 # % = # * 7 - ?7% 2 # 6 = , 3&*B, $ 6 %! * $ +* C % ! * $ $ - % * # * 4 20 F $! % #,%,- !% +% â&#x20AC;? !,* - 3 2 '' % ! % % #,%# *&, - , % + ' + 3' B* 7% 7 <* + 3'! % 5 â&#x20AC;&#x153;-% !+% â&#x20AC;? 6 # 7% - -% ' 8 , $, % + # * â&#x20AC;&#x153; ,, % 5 , H C -4 & * ! %B,' 5 - , % + + B* ' = -4 + # # * 10 % 0 ! %+ * & % * $ 7 + +* # % #& % JK
+* , $ +* 5 % â&#x20AC;? < , % - - 7 </ + 3 , ,+ 4 '& 4 #,% ? â&#x20AC;&#x153; #,% - - 2& -8 ? 7% $ &,4 7 6 - &,4 7 6 * 5 74 6 â&#x20AC;? â&#x20AC;&#x153; â&#x20AC;? ! " #$ %
& ' ' ( ) * +, - & â&#x20AC;&#x153; .â&#x20AC;? â&#x20AC;&#x153; 2& $ $ , $ !- $ -! * ! 2& - - 3&* - !+$ ! 6 % 8-4 5 + ! * ' # , ! J 6 â&#x20AC;? + 7
â¨âŠ šĂ&#x2019;Ă&#x201A;ÂĄÂľĂ&#x2026;Ă?´¥Ă&#x2019;Ă&#x2026; ¤Ă&#x192;Ă&#x2122;Ă&#x160;Ă?š¤Ă&#x201D;´ â&#x20AC;&#x2DC;Ă&#x160;Ă&#x2019;âĂ&#x192;ÂŞ Ă ÂĄĂ&#x2022;Ă&#x201A;Ă&#x192;ÂľĂ&#x201D;Ă Âżâ&#x20AC;&#x17E;Ă?â&#x20AC;ş §¿Ă&#x2122;â&#x20AC;&#x2122; 14
ÂźĹ&#x2019;šĂ&#x2122; Ă&#x201C;Ă&#x201A;Ă&#x2019;Ă Ă&#x2021;Ă&#x201D;ÂĄĂ&#x201E;ÂľĂ&#x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
5 5 *6 " 7 "& '7 ( / 8 4&97 07' 0 ' 8 2- X-4 & , Z &, 6 2- X! 3' % , ' , <& % & ,- ,! % 2 - , &, -- # * %
7 % 6 % ' '* 6 Z &, ' &,4 '
' 4, 4,
& [# ,% ' 2. & / 7 8 0 < < ' *= /' > ! " ! > 8 & 40 > 7' ? *6
!B Y % - 8 8 ! 3' % 3 5 "/ Project Management - & - &6 & * % - ' 2 5 $- /6 & A ' 8 6, !B ! , # * % , * , , + 7 7 * , * !B 2 ! !B 2 + !B 2 ,: : !,* ' 7 ! % 46 % - 8 2- X .8 ..#,%, # '6 # 3. ! " & ,<4 5 & /6 3
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
+ * $ 6 # ? 4 :7 & , A - - , #,% % % # - * , % 3 % B6 % , #,%, @ B , ? ,+ A ' % & - 8 8 - % % ' 3 * & & * * ! % % B* 2 " 4 % -*, 7 - 5 - & -% #,%# * + 3&* % B* % - #,% * , 0 , , 3&*! *#+ & 8 ! C! > > 7&' >&' > 7 7 *6 ? 4 /7" 4 ( "/(* *6 ' ! " * D % / 0 5 ? ? ' )D % * 99 /' "&'7 * " ) Stanford University
! ( "# ) $ % & ' # * % â&#x20AC;&#x153; â&#x20AC;? + ,. . .-/ 0 1 , ! * 23&* + 3'! ' '2 3 & 4 # * 5 % % % % & / 6 7 4 6 & 4 6 !& 6 23&* * & & 4 +/8 , % ! ,46 # * % â&#x20AC;&#x153; ' : â&#x20AC;? 6 ,. . .-/ 0 1 + </ ' : 3 , ,& /6 6 % ' - & 4 3 2 %, '/ <4 # * % 5 & 4 % , ! 6 % ! * 3&* - 3&* '* - & % 4 6 " & 4 4 6 6 + & 4 / 7 - % , * * ' & +* , & = * â&#x20AC;&#x153; % 3- & > & 2 - , +* +*
* > - ,& = * â&#x20AC;? 6-4 ' & â&#x20AC;&#x153; ' :
â&#x20AC;&#x153; +/8 , % 3 8 7 ' - , 7 7 ! * # *- ,- 3&,%= , , 8 48 & &, ! - * < ? >'' , , -2 % +
Çѹ·Õè 18 µØÅÒ¤Á 2553
»‚ 18 º¹¡ŒÒÇ‹ҧ¢Í§ªØÁª¹¾Ö觵¹àͧ ! "# $% & # '( ! ) * +" *! " ,*
- " , . , . /* + ! 0 / ) * & ! 0" 1 2/ & ! & !* *# !) * ! "# " & ! 3 “ ” ! & + 6 !+ ) * * " "# & . *" ,* *! " 7 8 ! ! + #' ! # " * ) " + * - "0 & # ! - 8 # ! * " # 0+ * & ! /& +# " " ! - * + 9 67 & # !* 18 < ! 8 ! * # " & ! ) = ) , . ! > "0 !+ + ! 0" + ! ! *! & *! ?
* # !+ " 8 ! + = + " # * ! !* ! ! " # " $ % " &! ' ' ( )!" * % & " ( + + $, -. -/ % -. . -./ & 0 & * % -. % -" -. " " "0 !+ * ! * 2/ " , / * . 8 2/ ++ + &0 8 *! "
!* # @ ) = ! )
!* 76 + " * < * - &* # ! 72 + " . > 6 '( +#!* # * ! . @ 86 + "
!* 10 + " " @ . &* 0 ++ # "#
< +! “"0 , ! # ” & & !+ &
# ! 2/ " & & ) "0 " &
0 0 # * * . 12
) 2 )! " . $ % 1
-" +3. ( )!. -" # . 9 * * $ % -) &# - ? ) = , 0 # * , E # ! "# 1 E # !+ " "0 6 & , 0 & , ! , + * )
! " ! ! F + = " 9 *.+ & +* . ++ , ! 0 / " "0 ) # = '( 8 @ + !+ # . & + "# * #'> & > ) 0 + ! 22 ! 63 ! ! > ! 0 3
* . *+. & & 0 - ! *# * "0 9 > " * " # " - " ) *) 0 ! ? * ! " ,* ) "9! 6 "0 # 0+ * @ ) 3 " *# ! " & 8 )"&
" 8 # +"+ // Happy Workplace " - *.+ 7 ! - * @ + # & & * *# +# " "> ! * !+ # 0+ * - 8 ! * " J # J + ! - *# - ? "# ! . & ! ! 2/ ! 0" -& # @ ) 3 "9)" ! + - , ) ) *
*
ç‡√“ª√“√∂π“√Õ¬¬‘È¡¢Õß ≈Ÿ°§â“ ¥â«¬∑’¡ß“π∑’Ë¡’ §«“¡ ÿ¢Ç —ߧ¡Õ¬àŸ‰¥â ‡√“°Á Õ¬àŸ‰¥â ∂â“ —ߧ¡≈à¡ ≈“¬ 7-Eleven °Á®∫é # $ % “' ( )” " ! 0 ># &+
& > ! 8 > +"# $% ! 0 +, + * .. *! , * . ! 0 -& 2 "9! 6 " ! * “" ! ( ” “(! ' $*+ !
! ) ) 9 ' - - ! * ) )
¼Êҹͧ¤ ¡Ã໚¹Ë¹Ö§è $' ' ) ! ) , . ! ) 6 / + Harmony ' . ' . $! & ! * 8)$ 3 0 ! * 0 ! ) ) ” ! + ># & + ! " “ < - <” > & " + + 6 " 1 ( &0 ( ) , . 0 ># & ! 1 “7-Eleven” +
+ ! “ ” !* ( ) - 8 ! 0 /" " 0 ( “ * # ” “ *! ” ) = 1 ( ) + & 0 "# + # # ( .) 8 ' 9 6 = “9 ( 9 ! * . < 2032 ( + * # Post-Generation”
+ @ 90,000 12 + 6 " ! 1 !* 5,500 55,000 + @ 6,500,000 * ! ) ) * * * & !* - # * 0 +1 ( -
2/ #/ &) “" ! ( ” ! !* ! 0 -& ( ) *) & &F ) * 8 “^ = *” * 9 "# “ 3 & % ) ' ! 0 )* ) ) ! 2% ! $! & 0 + 0 ! * 8)$ 3 !) ! ) ' ) , 3 ' 0 ” & ! &0 ! "0 8 " 8 0 & ! ) ( “6$ ( ” “ 3 8 . 8)$ 3 - 1 9 ! 3 $ 8 ' 9 ! ) ! L & * C5 ! , ! 0 ! ) (! ! ' $' (' ! ) ! ) * 1L ' + (! 0 * .* * ! 2% + 9 ”
, 0 8 ! &0 8 7 " - ! “& ”
àÃÒµŒÍ§·ÓãËŒ·¡Ø ¤¹ÃÑ¡¡Ñ¹ à¢Ò¡Ô¹¢ŒÒÇËÁŒÍà´ÕÂǡѹ Í‹ãÙ ¹ÃŒÒ¹àËÁ×͹¾Õ¹è ÍŒ § ËÃ×ÍáÁŒáµ‹¤¹·ÕÍè ‹٠Êӹѡ§Ò¹ àÃÒ»ÅÙ¡½˜§Ç‹Ò ·Ñ§é ͧ¤ ¡ÃµŒÍ§ÁÕ¤ÇÒÁÊØ¢ “ *) 7 ' 4*- * )$*
5 ) 6 / 8 ) ! ( ! ( ) 6 / )- ' '+ -! ! 9 &9 ' *) ' '+ -! '+ 5 &9 : -$ + , &5+ - 9 ) , ! : 9
)- ) /3 ) /3 ) 0 ! &9 8)$ 3 '+ -! &9 ( 6 / - *) ) 5 0 % ” * " 8 "0 * !* !* ! ) * 8 2/ + ( ) * @ = ( & &# * * ! * # - "0 " ' " *# /*
+ '( # # @ - + ( *! 8 “" ! ( ” & ! J > “ ” + ! ! *! * !* ! * * *# ) “ 9 9 ! ) ! ) (! ) ) 9 !( ! ) ) ' (! 9 ) ) 9 ! = ! & 9 20-30 B - $! ! ' - ) ! . ) * . ! , 0 & 9 ) 0 ! ' & ” *! J > 8 “ #' ” 1 * 9 K 0 ++ TQM -Total Quality Management Let process is customer 7 "0 “ ! &! ! ( (! 9(, - $! 9 0 ! 8C & ) ! ) 5 D' )$ ! - 8 ) CEO ) ! B) D ' + ) , - ) G 0 ) , 0 & ) H2 * & 9 0 ! 9 !
梯 ...à¾ÃÒÐ梯 ¹ÂÔ Á
! " " "0 ! & "0 " *. + ) +, "+ ( " 8 U2 UV " 0 / ( ! & & & ! ) ! * ) # +, .+ + 6 " ! ( ! ( = ( 1 , * ) ) " ! = ! ( ! ( ) " + " + ! " & +!* < * #' #"> & / + /* " 1 ! !* & +( &2 % & 3 $7 $ % ( ' * %) + 8: & )! " 0 - 1 & " * & 0 * * . - " + ! J > ( 1 " & &
! ! & = "0 " ( & + 9 "0 " ( = *! " & ) + !
*? " " , +. & ! " + ! @ ) ! . & !" ! * ? & - ++ & . > " & " +! J > ( = " * & * = @ + 1 "# ! 9# ( "# & & " ! + *! = , +. & + 0@ * ? " @ & - & ! " *! = ! !* & + # = * ) ) # -& *! ++ * + 9 " " 0 * !* & & Morning Talk " " # *! & 8 !" ! . ! - ! @ "
2/ = + 9& 8 6' * * . U2 &# * " 2/ ! " " 0 "
- - " , + . #' #"> ) ! & + ! 0 . * ? 1 * !* U2 ! - ) & “+ @ ) + ++) "# - *! !* *! ) *) *". ! + * *". " # ! *". " 0
ºŒÒ¹àÃÒàͧ ¶ŒÒÍÂÒ¡ä´ŒºÒŒ ¹ Ẻä˹ ·Ø¡¤¹¡çµÍŒ § ª‹Ç¡¹Ñ ÁÕÊÇ‹ ¹ÃÇ‹ Á ÁѹäÁ‹ä´ŒÍ‹·Ù ËèÕ ÇÑ Ë¹ÒŒ ºŒÒ¹ áµÁ‹ ¹Ñ Í·ً ·èÕ ¡Ø ¤¹´ŒÇ Í·ً ·èÕ Ó§Ò¹ ÁÕ¤ÇÒÁÊØ¢ ¡ç¨Ð·Ó§Ò¹ä´ŒÍ‹ҧÁÕ »ÃÐÊÔ·¸ÔÀÒ¾
! !” 0 + ! + !* 4-)-
2 *& & ) %5 * - . ( * ' $ %6 2 4-)-
2 " ! & + * "0 8 " ) 1 " 0 / 0!* “1 ( + "# > K = * ” !" “ ” ++ 1 ( " #">( 9 6 ! = @ + “ 2// ! J (” * + ! . ) & @ // =" " . ++ ? 8 M = - ) ) + "0 & ) !* 8 &. & ! 3 " & ! "0 & #' * "0 “ &” " & "0 , >( # " - * "0 * ,. ( 8 " " - + 1 (
* 9 K !* " ( * & + ! # + " " 0 “ $% & ' ( ))*+ & , ! ! ) & - ! - * ! ) ! ! ) * - , ! . ! * +
* ! */ ' ! 0 ! & * &!
! ) ) , ! ' ! ' ! ) , 0 , 12 + 3 ! &” ! ! # ( ) * ) + !* ! # *". & 0" ! * “ +" *). + & * . ” & ! # ( “ # > ” !* 2/ & . !* ) *) + ! # > N + * 7 !" “1 (” & N + * * # > " # "* " & "0) ! ! - "> 1 ! 0 / * " ! " * & *! " " # , ) ! ! & & “ ” ! " + * & @. * * * .
! ! ! ++ ! ) *!* & + . *. , . *! ) *! "# $% " ! ! @ # ! 7-Eleven & 8 ) /*" - * !* ># & *). ) * "# * - * “ 7-Eleven ! "# $ % $ & !' 7-Eleven "(' ! ' $) * + ” 0 & , ! & & ! ' 3
&
! # -& "0 ) * "> @ "0 !) * ! # - +!* & ) *! ” ! ( ! ( = ( 8 + 6" " " 0 * 0 + - * & @ - = ( * * ? + , . & ) *) + 9 " "0 ) * ! # ! # ( " & ! 0 /1 & = + " 8 ! " 9 ( " " !* # "0 ? ? ) +
. = F = " , + . ) )
. @ 2/ * “ & "0 * ) &. !* @ )
&. 8 * ) 1 * + " ) * & ). *" - &
- "0+ / + &* ! ' " *! * & * ! 1 &0 8 & * " , * ! &0 * "0 ) * "
) 1 1 @.
!* 2&&#+ = . - "0) * - = "0 ) ! !* "0 " 8
= (” ' 3 & & 0 9 ) C '+ 9 &.... ?
5
Rich&Risk
Çѹ·Õè 18 μØÅÒ¤Á 2553
-& # ! +
/ # ! +.! $ &)*&7 8
/ . $ &.,) . " ., $ & . 0 / # ! ! . $ &., " &% $ %& +
àÃչ̡٠ÒèѴ¡Òà ¹ÇÑμ¡ÃÃÁ
ªÑª¹Ôμ ÁØÊ¡Ô äªÂ ÁËҤس
¤Ô´μ‹Ò§ ¨Ö§ áμ¡μ‹Ò§
!! “ ” $ % & ' % ( “ ” . . &.! 2 D 4 # ! ! ( ( - / '( ( , / !- ( ! ! # - - / # ( - . 4 ( " B B 7 G . Annies Party Planner *+ ( , ' 10 ? " !& ( ! 4 K 4!- ( # > # ' $ ' /D ! " #( =& ! . . # % ! (* “Dont put all your eggs in one basket.” (4 ( ! % & & & + ( (4 # #( , - ! ! ( 6( !$ 7 8 % . . ' 9 & !" . #( = 2 ? ( ( & ! ! M3 ! " ( # B + ( ( , !-4( =9 ! ! '& M3 .. ( 2! ! ( % . ! 2 % ! ( . % #( ! & &
2! ! 2 ! (*6 ( - ( / ! & &001 ( ( 7(" ! !( , %( (. 4 % ( ( ( ! !+ ( , B $ /& & ' ( & ' ( ' ( /!
" Annies Party Planner - / # ( - ' - # 9 ( , “ 9 $% <- " ! " * * # "' & *
= -$ * & $" , ( & $% = 1 # !& " ( # $" 9! & $ $ " '( " 91 ” 4-5 ? " %& 0' T' & ' / / ! & . " ( ( 8 (= 9> 2-3 ? $
(" ($. 7 ! “ &) #&) $" " 19 * )'( " & 9 5 #&( ) ! ! ! & < "8+ ! % (<+ ,* $ =1 & (<+ , * * 1 . )'( " * . ) *9 ! & # " ) & * * 1 " 9)6? " @A # " & &1 " # ” & ! ( 6 6 ( & ( ( . & ( !( / B ! ( N % # ' " ! ( "! ! ? & ' ( U V B ( 0 U V B ) ( , U V B
6 *-( ' ( # "D 4 # 9 !B !(N4 # *+ % - - ! ( + $ (4 % ! ' ! ' ( 6! $ & % ! . 4 ! + ( 6 #! ! '& ! ! / ( , - !
) (" ! 4 ( 6 G ( - ( , ! 9# ( , ( ! ! D 9 89 #B (" ' 4 !-
* / " ! #& (
! B =+ 9 #! ' (" (4 ( ! ' “ $ " , - * ) # 01 2 $( 3 '"4 ( 5 67 8 67 9 :& 8 & 67 & 5 !& 5 * , " 8 $ ( # ) * ” ( ! % & ( ! ( & ' + . # ( & N (4 # ( N 6( B ( + . #( ! ' #& ) ! ' ( / " $ ) # 4' ! & ' (4 ( 6 ( , " ' . " ( & #( , ! ! %
' (4 4' "+/ "! "! =+ 9 + & . " ( !( “ ( 9 8& & ! & # ( 5 (< # & 9 $ (< " "
# " $ # (< & 9 =1 # " % * .
¤Ô´ºÇ¡áºº ‘á͹ ªÑª¹Ôμ’
Key to Success
àÃ×Íè § : ¨ÕÃÒÇѲ¹ ¤§á¡ŒÇ ÀÒ¾ : Í¹Ñ¹μ ¨Ñ¹·ÃÊÙμÃ
• # -* # # ! • $ . $ )* . /( ! $ & 23 • . $ )* # * + & ., $ & & • "& / & "& "! • 4 " 4 & % "
" • ! ( 5 6!+ / & ( . $ +
# * ! 9 ” B 6( ( U B B*(. ! ( ! (4 (. " ( ' D ! $ www.anniesclub.com ( 24 . . ( (' / % #& & ! ( ( “ . ”
" ( %
" ( + ( , ( ! ( (4 % ! + ! ($ " ( ! ( ! (4 & ! "- D # # ! ! ' ! / 6 #( , " "+/ & & (4 # ( . . ! ' ( “ " + %
, . " (< * $( & 24 . . (< ) $ $ E & $ : 9 % (< ) ( - (< # ( -* & . " ” ! & " ( 6( % ( . # % & 4 '= !D 4" ( % #& & % #& & & #& & ' 6 =+ 9 ( ( , . & . D # ( 6 ' % (" #( ! ' # &" B ! (N4 # 2- & & ! 8 (= 9> “ 7E 9 #$ " 5 0 2F " & 8 "8 & !& &( 1 9 * * $ " &( 1 9 * $) )'( " * ( & ( & " F" " $ ( 1 9 8. 8. (< &" " . " 9* & 9 ”
& ! / + ( , " # " & %
! " # $ % !# # # & #' ( )*&# &% + + , ! )(& ! # -) . / ! " ! # $ %& %& ' #! ! " ! # %& ' (" ( " # ) *+ #( , # ( ! & ( ! ( , ! & + ( ! ( , ( ! ! & ( ! # " ( " ! - ( ! - . /% & ' . &001 ( ! 2-0 3 (4 . # ( & ( , # (. ( ( mp3 ( , ( ! ! / 6 # % ( !( , !
! ! '7 / & ( ! 6( , & %& ' 89: " “ - % !” Creative destruction " (= 9>= -. ( ! . . ?( - (Shuampeter) ( 6 (4 ' (. (= 9>= - ! #!# ) % ( " ( ( , "
! " # $ % & '( " ) " " $ % !
& '( " * $ $" + , $ % - !& $+ ,! & * $ )* $ .
* &$) # $" '"+ , ! 4 / > & 4 & "6 ! # % # ' 6 # 37 + " / % ( & ' ( & (4 #& (" 48 # 92#" ( " . " 6( , ( + $ ' $ ' %( , # '
(" (4 # % ( ! ! "+/ . " # $ . % 7 3 . B ! . ( , . ( " % (" ' . / #( , .
$ ' BD ! & %( *+ ( , ( " 2D 4 . ( " ' . / 6 # ) ! . ! ( 6 & %( ! ' # ) ! ! # + ( (" 6 #( > ( , 4 / > " "+/ (. ! ! ( 6 # 92# ) 7 ( 6 # $ ' BD ! ' 2 # & (4 " ( #( ! . . " . / ( , . " Dominant design ( , . ( , ! 4 ! #!+ ! ' ' ' 92- ( , ( 92- ( , " “ ! ” (" * * 0 / -% . . & )( . ,$ % " " )( ++ 0 * & " +$ % & . $ . .' (. ! . 7 ( ( 6 77 B % $ ' 13 2#4 2 .!= # 7. ! ! = “ /( , ( 6 " $ '(" ! & ( ! " ! ”
6
¶¹¹¹Ñ¡Å§·Ø¹
Çѹ·Õè 18 μØÅÒ¤Á 2553
“ʶҹ¡Òó à§Ô¹·Ø¹à¤Å×Íè ¹ÂŒÒ·Õàè ¡Ô´¢Ö¹é ·ÑÇè âÅ¡¢³Ð¹Õé àª×Íè NjҨСԹàÇÅÒÍÕ¡ÂÒǹҹ¾ÍÊÁ¤Çà à¾ÃÒÐà·‹Ò·ÕÊè §Ñ à¡μ¨Ò¡¡ÒûÃЪØÁ»ÃШӻ‚¢Í§ IMF ´ÙàËÁ×͹NjҤÇÒÁËÇÁÁ×ÍÃÐËÇ‹Ò§¡Ñ¹ÂѧÁÕäÁ‹ÁÒ¡à·‹Ò·Õ¤è ÇÃ...»˜−ËÒà§Ô¹·Ø¹à¤Å×Íè ¹ÂŒÒ ¸»·. μŒÍ§ÇҧἹÃѺÁ×Íáμ‹¡ÒôÓà¹Ô¹¡ÒÃã´æ ¤§μŒÍ§´Ù¨Ò¡ÁÒμáÒÃμ‹Ò§æ ·Õãè ªŒ¡¹Ñ Í‹·Ù ÇÑè âÅ¡ áÅСç¨Ð´ÙμÒÁ¤ÇÒÁ¨Ó໚¹μÒÁ¤ÇÒÁàËÁÒÐÊÁã¹áμ‹ÅÐʶҹ¡Òó ” ´Ã.»ÃÐÊÒà äμÃÃÑμ¹ ÇáØÅ ¼ŒÇÙ Ò‹ ¡Òø¹Ò¤ÒÃáË‹§»ÃÐà·Èä·Â
¢ÂѺ¾Íà μËŒ¹Ø Ê‹§·ŒÒ»‚
! ºâ≈Ÿ ß∑ÿπ∑—ßÈ À≈“¬§ß‡ÀÁπ°—π·≈â««à“‡»√…∞°‘®¢Õ߉∑¬„πªïπμ’È Õâ ߇º™‘≠°—∫ªí®®—¬·«¥≈âÕ¡ μà“ßÊ ¡“°¡“¬ ·μà‡»√…∞°‘®‰∑¬°Á‰¥â· ¥ß„Àâ‡ÀÁπ∂÷ߧ«“¡·¢Áß·°√àß®“° Õ—μ√“°“√¢¬“¬ μ—«∑’ˬ—ß¡’Õ¬à“ßμàÕ‡π◊ËÕß ·≈–‚¥¥‡¥àπ‡¡◊ËÕ‡∑’¬∫°—∫ª√–‡∑»„π·∂∫¿Ÿ¡‘¿“§‡¥’¬«°—π ∂◊Õ‡ªìπ®ÿ¥¥÷ߥŸ¥„Àâπ—°≈ß∑ÿπμà“ß™“μ‘ π„®∑’Ë®–‡¢â“¡“≈ß∑ÿπ‡æ‘Ë¡¢÷Èππ—°≈ß∑ÿπ„π ª√–‡∑»‡Õß°Á¡§’ «“¡‡™◊ÕË ¡—πË ∑’®Ë –≈ß∑ÿπ¡“°¢÷πÈ ‡™àπ°—π ·¡â«“à ¢≥–π’®È –¡’ª≠ í À“„π¥â“π¢Õß Õ—μ√“·≈°‡ª≈’ˬπ·μàªí≠À“§à“‡ß‘π·¢Áߧà“π—Èπ∑ÿ°Ê ª√–‡∑»°Á‡ªìπ‰ª„π∑‘»∑“߇¥’¬«°—π ∑—ÈßÀ¡¥ „π¥â“π¢Õßμ≈“¥∑ÿπ‰∑¬ À≈“¬§à“¬°Á‡√‘Ë¡¡Õ߇ªÑ“À¡“¬„À¡à°—π«à“„π‡√Á«Ê π’È¥—™π’ Õ“®®–∑–≈ÿ 1,000 ®ÿ¥°Á‡ªìπ‰ª‰¥â§√—∫ à«π —≠≠“≥¢Õßμ≈“¥Àâπÿ „π·∂∫‡Õ‡™’¬·ª´‘ø°î °Á∂◊Õ«à“¡’·π«‚πâ¡∑’Ë¥’¢÷Èπ‰ª„π∑‘»∑“߇¥’¬«°—π ‡π◊ËÕß®“°°“√øóôπμ—«¢Õ߇»√…∞°‘® ¡’ —≠≠“≥∑’Ë™—¥‡®π¡“°¢÷Èπ Õ’°∑—È߬—ß∂◊Õ‡ªìπ·√ߢ—∫‡§≈◊ËÕπÀ≈—°¢Õ߇»√…∞°‘®‚≈°·∑π ª√–‡∑»¬—°…å„À≠àÕ¬à“ß À√—∞Õ‡¡√‘°“·≈⫥⫬ ª√–°Õ∫°—∫μ≈“¥Àâÿπ„π‡Õ‡™’¬ ·ª´‘øî° ·¡â«à“μÕππ’È√“§“®–‡√‘Ë¡ª√—∫μ—«¢÷Èπ¡“∫â“ß·≈â« ·μà°Á∂◊Õ«à“ ç¬—ß‰¡à·æßé ‚¥¬¡’ PE Õ¬à∑Ÿ ’Ë 12-15 ‡∑à“ ¢Õß°”‰√„πªï 2011 ¢≥–∑’°Ë ”‰√ ÿ∑∏‘®–‡μ‘∫‚쉥â„π√–¥—∫ 15-18% „πªïÀπâ“ ·≈–∂â“¥Ÿ„π¥â“πº≈μÕ∫·∑π·≈â«°“√‡μ‘∫‚μ¢Õß°”‰√„πμ≈“¥Àâπÿ ®–¬—߉ª ‰¥âÕ’° 10-15% „πÕ’° 12 ‡¥◊Õπ¢â“ßÀπâ“ ´÷Ëß¡’§«“¡‡ªìπ‰ª‰¥â Ÿß§√—∫ ∂â“¡ÕßÕ¬à“ßπ’È ·≈⫉¡à¡’Õ–‰√æ≈‘°≈ÁÕ°μ≈“¥Àâÿπ®÷ß∂◊Õ‡ªìπ™àÕß∑“ßÀπ÷ËߢÕß°“√≈ß∑ÿπ∑’Ëπà“ π„®¡“° º¡‡™◊ËÕ«à“§ß¡’À≈“¬∑à“π∑’ˇ√‘Ë¡ π„®·≈–Õ¬“°®–‡¢â“¡“≈ß∑ÿπ„πμ≈“¥π’È°—π¡“°¢÷Èπ §√—∫ Õ¬à“߉√°Áμ“¡¢âÕ·π–π” ”À√—∫π—°≈ß∑ÿπÀπâ“„À¡à °Á§◊Õ °àÕπ∑’Ë®–≈ß∑ÿπ®–μâÕß ∑√“∫∂÷ߧ«“¡‡ ’ˬߢÕß°“√≈ß∑ÿπ„π à«ππ’ȉ«â„À⥒°àÕπ‡æ√“–°“√≈ß∑ÿπ„πμ≈“¥Àâÿπ∂◊Õ «à“‡ªìπ°“√≈ß∑ÿπ∑’Ë¡’§«“¡‡ ’Ë¬ß Ÿß¡“° ‡π◊ËÕß®“°°“√‡§≈◊ËÕπ‰À«¢Õßμ≈“¥Àâÿππ—Èπ ®–¡“®“°ªí®®—¬À≈“¬¥â“π∑—Èß∑’Ë¡“®“°ªí®®—¬¿“¬„πª√–‡∑»·≈–μà“ߪ√–‡∑» ´÷Ë߇ªìπ ‘Ëß ∑’˧«∫§ÿ¡‰¡à‰¥â‡≈¬ √«¡∂÷ߺ≈ª√–°Õ∫°“√¢ÕßÕߧå°√∑’ˇ√“‰ª´◊ÈÕÀâÿπ¥â«¬§√—∫ ”À√—∫ —¥ à«π°“√≈ß∑ÿπ∑’˺¡¡—°®–·π–π”ºâŸ≈ß∑ÿπ„À¡à§◊Õ 80: 20 §√—∫ §◊Õ „Àâ·∫à߇ߑπ 80% ≈ß∑ÿπ∑’Ë¡’§«“¡‡ ’ˬßπâÕ¬∂÷ߪ“π°≈“ß ‡™àπ ‡ß‘πΩ“° μ—Ϋ·≈°‡ß‘π (∫’Õ’) À√◊Õμ√“ “√Àπ’Èμà“ßÊ à«π 20% ∑’ˇÀ≈◊Õ„Àâ≈ß∑ÿπ„πμ√“ “√∑ÿπ (Àâÿπ) π—Ëπ‡Õß §√—∫ “‡Àμÿ∑’˺¡·π–„Àâ‡√‘Ë¡≈ß∑ÿπ„π —¥ à«ππ’ȇæ√“–«à“‚Õ°“ ∑’Ë®–¢“¥∑ÿπ®π∂÷ߢ—Èπ °‘π‡ß‘π∑ÿππ—Èπ§àÕπ¢â“߇ªìπ‰ª‰¥âπâÕ¬§√—∫ ”À√—∫√–¬–‡«≈“°“√≈ß∑ÿπÕ¬à“ßμàÕ‡π◊ËÕß ª√–¡“≥ 5 ªï ·μà‡«≈“∑’Ë®–„Àâº≈μÕ∫·∑π°Á∂◊Õ«à“Õ¬àŸ„π√–¥—∫∑’Ëπà“ π„® ”À√—∫§π∑’ˇ√‘Ë¡≈ß∑ÿπ¡“√–¬–Àπ÷Ëß·≈â« æ‘®“√≥“·≈â««à“μπ‡Õß “¡“√∂∑’Ë®– √—∫§«“¡‡ ’ˬß∑’Ë Ÿß‰¥â‡æ‘Ë¡¢÷Èπ º¡°Á¢Õ·π–π”„Àâ∑”°“√ª√—∫æÕ√åμ≈ß∑ÿπ ‚¥¬Õ“®®– ¢¬—∫æÕ√åμ„À⇪ìπ 70:30 À√◊Õ 60:40 ‰¥â‡≈¬§√—∫ ‚¥¬ºâŸ∑’Ë√—∫§«“¡‡ ’ˬ߉¥â Ÿßπ—Èπ πÕ°®“°∑’˺¡®–·π–π”„Àâ≈ß∑ÿπ„πμ≈“¥Àâÿπ¢Õ߉∑¬·≈â« μ≈“¥¢Õß®’π·≈–Õ‘π‡¥’¬ √«¡∂÷߇Շ™’¬ ·ª´‘øî° μÕππ’È°Á∂◊Õ«à“πà“ π„®‰¡à·æâ°—π ‚¥¬ à«πμ—«º¡®–·∫à߇ߑπ≈ß∑ÿπ „𧫓¡‡ ’Ë¬ß ŸßÕÕ°‡ªìπ 3 à«π‡∑à“Ê °—π§√—∫ À√◊Õ∫“ß∑à“πÕ“®®–·∫àß≈ß∑ÿπ‡ªìπ„π®’π ·≈–Õ‘π‡¥’¬ 50% ‡Õ‡™’¬ ·ª´‘øî° 25% ·≈–‰∑¬Õ’° 25% °Á‰¥â·≈â«·μà«à“®–™Õ∫„®≈ß∑ÿπ „πª√–‡∑»‰Àπ¡“°°«à“°—π ∑—Èßπ’ȇ«≈“®–≈ß∑ÿπ°ÁμâÕßÀ“®—ßÀ«–∑’ˇÀ¡“– ¡¥â«¬π–§√—∫ ‚¥¬Õ“®®–√Õ„ÀâÀâÿπ¡’°“√ª√—∫μ—«≈ß¡“‡≈Á°πâÕ¬°àÕπ·≈⫧àÕ¬‡¢â“‰ª≈ß∑ÿπ°Á‰¥â ®–‰¥â ´◊ÈÕ¢Õß∂Ÿ°¥â«¬§√—∫ À“°∑à“π„¥¡’¢âÕ¢âÕß„®‡°’ˬ«°—∫°“√«“ß·ºπ°“√‡ß‘π¢Õßμπ‡Õß “¡“√∂ àߧ”∂“¡ ¢Õß∑à“π¡“‰¥â∑’Ë pr.tisco@gmail.com æ∫°—π„À¡àμÕπμàÕ‰ª§√—∫
Mission CEO % & 331 !'( & 18-24 2553
>> ‡∑«‘π∑√å «ß»å«“π‘™ ª√–∏“π‡®â“Àπâ“∑’Ë ∫√‘À“√°“√‡ß‘π ∫¡®.ªμ∑. ‡ªî¥‡º¬«à“ ®“° ªí®®—¬§à“‡ß‘π∫“∑∑’·Ë ¢Áß§à“¢÷πÈ ªμ∑.¡’·ºπ∑’®Ë – ‡√àß√—¥°“√≈ß∑ÿπ„πμà“ߪ√–‡∑»„π™à«ß 5 ªï (2553-2557) ´÷ßË ¡’«ß‡ß‘π≈ß∑ÿπ√«¡ 60,000 ≈â“π∫“∑ ‚¥¬„πªï 2554 ®–≈ß∑ÿπ‡æ‘Ë¡‡μ‘¡ „π°“√º≈‘μ°ä“´∏√√¡™“쑇À≈« √«¡∑—ßÈ ¢¬“¬ °”≈—ߺ≈‘μ∂à“πÀ‘π‡æ‘Ë¡‡μ‘¡ ‚¥¬ π„®‡¢â“≈ß ∑ÿπ„πª√–‡∑»°“μ“√å ÕÕ ‡μ√‡≈’¬ ª“ªí«π‘«°‘π’ Õ‘π‚¥π’‡´’¬ ‰π®’‡√’¬ ·≈– μ‘¡Õ√å ¢≥–π’ÕÈ ¬à„Ÿ π¢—πÈ μÕπ°“√‡μ√’¬¡°“√ πÕ°®“°π’¬È ß— ®–‡ªìπæ—π∏¡‘μ√ √à«¡°—∫∫√‘…∑— °øº. Õ‘π‡μÕ√å‡π™—πË ·π≈ «“ß·ºπ≈ß∑ÿπ„πªï 2554 „𠪪.≈“« ·≈– À¿“ææ¡à“ ‡æ◊ÕË ™à«¬‡ √‘¡§«“¡¡—πË §ß∑“ߥâ“π∏ÿ√°‘®„Àâ
àÊÃÔÁÊÔ¹ ÊÁÐÅÒÀÒ : ·ÓäÁŧ·Ø¹ã¹ NMG..? "# $ !"# " ∫√‘…∑— ‡π™—πË ¡—≈μ‘¡‡’ ¥’¬ °√äªÿ ®”°—¥ (¡À“™π) À√◊Õ NMG ‡æ√“–‡¡◊ÕË 8 μ.§. 2553 ∑’ºË “à π¡“ NMG ‰¥â·®âßμàÕμ≈“¥À≈—°∑√—æ¬å ∂÷ß°“√ ‡ª≈’Ë ¬ π∂à “ ¬‚§√ß √â “ ߺ⟠∂◊ Õ Àâÿ π „À¡à ®“° √“¬ß“π°“√‰¥â¡“®”Àπà“¬À≈—°∑√—æ¬å¢Õß °‘®°“√ (·∫∫ 246-2) ‚¥¬ºâ∑Ÿ ”°“√¢“¬§◊Õ π“ß ¡æ√ ®÷ß√àÿ߇√◊Õß°‘® ¢“¬ÕÕ°‰ª 17.87% ‚¥¬°≈à¡ÿ ºâ∂Ÿ Õ◊ Àâπÿ √“¬„À¡à §◊Õ π“¬ ‡ √‘¡ ‘π ¡–≈“¿“ ‰¥â¡“ 8.50% 𓬠ÿ‡∑æ «ß»å«√‡»√…∞ (ª√–∏“π°√√¡°“√∫√‘À“√ ∏𓧓√‡æ◊ËÕ°“√ àßÕÕ°·≈–π”‡¢â“·Ààߪ√– ‡∑»‰∑¬) 6.07% ·≈–π—°≈ß∑ÿπÕ◊πË Ê 3.30% μà“ß¡’§”∂“¡«à“ ‡ √‘¡ ‘π§‘¥Õ–‰√Õ¬àŸ Õ–‰√‡ªìπ¡Ÿ≈‡Àμÿ ®Ÿß„®„π∏ÿ√°‘®ª√–‡¿∑ ◊ÕË ∑—ßÈ ◊ÕË ‘ßË æ‘¡æå, ∑’«,’ «‘∑¬ÿ ·≈– ◊ËÕ¥‘®‘∑—≈ „πÕ¥’μ‡ √‘¡ ‘𠇧¬ ‡ªì π ºâŸ ∂◊ Õ Àâÿ π √“¬„À≠à · ≈–°√√¡°“√„π SE-ED ¡“·≈â« ·≈–‡ªìπ§Õ≈—¡π‘ μå„π Àπ—ß ◊Õæ‘¡æåÀ≈“¬©∫—∫ ∑’ªË √“°Øμ“¡¢à“«∑“ßÀπâ“Àπ—ß ◊Õæ‘¡æå §◊Õ ‡ √‘¡ ‘𠉥â·Õ∫‰ª‡√’¬π§Õ√å New Media ®“° ∂“∫—π™—πÈ π”§◊Õ ¡À“«‘∑¬“≈—¬ Œ“√å«“√å¥ ¡“·≈⫇¡◊ËÕ ª≈“¬ªï 2009 ∑—È ß ªí ® ®ÿ ∫— π ¬— ß ¥”√ßμ”·Àπà ß ‡ªì π 𓬰 ¿“ ¡À“«‘∑¬“≈—¬ ¡À“«‘∑¬“≈—¬‡Õ‡™’¬Õ“§‡π¬å ·≈–‰¥â ≈ ß∑ÿ π „π∏ÿ √ °‘ ® π‘ μ ¬ “√À≈“¬‡≈à ¡ πÕ°‡Àπ◊Õ®“°°“√∫√‘À“√∫√‘…—∑ N-PARK ∑’¬Ë ß— ∫√‘À“√Õ¬àπ—Ÿ πË Õ“®®–· ¥ß∂÷ߧ«“¡¡àßÿ ¡—πË ∂÷ß°“√‡Õ“®√‘߇Փ®—ß·≈–§‘¥®–≈ß∑ÿπÕ¬à“ß®√‘ß ®—ß„π NMG À√◊Õ‡ª≈à“ ´÷Ë߇ªìπ§”∂“¡∑’Ë πà“ π„® „πÕ¥’μÕ¬à“ß∑’Ë∑√“∫°—π§◊Õ Àâÿπ SE-ED ‡ªìπÀâπÿ ∑’®Ë “à ¬ªíπº≈¥’Õ¬à“ßμàÕ‡π◊ÕË ß ®à“¬ªíπº≈∑ÿ°‰μ√¡“ Dividend Yield ª√–¡“≥ 7.5 - 9.5% μàÕªï ‰¡à√«¡°—∫ º≈°”‰√®“° à«πμà“ß√“§“Àâÿπ (Capital Gain) ·μàæÕÀ—π°≈—∫¡“¡Õß∑’Ë NMG ∂◊Õ«à“ ‡ªìπ∫√‘…—∑∑’Ë¢“¥∑ÿπ¡“μ≈Õ¥„πÀ≈“¬ªï∑’Ë ºà“π¡“ ·μàº≈°“√¥”‡π‘πß“πß«¥ 6 ‡¥◊Õπ ªï 2010 π’È °≈—∫‡√‘Ë¡¡’°”‰√‡¢â“¡“Õ¬à“ß°â“« °√–‚¥¥ ∂÷ß 229.17 ≈â“π∫“∑ ¥—ßπ—πÈ Õ“®®– ‡ªìπ‰ª‰¥âÀ√◊Õ‰¡à ∑’ˇ √‘¡ ‘π °”≈—ß¡Õß«à“ NMG ®–°≈“¬‡ªìπÀâÿπμ’°≈—∫ (Turn Around Stock) ∂â“À“° ‡ √‘¡ ‘π¡Õß∂Ÿ° ®–‡ªìπ‚Õ°“ ∑’®Ë – √â“ߺ≈°”‰√‰¥âÕ¬à“ß¡“° ®“°ß∫°“√‡ß‘π ß«¥ 6 ‡¥◊Õπ ªï 2553
ªμ∑.Õ’°∑“ßÀπ÷ßË >> Õ√πÿ™ Õ¿‘»°— ¥‘»Ï √‘ °‘ ≈ÿ ª√–∏“π‡®â“Àπâ“∑’Ë ∫√‘À“√ °≈à¡ÿ ∑‘ ‚°â ‡ªî¥‡º¬«à“ „π™à«ß 9 ‡¥◊Õπ ∑’ºË “à π¡“ ‘π‡™◊ÕË ¢Õß∏𓧓√‚μ 23.5% ®“° ‘πÈ ªï 2552 ∑”„À⇙◊ÕË «à“∑—ßÈ ªïπ ’È π‘ ‡™◊ÕË ®–‡æ‘¡Ë ¢÷πÈ ‰¥â 22-25% ∑”„Àâ∞“π ‘π‡™◊ÕË ‘πÈ ªïπÕ’È ¬à∑Ÿ ’Ë 1.5 · π≈â“π∫“∑ ®“°‡ªÑ“‡¥‘¡∑’Ëμ—È߉«â«à“®–‚μ 15-17% ”À√—∫·π«‚πâ¡ ‘π‡™◊ËÕ„πªï 2554 ‡™◊ÕË «à“®–‡μ‘∫‚μ 10-15% ∫π ¡¡μ‘∞“π«à“‡»√…∞°‘®¢¬“¬μ—« 4-5% ‚¥¬„π ‰μ√¡“ 3 °≈à¡ÿ ∑‘ ‚°â¡°’ ”‰√ ÿ∑∏‘ 730 ≈â“π∫“∑ ‡æ‘¡Ë ¢÷πÈ 42% ”À√—∫ß«¥ 9 ‡¥◊Õπ ¡’°”‰√ ÿ∑∏‘ 2,205 ≈â“π∫“∑ ‡æ‘¡Ë ¢÷πÈ 50.2% ¡’‡ß‘π„Àâ π‘ ‡™◊ÕË 139,865 ≈â“π∫“∑ ¥â“π‡ß‘πΩ“°√«¡Õ¬à∑Ÿ ’Ë 114,306 ≈â“π ∫“∑ à«π‡ÕÁπæ’·Õ≈≈¥≈ßμàÕ‡π◊ËÕß®“° 2% ‡ªìπ 1.9% >> ª√–‡ √‘∞ ·μà¥≈ÿ ¬ “∏‘μ √Õß°√√¡°“√ ºâ®Ÿ ¥— °“√ ∫¡®.惰…“ ‡√’¬≈‡Õ ‡μ∑ ‡ªî¥ ‡º¬«à“ ™à«ß 9 ‡¥◊Õπ∑’ºË “à π¡“ ∫√‘…∑— ¡’¬Õ¥¢“¬ 3.1 À¡◊πË ≈â“π∫“∑ ¡“®“°§Õπ‚¥¡‘‡π’¬¡ 32% Õ¬à∑Ÿ ’Ë 1.1 À¡◊πË ≈â“π∫“∑ ∑—ßÈ π’È ¬Õ¥¢“¬§Õπ‚¥
®–æ∫«à“ NMG ¡’ —¥ à«πÀπ’È ‘π/∑ÿπ (Debt/Equity Ratio) 2.48 ‡∑à“ ´÷ßË ∂◊Õ«à“ ‡°‘π 2 ‡∑à“ ∂◊Õ«à“‡ªìπß“πÀπ—°∑’Ë ”§—≠∑’Ë ∑“ß°≈à¡ÿ ºâ∫Ÿ √‘À“√·≈–ºâ∂Ÿ Õ◊ Àâπÿ ™ÿ¥„À¡à μâÕß ®—¥°“√„Àâ≈¥μË”°«à“ 2 ‡∑à“„À≥⠇æ◊ÕË „Àâ°“√ ∫√‘À“√ß“π„Àâ§≈àÕß¡“°¢÷Èπ°«à“π’È ¬‘Ëß¡“¥Ÿ Õ—μ√“ à«π∑ÿπÀ¡ÿπ‡«’¬π (Current Ratio) μË”·§à√–¥—∫ 0.9 ‡∑à“ Àà“ß®“°√–¥—∫ 2 ‡∑à“ ‡¬Õ–¡“° μâÕ߇√àß·°âª≠ í À“„Àâ‡√Á«∑’ Ë ¥ÿ à«πº≈°”‰√ ÿ∑∏‘ (Net Profit) Y 06 = -154.22 , Y07 = -797.52, Y08 = -54.98, Y09 = -54.04, 2H10 = 229.17 ≈â“π∫“∑ μ“¡≈”¥—∫, ·≈–°”‰√μàÕÀâπÿ (EPS) Y06 = -0.94, Y07 = -4.84, Y08 = -0.33, Y09 = -0.32, 2H10 = 1.39 ∫“∑/Àâÿπ ∂Ⓡ√“¥Ÿ∑—Èß º≈°“√¥”‡π‘πß“π·≈–°”‰√μàÕÀâÿπ μ≈Õ¥ 5 ªï∑’˺à“π¡“ ®–æ∫«à“¡’æ—≤π“°“√∑’Ë¥’¢÷Èπ Õ¬à“߇ÀÁπ‰¥â™—¥‡®π, Õ—μ√“ à«π∑“ß°“√‡ß‘π ∑’Ë ”§—≠ §◊Õ Õ—μ√“ à«π°“√„™â ‘π∑√—æ¬å (ROA) Y06 = 1.05%, Y07 = -11.93%, Y08 = 2.84%, Y09 = 2.73% ·≈– 2H10 = 14.13%, ·≈– Õ—μ√“ à«πº≈μÕ∫·∑πμàÕ
à«π¢ÕߺâŸ∂◊ÕÀâÿπ (ROE) ®“° Y06 = -9.16%, Y07 = -67.07%, Y08 = -7.03%, Y09 = -6.94%, 2H10 = 34.53% ·≈–Õ—μ√“°”‰√ ÿ∑∏‘ (Net Profit Margin) Y06 = -4.99%, Y07 = -24.86%, Y 08 = -1.82%, Y09 = -2.10% ·≈– 2H10 = 15.73% μ“¡≈”¥—∫ ®–‡ÀÁπ‰¥â«à“∑—Èß 3 Õ—μ√“ à«π ™à«ß§√÷Ëß ªï·√° 2010 Õ¬àŸ„π√–¥—∫∑’Ë ‡°‘ π ‡°≥±å ¡“μ√∞“π 12-15% ∂◊Õ«à“ ‡√‘¡Ë Õ∫ºà“π „π ·ßà¢ÕßÕ—μ√“§«“¡ “¡“√∂„π°“√∑”°”‰√, „πß«¥§√÷Ëߪï·√° ¡’¢“¥∑ÿπ – ¡Õ¬àŸ∑’Ë 699.25 ≈â“π∫“∑ ¬—߉¡à “¡“√∂®à“¬ªíπº≈‰¥â „π√–¬– 1 ªïπ’È ®π°«à“®– “¡“√∂∑”°”‰√ ®π¢“¥∑ÿπ – ¡À¡¥‰ª‰¥â ‡æ√“–‰¡à¡ ’ «à π≈È” ¡Ÿ≈§à“Àâÿπ¡“μ—¥ÕÕ°‡≈¬∑”„Àâ‰¡à “¡“√∂π” ¡“μ—¥¢“¥∑ÿπ – ¡„ÀâπÕâ ¬≈߉ª‰¥â ∑’Ë ”§—≠§◊Õ √–¥—∫√“§“∑’ˇ√“®– “¡“√∂ ´◊ÕÈ μà“ßÀ“°«à“ ®–‡ªìπÕ¬à“߉√ ‚¥¬‡√“¥Ÿ§“à P/E „πÕ¥’μ ®–æ∫«à“ªí®®ÿ∫π— Õ¬àŸ ∑’Ë 5.17 ‡∑à“ ∂◊Õ«à“ μË”¡“° ·≈–®à“¬‡ªìπ (P/BV) 1.48 ‡∑à“¢Õß ¡Ÿ≈§à“∑“ß∫—≠™’ ¬—߉¡à ߟ ‡™àπ°—π ‡æ√“–μË”°«à“
∑’Ë惰…“∑”‰¥âπ—È𧑥‡ªìπ 14-15% ¢Õß¡Ÿ≈§à“μ≈“¥§Õπ‚¥‚¥¬√«¡ ª√–¡“≥ 7 À¡◊Ëπ≈â“π∫“∑ ‚¥¬ à«π„À≠à‡ªìπ ‘π§â“√–¥—∫√“§“‰¡à‡°‘π 3 ≈â“π∫“∑ ´÷ßË μ≈“¥¡’°“√·¢àߢ—π°—π Ÿß¡“° „πªï 2554 ®–æ—≤𓂧√ß°“√ ·π«√“∫¡“°°«à“·π« Ÿß‚¥¬μ—ßÈ ‡ªÑ“¬Õ¥¢“¬√«¡‰«â∑’Ë 4.2 À¡◊πË ≈â“π∫“∑ ¢≥–∑’ªË ï 2553 §“¥¬Õ¥¢“¬√«¡Õ¬à∑Ÿ ’Ë 3.5-4 À¡◊πË ≈â“π∫“∑ >> ∏’√–™—¬ ª√– ‘∑∏‘Ï√—μπæ√ °√√¡°“√ ºâŸ ®— ¥ °“√ ∫¡®.∏’ √ –¡ß§≈Õÿ μ “À°√√¡ ‡ªî¥‡º¬«à“ √“¬‰¥â„π‰μ√¡“ ∑’Ë 3 ®–ÕÕ°¡“ ¥’°«à“‰μ√¡“ ∑’Ë 2 ªïπ’È∫√‘…—∑§ß‡ªÑ“√“¬‰¥â ‡μ‘∫‚μ 17-20% ®“°ªï 2552 ∑’ªË √–¡“≥ 200 ≈â“π∫“∑ ¢≥–∑’Ë°”‰√ ÿ∑∏‘πà“®–‡μ‘∫‚μ„π ∑‘»∑“߇¥’¬«°—π à«π°√≥’‡ß‘π∫“∑·¢Áß§à“ ¡’º≈°√–∑∫‡æ’¬ß‡≈Á°πâÕ¬‡π◊ÕË ß®“°¡’ ¥— à«π °“√ àßÕÕ°‡æ’¬ß·§à 10% ≈à“ ÿ¥∫√‘…—∑√Õμ‘¥μ—È߇§√◊ËÕß®—°√™ÿ¥ ÿ¥∑⓬ ∑’Ë®–¡“∂÷ß™à«ßμâπ‡¥◊Õπ惻®‘°“¬π §“¥«à“®–æ√âÕ¡º≈‘쉥âμ—Èß·μà«—π∑’Ë 2 ¡°√“§¡ 2554 ®– àߺ≈¥’μÕà º≈ª√–°Õ∫°“√„πªïÀπⓇπ◊ÕË ß®“°‰¥â√∫— °“√¬°‡«âπ¿“…’´ß÷Ë ®–°≈—∫°≈“¬¡“‡ªìπ√“¬‰¥â·≈–°”‰√„Àâ°∫— ∫√‘…∑— >> æ≈»—°¥‘Ï ‡≈‘»æÿ≤‘¿‘≠‚≠ ª√–∏“𠇮â“Àπâ“∑’Ë∫√‘À“√ ∫¡®. μ“√剡‚§√Õ‘‡≈Á° ∑√Õπ‘° å ‡ªî¥‡º¬«à“ ®“°°√≥’∑§’Ë “à ‡ß‘π∫“∑ ·¢Áß§à“°√–∑∫μàÕ√“¬‰¥â¢Õß∫√‘…∑— √“« 10% Õ¬à “ ߉√°Á μ “¡°≈— ∫ à ß º≈¥’ μà Õ °”‰√ ÿ ∑ ∏‘ ‡π◊ËÕß®“°∫√‘…—∑¡’ —¥ à«π°“√π”‡¢â“∑’ˇªìπ °ÿ≈‡ß‘π¥Õ≈≈“√å¡“°°«à“ —¥ à«π√“¬√—∫∑’‡Ë ªìπ °ÿ≈‡ß‘π¥Õ≈≈“√åª√–¡“≥ 4-5% πÕ°®“°π’È ¬—߉¥â∑”ª√–°—𧫓¡‡ ’¬Ë ß≈à«ßÀπâ“„π∑ÿ°ÊÕÕ‡¥Õ√å∑¡’Ë °’ “√´◊ÕÈ ¢“¬ ”À√—∫ √“¬‰¥â√«¡∑—ßÈ ªïπ’È πà“®–Õ¬à∑Ÿ ’Ë 15,000 ≈â“π∫“∑ ´÷ßË ªï 2552 ¡’√“¬‰¥â√«¡ 11,115 ≈â“π∫“∑ ·μà„π¥â“𰔉√ ÿ∑∏‘¡‚’ Õ°“ ‡μ‘∫‚μª√–¡“≥ 80% >> ÿ«∑‘ ¬å ¡‚π¡—¬¬“ππ∑å √Õߪ√–∏“π‡®â“Àπâ“∑’∫Ë √‘À“√Õ“«ÿ‚ ∫¡®. ‚사-‰∑¬ §Õ√åªÕ‡√™—πË ‡ªî¥‡º¬«à“ √“¬‰¥â¢Õß∫√‘…∑— „πªïπ’È ®–‡ªìπ‰ª μ“¡‡ªÑ“À¡“¬∑’«Ë “߉«â 7,000 ≈â“π∫“∑ ¢≥–π’¡È ß’ “π„π¡◊ÕÕ¬à∑Ÿ ’Ë 10,000 ≈â“π ∫“∑ ®– “¡“√∂∑¬Õ¬√—∫√âŸ√“¬‰¥âμ—Èß·μàª≈“¬ªïπ’È®π∂÷ß™à«ß°≈“ߪïÀπâ“ ”À√—∫„πªï 2554 √“¬‰¥â¬ß— ¡’∑»‘ ∑“ß∑’¥Ë Õ’ ¬à“ßμàÕ‡π◊ÕË ß ‚¥¬§“¥«à“√“¬‰¥â ®–Õ¬à∑Ÿ ª’Ë √–¡“≥ 10,000 ≈â“π∫“∑ À√◊Õ§‘¥‡ªìπ°“√‡μ‘∫‚μ√“« 40% ≈à“ ÿ¥ ∫√‘…—∑Õ¬àŸ√–À«à“߇®√®“‡æ◊ËÕ≈ß∑ÿπ√à«¡°—∫ ∫√‘…—∑ π«π§√Õ‘‡≈Á°∑√‘§ √â“ß‚√߉øøÑ“¢π“¥ 110 ‡¡°–«—μμå ¡Ÿ≈§à“‚§√ß°“√ 4,000 ≈â“π∫“∑ >> ‡»√…∞“ ∑«’ π‘ °√√¡°“√ºâ®Ÿ ¥— °“√„À≠à ∫¡®.· π ‘√‘ ‡ªî¥‡º¬«à“ ∫√‘…∑— “¡“√∂ √â“߬ե¢“¬‚§√ß°“√™à«ßμ—ßÈ ·μàμπâ ‡¥◊Õπμÿ≈“§¡ 1 μ.§.10 μ.§. 53 §‘¥‡ªìπ¡Ÿ≈§à“°«à“ 5,500 ≈â“π∫“∑ àߺ≈„Àâμ«— ‡≈¢¬Õ¥¢“¬ √«¡μ—Èß·μàμâπªï®π∂÷ߢ≥–π’È §‘¥‡ªìπ¡Ÿ≈§à“√«¡°«à“ 22,000 ≈â“π∫“∑ À√◊Õ§‘¥‡ªìπ 90% ®“°‡ªÑ“À¡“¬¬Õ¥¢“¬∑—ßÈ ªï∑μ’Ë ß—È ‰«â∑’Ë 25,000 ≈â“π∫“∑ √«¡∂÷ß°“√ √â“߬ե¢“¬√Õ√—∫√âŸ√“¬‰¥â°«à“ 26,000 ≈â“π∫“∑ ´÷Ëßπ—∫«à“ ‡ªìπμ—«‡≈¢∑’ Ë ßŸ ∑’ Ë ¥ÿ „πμ≈“¥Õ —ßÀ“√‘¡∑√—æ¬å„π¢≥–π’È >> °√√≥‘°“ ™≈‘μÕ“¿√≥å °√√¡°“√ºâŸ®—¥°“√„À≠à ∏𓧓√‰∑¬ æ“≥‘™¬å ‡ªî¥‡º¬«à“ ‘π‡™◊ËÕ∑’Ëμ—È߉«â 7-10% πà“®–‡ªìπ‰ªμ“¡‡ªÑ“À¡“¬ À≈—ß®“°∑’‡Ë »√…∞°‘®‡√‘¡Ë øóπô μ—«‚¥¬¡Õß«à“‡»√…∞°‘®ªïπ®’È –‡æ‘¡Ë ¢÷πÈ ª√–¡“≥ 7-7.5% ®“°¿“§°“√ àßÕÕ°∑’ˇæ‘Ë¡¢÷Èπ ·¡â‡ß‘π∫“∑®–·¢Áß§à“‡π◊ËÕß®“°
2 ‡∑à“, ∂â“À“°‡√“欓°√≥å °”‰√μàÕÀâπÿ ∑—ßÈ ªï (EPS2010) §à“«à“ πà“®–Õ¬à√Ÿ –¥—∫ ª√–¡“≥ 2.5 - 2.8 ∫“∑/Àâπÿ ∂â“À“°‡√“¡“¥Ÿ Price = 9 ∫“∑, Earning Yield (EY2010) = (2.5/9)*100 = 27.78% À√◊Õ ∂Ⓡªìπ EY = (2.8/9)*100 = 31.11% ∂◊Õ«à“ Õ—μ√“º≈μÕ∫ ·∑π®“°°”‰√ (EY) 27.78 - 31% ∂◊Õ«à“ Ÿß¡“° ‡æ√“–∂â“À“°‡∑’¬∫°—∫¥Õ°‡∫’Ȭ æ—π∏∫—μ√ À√◊ÕΩ“°·∫ß°å ‰¥â·§à 2-6% ·§àππ—È ‡Õß π’∂Ë “â À“° NMG “¡“√∂≈¥ —¥ à«π Àπ’ È π‘ /∑ÿ𠉥âÕ¬à“ß√«¥‡√Á« °Á®–¬‘ßË ∑”„Àâ ∫√‘…—∑¡’¿“√–®à“¬¥Õ°‡∫’Ȭ®–πâÕ¬≈߉ª ‡¬Õ–¡“°‡æ√“–·μà≈–ªï¡’¥Õ°‡∫’Ȭ®à“¬μ° ªï≈– 100-120 ≈â“π∫“∑ ∂â “ ≈¥¿“√– ¥Õ°‡∫’¬È ‰¥â®–°≈—∫¡“‡ªì𰔉√‰¥âÕ°’ À≈“¬ ≈â“π∫“∑ ®–¬‘Ëߥ’¢÷Èπ‡√◊ËÕ¬Ê ¥—ßπ—Èπ ®÷߉¡à ·ª≈°∑’Ë𓬇 √‘¡ ‘𠧑¥‰°≈«à“ NMG πà“®–‡ªìπÀâπÿ μ’°≈—∫‰¥â (Turn Around Stock) °“√«‘‡§√“–Àå∑“߇∑§π‘§ √“§“Àâÿ𠇧≈◊ÕË π‰À«‡ªìπ¢“¢÷πÈ ™—¥‡®π ·μ࢓¥ª√‘¡“≥ °“√´◊ÈÕ¢“¬ π—∫ πÿπ ‡æ√“–‡¥‘¡‰¡à§àÕ¬¡’ ¿“æ§≈àÕß À“°„§√®–´◊ÈÕμâÕ߇ªìππ—°≈ß ∑ÿπ∑’∂Ë Õ◊ ¬“«‰¥âÀπàÕ¬ ‡æ√“– ¿“æ§≈àÕßμË” ·μà∂â“¡Õ߇ªìπ‚Õ°“ °“√≈ß∑ÿπ °Áπà“ π„® ‰¡àπâÕ¬ ·π«√—∫∑“߇∑§π‘§ 8.8-9, 8, 7.7 ∫“∑ μ“¡≈”¥—∫ ¬‘ßË ∂â“À“°‰¥âμπâ ∑ÿπ∫√‘‡«≥ 6 ∫“∑ ‰¥â‡ª√’¬∫§ÿ≥‡ √‘¡ ‘π·πàπÕπ ‡æ√“–§“¥«à“ ®–‰¥â EY = (2.5/6)*100 = 41.67% ·≈– EY = (2.8/6)*100 = 46.67% ß“ππ’ÀÈ “°μË”Ê ·∫∫π’È ¬Õ¡‡ ’¬Ë ß´◊ÕÈ «—¥„®°—𠉪‡≈¬¥’°«à“¡—¬È §√—∫ 5 : 5 , ! , "! # , $ , " % ! 19-23 &. . 2553 ! 8.30 - 17.00 . '()* + Apex-IRS " &# " 1 / 4" %
&# 6 ; ! &" 4"< =! ) %! * & ; "% % " *" %# 081-441-3638, 02-646-9652-3 "! ! Soft Ware Park ( < 3 ( #
ºâ Ÿ ßà ÕÕ° “¡“√∂ª√—∫μ—«‰¥â¥’ ¢≥–∑’ Ë «à πμà“ßÕ—μ√“¥Õ°‡∫’¬È ÿ∑∏‘ (NIM) §“¥«à“®–‡æ‘¡Ë ¢÷πÈ ®“°ªï°Õà π∑’ÕË ¬à√Ÿ –¥—∫ 3.4% ¡“‡ªìπ 3.5% μ“¡∑’§Ë “¥‰«â πÕ°®“°π’È ¬—ß¡’‡ªÑ“À¡“¬≈¥Àπ’È∑’ˉ¡à°àÕ„À⇰‘¥√“¬‰¥â (‡ÕÁπæ’·Õ≈) „Àâ‡À≈◊Õ 3.9% ®“°ªí®®ÿ∫π— Õ¬à∑Ÿ √’Ë –¥—∫ 4% >> «’√»—°¥‘Ï ‚¶ ‘μ‰æ»“≈ °√√¡°“√ºâ®Ÿ ¥— °“√„À≠à ∫¡®.ªμ∑.‡§¡‘§Õ≈ ‡ªî¥‡º¬«à“ ¢≥–π’È∫√‘…—∑Õ¬àŸ√–À«à“ߪ√—∫·ºπ≈ß∑ÿπ 5 ªï„À¡à (25532557) „Àâ Õ¥§≈âÕß¿“«–‡»√…∞°‘®·≈–‡ß‘π∫“∑·¢Áß§à“ ‡∫◊ÈÕßμâπ Õ¬àŸ√–À«à“ß»÷°…“·π«∑“ߢ¬“¬°‘®°“√„πμà“ߪ√–‡∑»„πª√–‡∑»∑’Ë μ≈“¥‡μ‘∫‚μ ‡™àπ ®’π Õ‘π‡¥’¬ ·≈–Õ“‡´’¬π πÕ°®“°π’¬È ß— »÷°…“§«“¡‡ªì𠉪‰¥â„π°“√‡√àß≈ß∑ÿπ·≈–´◊ÈÕ‡§√◊ËÕß®—°√À√◊ÕÕÿª°√≥åμà“ßÊ ‚¥¬Õ“»—¬ §«“¡‰¥â‡ª√’¬∫®“°°“√·¢Áß§à“¢Õ߇ߑπ∫“∑ ‡æ√“–§“¥«à“‡»√…∞°‘®‚≈° ·≈–‡»√…∞°‘® À√—∞∑’μË °μË”¬◊¥‡¬◊ÕÈ ®– àߺ≈„Àâ‡ß‘π∫“∑·¢Áߧà“μàÕ‡π◊ÕË ß ‰ªÕ’°À≈“¬‡¥◊Õπ >> ∏«—™™—¬ ∏‘μ‘»—°¥‘Ï °ÿ≈ √Õߪ√–∏“π‡®â“Àπâ“∑’Ë∫√‘À“√ ∫¡®.∫—μ√ °√ÿ߉∑¬ ‡ªî¥‡º¬«à“§à“‡ß‘π∫“∑∑’·Ë ¢Áß§à“¢÷πÈ àߺ≈„Àâ≈°Ÿ §â“„™â®“à ¬ºà“π∫—μ√ ‡æ‘Ë¡¢÷Èπª√–¡“≥ 10% ®“°ª°μ‘∑’Ë≈Ÿ°§â“„™â®à“¬ª√–¡“≥ 7,600 ∫“∑ μàÕ∫—μ√μàÕ‡¥◊Õπ∑—ßÈ „™â®“à ¬‡æ◊ÕË °“√∑àÕ߇∑’¬Ë «·≈–´◊ÕÈ ‘π§â“„πμà“ߪ√–‡∑» ¡“°¢÷πÈ „π™à«ß∑’‡Ë À≈◊Õ¢Õߪïπ‡’È ™◊ÕË «à“‡§∑’´®’ –¢¬“¬∞“π∫—μ√„À¡à‡æ‘¡Ë ¢÷πÈ Õ’°ª√–¡“≥ 200,000 ∫—μ√ ¢≥–∑’Ë∞“π≈Ÿ°§â“‚¥¬√«¡Õ¬àŸ∑’˪√–¡“≥ 1.7 ≈â“π√“¬ ‡ªìπ≈Ÿ°§â“∫—μ√‡§√¥‘μ 1.3 ≈â“π√“¬ ∑’‡Ë À≈◊Õ‡ªìπ ‘π‡™◊ÕË ∫ÿ§§≈ ”À√—∫‡ÕÁπæ’·Õ≈ªí®®ÿ∫—πÕ¬àŸ∑’Ë 4-5% ¬—ß∂◊Õ«à“‡ªìπ√–¥—∫∑’ˉ¡àπà“°—ß«≈ ¡“°π—° >> ÿ∑‘π ¬ÿ∑∏π“«√“¿√≥å ºâŸ®—¥°“√ΩÉ“¬¢“¬·≈–°“√μ≈“¥ ∫¡®. À‚¡‡ § Õÿμ “À°√√¡ ‡ªî¥‡º¬«à“ ¬Õ¥¢“¬√«¡¢Õß∫√‘…∑— μ—ßÈ ·μàμπâ ªï ‡æ‘¡Ë ¢÷πÈ ¡“°°«à“ 10% ®“°ªï 2552 ªïπ§’È “¥®–∑”¬Õ¥¢“¬‰¥â°«à“ 2,400 ≈â“π∫“∑ ´÷ßË ‡ªìπº≈¡“®“°°“√¢¬“¬μ—«¢Õß¿“§∏ÿ√°‘®Õ —ßÀ“√‘¡∑√—æ¬å ‚¥¬‡©æ“–≈Ÿ°§â“‚§√ß°“√ ∫√‘…∑— ¡’·ºππ”‡¢â“‡§√◊ÕË ß®—°√„À¡à®“°Õ‘μ“≈’ „™â‡ß‘π≈ß∑ÿπ°«à“ 500 ≈â“π∫“∑ ‡æ◊ÕË ‡æ‘¡Ë °“√º≈‘μ®“°‡¥‘¡Õ’° 25% ‚¥¬ °“√≈ß∑ÿπ®–‡√‘Ë¡μ—Èß·μàªï 2554 ‡ªìπμâπ‰ª §“¥«à“®–∑”„Àâ¬Õ¥¢“¬ ‡μ‘∫‚μ‰¥â‡©≈’¬Ë ªï≈–‰¡àμË”°«à“ 10% ¿“¬„π 3 ªï¢“â ßÀπâ“ >> ¥‘‡√° √—μπ«‘™™å °√√¡°“√ºâ®Ÿ ¥— °“√ ∫√‘…∑— ∑àßÿ §” ®”°—¥ „π‡§√◊Õ ∫¡®.∑àÿߧ“Œ“‡∫Õ√å ‡ªî¥‡º¬«à“ ∫√‘…—∑¡’·ºπ®–‡¢â“‰ª ”√«®‡À¡◊Õß·√à ∑Õߧ”·≈–¥’∫ÿ°„πª√–‡∑»°—¡æŸ™“ ≈“« ·≈–æ¡à“ ‚¥¬®–√à«¡≈ß∑ÿπ °—∫π—°≈ß∑ÿπ∑âÕß∂‘πË §“¥„™â‡ß‘π≈ß∑ÿπª√–¡“≥ 100 ≈â“π∫“∑ πÕ°®“°π’È ∫√‘…∑— ∑àßÿ §” ®–°≈—∫¡“∑”‡À¡◊Õß·√à¥∫’ °ÿ „π∑–‡≈ ∑’Ë ®.æ—ßß“ ”√«®æ∫ ·√à¥∫’ °ÿ §ÿ≥¿“æ Ÿßª√‘¡“≥ ”√Õß∂÷ß 6 À¡◊πË μ—π ·μà‡¡◊ÕË ª√–°“»°‘®°“√ √ÿπ·√ß 11 ª√–‡¿∑ ∑”„ÀâμÕâ ß∑” HIA §“¥μâÕß„™â‡«≈“ 2-3 ªï ®÷ß®– ‡√‘¡Ë ¥”‡π‘π°“√‰¥â ‡∫◊ÕÈ ßμâπ‡μ√’¬¡≈ß∑ÿπμàÕ‡√◊Õ¢ÿ¥·√à¡≈Ÿ §à“ 5,000 ≈â“π∫“∑ ‰«â·≈â« >> °√—≥¬åæ≈ Õ—»« ÿ«√√≥ °√√¡°“√ºâ®Ÿ ¥— °“√ ∫¡®.´‘¡‚øπ’Ë §Õ¡¡Ÿπ‡‘ §™—πË ºâ„Ÿ Àâ∫√‘°“√«ß®√ ◊ÕË “√§«“¡‡√Á« Ÿßª√–‡¿∑¡’‚§√ß¢à“¬‡ªìπ¢Õß μπ‡Õß ‡ªî¥‡º¬«à“ ∫√‘…∑— ‡μ√’¬¡‡ πÕ¢“¬Àâπÿ IPO ®”π«π 75 ≈â“πÀâπÿ À√◊Õ 25% ¢Õß∑ÿπ™”√–·≈â«¿“¬À≈—߇ πÕ¢“¬Àâπÿ ‚¥¬®–®—¥ √√‰¡à‡°‘π 3 ≈â“πÀâπÿ ‡ πÕ¢“¬„Àâ·°àæπ—°ß“π¢Õß∫√‘…∑— ¢≥–∑’ÀË πâÿ “¡—≠‡æ‘¡Ë ∑ÿπ 72 ≈â“πÀâπÿ ®–‡ πÕ¢“¬ª√–™“™π∑—«Ë ‰ª 6 ‡¥◊Õπ·√°ªï 2553 ∫√‘…∑— ¡’ √“¬‰¥â®“°°“√„Àâ∫√‘°“√„Àâ‡™à“«ß®√ 260.34 ≈â“π∫“∑ ¡’Õμ— √“°”‰√¢—πÈ μâπ 70.38% ¡’°”‰√ ÿ∑∏‘ 100.77 ≈â“π∫“∑ §‘¥‡ªìπÕ—μ√“°”‰√ ÿ∑∏‘ 35.53%
7
¶¹¹¹Ñ¡Å§·Ø¹
Çѹ·Õè 18 μØÅÒ¤Á 2553
“ ” / / ( * + %/ =++ & "* % C' % *+ " +
, " 3 1,000 ? &) ! )? ,IJ ‘ )",,L ’ *& %& ) $ O ,> !, / E ( 8%& " * ( & 6
." "
70 ! ! " #$ % &
' ( #) *+ , * - . #
. -
*/ -.$
*! .
+ ! # * $ + $ #
+! & . * * 1 $ ( #
. +)2
( */ -.$3 ' ) 4 5 / 1 -6 *+ ( ) ) ) 8 3 + + ) "#) *+ BizWeek &! &3 ) ) / + !& .$ % 1)9, & ) , * 9 " ) ) / 4, / ! "
' * ! 5 5 . ! : $ * % ! SET Index 1,000 +)
1 -6 *+ / ( 8 + >4 , > 900 +) (4 4 ) “ ! "
# $ %&
' $ ( )*+ , / 29
”
4 ! # ( 1/ "* + /
4 / + /
) ( "' (
(C * & ,
30% >4 “ ) " ” 4, . % 4 9 #) *+ & ) C' % ' +
" + / , $+ * &
( J > / 3 “! + *! (& $, * 4 ( . ! /
$ ) ) * /
& &/ /
(
(C
&& * ( ” ! ( 1 -6 * + ( )
/ * / J J+ #) *+ -
* % & *+ ( - ) 4 & , * 4 ' ” =++)& ) 3' ) 4 5 & *- / ( R (C * P) ) 4 ' #) * + * ! C* 4 ' + , C " " $ #) * + / ( / / ( !* ,' 3 $ > / / % + % ( ) / ! J+!*% ( ( ! ! 3' ) * ' D 4 ' . 5-8% ( ( +)2 ) 9.45% ( ( EF 9.45% + % 5 ( ( !> X ( ) % > 4 , + & “ ( ! * & 4 #) * + % ( / / >#) *+! & (& $ Y * % + #) * + * # " .* , $ / 3 ”
‘»ÅÑ´ä¡‹’ ÈØÀªÑ ¾ÔÈÔÉ°ÇÒ¹Ôª SET »ÃѺ°Ò¹¡çäÁ‹¹Ò‹ ËÅØ´ 900 ¨Ø´
TMB ¤ŒÁØ ¤ÃͧªÑÇà 100% ·Ñ§é ÊØ¢ÀÒ¾-ÍغμÑ àÔ ËμØ
2554 * “ " , &” 3 6& ( 1 -6 * + / + > 2553 / ( . 7.5%) ( 3 + 4 , +& / ! 4 ( + > / + * ( "'% 6 1/ :" 9 ) !
3 $ ( 9 - ! ! +% / ) #) *+ ' 4 % “,C% & (2554) & 1 = # %& , ( 1,000 &) $ = S 1 ES ( #” / 4+ 9 *+ 1)9, . % ' > (E )",,L @ 3' ) 100% 4 . + & 4
" $ “ / + % & *- / ( R % Y *% ) 4 2554 3' ) (
& * -
J
>#) *+ * + % Y * % ( ! ) & ./ % / % ! 4 %+ #) *+!* ,' (Z * ( , C'% ' +
/ 4 70 +
4 & *- + & ( ( , % “ O ” - * 4 & ( & 6 6
4 (E " "3 ! @ + Watergate Pavillion / & 4 , J 6 & 6 C +& ! *
" $+ 1 O & & * +
% + > 1 $ ! !'% %> 5,500 & ) 2 Z! Z!( / * + # / " .*, $ ( Z!! * + # ) " ! ! / + * / & & %> &, % ( , R , % > Y ( !* $ “ ) & *- % / ) ( ( + >#) *+ ! *
" $ (&& % 8 + ! 1 $ ' ( ( * ) !
(3 & * (! * " " N $) % / ” / 4 Z =
ã¤Ã¨Ñº ‘àÁ¡Ðà·Ã¹´ ’ ä´Œ
‘ÃÇÂ’ 18 2553 ! " !# $ % . ( 1 % 3( ( ( 4 ( * 4 ! ' Megatrend ) $ 5 %& . ' ( 6 > * .. ( ! ! . ( 1 “ ” $ 8%: & . ( 1 : ' C'% ) ' ( * C'% 3' ) > 5 " !* *+ ( #) *+ ' / 4
$ 4 . C'%
$ % J ( "*!+ $ ( 5 ' C' % , 8 (/ / C '% 3 ) ( ) J / ! , $ +* + / & " C' % ( “3' ” J" & % & " ( : (! '
$+ * 8( ( , $ 3 ) 4 5 8 ' 1. , ) ! % * < 2. % 1+ ( 1 * 4 > 4 ) 8 3& 5 3 ( ( 3. " N ' " *&
8' = 8%: # */ . ( 1 : ! * ' . ' (
" ) / / / / % J
$4 . % ,
( #) *+ &* " ! % * ! / ! !& ( / (" * ( 9
/ + *& ' 3 / * O * J +! ) ) / 1 + % J+ & / / >/ 8 ( % J " #) *+/ , $ ) 4 ) / " ) !
8 ) !
J ( / > " 8 J( + >/ ' / . . +P / J = ! & ' % ! ) & + & % %& ! “ ” ! ! ,> “?&' @” & )* * & ( * J/ ! 4+ ' " 8 " ' " ( %
$" J/ ! 4+" " ( " (! ( /& C !) J +P " + * 8( ) !
( & *- % / ! 34, , $+ / )* * & $ & ' ' , J ! 4+ * 1 " N ( J" & ) , ( % 1/ , &/ &4 ( " 4 5 ( , + - * ) 1 + *5 J 6 * (
$ J * / ' ( % * % ? ( 50 ,C , ! C ! %+ " % + + " 1 *& + " * & ( “ */ ” * % 4 && " # J / ) ( #) *+ )
! 4+ " * J , 4 &( ! % + ) " ( 4 / , $+ * 4 && 8 J *
! > 5 ' ' J
$( ( ) !
( J “?&'3 $” ' ( J ' , ! ) & “ ( ”
8' ! ? +
' " ! / * + +) 4 ' % /J , ' ' 4 5 8 ( + / ( J! & * % &4, + % " % J/ , $
¸.¡Ãاä·Â Å´´Í¡àºÕÂé ºŒÒ¹ 0% ¹Ò¹ 6 à´×͹ ËŒ¹Ø ¡ŒÙ ‘«Õ¾àÕ Í¿’ 4 »‚ áÅÐ 7 »‚ é ÊÙ§ÊØ´ 5% # ) / !* ,' & ( 5"* 1- KTB ´Í¡àºÕÂ
ÊË¡ÒûÃÐÁÙÅ-¡ÊÔ¡Ãä·Â ¤Ñ´ NPA »ÃÐÁÙÅÃÒ¤Ò¶Ù¡
Double Best 4 * ! !) 100% ( * & % 0% 6 ' !> & 4 , & * ' 8 # / + * f ' h B/E % ( 10,000 & % / !* ,' ' ) RMF-LTF ! ' 7-12 * MLR-3.50% + % * MLR-0.75% ( C'% , * "' ) % 1 (MRTA) & % 4 ' 7-12 0.50% ! &3 "* *
. 1551 ' # ) / ) ! 1
! + & ' # !* /
" $ NPA 600 & 3 + ) C '% &
> ) "~ &) ) # % & $ Y !$
,) " .*, $ !> ( * / O -$ R % ( 27 ". . 2553 . ( $ * $ ! 4+! 3! &3 (
" $ + / f , ! " #$ 0-2934-7344-8 ' www.union-auction.com
& *- + *5 9 9 .[$ +> ( , ) ! ) , * &),' 3' 9 / !* #* / ( ( 3 ' ) 2 ,) ) 4 & % 1-3 & 3.0% 4 & 4.0% ( ) ) 7 & % 1-3 & 3.0% 4-5 & 4.0% 6-7 & 5.0% + & % ) 6 ' + C' % % > 100,000 & 1-2 ". . % # ) 1 )# #
) / #
/ # # , ( #
!( $ , $ $ (/ )
¸.¸¹ªÒμ ºÑμÃÊÔ¹àª×èͺؤ¤Å¸¹ªÒμ FLASH ¡ÊÔ¡Ãä·Â ¢Ö¹é ´Í¡àºÕÂé ½Ò¡-μÑÇë áÅ¡à§Ô¹ 0.10-0.50% # !* / & % & % * f !> & &) #
( * *&) & "* & % * f +> 6 ' !> & &) #
% 0.10% ( & & % * f
" $"* 1-( * f +>!> & * *&) % 0.10-0.50% " % / * f +>"* 1-( h ( * "* 1 & &4, % ( 12 . . 2553 / #
/ R * 9 .[$ J & !) 9 " ) , $ 100% C 4 ) % !) 9 "( )& * ) 4 (&& Package " 4, / +!) 9 " C'% ( ) */ . +) + - + * ! !) 30,000 & % ( / +> +> % * " 3,700 & * ) ! 3 200,000 & !> & / ! ! * 4
- " & ! 4+! ' ! &3 "* * / TMB ) ! 1 '
. 1558
ÁË¡ÃÃÁÊÔ¹àª×Íè ºŒÒ¹ SCB ´Í¡àºÕÂé 0% ¹Ò¹ 12 à´×͹ # # , “& !* ,' &) # , FLASH” ! 3 &* 3 * / + J ' Cirrus MasterCard ( # ( ( ( ( 4 1/ 4 3' &
* ,> * + / & % 1% 4 ! !) 3 3 ( ! 3 ' + ,> * ' 4 % > " 3% % ' ,> % > " 500 & %
# / " .*, $ +
!* ,' & SCB Home Loan Expo 2010 4 ( * “ % ” ) ! *
" $, & & % 0% 12 ' " , "* 1- ) & >( & > 9 (! & +% % 16-22 ) 10.00 - 20.00 . . ,) *1 # / " .*, $ !> 4 5
à¤·Õ«Õ ªŒÍ»ÊØ´¤ŒÁØ ã¹§Ò¹ HomePro Expo C & , !) ) !> &! ,* & * C' % !* 9 4 “ Y J C$ ” + %
15 - 25 ) 2553 . 1 $(! !* * ("J ' # Y $ 5 - 8 "& & “ C ( ("J (KTC Value Pack) + / ” " ! ,* 4, + & * C 9 4 & ) 9,000 & & * ' 400 & + % ! 3 && * (& ,> KTC Flexi 0% ! !) 10 ' ( &! "* ! !) 10% &!*
8
Çѹ·Õè 18 µØÅÒ¤Á 2553
‘·ÄÉ®Õà¡‹Ò’ º¹ ‘ʶҹ¡Òó ãËÁ‹’ µÅÒ´ËŒ¹Ø ã¹ ‘ÁØÁÁͧãËÁ‹’ ¢Í§ ‘àÊ×Íà¡‹Ò’ ™’«‘µ„π«—¬ 55 ªï ¢Õß ù‡ ’ˬ¬—°…åû «‘™—¬ «™‘√æß»å ‡¢“Õ“®‡ªìπ ù‡ ◊Õ·°àû „𠓬µ“À≈“¬§π ·µà —≠™“µ≠“≥¢Õß ù‡ ◊Õ‡°à“û ¬àÕ¡‰¡à¡’«—π∑‘Èß ù≈“¬û ‡¢“«‘‡§√“–Àå∑ƒ…Æ’‡≈àπÀâπÿ ∫π ù ∂“π°“√≥å„À¡àû “
” “ ” “ ” ( ) “ ” ! " # $ # !% & ' & ! ( (& ) "* * ( ) , *! ) . /* .
6 ! ) *
N[\ ! # # "* # &' “ U " & ” “! & $ * / *#! & ! *> &* &'
& ! LTF, RMF * 9#! ! ` 60,000 ! # , /
" ZM ( ) !
# ! #
A # ! ” Z * $ * / * (Ie MOI M) #! " 6 * ! # ! 9 & “6' $ ” # (# & 6 ' D D (# # * ! /
D ! . (# “ ? % + + F V " , . " ZM & /' * D ,* &* "' ! ' "' # ' # $# ! . " $ (# # # " 20% & ' # 100-200% $ JAS, TRUE (# ! ) 6' "# M, 6' !
“ %" ” ( . # ) , # $
BANPU . # / PTT % e ! ) # & ( $# " ! ' O ! , PTTEP $ ' * / / ! j * O 6 $ # / ” " [M ! CPF " > * M M (& , # ! “" ! = ” ) & /' # &* " " # # >* & * " " “% "L ” " “% ' ” ) 6 ) *> &* 9 (2553)
I M "M " > * M " A# !$ ( & ) M" * 2.17 " ) ' " “ ! N V” “ " < ( Q* ! O * M $! ( (CPF, CPALL) *! 6' ) / 8 )
¼Á¨ÐºÍ¡ãËŒÇÒ‹ ¨Ø´ÍѹµÃÒ·ÕÊè ´Ø ª‹Ç§Ë¹ŒÒÊÔÇè ˹ŒÒ¢ÇÒ¹ µÃ§¹Ñ¹é áËÅÐ ‘¹‹Ò«×Íé ËŒ¹Ø ·ÕÊè ´Ø ’ ¶ŒÒ¤Ø³ ÃŒÊÙ ¡Ö Njҵ͹ä˹ ·Õè ‘ËŒ¹Ø ᾧ’ ¤Ø³ ¡çµŒÍ§ ‘àÅ‹¹¹ŒÍÂ’ ¹Õ¤è Í× ËÅÑ¡¡Òà ŧ·Ø¹
ÂÍ´ÇÔªÒ..áÁ‹äÁŒ ‘à«Õ¹ˌع¾Ñ¹ÅŒÒ¹’ “ & &”
' ( & ) ' * $ + ) , 2 "
!
" & "( $ * “ ” “ " ” `f ` “ J'*!” 1
! ' & (# “
” &() $ D ! 1. ' ! ) / ( )' j 6 ' & # . .. " & &* “,* ” & Z “ ! ” 2." ! # *> , / “ "I % "! ” !
" $ ) z ! 3. " ZM 20 9 6' ! ! # (# # “ + $ & 5” ! ' 1 / O Ik " ..., # Q >
& M * < &' “ * ” #! ) “ $” ! ' “ 7Z ” ! * .. I 7$ =F K ' 4. *> /
,/*% “ * N * ZM” ( ! “ ” &' " K (Cut Loss) I "O 5. ! )' ! (# 3-5%
O " “ L "” ) "* 6' - O ",* ) "
6. ! ! . Let the Profit Run ! (# * $ " ' # & * j ) ) M # ! “ ! %” %F “ % %” U ' + > “ ” ! ! L “ Q” J' !.. “ ” 7. ! “ ” “ ! ” > / * ! “I IN K ” “ ! ' ” ,* \> / * ! " " # “ "L 7$ ” 8. Z ! “ ” ! "7$ L “ %” "! ! " ! " # ' ! ' ! “ N"” 9. / " " ! U +X “' ” J' " _. ` Bid (=F K ) 7$ !_ .` Offer (I ) 7$ $ B &' /
/ SET Z 4 5 &
! # $ # # & 10.7 J7 %F 7 $7 %F 7 + : &' Z 5 . 5 & . Ik "
!" " 331 #$% * & !M# & “% % $ ” ' ! + 3,782
18-24 & 2553 ● “ 3/2553” 6' “ ” SET mai 36,138 “ ” ! * 7 6' ( ' 9 2518) )* . 53.82% # " 2 <) # " 3/2553 “ ! ” 6' " >* 59,986 SET )* . 22.32% / 9 ' 9 2553 / *6 ' " >* 41,452 ● 6 6 ! “ " # -# $" ” " $& / @ “ ” , *! " “
% ” “% &'* +. # $" ” ( ! “0 7 " ” * “ ” " A . “ " ” ' 9 ● “ ” +.** " “SME "” #
(> * “ 7 ! ” ' " “ 0 ” “: "; < = ” ' 12 & , 9 “ ” ( “ ! ”
* " “ = FK ” O # “I! ” 9 “ % ” (# O “" " $A ” 73 “ ! L" ! ” 200 9 2554 # “ ” ! ● !$ “ $ : ” " !% “ %” * ! ' O "" ! , 6' ! “ ” (8.5% & 9 ) “ 7N ! F " 7” , “ . = ” " D “0 ' "” ( " ) “ 7 I ” ) O " $ "* “ ” ( O>, & H"O ) 6' ● ' 18 "* ! & 2553 “ 7 ? ” Cash Out ( * ) <' ! PS ( 130 ! ! 23 2,990 & PS . $ “ ! + ' ” “ $" ” Cash Out <' ! BEC ( 111.26 ! & 34
! O * M # 6' ) / 1520 ) *>& * ! CPF . 5 , # # ! 6' #$ 6' , ( / ! ZM # 6 ' ) & &* # /' $ " O "”
* ! CPF D 6-7
, *! 6 ) I# I !
!% Ie & " [M# 6' “J70 ! F ”
! ( " ) “ ""! ” *
,* 600 &* ) 6' ! . # $# “ 0 U I ' ""! $ + ” . # (# # “ " f (" ) [M / & ( ) # (# ) “ ' ) M ” " ). ) >M AM (! ) ! !% & ' D $ ” ' “ #I” 6 ! $# / ) &' ! (# " ! & ) & Z# " / " ZM ) “ ” # / “ ”
& ' ! “ "+@ I ” ! . $ 9 . ! . # $ 9 . # "(! , ) “ % +W + ” ..! " , $ M * # , “ " ” # / 9 *
$ D , ! ' *
“% & 7 ' $” # & Z # ! ' $ (# Cycle ( ) !
" ! “% & ! ”
& ! # 1,000 D , # ) ! . ! '
*
10 & 1 & ! O "M #$ # * & !M # ) Ie MOI M * # # # & # * ) # #! ”
! " ! & K ! ' " ;"V “" ” J'*! “ ! ” '
' ' V U " ' “ KL” " IN K + “ "” " ZM ! &' “ % ' L% % % ” # / & &* ( & ! ! ' " ) ! . $! “I ” ! ! PTTEP . ) j * O 6 # ) ! . $ !$ ! “7 ” ! ' ) ! ) $ “< / A ” (# ( & ) O " “ % U "..=F K ” ! . # / #$ " ZM # / " ZM 6 ! ) &( N[\ ! " / # &( $&' N[\ # & "
" &' “% % % ” “ L' 0 7 J7 ";%F 7 $7 ";%F
● “ , “ .: ” : " ” " " *
" * “ <
“ -: "O& ”
" ** " ” ! MAJOR A# " 6'
Z 1,700 “ ' >” * ! # . 9 “ 7 ” “ Q ” " ! $ “I ” “ ” . “' ” Z ! OISHI ! “ 7 *I M $ O 7 *” & 32.50
. “ ” # # ! $ “ ! ” # ( . . ● “ ' ! = ” " 16.50 . .7 7 R 7 . # 6 O “A = = ” , ● “ * ? $" ” 7 “=FK " 7" ” # 1 , !% “" + $" ” A# B “' N F ” ! BLA “ K ” 2-3 “ ” 4,298,000 ! # * # 131.74 # # ! “I ” # & < 30.65 " ' “ ” # ! “' "” ● “ ; K ” ( * " ) “ ” “I K ” ! “ ” ! 19 ● , & * “J % F + .” .&. - 12 .&. 2553 ( 7,733,900 A “+ +@ ” K ! ' # * “ +@ ' " " 3.83% % 3.10 2554” "(! “ +AT < ” ! ' ! PREB " " 19.96% O . ' ! 36% ! ' ' O
7 + : K " % J7";% F “7 ” L' 0 ! ' “ +X ” 0 7$ "J' ! 7 ! ' ' I K ' $ “ ! =FK ' ” U % & N" ! ' “' ” % &"; “ ! ” % F ' "" ( ! % )” " /
* * N * &' /
6' ! " * # 7-8 & # # $ ! A # & ! ! " K ' $+ : ! ! / D 1,000 # ! # ! “= +
= ;% <” ( Ik ! " D) ! ) # & j
, “0 " ” 6 ! ) ( ' ! / ! ! "' D A. [ ! D A. [ & * &* D # `n *>& * ! D !$ $ ! 7 %/ ! $ # ! “0 ! ! +X '! $” / 1-2 9 (2552-2553) "(! & Z! ' & Z !$ 9! (2554) # ! . ) . & Z ( # “/ * # ( & " , ( k ! / * &' # " . # #! ) B & Z ( # # # # ) % & " $ J ' N " ! I ' INK I % &7$ "; " (' % I) ' F 7$ "; ' J ! ( " "I I NK +) )' ) , & ! . * ) * ) * * # * 1,500 , * #
# ” , ) ..) " ) $ !* " ! * . # #! ) B ! / * & Z # 6' " M 3 & , ) ) # & 6' / , !
O
, ) # / “ 0 K ” / * , o*% Z # ! , $ # , # $ !* " ” / * 6 ! !% 55 9 # & # * D ,* D ( ) " "' /* / "M " p # " & ' * " # & &' “ O> ” ) M" * & )
Net Asset O # “ ” %/ 6 ! ) " / * ! O (& ) * < "! % " ! ' 2 + $ : %F “ ” " “' ” !0 7$ +X % " LJ' '; ! " ! ' $ “ % "! ” . ! ! # # ) $ “U 0 !7 7$ " IN K + +X U " + ! I ' ' F " $” " * `f ` !* & * ' * . * . & O ! * " ! # ' & ' " & “ " ” */ /* ) AM “ < ” ' . “+ $ > * ? ” ! B “ 1 +@ 2554” ● “ ! A ? # ” ' “ B ” 6' C ! “ ” & ' SF " D 1 “A% " = A !” )$& 6 H & 2 )$& I !! 1 30,000
● “ .A" ;"” " “+@ 54 : ' ' F " $ 7 ' F ' "..?” " M
6 )NA * 13.00-16.00 .
& $ # 6 6 "M ) " . * "(
O . 0-2672-5959 ● %&$ & ?. /
*/ “ 7 " ” ( 9 2553 & 16 H 7 " 2553
O # " & / www.tbs.tu.ac.th ! Q D H " " ' I I 7 "" ! + $ ! J ..# & )