GOAL #1: To deliver accurate information that informs our public, citizens and employees. Objective:
Increase web traffic by ten percent each year through dynamic social media platforms, traditional communication tools and educational initiatives that work together.
Strategy:
Develop and create dynamic content that engages the public and employees.
Tactic: • • • •
Infuse graphic elements that attract the public to information. Utilize video production to creatively provide public service announcements. Create unified communication among all departments. Develop and distribute City annual report in January via digital document.
Strategy:
Connect information between all communication channels (social media, website, Blackboard).
Tactic: • • • • •
Place website link on social media posts. Place website link on each news release. Place website link on each Blackboard notice. (Note: Blackboard is utilized for emergency notices only.) Place social media icons and links on website. Place Blackboard icon on website.
16 STRATEGIC PLAN | 2021-2024
