Boutique Magazine May 2023

Bags of style

Hot summer buys

SS24 trade shows

Personal branding

Very Stylish Girl

EDITOR

Gemma Ward

gemma@bpmedialtd.co.uk

PRINT AND ONLINE SALES

Julie Neill – julie@bpmedialtd.co.uk

Tel 01795 515288

Tel 07960797383

DESIGN AND PRODUCTION

Jack Witcomb – jack@bpmedialtd.co.uk

CREDIT CONTROL

Jilly Barker - Jilly@bpmedialtd.co.uk

PUBLISHERS

Julie Neill, Beccy Wells

MANAGING DIRECTOR

Julie Neill

© 2022 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

Buying power

If early forecasts prove correct, this month’s triple Bank Holiday bonanza should provide a real boost to retail footfall. It was wonderful watching the country come together to celebrate the King’s coronation and we loved seeing all your creative window displays to mark the occasion. Hopefully, when coupled with the promised temperature rise this month, retailers should see a spike in sales to make up for the slow start to the season.

ON THE COVER:

Image courtesy of Campo Marzio; Tel: 07973 718 301 campomarzio.uk

Of course, the arrival of summer also means a new buying season. And if you’re hoping to plan your schedule in the coming weeks, you’re in the right place as this issue includes a summer 2023 trade show guide covering the industry’s biggest events. Pure London and Scoop will take place simultaneously at Olympia this July while Just Around the Corner will run over the same weekend at new Wapping venue, the Tobacco Dock. Hopefully this will help ease some financial pressure on retailers by allowing buyers to make their selections in one fell swoop. For those who prefer to buy in the midlands and north of England, INDX Woman and Moda at Autumn Fair promise to provide lots of inspiration for indies while Harrogate Fashion Week will run for three days instead of two for the first time.

Turn to pages 21 – 28 to for this season’s trade show calendar.

Speaking of must-attend events, we have been very busy behind the scenes planning the Boutique Star

Awards 2023 winners’ party. The competition will be bigger than ever this year with even more trophies up for grabs for indies and suppliers. Entering is completely free and all indies operating at least one bricksand-mortar store can take part. We had a brilliant night celebrating at the May Fair Hotel in London last year and we’ll be sharing plans for what’s in store for 2023 over the coming weeks. If you haven’t already entered, turn to pages 40-41 for 10 reasons why it could help boost your business.

L ast but not least, this issue includes interviews with two inspiring indie retailers. Very Stylish Girl founder Helen Portas reveals how she made the move from online to bricks-and-mortar on pages 43-46 while Velvet and Rose’s Shirley Leader talks spring sales on page 48.

Gemma Ward, Editor Follow us on Instagram

Fashion Fix

FOR FASHION INDIES

Young Ideas celebrates 15 years with owner Anne Wright at helm

De rbyshire indie group

Young Ideas is marking 15 years under the leadership of owner Anne Wright with a special event at its flagship store in Ashbourne. Young Ideas – 15 Years, The Wright Way will include an evening of celebrations with canapés, fizz and music from a resident DJ as well as models showcasing its latest styles.

Wright first took over the Ashbourne store in 2008, which had already been in operation for over 40 years. Armed with experience in the frozen food sector, she gave the business a new lease of life with several expansions and fresh developments.

Under Wright’s direction, Young Ideas grew from one single store to a group of four. Meanwhile, its original flagship moved location to the former Green Man Hotel.

Today Young Ideas boutiques are also located in Lichfield and Derby city centre while it also operates a successful online division and separate outlet store. Sister company Henmores, meanwhile, is based at the original Young Ideas premises.

“The last 15 years have flown by, and I am incredibly proud of how Young Ideas has grown and evolved,” says Wright. “I love running a business that is at the heart of the community with a

team that is known for providing excellent customer service. This is our every day and I look forward to what the next 15 years brings!”

Young Ideas stocks leading brands including Boss, Bella Freud, Coach, Diane Von Furstenberg, Hayley Menzies, Michael Kors, Paul Smith and Weekend Max Mara.

Wright personally selects pieces from over 80 brands each season, creating a curated edit of wardrobe and dressing table essentials.

Young Ideas’ friendly team is renowned for its exceptional customer service and expert styling advice, with shoppers receiving a five-star experience in-store or by virtual appointment online.

YOUNG IDEAS, ASHBOURNE

Labour party unveils five-point plan to regenerate UK high street after 13 years of “Tory failure”

Labour has promised to revitalise the UK high street with a new five-point plan that includes reducing business costs and revamping empty shops. The pledge, announced by Keir Starmer and shadow chancellor Rachel Reeves last month, includes £700 million worth of support to help businesses reduce their energy bills and slash business rates for small firms.

The British Retail Consortium says the plan includes welcome elements but is missing key measures such as improving public transport and parking, ultrafast broadband in town centres and transforming future high streets into mixed-used spaces. Chief executive Helen Dickinson OBE says: “The successful transformation of high streets to places with a wider mix of uses requires strong local leadership, proactive councils and effective national policies. It is positive to see Labour focus on some of the steps needed to realise this vision through plans to bring empty shops back into use, tackle anti-social behaviour and support energy efficiency investment, which could help as retailers target net zero by 2040.”

Optimism rising among small business owners, reveals Small Business Index

Confidence among small business owners is slowly recovering, the Federation of Small Businesses’ (FSB) latest Small Business Index reveals.

According to its findings, the headline confidence measure has bounced back significantly from -45.8 points recorded in the last quarter of 2022 up to -2.8 points. However, this is still below the 15.3-point reading registered during the first quarter of 2022.

While optimism is growing, declining sales have been an issue for many small firms this year. Two in five said their revenues fell in the first three months of 2023 (41 per cent), compared with one in three who said they had seen an increase (34 per cent).

The revenue outlook for the next quarter, however, is positive with two in five small businesses (39 per cent) expecting to see their sales rise against one in four (26 per cent) bracing for a decline.

The FSB, which represents more than 150,000 business owners and self-employed workers, surveyed nearly 700 people to collate the index.

National chair Martin McTague comments: “Small firms may be about to turn the corner and rebound

She notes, however, that more could be done to aid a stronger recovery – such as permanently freezing business rates for retailers of all sizes: “There must be a permanent freeze of business rates and a cut to the multiplier in the longer term: it’s crucial that any business rates reform reflects how modern retail works and lowers the burden for retailers of all sizes.”

after the pandemic and energy crisis, with confidence recovering alongside improved optimism for Q2.

“However, there are still plenty of dark clouds on the horizon that could dampen small business recovery. The prospect of further interest rate rises is causing significant disquiet, at the same time that costs remain at serious highs. In addition, the withdrawal of the Energy Bill Relief Scheme leaves a group of small firms exposed to high prices in fixed-rate contracts from last year unable to negotiate a new deal.

“While our research may provide a glimmer of hope that things are looking up, it's important to remember that small businesses have shown incredible grit and determination in the face of adversity, and these figures are a real testament to that.”

ARTUR KRAFT ON UNSPLASH

PAUL FELBERBAUER ON UNSPLASH

Le Comte

Smith & Soul

UbU

Fuego

Thanny

Civit

Kevan Jon

Traffic People

Frank Lyman

Marble

EsQualo

Dream Handprint Apparel

Victoria Charles Headpieces

Harrogate Fashion Week announces growth for SS24 edition

Harrogate Fashion Week (HFW) organisers have confirmed the show’s summer edition will increase in duration to three days and expand its floor space to a fourth hall. The next event, which takes place from Sunday 30 July to Tuesday 1 August at the Harrogate Convention Centre, will be its largest and longest-running edition to date.

Since its first show in July 2018, HFW has become a mainstay on the fashion trade show calendar, offering one of the latest ranges of womenswear and occasionwear brands under one roof alongside footwear and accessories.

Co-founders Wendy Adams and Sarah Moody say its last event in February attracted over 35 per cent more visitors than the year before – and they are expecting an even bigger turnout for SS24:

“We are already receiving enquiries from boutique owners all over the UK who want

information on the show,” they say. “Many will be visiting us for the first time this season.”

Over 90 per cent of exhibitors rebooked space following its most recent edition, with brands such as Foil, Pomodoro, Lizabella, Marble, Sahara, Bariloche, Dolcezza and Rino and Pelle all preparing to present their SS24 collections.

Summer’s HFW will also showcase a strong occasionwear offer with key labels including John Charles, Gabriela Sanchez, Fely Campo, Veromia and Irresistible confirmed as exhibitors. There will also be an expanded range of accessories brands on offer from the likes of Suzie Blue, Eliza Gracious and Envy jewellery. Finally, the show will present an ever-increasing selection of footwear brands including Lotus, Loretta Vitale, Bagatt and Emis, Lunar, Caprice, Legero and Dibia.

Register for free entry via harrogatefashionweek.com

Small businesses lead e-commerce boom, ONS survey finds

Online sales for UK businesses doubled from £227.4 billion in 2014 to £459.2 billion in 2021, reveals the Office for National Statistics’ (ONS) Digital Economy Survey.

Retail was by far the highest generator of web-based transactions in 2021, with 34.5 per cent of all retailers selling online. UK shoppers contributed £381.4 billion to the year’s overall spend while overseas shoppers spent a further £77.8 billion.

Small firms employing fewer than 10 people generated around 10 per

Boutique barometer

INDUSTRY SALES FIGURES

MARCH 2023 (VERSUS MARCH 2022)

-13.66%

Average sales quantity

+ 6.11%

cent of the overall total, selling £49.2 billion worth of products and services. This compares to £18.2 billion obtained by larger businesses employing up to 249 employees.

“Proportionately, our smallest businesses punched far above their weight in 2021,” says David Jinks, head of consumer research for home delivery firm Parcelhero. “However, only 10.4 per cent of Britain’s smallest companies sell online. As retail settles to a new equilibrium, it will be retailers with strong in-store and online sales that will ultimately triumph.”

-1.38%

Average selling price Profit margin

These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

BRUNO GOMIERO ON UNSPLASH

Classic & chic

Complementing its classic Breton top, Saint James’ unique womenswear collection includes contemporary pieces that bring modernity to timeless wardrobe staples. £POA; Tel: 0203 432 6387 E: sales@doublehagency.com

Orange crush

Aiming to put people and the planet first, British brand Aspiga creates contemporary womenswear made from natural, organic and sustainable fabrics. For SS23 its collection includes throw-on dresses featuring pretty details and bold colourways. £POA; E: office@aspiga.com aspiga.com

THIS MONTH’S STANDOUT WOMENSWEAR AND ACCESSORIES

Vintage glamour Sustainable choice

Made from sustainable Ecovero Lenzing Viscose, Lily and Me's Causeway Dress is a standout choice for stylish sunny days. The British lifestyle label offers both short and forward order collections with availability throughout the season and while stocks last.

£22.50; Tel: 01452 207 766

E: info@lilyandmeclothing.com

Summer joy

Produced sustainably in small runs, Paisie’s SS23 collection features joyful and glamorous womenswear from pretty printed dresses to cute block-colour separates. £POA; E: sales@paisie.com

Featuring a slim snake chain and elegant art deco inspired padlock pendant, Scream Pretty’s Green Cleopatra Snake Chain Necklace oozes vintage-esque luxury. Choose from silver or gold plated and style with any outfit for instant retro glam. From £19.95 each;

E: trade@screampretty.com tradescreampretty.com

Floral fantasy

Making its UK debut this spring, luxe loungewear and lingerie brand Mia Amore creates robes, nightdresses and pyjamas in natural fabrics. Its silk and lace Novella collection (pictured) is perfect for lounging on honeymoon or summer holidays. £POA; E: miavictoriasilk@gmail.com

Be our guest

Perfect for summer weddings, By Malina’s stunning Lowa maxi is crafted in sustainable Ecovero viscose and features spaghetti straps and a cut-out back. £POA; E: info@bymalina.com

Boutique loves…

CELEBRATE SUMMER WITH THESE BEAUTIFUL BUYS

Whether shoppers are heading to a wedding or a day at the races, luxe milliner Merve Bayindir creates show-stopping head pieces for every occasion. £POA; E: sofie@blackpr.co.uk mervebayindir.com

Contemporary cool

Hats off Chain reaction

Finished with a detachable strap, Sophie Allport’s faux leather Animals of the Savannah Camera Bag will take summer outfits from day to night with ease. £POA; trade.sophieallport.com

British female-founded brand Coti Vision has revolutionised the glasses market with its trend-led necklace reading glasses and chains. Its range includes chunky acrylic chains in numerous colours and designs as well as smaller bead-style necklaces. Each features silicone ends that attach to most frames.

From £7.50 - £35 each; E: info@cotivision.com cotivision.com

Eco chic

SUSTAINABLE PRODUCTS AND BRANDS

Tough luxe

Blending fashion and function, Saywood’s Zadie shirt is crafted in heavyweight deadstock cotton for versatile styling. Wear belted as a shirt or layer over dresses and tees for easy springtime chic.

£POA; Tel: 07745 245 512

E: info@saywoodstudio.co.uk

Going swimmingly

Made from recycled nylon, Modibodi’s leak-proof swimwear includes an undetectable lining that holds up to two tampons’ worth of blood without leaking. £POA; modibodi.co.uk/pages/ wholesale-enquiry

French dressing

Created by French designer Gotal Ryam, GR London Paris specialises in minimalist pieces with a modern twist. Each of the label’s seasonless collections are produced in limited runs to minimise environmental impact. £POA; E: sofia@ blackpr.co.uk

Sustainable knits

Fusing sustainable materials with innovative designs, awardwinning brand Moya London creates luxury knitted handbags in micro-batches. Each is handcrafted in East London by a sixth-generation producer using organic cotton, nappa leather and recycled materials. Expect unique designs and the highest quality craftsmanship. £POA; E: 0789 179 8568 E: moyang@moyalondon.com

Beads of change

Handcrafted by the Yawanawá Indigenous community in the heart of the Amazon, Bottle

Top’s Leda Mini Zero-Waste Tote is made from Açai Seeds that would otherwise be thrown away. Each piece features 895 hand-finished breads and takes around two full days to complete. £POA; E: info@morrisfyfe.co.uk bottletop.org

Stock Up

WHAT TO BUY NOW

Summer plans

Blue skies, floral dresses and eating alfresco – yes, Britain’s most longed-for season is almost upon us. Get prepared for the glorious few months ahead with our ultimate SS24 trade show guide…

Inspiration galore

SOURCE THE SUMMER AWAY AT THIS SEASON’S MOST INSPIRING FASHION TRADE SHOWS

JUST AROUND THE CORNER

WHEN: 16 – 18 July

WHERE: Tobacco Dock, Wapping London

CATEGORIES: womenswear, menswear, unisex, sustainable fashion, footwear, accessories, beauty and lifestyle

KEY BRANDS: People Tree, Fransa, Saint Tropez, Outerknown, Lily and Me, Pretty Vacant, Ichi, Numph, Sugarhill Boutique and Louche

WHY VISIT: Since its launch in 2019, Just Around the Corner has been gaining momentum as a must-visit event on the fashion trade show calendar. This season the East London-based show is moving from its usual venue to the Tobacco Dock – a historical warehouse space located near Shadwell and Wapping overground stations. As well as presenting a strong line-up of new collections and products, JATC London is introducing a

PURE LONDON

WHEN: 16 – 18 July

WHERE: Olympia London

CATEGORIES: womenswear, accessories, footwear, jewellery, sustainable fashion

KEY BRANDS: Vilagallo, Humilty, La Fee Maraboutee, ACCESS, Glamorous, GWD by George Davies, Eno Eco, Carmela, BudhaGirl and Yui-ga Dokson.

WHY VISIT: Boasting one of the biggest womenswear line-ups on the UK trade show calendar, Pure London promises three days of buying, education, networking and inspiration for buyers. This summer’s event will see the introduction of its new POP destination, serving up a diverse selection of streetwear, alternative fashion, gender neutral

daily Q&A panel session led by industry specialists and experts. Visitors are promised an informal yet professional buying

experience as well as free coffee, pasties and lunches.

ENTRY: free – register via justaroundthecorner.co.uk/ register

collections, vintage labels, festival outfits and tech-infused fashion. The show’s jam-packed schedule will also include catwalk shows, trend forecasts and presentations from

trend partner Promostyl, expert talks and new sustainability initiatives throughout its three-day duration.

ENTRY: free – register via purelondon.com/visitor-registration

LONDON

SCOOP INTERNATIONAL

WHEN: 16 – 18 July

WHERE: Olympia West, London

CATEGORIES: womenswear, accessories, jewellery, footwear, menswear

KEY BRANDS: Queens of Archive, Loom London, Pearl and Caviar, Maurizio Mykonos, Louise Hendricks, Oneseason, Pret Pour Partir, It’s 9pm, Hanro and Commando

WHY VISIT: Taking place alongside Pure London in Olympia’s adjoining West hall, this summer’s Scoop will present over 250 designer labels from around the world. The high-end show offers buyers a unique environment and is recognised by industry insiders as one of the UK’s leading trade shows. Expect premium womenswear alongside luxury home, beauty, lifestyle and menswear.

ENTRY: free – register via scoopinternational.com/page/visitorregistration

TOP DRAWER

WHEN: 10 – 12 September

WHERE: Olympia London

CATEGORIES: Gifts, food, toys, wellbeing, greetings and stationery, fashion home, craft and emerging brands.

KEY BRANDS: LIGA, Lifeguard Press, Aery, Redecker, Lightstyle London, Kikkerland, Chive, Ooh Deer, 1973, The Wrap Magazine, Archivist and ROKA London.

WHY VISIT: Showcasing new season designs by emerging names and established

favourites, Top Drawer is a leading destination for professional buyers wanting to revitalise their edits with products that captivate customers. Find heart-warming gifts, cosy homewares, handmade products, enlightening stationery, fun toys and more from 500 brands across nine unique show sectors. Alongside sourcing, visitors can also learn from industry experts at the show’s RetailFest stage. Plus, its partnership with The Better Trends Company offers buyers exclusive trend insights for the season ahead.

ENTRY: Free - sign up to the mailing list via topdrawer.co.uk

TRADE SHOW GUIDE

AUTUMN FAIR

WHEN: 3 – 6 September

WHERE: NEC Birmingham

CATEGORIES: interiors, furniture, homewares, gifts, household goods, electricals, pet supplies, beauty, skincare, grooming, greetings cards, wrapping paper, stationery, toys, fashion and footwear

KEY BRANDS: Lesser and Pavey, Sass and Belle, Kikkerland, Joe Davies, Powell Craft, Chalk UK, Richard Lang and Sons, Half Moon Bay, The Art File, Paper Salad, Emotional Rescue, RMS International, Ultimate Products and TY UK.

WHY VISIT: A one-stop-shop for home, gifts and fashion, Autumn Fair offers four days of new products and inspiration just in time for retail’s all-important Golden Quarter. The show encompasses 11 sectors across

MODA AT AUTUMN FAIR

four separate locations including Home, The Summerhouse, Kids and Moda. This season’s show will also see the launch of new revolutionary meetings programme Connect, allowing buyers to pre-arrange meetings on stands with preferred suppliers. Registered visitors will have access to detailed information

on all exhibitors online before the show opens with the added ability to search and filter by criteria. Connect is completely free for buyers to use and there is no minimum meeting requirement.

ENTRY: Free when you pre-register before 11 August (£25 after) via af23-registration.personatech.com

WHEN: 3 – 6 September

WHERE: NEC Birmingham

CATEGORIES: womenswear, athleisure, occasionwear, daywear, accessories, footwear, jewellery and watches.

KEY BRANDS: Sea Gems, Big Metal, Chris Lewis Silver, Scream Pretty, The Old Farmhouse Jewellery, Lisa Angel, My Doris, POM (Peace of Mind), XTI, Refresh/Carmela, Lunar shoes, Laurence LlewelynBowen, Jayley, Lighthouse Clothing and Jessica Graaf.

WHY VISIT: Located within Autumn Fair, Moda is one of the UK’s longest-standing fashion trade shows offering the latest womenswear, footwear

and accessories. Buyers can peruse four key sectors – Clothing, Footwear, Fashion Accessories and Jewellery and Watch – across two halls to discover the latest products and trends. This season indies will also be able to sign up for its new meetings programme, Connect, which allows buyers to prebook on-stand appointments with preferred suppliers for easier ordering. The Moda Catwalk also runs a full programme of events including regular trend-led catwalks and informative expert talks.

ENTRY: Free when you pre-register before 11 August (£25 after) via af23-registration.personatech.com

TRADE SHOW GUIDE

INDX WOMAN

WHEN: 23 – 25 July

WHERE: Cranmore Park Conference and Exhibition Centre, Solihull

KEY BRANDS: Fransa, Sahara, Lily and Me, Joe Browns, Pomodoro, Soya Concept, Chalk, Closet London, Shu Da Living and Chatham

CATEGORIES: womenswear, footwear, fashion accessories

REASONS TO VISIT: Curated by buying group Associated Independent Stores (AIS), INDX Woman is celebrating its 10-year anniversary with several major operational changes to create the ultimate one-stop-shop for buyers. This includes merging INDX Womenswear and Footwear and INDX Accessories into a singular show so retailers can source several categories under one roof. The show has introduced a new dedicated Retail Insights segment for 2023, allowing visitors to engage and learn from leading industry specialists. Since its February edition, it has also expanded into three separate showrooms, which includes the extension of its existing dedicated boutique area.

TICKETS: Free via indxshows.co.uk/indx-fashion/ womenswear/registration

WHEN: 10 – 11 July

JUST AROUND THE CORNER NORTH ENGLAND

WHERE: Love Factory, Victoria, Manchester

CATEGORIES: womenswear, menswear, unisex, sustainable fashion, footwear, accessories, beauty and lifestyle

KEY BRANDS: People Tree, Fransa, Saint Tropez, Outerknown, Lily and Me, Pretty Vacant, Ichi, Numph, Sugarhill Boutique and Louche

WHY VISIT: Known for its laidback atmosphere, industrial backdrops and free refreshments, Just Around the Corner (JATC) returns to Manchester this summer in new venue the Love Factory. Buyers can walk to the 11,300sq ft warehouse space from Victoria Station in under 10 minutes to find hundreds of brands spanning several categories including womenswear, menswear and footwear. JATC’s Lifestyle and Beauty zone, which debuted in London for AW23, will also make an appearance at its Northern edition offering beauty, gifting, home fragrance and grooming brands. There will also be an eclectic mix of street vendors and artisan baristas serving complimentary coffee, pastries and lunch to all attendees.

ENTRY: free – register via justaroundthecorner.co.uk/register

HOME & GIFT

WHEN: 16 – 19 July

WHERE: Harrogate Convention Centre, Harrogate

CATEGORIES: gift, jewellery, fashion, food, craft and home accessories

HARROGATE FASHION WEEK

WHEN: 30 July – 1 August

WHERE: Harrogate Convention Centre, Harrogate

CATEGORIES: womenswear, accessories, footwear

KEY BRANDS: Marble, Pomodoro, Godske Group, Gabriela Sanchez, Lotus, Rino and Pelle, Dolcezza, Foil, Gardeur and D.E.C.K

by Decollage

WHY VISIT: Running as a threeday event for this first time this summer, Harrogate Fashion Week offers a plethora of womenswear brands under one roof. This season it will unveil its largest offer to date with hundreds of new collections showcased across four separate halls. The show’s summer edition has become a must-visit event for occasionwear buyers while it also offers an increasingly strong line-up of daywear brands as well as an expanding selection of accessories and footwear.

KEY BRANDS: Estella Barlett, Chalk, Spice kitchen, The Bottled Baking Company, Jellycat, Captivate Brands, D&X Ltd, Blade & Rose, Talking Tables and Inside Out Toys

TRADE SHOW GUIDE

WHY VISIT: A trade show calendar favourite for over 60 years, Home and Gift presents 600 exhibitors spanning gifts, fashion and jewellery, food, craft and home accessories across five separate halls and multiple Design Points. This season will see the launch of the show’s new Craft area showcasing bespoke and handmade pieces created by independent markers. Buyers can peruse stands, network and find trend inspiration over four full days of buying. What’s more, its pretty Harrogate location provides the ideal backdrop for socialising in the summer sunshine after hours.

ENTRY: free – register via homeandgift.co.uk

With numerous bars, hotels and restaurants on its doorstep, Harrogate Fashion Week is a great destination for buyers who want to stay overnight, network and explore the picturesque town and its surroundings.

Visitors can also attend a drinks party for buyers and exhibitors when the show closes on Sunday 30 July as well as a dinner at the Orchid restaurant on Monday 31 July.

ENTRY: Free – register via harrogatefashionweek.com

TRADE SHOW GUIDE

TEXWORLD EVOLUTION

WHEN: 3 – 5 July

WHERE: Porte de Versailles, Paris

CATEGORIES: womenswear, leather wear, accessories, knitwear, leisurewear and childrenswear

REASONS TO VISIT: One of Europe’s largest trade shows

MICAM

for garment sourcing, Texworld Evolution showcases over 1,500 international exhibitors, attracting buyers from all over the world. The event comprises four separate trade shows: Apparel Sourcing, Avantex, Leatherworld and

Texworld. Buyers can expect to find everything from luxury ready-to-wear and accessories to innovative materials.

TICKETS: free – online registration opens on 15 May via texworld-paris. fr.messefrankfurt.com/paris

WHEN: 17 – 20 September

WHERE: Fiera Milano Rho, Milan

CATEGORIES: Footwear encompassing premium, contemporary, high fashion, emerging designers and every day as well as accessories for shops.

WHY VISIT: Showcasing over 900 footwear brands in one location, Micam is one of the world’s leading trade fairs for buyers looking to add new shoes, boots and trainers for their store’s line-up. Retailers can choose

from an extensive range of products from some of Italy and the world’s leading brands. There’s also a section for emerging designers, unveiling the latest innovations from new footwear talent. In addition to product sourcing, visitors can learn the latest industry insight from international speakers in the MICAMX area and discover cutting edge technology in the Future of Retail space.

ENTRY: Registration opens in June; E: visitors@themicam.com for more information.

SPOTLIGHT

Summer Buying trip

7 REASONS TO ATTEND THIS SEASON’S JUST AROUND THE CORNER

As one of the newest and most exciting shows on the fashion trade show calendar, Just Around the Corner (JATC) is pulling out all the stops with its unique brand line-up, laid-back approach to business and fresh buying experience. Organisers host two separate events in London and Manchester bringing hundreds of new collections to buyers all over the UK. So, if you haven’t already added it to your summer 2023 buying schedule, here’s why it’s certainly worth considering…

1. Dual locations

With two separate locations in London and Manchester, JATC is easily accessible for buyers all over the UK. This season both its editions will take place inside two

new venues boasting colossal space and edgy industrial backdrops. The Manchester show will be held at the city’s Love Factory, which is located just 10 minutes away on foot from Victoria train station. Meanwhile, its London show has moved from the Truman Brewery to historical warehouse space the Tobacco Dock, situated just moments from Wapping and Shadwell overground stations.

2. Early dateline

JATC’s Manchester edition takes place from 10 – 11 July, making it one of the first events on the industry’s trade show calendar. Its London event, meanwhile, will run from 16 – 18 July to coincide with Pure London and Scoop - meaning buyers can visit all three shows during one trip and save money on travel and hotels.

3. Fuss-free layout

With a deliberate absence of large and elaborate stands, JATC’s pared back approach to its overall show layout allows its exhibitors’ products to shine. This helps maximise the actual products and brands on offer – making the buying experience straightforward for retailers. This also means pricing, set up and pack down is hassle-free for brands.

4. Inspiring exhibitors

JATC gives buyers an opportunity to meet hundreds of quality fashion, lifestyle and beauty suppliers to select new products that will answer ever-changing customer demands and shopping habits. Key labels set to show this season include People Tree, Fransa, Saint Tropez, Sugarhill Boutique and Louche.

5. New categories

Following the success of its new Beauty and Lifestyle zone in London, JATC will roll out the concept in Manchester this season. The section includes a range of beauty, gifting, home fragrance, lifestyle, wellness, fashion jewellery and gifting brands that are perfect for indies wanting to trial new categories.

6. International showcase

The show’s organisers have secured several partnerships with trade bodies from across Europe, meaning buyers can access new international brands in the UK. If eligible some exhibitors can also apply for financial contributions towards the cost of taking part in the show.

7. Free food

Part of JATC’s overall appeal is its buyer-friendly environment, which includes free food and drinks. The show has become renowned for its top-notch catering, with baristas and street vendors on hand throughout its duration serving delicious complimentary coffee, pastries and lunch.

FORGET GLASTONBURY –HARROGATE’S HOME AND GIFT IS THIS YEAR’S ULTIMATE BUYING FESTIVAL

The arrival of summer means only one thing: buying season is just round the corner. And for retailers looking for fresh products to entice shoppers, Harrogate’s Home and Gift is the perfect one-stop-shop for irresistible fashion and lifestyle buys.

This season’s show will take over the Harrogate Convention Centre from the 16-19 July, presenting five halls and multiple marquees filled with lust-worthy products from favourite brands and fresh new talent. Buyers will be able to source the summer away by exploring key fashion and jewellery pieces across the show’s multiple Design Points. Discover on-trend clothing,

beautiful jewellery and fashionable accessories from the likes of Chalk, D and X, Estella Bartlett, Jess and Lou, Moda Express, One Hundred Stars, Roka and many more just in time for the busiest quarter of the year.

And Home and Gift offers more than just product sourcing: its social summer vibes are infectious from the moment you step foot in the grounds of the DoubleTree by Hilton and Harrogate Convention Centre. Expect a relaxed atmosphere that makes networking easy and enjoyable in the British sunshine, with regular social events including the Summer Party and Gin on the Lawn taking place throughout its four-day duration.

Down to Earth

GET READY FOR AUTUMN WITH BY BASICS’ NATURE-INSPIRED COLOUR PALETTE

Natural earthy tones bring a fresh feel to by basics’ updated AW23 line-up. With new styles and shades added to the Danish slow fashion brand’s rolling range each season, buyers can create their own edit that perfectly complements their unique store.

The short order label promises ‘slow fashion in a world of colours’, offering seasonless styles in myriad colourways. Its popular merino wool range, for example, includes a choice of more than 60 colours - meaning buyers can create unique stories that coordinate with their other collections.

Earth for the long run

Each season by basics’ design team adds a few new colours to update its existing range: “This season, we would like to highlight the new earthy palette,” says CMO Gitte Borup. “These go well together – especially today when we’re so happy to see that a season is no longer just a season.

“You can mix and match - the earthy shades look great together. Combine warm and cold hues or go all in and create a modern 1970’s inspired aesthetic – it's up to you.”

In addition to its new colours, by basics is introducing 13 new styles

in merino wool, bamboo, poplin, linen, brushed wool, and cotton/ wool. As always, the focus is on detail. Shoppers can try layering several key pieces in tonal or contrasting hues to create their own unique look – from merino wool cardigans and stylish poplin shirts to wrap-around linen skirts. With by basics' made-to-order system, buyers can select the styles, colours and sizes that work for their own specific customer base. And with all orders produced in Europe, stockists can expect excellent quality and attention to detail throughout the entire year.

Colour crush

MARRYING TRADITIONS WITH TRENDS, CAMPO MARZIO’S VIBRANT BAGS AND ACCESSORIES WILL BRING JOY TO YOUR BOUTIQUE’S PRODUCT LINE-UP

Born in the heart of Rome in 1933, Campo Marzio brings colour, joy and vibrancy to everyday occasions. Its luxury designer bags, pens and accessories have amassed an international fan base thanks to their instantly recognisable Italian flair, versatility and affordable price points. Two of its products have even been chosen as finalists in the Gift of the Year Awards 2023 – raising awareness among UK shoppers and helping to drive increased sales.

Buyers can choose from a varied line-up of unique premium bags for every occasion – from trendy shoulder and tote bags to functional yet stylish backpacks. With a strong focus on colour, the brand’s signature style combines traditions with trends. Many of its bags feature contrasting and complimenting colour trims that give its collections a real point of difference.

Campo Marzio’s eco-friendly Glam and Urban ranges include bags crafted in a recycled plastic material, which are perfect for boutiques wanting to increase their sustainable options. Elsewhere, the range also includes notebooks and journals, luxury pens, coin purses, key holders, travel accessories and key rings. Each is packaged in elegant and recognisable packaging – making its products the perfect gift for every occasion.

Perfect partner

Building on its humble beginnings as a workshop in Rome, Campo Marzio now boasts an expanding network of global stockists in more than 30 countries. It also operates standalone stores around the globe, with recent openings in Madrid and the Vatican.

As part of its current strategy, the brand is also increasing its reach in the UK with the rollout of several retail concessions. Currently,

CONTACT: Tel: 07973 718 301 campomarzio.uk

this includes partnerships with independent department stores Elphicks in Farnham and Bobby’s Bournemouth.

Retailers stocking its products are offered branded logo acrylic blocks, seasonal A4 strutt cards and posters on request. Its friendly team is available to assist buyer queries and can also visit stores with samples to discuss range planning and product selection. Boutique buyers can order products directly by email, phone or via its wholesale website, campomarzio.uk . After registering, professionals can view all products and trade prices while there’s a 10 per cent discount offered on initial orders. Retailers have full access to the brand’s complete range and there’s no minimum order requirement or import duties to pay.

Wholesale prices range from £20 - £50 per piece while there is no minimum order requirement.

ARIANA BOWLING BAG

CIRCE SHOPPING BAG

KATE SADDLE BAG

Fashion Extras

GEMMA WARD PICKS OUT THIS MONTH’S BEST BAGS, SHOES AND HOMEWARES

Suitcase essential

With an undetectable lining that holds up to two tampons’ worth of blood without leaking, ModiBodi’s new recycled nylon swimwear is the ultimate holiday hero. £POA; modibodi.co.uk/ pages/wholesale-enquiry

Making scents

Made with a blend of rapeseed and coconut wax, Pure Lake’s new vegan essential oil infused scented candles create a beautiful scent without harmful toxins. £POA; purelakes.co.uk/pages/ wholesale-account-request

On strike

Finished with metallic hand-stitched lightning bolts, Cocorose London’s glam Hoxton Rose Gold Trainers will make a dramatic addition to boutique footwear edits this SS23. £POA; Tel: 0208 829 8919

Relaxing summer

Featuring an embroidered off-white star, Chalk’s 100 per cent linen oblong cushion will instantly update sofas and beds this summer. £21.25; wholesale.chalkuk.com

Golden girl

Crafted in recycled brass, jewellery brand Miphologia creates statementmaking hoops, rings, bracelets and necklaces for women who want to stand out. £POA; E: sofia@blackpr.co.uk

Clutch control

Made in Istanbul using Italian nappa leather, Pherahs’ Perla Clutch will take shoppers from day to night with ease. Available in four colourways, £POA; pherahs.com

Festival fashion

A feminine twist on a classic wellington boot, Barbour’s Chelsea-style Wilton is just the thing for trudging through mud-filled fields at music festivals this summer. £POA; E: sales@barbour.com

For all eternity

The brainchild of two friends living in the seaside town of Hastings, Seol and Gold offers stylish earrings, bracelets and necklaces with unexpected design twists. £POA; E: info@seolgold.com

British summertime

Perfect for unpredictable UK summers, Ariat’s new mid-calf height welly boot offers all-day cushioning and optimum comfort. Available in classic colours and a limited-edition print. £POA; Tel: 01367 242 818

Special delivery

Indie paper-making brand

Cambridge Imprint creates recyclable and biodegradable greetings cards and stationery featuring vibrant joyful designs. £POA; cambridgeimprint.co.uk/trade

Sunny walk

Designed in Switzerland and handcrafted in Europe, Inuikii has reimagined its woven stones slippers for SS23. Style with dresses, shorts and bikinis for instant summer chic. £74.50; E: nicole@inuikii.com

Rainy days

Make grey days more bearable with the sustainable Original Duckhead umbrella, available in numerous bold colourways and prints. £POA; originalduckhead.com/pages/wholesale

Sustainable chain

Ethical jewellery brand Branch handcrafts its colourful creations using thoughtfully chosen materials such as natural wood and low impact buffalo horn. £POA; faire.com

Beach life

Produced in the UK using sustainable fabric from Italy, eco-luxe swimwear brand Adriatika creates responsibly made one-pieces and bikinis in daring colourways. £POA; E: sofia@blackpr.co.uk

New season staple

Slide into summer with Havaianas’ latest styles. Whether shoppers are heading to the city or beach, these super-comfortable slides will be their new season go-to. £POA; Tel: 0203 932 4749 havaianas-store.com

Beauty buzz

Infused with uplifting essential oils, Beefaye’s PETA-certified candles are made from a sustainable natural plant resource that is kind to bees and the environment. £POA; E: sales@beefayre.com

Pastel perfection

Great worn alone or as a pretty stack, Moushe’s Flowing Love rings are made from sterling silver and yellow gold vermeil. Available in plain gold and 31 vibrant shades. £POA; E: sofia@blackpr.co.uk

Building a personal brand

WHEN IT COMES TO MARKETING A BUSINESS, NOTHING’S MORE POWERFUL THAN THE PEOPLE BEHIND THE BRAND. HERE RETAIL EXPERT WIZZ SELVEY REVEALS HOW INDIES CAN TAP INTO ONE OF THEIR BIGGEST ASSETS

Once spring arrives, most retailers are usually looking back at Q1 and planning for the remainder of the year. This includes thinking about how best to stretch budgets and make the most of what you’ve started with. Of course, marketing, growing and getting your business’ name out there is always a priority for all businesses. So, I’ll let you in on one of the best ways I’ve found to grow your audience - and it’s one of the cheapest, too: growing your own personal audience and brand.

Personal service

Think about it: the most successful founders are also the most visible. Strategic and consistent visibility can only improve your bottom line as well as relationships with stakeholders. People buy into people and stories but every major brand from Charlotte Tilbury and Spanx’s Sarah Blakely to Mark Zuckerberg and Facebook started at the beginning. So what’s stopping you? You are your biggest asset!

Human interaction

I often speak about how Digital Fatigue is a growing problem for businesses, particularly when it comes to selling D2C. But people are still craving human interest and interaction, so building your personal handle or account on social media and profile in the press is a great opportunity to literally speak

to a larger audience. It will also give you the opportunity to integrate your story and point of view into your business and through customer communications such as emails. It can be a really powerful thing to reach those people who may have come across your photos, videos and stories on social media before, but haven’t actually bought anything from your business.

A really good example of someone who has done this brilliantly is my client Sarah Thomas, co-founder of Clockface Beauty, who set out to grow the audience of her brand. She knew she was already speaking to fashion-conscious women, so she started posting more fashion content and looks on her own personal Instagram page. Through cross-tagging, lots of filming and interaction, she has now grown her Instagram page to over 1 3k followers ( @sarahjthomaslifestyle ) - more than her actual brand ( @clockfacebeauty ).

Building a following

I have also managed to grow my own following over the past few years by speaking at events, inviting people to follow me on Instagram and LinkedIn and join my email list. This has been a fantastic experience, but has also expanded my network hugely as connections in common regularly get in touch for recommendations and to find out how I can help them scale their business.

Speaking and making yourself visible also allows you to take control of your own narrative. So, really think about what feels authentic for you and your brand. You know this best!

First steps

Think about your unique point of view using a topic that’s relevant both to your brand and your customer - it doesn’t have to be all about work.

Start sharing your expertise and develop content themes. Supporting other similar accounts might give you some ideas and help to begin with.

Keep checking back to what feels authentic to you. You don’t need to be something or someone you’re not or share too much - people want to see the real you!

Now move towards creating an emotional connection by ensuring you and your business is memorable. This will unlock more growth and revenue, as well as starting something exciting for you to connect with a bigger audience.

Wizz Selvey is founder of retail and brand strategy consultancy agency Wizz & Co. Follow her for insight and updates on Instagram @wizz.and.co and Facebook @wizzandco.retail, visit wizzandco.com or search for Wizz & Co on LinkedIn.

Getting personal

3 INDIES WITH INSPIRING PERSONAL BRANDS

DONNA IDA, LONDON

With 60k Instagram followers, former indie retailer turned brand owner Donna Ida Thornton is an influencer in her own right. From styling and diet tips to life with her dogs and husband, her page offers a masterclass in creating a personal brand.

LAST NIGHT I DREAMT, NOTTINGHAMSHIRE

Rebecca Gibbons, owner of jewellery indie Last Night I Dreamt, engages with shoppers on a national level through her inspiring Instagram posts that combine products with personal stories.

CRANE AND KIND, DEVON

Co-founders Polly McLachlan and Jemma Lascelles (and manager Amelia) regularly appear on their shop’s Instagram page with humorous reels and dance routines. We particularly like their videos that show how styles look on different sizes.

Star gazing

WHY ENTERING THE BOUTIQUE STAR AWARDS CAN HELP IMPROVE YOUR BUSINESS – EVEN IF YOU DON’T WIN

Entering an industry award isn’t just about winning a trophy, although that’s understandably the ultimate goal. Taking part in competitions like the Boutique Star Awards can be brilliant for small businesses for myriad reasons - from reminding yourself (and your team) about all your amazing achievements to allowing yourself to look at your business from a different perspective. Sometimes, it really is just the taking part that counts.

Of course, there are even more benefits for those businesses that make the short-list. As well as being recognised at national level as an industry superstar, finalists will also see their business profile raised among peers and suppliers (which is great news for securing those most

coveted brands and partnerships).

But despite what you might think, being selected as a finalist isn’t necessarily about running the most lucrative business. Nor do you need to be Instagram famous or well-known in the industry to make it onto the short-list. The judges are looking for entries written with real passion that meet all the criteria and shine out from the rest. So, the most important thing is to take your time when writing your entry; read all the criteria for your chosen category and focus on conveying what really makes your business stand out.

It can help if you concentrate on your own achievements rather than comparing your business to other retailers or brands. Every small business has its own strengths and

weaknesses. While one indie might have the best line-up of brands and store interior, they might not go above and beyond for their customers in the same way as you. Each category is open to brands and retailers of all shapes and sizes, so it’s an open playing field for all.

And of course, entering the Boutique Star Awards doesn’t cost a penny. All the information is submitted for free via an online form and treated with the strictest confidence. We can’t guarantee you won’t want to buy a ticket and new dress for our celebratory winners’ party, though.

Entries for the Boutique Star Awards 2023 close on Friday 28 July; full rules and criteria on website; submit entries via boutiquemagazine.co.uk/star-awards

10 REASONS TO ENTER

1. It’s free (although if you’re short-listed, you will probably want to consider attending the winners’ party)

2. Recognition among customers and suppliers as the best in the business

3. Stronger position against competitors

4. Money-can’t-buy marketing

5. Increased customer loyalty

6. Raised awareness and credibility among suppliers, partners and peers

7. Meet like-minded indies and brands to create new opportunities

8. Reward your team and boost morale

9. Attract new talent

10. Enjoy an evening to remember at the Boutique Star Awards winners’ party

2023 CATEGORIES

RETAILERS

Fashion Independent of the Year

Independent Group of the Year

Creative VM Independent of the Year

Social Media Strategy of the Year

New Independent Retailer of the Year

NEW: Sustainability Advocate of the Year

NEW: Community Hero of the Year

SUPPLIERS

British Brand of the Year

International Brand of the Year

Fashion Agency of the Year

Fashion Distributor of the Year

Accessories/ Footwear Brand of the Year

Sustainable Brand of the Year

NEW: Female Founded Brand of the Year

SPECIAL AWARDS

Lifetime Achievement

Newcomer

Outstanding Business

Shop Talk

INDUSTRY OPINION

VERY STYLISH GIRL

Girl next door

Beginning life online in spring 2017, Very Stylish Girl founder Helen Portas moved into physical retail four years ago to bring her brand to life. Today the boutique stocks a range of Scandi and local brands offering timeless wardrobe staples alongside a standout customer experience…

Eternal style

OFFERING

TIMELESS WOMENSWEAR AND A UNIQUE CUSTOMER EXPERIENCE, VERY STYLISH GIRL FOUNDER HELEN PORTAS HAS UNCOVERED A WINNING FASHION FORMULA

Starting out as a pure play online retailer, Very Stylish Girl opened a physical store in the leafy Leeds suburb of Horsforth in March

2019. The business – named after a memorable line in Breakfast at Tiffany’s – offers a curated edit of Scandi brands and local labels.

Founder Helen Portas cherrypicks high quality timeless and fashion-led pieces each season while paying careful attention to fit and pricing. Over the past four

years, the store has earned itself a reputation among shoppers as a goto destination for stylish clothing and a friendly service.

Let’s get physical

The retailer’s journey began in spring 2017 when fashion marketeer Helen launched an e-commerce site from her spare bedroom. Working part-time alongside her day job, the initial idea was to offer “high quality, considered fashion for women of

a certain age.” By harnessing years of experience from her career she discovered a winning formula –and promptly began making plans to expand the business.

Not long after the site’s launch Helen fell pregnant. And it was while on maternity leave that she realised she wanted to run her own business full-time and make the move into physical retail: “It was always the plan to bring the brand to life at some point – and that just felt like the right time,” she says.

With a tried and tested e-commerce brand and suppliers list already in place, Helen started to search for the perfect bricks-andmortar location. So, with a baby in tow, she scoured several local areas around Yorkshire - ultimately deciding on Horsforth, which is located five miles away from Leeds City Centre. “It’s a really lovely area with lots of other independent shops and fashionable locals,” she says. “I came across one particular street and it really stood out. All the buildings were built with traditional Yorkshire stone and there was a real buzz to the area.”

Determined to secure a unit in that exact location, Helen began posting notes through shop doors asking proprietors if there was an opportunity to take over. “I have a really fond memory of pushing my daughter in her pram in the rain

and having that eureka moment,” she says. “There was one particular shop that really caught my eye, so I posted a note for the owner. I couldn’t believe my luck when they got in touch to say they wanted to let it go.”

In three short months Helen had already signed a lease and was preparing for a spring opening to coincide with her new collections landing. To keep costs down, her family helped refit and decorate the store while her partner – a graphic designer – helped translate the branding for the website into a physical business.

Scandi appeal

Helen describes the 350sq ft boutique’s interior as clean and contemporary, with a pared back design that allows the products to stand out. She has continued

working with her original brands since the beginning, which include Soya Concept, Numph, Saint Tropez and Fransa: “We focus on Scandinavian brands and I try to buy a combination of timeless garments alongside more statement fashion-led pieces,” she says. “Our customers want flattering styles that are easy to wear.”

Meanwhile, Helen has also added footwear from Woden and jewellery from Estella Bartlett and Big Metal London to the store’s line-up. And following a trial with homewares during the pandemic, the store now also carries candles and diffusers by CAHM. “We do very well with t-shirts in the summer and knitwear in the winter,” says the founder. “We’re also finding more relaxed occasionwear is selling well for shoppers looking for wedding outfits.”

According to the founder, Very Stylish Girl’s product line-up appeals to a broad spectrum of customers. The online business was originally targeted towards working women and stay-at-home mums aged 30 and over, but the physical boutique attracts an older market too. Its customer base is divided into two: women aged 35+ who want to be smart for work and casual at home, as well as older stylish ladies who want to shop locally: “I think some of our customers wouldn’t have necessarily wanted to shop online but they don’t want to go into the city either, so the target market has widened,” she explains. “We get a range of women visiting us – from mums on the school run to retired professionals.”

Today sales are split 15/85 between online and in-store, as Helen focuses on growing the bricks-and-mortar business. “A lot of our customers browse online and use the website as an online shop window,” she says. “They also spot items on social media, which will prompt them to visit the shop to feel the fabrics and buy. Regardless of sale online is an essential part of the buying journey now.”

Instagram and Facebook have become increasingly important for the business since the pandemic and lockdowns. Very Stylish Girl has also introduced a loyalty programme where shoppers collect a stamp for every purchase - receiving a 20 per cent discount once they’re reached five. “This has been really successful and it was a lovely way to give something back to customers who supported me through the pandemic,” says Helen. “But more than that, it gives me a greater understanding of my customers as I can see what they are buying and how they are spending.”

Positive thinking

Like most indie retailers, Helen says the cold weather in March and April dampened early SS23 sales. However, she has noticed a rise in footfall after the Easter break: “Unfortunately, because of the weather, the spring collections haven’t yet sold through,” she says. “Rain and bad weather in general has a detrimental effect on

footfall. We really notice it when the sun comes out.”

The rising cost of living has also meant the store’s shoppers have been increasingly considered in their purchases, opting for pieces that make good investments for their wardrobes. “People really want value for money at the moment,” says Helen. “They’re looking for pieces that can be worn again and again rather than those special occasiononly outfits.”

But despite the slow start to the season, the indie owner remains very optimistic about the months ahead. As well as implementing the store’s loyalty scheme, Helen is focusing on collaborating with other independent businesses to raise awareness and expand her customer base. This includes a joint in-store event with a beauty salon based in the upstairs unit above the store: “We’ll be introducing a series of boutique takeovers this year where groups of friends or businesses can have the entire shop to themselves,”

she explains. “We’ll provide fizz and a party atmosphere while there will be beauty treatments available from the salon upstairs. Attendees will be able to browse the collections and make purchases.” Likewise, Helen is also planning several fashion shows in the coming months that will take the brand to shoppers in different areas.

With these strategies in place –and the promise of some warmer weather – Helen remains hopeful that strong sales will return. “It’s been a tough winter, but I’m feeling very optimistic about the rest of this year,” she says. “I feel independents are going to ride the economic storm and come out stronger on the other side. Shoppers are looking for unique products, an outstanding experience and to be completely ‘wowed’ when they walk into store. I think as long as indie retailers can continue to think innovatively, and keep coming up with new ideas and products, we’ll grow. It’s all about offering that point of difference.”

Let’s keep in touch

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Don’t miss an issue...

Former product scientist Shirley Leader opened Velvet and Rose in 2018. The Hampshire-based boutique offers stylish and glamorous womenswear from international and British brands including Louche, Religion, Silvian Heach, Saint Tropez and Lizabella. Here the founder reveals what’s selling now and how she’s navigating the cost of living crisis…

How is business at the moment?

Last year was the best year that we’ve had since opening in March 2018, so this has been good news for us. Footfall has been picking up steadily this year as our customers get ready to go on holiday and attend social occasions. We are hoping that the change in weather will bring more out to shop with us. We are, however, very thankful for all our new and regular customers.

What are your customers buying most of currently?

We are well-known in the area for Mos Mosh jeans and spend a lot of time with our customers helping them find the right style and fit. Our dresses from Hope and Ivy and other brands are also popular as you can wear them to various occasions. We are also popular for jewellery as many customers like to buy our pieces as gifts.

Have you introduced any new brands for SS23?

We have introduced Dress Addict and Zibi London this season - and so far so good!

What are the biggest challenges you’re currently facing as a small business owner?

Online shopping. Many women, including the older ladies, now shop online. Many of the big companies offer free returns with lots of discounting, so it is hard to compete against this. We try to stand out by offering our ladies a more personal service as many customers do miss this from shopping online. Aside from this I'd say the rise in energy prices is a big challenge - our bill has gone up 31 per cent compared with a year ago. The rise in minimum wages, wholesale and shipping costs are also key issue areas. We can only absorb so much so we keep a close eye on cash-flow.

What more do you think could be done by government and local councils to support independent retailers?

The government could provide more help in reducing our energy costs; they need to ensure that the energy companies do not continue to benefit at our expense. Furthermore, local councils need to drive more customers into all parts of a town and not just focus on the centre. Offering free parking, reducing the rates, running more localised events, investing in the town and working with the businesses would benefit everyone.

Is there anything you think suppliers could do differently to support stockists?

Brands could have more in-season stock, more sustainable pieces, lower minimums and reduce the number of collections in a year to help stockists. While they too have sales targets, they need to think differently, be agile towards the retailer and current economy and work together to benefit everyone.

Do you have any events or promotions planned to increase summer footfall?

We will be showcasing Velvet and Rose in our town's Spring festival. We are looking forward to increasing our customer base as many folks have yet to hear about us.

What did you buy into for AW23 and did you do anything differently for the season?

We have continued to focus on our core brands and remove brands that were not working. It is easy to get carried away in the current climate as customers are still worried about the state of the economy.

How optimistic are you for the rest of 2023?

We're always hoping that the retail world will pick up considerably. With many big names shutting shop, independent retailers could gain from this. However, retail is difficult at the best of times and consumers need to show their support for local businesses or they risk losing them. So, we are feeling cautiously optimistic about the rest of the year.

“Footfall has been picking up steadily as customers get ready to go on holiday and attend social occasions”

VELVET AND ROSE FOUNDER SHIRLEY LEADER ON OFFERING A PERSONAL SERVICE AND COMPETING WITH ONLINE GIANTS

PIC: TREVOR ADAMS, MATRIX

Powerful partners

WHY COLLABORATING WITH LOCAL LIKE-MINDED INDIES CAN INCREASE SALES AND EXPAND YOUR CUSTOMER BASE

Collaborating with other small businesses can be a great way for indies to boost sales and increase footfall. By working with other likeminded retailers, you can tap into each other's customer bases and expand your overall reach.

There are lots of ways to harness a powerful partnership. Hosting a joint event, such as a trunk show or workshop, can be a great way to engage new customers. Finding a business that complements your own is key to maximising this opportunity. Womenswear retailers could work

with jewellery or lingerie indies, for instance, which sell different yet complementary product categories. You could also introduce a joint promotion such as a package deal with a local salon. Customers who purchase a certain value at your store could be offered a discounted hair or beauty service. This not only helps boost sales for both businesses, but also provides customers with added value. Alternatively, you could offer tailored gift options by partnering with a local florist to offer curated special occasion boxes.

CONTACT: Tel 0203 376 5888 toptotoe.com

While joint promotions can be hugely effective, communicating with shoppers via text and email requires an efficient EPOS system, such as Top to Toe, to collect and store the necessary data. Retailers can ensure that their entire business is running as smoothly and efficiently as possible with the system’s data-driven insights and variations stock management. And because it’s been designed specifically for fashion retailers, it comes with a host of other features that will help you generate the most sales and profits as possible.

Last month I was critical of the government’s latest Spring Budget, mostly because it does very little to help indie retailers manage the current crisis. We have now seen a new five-point plan to revitalise the high street from the Labour Party, which includes:

1. Cutting business rates for small businesses, paid for by raising taxes on online companies such as Amazon; Labour has said it wants to scrap business rates altogether in the long term

2. The introduction of a £700 million voucher scheme allowing small businesses to make energy efficiency measures such as installing double glazing

3. Tackling late payments to small businesses by forcing big businesses to publish information on payment practices in their annual reports

4. Giving local councils powers to take over empty shops and reopen them without consent from property owners

5. Introducing town centre patrols as part of its pledge to recruit 13,000 more neighbourhood police and PCSO officers

In general, it’s hard to argue with any of these measures. Business rates remains the number one issue for high street retailers, and we welcome the commitment to wholesale reform in the longer term. But instead of cutting rates for smaller retailers, I would like to see this tax removed altogether. This would cost about £1.5 billion - only 5 per cent of the total rates income.

Another huge business burden for retailers is the cost of energy. It is right that there is financial support available to enable the smaller retailer to take appropriate measures. Many have already started doing this to reduce energy consumption, but as well as grants, we need to ensure that landlords will also allow the work to be done and share the responsibility.

The plan to deal with empty shops is already an existing commitment

by the current government, so this is not new. Bira has been heavily involved with developing this policy, but I feel it will only be used as a last resort by the authorities. I question how many buildings will be bought back into use, however, it remains an option. Empty shops are not good for any high street.

Creating a safe and secure high street is important, so we support the proposal to bring in specific patrols. Anti-social behaviour and retail crime are blights on retail. Not only do these issues make shoppers feel unsafe, but it damages businesses. We have also seen an alarming increase in the abuse of retail staff. I would like to see more direction given to the police and crime commissioners as well as assurance that business crime and safe high streets are included in their plans.

We applaud the Labour party for bringing forward these ideas – they are steps in the right direction. But we need so much more if high streets are to thrive. Planning could be easier. We need to see local authorities instructed to work with businesses when developing local plans. We want to see accessibility to towns improved with public transport and a different approach to the provision of parking.

We have been talking to Labour to discuss our thoughts and ideas. There is a commitment to the high street, but actions will always speak louder than words.

“We applaud Labour for these ideas – they are steps in the right direction”

BIRA’S ANDREW GOODACRE ON LABOUR’S FIVEPOINT PLAN TO IMPROVE THE HIGH STREET

JONNY GIOS ON UNSPLASH

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Trekitt Managing Director

CELEBRATING INDEPENDENT

FASHION RETAILERS AND SUPPLIERS

Entries open now

17 awards / 3 new categories

RETAILER AWARDS

Fashion Independent of the Year

Independent Group of the Year

New Independent of the Year

Creative Visual Merchandising

Independent of the Year

Social Media Strategy of the Year

NEW: Sustainable Advocate of the Year

NEW: Community Hero of the Year

SUPPLIER AWARDS

NEW: Female-Founded Brand of the Year

Sustainable Brand of the Year

Accessories/Footwear Brand of the Year

Agency of the Year

British Brand of the Year

International Brand of the Year

Fashion Distributor of the Year

NOMINATION AWARDS

Lifetime Achievement

Newcomer

Outstanding Business

Accessories

Capri Clothing

T: +44 203 819 0819

E: sales@capriclothing.co.uk

W: www.capriclothingonline.com

Euroleathers

Euroleathers are a supplier of premium shoe and leather care products and accessories.

HQ: Ibex House, Ferrofields, Brixworth, Northampton NN6 9UA

T: 01604 881 097

E: sales@euroleathers.com

W: www.euroleathers.com

From My Mothers Garden

Contact name Penny Callaghan

T: 07825 148040 / 01308 426517

E: info@frommymothersgarden.co.uk

W: www.frommymothersgarden.co.uk

Scream Pretty

Company name - Lily Charmed Ltd

Brand names - Scream Pretty

Contact name - Lucy Lee

T: 01753 424160

E: trade@screampretty.com

W: tradescreampretty.com / screampretty.com

Tempest Designs

Fashion Jewellery, Handbags & Accessories

Contact: Sarah Tempest

T: 01656 842102

E: enquiries@tempestdesigns.co.uk

W: www.tempestdesigns.co.uk

Business

Futura Retail Solutions Ltd

The Old Forge, The Street, Tidmarsh, Reading, Berkshire, RG8 8ER

T: 01189 841925

E: sales@futurauk.com

W: www.futura4retail.co.uk

Top To Toe

Lyonsdown House

23-29 Hendon Lane, London, N3 1RT

Software Systems

T: 020 3376 5888

E: info@toptotoe.com

Moda/ Autumn and Spring Fair

Organiser: Hyve Group

Website: www.moda-uk.co.uk

Pure London

Organiser: Hyve Group

Website: www.purelondon.com

T: +44 (0)203 855 9550

E: visitor@purelondon.com

Show Dates: 16 – 18th July

Events and Exhibitions

Boutique Star Awards

Organiser : Boutique Professional Media Ltd

T: Tel 01795 515288

E: Julie@bpmedialtd.co.uk

Harrogate Fashion Week

Harrogate Convention Centre

W: harrogatefashionweek.com

T: +44 (0)1423 623 701 / 07551329675

E: sarah@harrogatefashionweek.com

Show Dates : 30th July - 1st August

Home and Gift

Harrogate Convention Centre

Organiser: Clarion Events

W: homeandgift.co.uk

Indx womenswear and footwear

Cranmore Park Exhibition Centre

Organiser: indx shows

W: www.indxshows.co.uk

INDX Woman- 23rd-25th July

Just Around the Corner

Manchester - Love Factory

10 – 11th July, London Tobacco Dock

16 – 18th July

Contact: Juls Dawson

E: juls@justagroup.co.uk

Messe Frankfurt France

E: visitorservice@france. messefrankfurt.com

Scoop

Organiser: Hyve Ltd

Website: scoop-international.com

Show dates: 16-18th July

Top Drawer

Olympia – London

Organiser: Clarion Events

W: topdrawer.co.uk

Show Dates: 10 - 12th September

Footwear

Caprice Shoes

T: 07734 247 669

E: Capriceshoes@gmail.com

W: www.capriceshoes.co.uk

Facebook: /capriceshoes

Extravagance

Brands: Marco Moreo shoes

Contact: Nazma Chaudhry

T: 07881 622 888

E: nazmachaudhry@gmail.com

Lofina

Agent: Joanna Edwards Agency

T: 07989014141/ 07512550346

W: www.shoebox.dk

Womenswear

Apt Collections:

Brands: Alembika, Alquema, Elsewhere, Igor, Ozai n Ku, Philomena Christ

Contact: Nigel Hughes

T: 020 7580 3202

W: www.aptcollections.co.uk

Capri Clothing

T: +44 203 819 0819

E: sales@capriclothing.co.uk

W: capriclothingonline.com

Carol C Collections

Brands : Foil, Orientique ,Tirelli, Oopera , Moke , Tara Vao

Contact : Carol ,Andrew and Lisa

T: 0800 6129009

E: info@carolccollections

W: www.carolccollections.com

City Goddess/Goddiva/ Goddiva plus

T: 0044 208 597 2744

E: sales@citygoddess.co.uk

W: www.citygoddess.co.uk

Double H Agency

Brands: Eden Park , St James .

Contact: Marc Querol

Linkedin - Facebook - TwitterInstagram -

W: www.doublehagency.com

T: 02034326387

Extravagance

Brands: Sarah Pacini, Thanny, Caraclan, Marco Moreo shoes

Contact: Nazma Chaudhry

T: 07881 622 888

E: nazmachaudhry@gmail.com

W: www.sarahpacini.com

W: www.ny77design.com

From My Mothers Garden

Contact name Penny Callaghan

T: 07825 148040 / 01308 426517

E: info@frommymothersgarden.co.uk

W: www.frommymothersgarden.co.uk

Joseph Ribkoff

Contact: Mark Rowe

London showroom: by appointment only

1st floor, 40-41 great castle street, london w1w 8lu

Jrdl uk ltd

Addlepool business centre, clyst st george, exeter, devon ex3 0nr

T: 01392- 876390

Leap N Link Ltd

Brands: Pause Café , Fuego Woma –Oliver Philips – Bleu d’Azur

Contact : Pierre & Bhavna

T: 0161 713 1803

E: info@leapnlink.co.uk

W:www.leapnlink.co.uk

Lily & Me

Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH

T: 01566 779477 / 01566 772121

E: enquiries@lilyandmeclothing. com info@lilyandmeclothing.com

W: www.lilyandmeclothing.com

MDA INTERNATIONAL

Brands: Blueberry, Mama B, Mes Soeurs Et Moi, Kedziorek, Thing, Papucei.

E: office@mdainternational.co.uk

T: General: 020 7971 1084

Hannah: 07813925975

W: www.mdainternational.co.uk

Instagram: mdainternational

Nomads

9 Western Road, Launceston, Cornwall, PL15 7AR

Contact: Shallon and Jo

T: 01566 777 338

E: info@nomadsclothing.co.uk

W: www.nomadsclothing.com

Olivia Darcy

Luxury Womenswear, designed and made in Yorkshire

E: info@oliviadarcy.co.uk

W: www.oliviadarcy.co.uk/

Partners In Fashion (2019) LTD

Brands: Erfo – Franks Walder – Just White – Kris Fashion – Lecomte

-Manisa -Maria Villalobos – Marina

V – Relaxed by Toni – Toni

35 Percy Street London W1T 2DQ

Contact: Cathy Vandeputte

T: 020 7636 4207

E: cathy.vandeputte@ partnersinfashion.co.uk

W: www.partnersinfashion.com

Pomodoro

Contact : Noreen and Hemant

E: info@pomodoroclothing.com

W: pomodoroclothing.com

T: 0208 961 4000

Sally Dawes Agency

Brands: ESTHEME CASHMERE, SFIZIO, INDIES, BLEU BLANC

ROUGE, PRET POUR PARTIR

T: 0776 997 03 87

E: sally@sallydawes.com

W: www.sallydawes.com

Tate Fashions

Brands: Lizabella, I.nco, Ella Boo, Bella Premium & Gracie B

E: tatefashions@hotmail.com

T: 07712398549 01132459064

Tempest Designs

Brand names: Sarah Tempest Fashion Jewellery, Handbags & Accessories

Contact: Michael Webster

T: 01656 842102

E: enquiries @tempestdesigns.co.uk

W: www.tempestdesigns.co.uk

Tor Fashion

Brands: Cream, Frank Lyman, Orientique, Tirelli, Condici, Ispirato, MOKE

T: 07855 481651

E: info@torfashion.co.uk

W: www.torfashion.co.uk

Instagram: torfashionltd