PHOTOGRAPHY
Come fo visit, set like a lo
I MAG ES & OV E R L AY S Because imagery is an important part of the campaign, it is essential to keep the photos high-quality and on-brand. Whenever possible, try to use a variety of ethnicities, gender expressions, and ages to reflect the various target audiences of the campaign. Tight shots of people should be mixed with wide angle and group shots, combined with stunning Fruita landscapes and scenery. Do not use photos that have been tinted or put filters on any photos, outside of the provided overlays. Photography can be collaged, and paired with brand elements, to create a friendly diverse feel.
18
