ANATOMY OF AN AD
C A D L AY E R S & P L AC E M E NT S
B D A
A. Photography should include a clear subject and the photo should be the main focus of the ad. B. Choose an overlay that matches the season and tone of the photo. The blend mode of the overlay should be set to color with an opacity of 70-80%. C. Add a badge with a verb that matches the photo. Place it in a way that does not impede the subject of the photo. D. Optional Fruita logo can be added depending on where the ad will be placed. The Fruita logo should always be added centered, underneath the badge.
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