The Merchant Nov 2021

Page 38

EVENT Recap

Do it Best Fall Market

Sales momentum energizes Do it Best fall market Do it Best kicked off its fall market at the Indiana Convention Center in Indianapolis, eagerly welcoming member-owners and vendors from across the country. The annual event, held Sept. 27-30, offered key industry insights, proven best practices, and exclusive purchasing opportunities. The co-op celebrated a record-setting year, with $5.19 billion in sales and an incredible $170-million member rebate. With the theme of “Building for Growth,” Do it Best leaders shared how the co-op plans to accelerate member growth in the year ahead. Do it Best loaded the busy event with new product reveals, seminars on operational and marketing excellence,

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and exclusive deals on hot products. A highlight was the debut of a new Signature Store Design program, which transforms the customer experience inside and out. The new design combines modern style, bright open floor plans, and engaging displays to create a superior shopping and buying experience. “There is a tremendous opportunity for Do it Best members to build on the impressive growth we achieved together over this last year,” said Dan Starr, Do it Best president and CEO. “We want to provide every member with the opportunity to continue growing their business in the years ahead through new programs, store expansions and acquiring additional locations. We’re

November 2021

confident they’ll leave Indy with the confidence and inspiration to take full advantage of the momentum that’s been built.” The market opened Monday morning with the Power Preview at nearby Victory Field, a hands-on experience featuring the latest in power tools and grilling equipment, along with delicious grilled samples. Later that morning, Knowledge Central offered a full slate of free seminars, ranging from recruiting and hiring the best talent to building a powerful digital marketing program, and more. At lunchtime the LBM Industry Update provided the latest insights on industry trends, challenges and areas of opportunity.

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