NO NEWS IS BAD NEWS

These days, folks who think they don't need to know what's happening, don't know what hit 'em when it happens. As never before, the best investment you can make in your business life is in knowledge, news, and all the other useful kinds of information you'll find in issues of The Merchant Magazine.

Issues contain:

Selling Tips

Merchandising Information

Promotional Devices

Management Techniques

News of People hoduct Displays

Hardware, Housewares, Paint & Garden

In-Depth Studies of Dealer and Wholesaler Operations

Employee Training

News from 6 Regions in The West by Asociation Mgrs.

Insights into Industry Trends

Special Series on Hardwood

Advertising Hints

Special Full Page: "News Briefs"

And much, much more: New Products section, New Literature,a Calendar of coming events, a handy Buyer's Guide that has been called "the telephone book of the industry in the West," and our special "Personals" section that is the industry clearing house on who is doing what, going where, being promoted, you name it.

Cost is modest, indeed. Only 42( a month at the bargain rate of $5 per year. A two-year subscription at $8 means you pay only 33{ per issue. And the BARGAIN BIGGIE is a three-year subscription. just 3lf per issue. At these prices you can't afford not to subscribe to The Merchant. Just use the handy coupon below to send in your subscription today.