Are You Getting Your Share?

California is the best pa.inted state in the Union. Did you know that?

Absolutely no doubt about it.

There isn't another district on the globe where the traveler sees so few unkept, unpainted, unattractive buildings.

A world of paint is used every year in California.

The sale of paint is increasing steadily in California, even faster than is the sale o,f building materials in general.

This is due to the tremendous number of buildings being erected, and to the fact that the people of California are auto,matically and instinctively responding to the thrill of pride that comes with knowing that California is being held up to the world as a model of APPEARANCE, and they are becoming better paint users all the time.

ARE YOU GETTING YOUR SHARE MR. LUMBER DEALER?

You aren't, of course. Because California lumbermen are just awakening to their opportunity in this direction.

But they ARE awakening. One after another comes the announcement from retailers that they are stocking paints. Of course, stocking them, isn't enough. You must merchandise them if they are to be of value to you. You must learn the sales correlation between your lumber and your paint, and apply your knowledge.

You must display your paint. Your paint'manufacturer can give you expert assistance in that direclion. Your paint should be neatly and attractively shown. It should be interestingly advertised. Your paint producer can help you in that way also.

Get busy with your paint sales, work in harmony and close cooperation with the firm that sells you paint, and you will be delighted at the assistance they will give you.

..TH'E BEST OF LUMBER AND THE BEST OF FAINT TO PROTECT AND BEAUTIFY IT," means so,meth,ing to the consumer.

You can only sell fhe average man'a home ONCE.

But you may sell him the paint to protect and beautify it, numerous times.

Youcan merchandise paint all the year around in California-or in most of it.

Tie up your paint stocks and painting IDEAS and COLOR SCHEMES with this disposition of our people to "Keep California thb best looking state," and it will bring in the sheckles.

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