Homes Shall Endure

A philosopher recently said that we are living in a brutal, materialistic age, giving more REALiTY to stupid, physical things, than to God-like enduring IDEAS; that we are building 4O-story ofiice structures, but writing no Hamlets; riding in aeroplanes, bu-t writing no Illiads.

To a considerable extent and from many viewpoints the gentleman was RIGHT. But there is one particular way in which he was WROING.

There is ONE particular direction in which the thinkers and workers of THIIS age have progressed farther than in any previous age or generation, and that particular direction is one that means MORE for mankind in,general ,than either Hamlets or Illiads-beautiful and enduring though they ARE-can possibly mean.

THAT direction, is the science of HOME BUILDING.

In the old days when this world was youn,g, mighty men of mighty ideas constructed the PYRAN{IDS orf Egyptthe Part'henon of Athens; and to this goocl day men marr.el at the wonders that they wr,ought.

But the people that built t'hose wonders of the worldskilled builders, as all generatior.rs since have proclaimed them to be-lived in shelter that no self-respecting bull-dog of THIS day and generation would care to call his own.

Homer wrote his Illiad ancl his Odessey, and sent those priceless literary pearls dorvn to us throu,gh the ages, and we almost worship at the shrine of his genfurs.

But Homer never knew the REAL comforts of HOME. For in those days of inspired ideas of ONE kind, the HOME,making idea was LACKING.

Shakespeare gave us his wondrous writings ancl his shrine grows brighter every day as we laud his genius.

But Bill never looked through a ,clear pane of window glass in his life; never dreamed of the ,convenidnces rof a modem bathroom ; never slept on a spring rnattress; never dreamecl of a built-in book-case; never saw a glazed'sun parlor, or a cool-air sleeping porch; and what he didn't know about steam heat, and r,efrigeration, and kitchen sinks, and running water on tap, ind ventilating windows, and ALL the other comtforts of HOME, wbuld fill a bigger book than any he ever wrote.

For WE, of TH,IS generation, have done and are continuing to do one great and enduring thing; we have learned the SCIENCE of practical, attractive, convenient, cornfortable, modern HOME BUILDING.

And we are the FIRST generation since this old w,orld was young, to learn it.

The old Greek philosopher Themistocles once said : "I cannot play upon any stringed instrument, but I can tell you HOW TO MAKE A CITY GROW."

We think he was bragging considerably, just to cover his lack of entertaining ability (which was thought highly of in those days). He didn't even know how to build ONE comfortable HOME, to say nothing of a city.

The lumber industry has played a leading part in this great work of human development. It will take a still larger part in the future development of HOME BUILDING.

Its vision has been cleared. ING the NATION is ITS JOB, enthusiastically endorsed.

People can be uo better t'han IN. Cities can be no be,tter HOMES.

Pride of home'ownership is civilizing influences, and if you HOMES, you have saved that Bolshevism.

It has learned that HOUSand the discovery iras been the HOTMES THEY LIVE than the average of their one of the strongest of all can make people love their people from the blight of

As home builders of the nation, using their utmost ingenuity to help t'heir,people to have better homes, the lumber industry has a marvelous future.

They are engaged in making the rnost beautiful and enduring of all dreams come TRUE.

They are tapping the infiite and translating into terms of human thought, and the finished product is spelledHOME.

For of al,l our civilizing influences, it is HOTMES that shall longest and strongest endure.