The Only Lumber Dealer That Is Going to Be Out of Luck

It is possible for sorne retail lumber dealer in the United States to run his lumber yard so as ,to attract national attention.

Instead of that most dealers run their lumber yards so that they don't even attract LOCAL attention.

The trouble with the retail lumber business is that practically all yards look alike and that so felw of them ane doing the essential things to arouse a public consciousness of their existance.

Nearly every town has at least one good store that people like to talk about.

When visitors com.e to torvn they are immediately shown the pride of the town in rmercantile i,nstitutions.

This is seldom true of lumber yards.

How many times have you heard local citizens say to their visitors: "By the way, before you go home I must take you down to see So-and-So's Lumber Yard. We are really quite proud of it."

The poor old lumber yard.!

How little people think of it when they are driving around town showing off their business institutions to their guests. Usually they go up some other street in order to avoid passing it.

Yet the lumber vard is capable of pleasing treatment.

It could be made one of the most attractive es,tablishments of the town. It does not cost much money to do it. It takes a little time and some genuine enthusiasm. Also a "shot" of ambition.

There are solxe towns now that can boast of honest-togoodness yards, but fhey are few and far between. The citizens are so proud of them that all the drug stores sell picture post cards of them, and visitors are so agreeably surprised at seeing an attra'ctive lumber yard that they buy the cards and send them home, and write on the cards, "This is quite a tou'n ! Look at the lumber yard they have nt;n.r the lumber y"ra aott, up ancl o"oor" ,". ho* -u"h attractiveness really means, other concerns get busy, and before long the town takes on quite a different appearance. bib the

When the business houses put on their best tucker it generates a c,ivic pride that soon causes zens to do the sa,me thing with their homes.

Then, when the inhabitants begin to compete with each other for attractive residences business begins to be good for the lumber dealer.

So it all works back to the benefit of the dealer who starts the ball rolling.

(From "IJpper Crrts" issued by Thompson Yards, Inc.)

A Pledge To You

is stenciled on the back of every piece of

MAPLE, BEECH, BIRCH and OAK HARDWOOD FLOORING

It is the trademark "EVERLASTING" put there. as a guarantee of CAREFUL MANUFACTURE and SCIENTIFIC KILN DRYING by the manufacturers,

"The Horne of Shilled Woodworhers, Jerome C. Grlppe, Callior[lo R,cprctentatlyc 8:11 Securlty BIdg., Lo. ltngeler